Long Run Wealth Advisors
Long Run Wealth Advisors is a Lake Placid, NY-based boutique RIA founded in 2014, serving high-net-worth individuals, families, retirees, business owners, nonprofits, and endowments with comprehensive financial planning and investment management. Acquired by Mercer Advisors in January 2026, the firm manages ~$640M in AUM across a seven-person team.
- Company typePrivate
- Founded2014
- HeadquartersLake Placid, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Long Run Wealth Advisors does
Long Run Wealth Advisors is a boutique registered investment advisor founded in 2014 in Lake Placid, New York, by Kevin Brady (CFA, CFP) and Lynn Magnus, serving high-net-worth individuals, families, retirees, business owners, nonprofits, and endowments in upstate New York. The firm offers a comprehensive suite of wealth management services including traditional and sustainable (ESG) investment management, financial planning, retirement planning, business succession planning, tax planning, estate and charitable giving strategies, trust services (administered through Raymond James Trust), college funding, and financing/borrowing strategies. As a fiduciary, the firm delivers personalized advice through a team-based model, leveraging credentialed advisors (CFA, CFP) with pedigrees from Wall Street institutions including Goldman Sachs, Morgan Stanley Capital International, Citadel, and Bear Stearns.
The firm's technology infrastructure is built on the Raymond James platform, which provides clearing, custody, the Client Access online portal, mobile deposit, and integrated trust administration. The firm itself does not maintain proprietary technology products; its competitive differentiation rests on advisor expertise, regional brand recognition in the Adirondack market, and community engagement.
The firm operates an asset-based revenue model, charging advisory fees as a percentage of assets under management, with pricing customized to client circumstances and service scope. As of January 2026, the firm managed approximately $640 million in client assets across a 7-person team. In January 2026, Long Run was acquired by Mercer Global Advisors Inc., a national RIA platform backed by private equity, and now operates as a tradename under Mercer Global Advisors Inc., with the founders and team continuing to serve clients while gaining access to Mercer's integrated wealth management platform, institutional-grade investment capabilities, estate and tax planning, and family office services.
Long Run Wealth Advisors firmographics
Firmographics- Name
- Long Run Wealth Advisors
- Legal name
- Long Run Wealth Advisors, LLC
- Website
- https://longrunwealth.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Long Run Wealth Advisors is a Lake Placid, NY-based boutique RIA founded in 2014, serving high-net-worth individuals, families, retirees, business owners, nonprofits, and endowments with comprehensive financial planning and investment management. Acquired by Mercer Advisors in January 2026, the firm manages ~$640M in AUM across a seven-person team.
- Ownership category
- akta.pro rank
Long Run Wealth Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Private Banking & UHNW Wealth Advisory (FSAEABAC), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
Keywords
Where Long Run Wealth Advisors is headquartered
LocationHeadquarters
- HQ city
- Lake Placid
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Long Run Wealth Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advisory/AUM Fees: Long Run Wealth Advisors generates revenue through asset-based advisory fees, typical of registered investment advisors (RIAs). The firm manages approximately $640 million in assets under management for clients, with fees likely structured as a percentage of AUM. Following acquisition by Mercer Advisors, services are provided through Mercer Global Advisors Inc., an SEC-registered investment adviser.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom advisory services with pricing based on assets under management |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Long Run Wealth Advisors product offering
Product offeringCore offering
Long Run Wealth Advisors provides personalized comprehensive financial planning and investment management services acting as a fiduciary for high-net-worth individuals, families, retirees, business owners, nonprofits, and endowments/foundations. The firm delivers traditional and sustainable investment management, retirement, tax, estate, business, and college planning, plus trust services, supported by Raymond James clearing/custodial infrastructure. Following its January 2026 acquisition, services are delivered under Mercer Global Advisors Inc.
Product overview
Long Run Wealth Advisors is a Lake Placid, New York-based wealth management firm that was acquired by Mercer Advisors in January 2026. The firm offers a comprehensive suite of financial services including Traditional Investment Management, Sustainable Investing, Financial Planning, Retirement Planning, Business Planning, College Funding, Tax Planning, Trust Services, and Estate/Charitable Giving. Services are delivered through a team approach, integrating with Raymond James for clearing, custodial, and trust services, and providing clients access to the Client Access Portal for account management. The firm serves diverse client segments including Families & Individuals, Retirees, Business Owners, Nonprofits, and Endowments & Foundations.
Differentiator
Problem solved
Functional benefit
Companies that use Long Run Wealth Advisors
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Long Run Wealth Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Long Run Wealth Advisors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Raymond JamescoreLong Run Wealth Advisors utilizes Raymond James for clearing and custodial services, providing industry-leading support, technology and resources. Raymond James delivers the infrastructure that allows the firm to execute investment transactions and preserve client assets, while the advisors focus on financial planning and investment advisory services.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Long Run Wealth Advisors competitors and assessment
Company assessmentOthers
- Raymond James Financial Services: Long Run's former broker-dealer/custodial/technology partner from 2015-2020, providing Client Access portal and trust services. Indirect peer as the infrastructure enabling Long Run's service delivery.
Broad incumbents
- Carson Group (Cetera): RIA platform serving financial advisors and their HNW clients with practice management support, investment solutions, and acquisition pathways—directly analogous business model.
- CAPTRUST: National RIA with strong institutional and HNW practice including investment advisory, financial planning, and retirement plan services—comparable in scope and client mix (including endowments/nonprofits).
- Wealth Enhancement Group: Acquisition-oriented RIA platform serving HNW individuals and families across multiple U.S. regions with comprehensive planning and investment services—comparable consolidator model.
- Mercer Advisors: National PE-backed RIA platform that acquired Long Run in January 2026. Directly comparable as a full-service wealth manager with HNW/UHNW, retirement, tax, estate, and institutional services and the same AUM-fee revenue model.
- Edelman Financial Engines: Large national RIA serving mass-affluent through HNW clients with financial planning and investment management; comparable in offering breadth and recurring AUM-based fees.
- Hightower Advisors: Chicago-based RIA platform partnering with high-quality boutique wealth management firms, offering HNW financial planning and investment management services very similar to Long Run's model.
- Focus Financial Partners: Large partnership model of independent RIAs and wealth managers with similar HNW client focus and AUM-based fee structure. Highly comparable acquisition-oriented RIA consolidator.
- Creative Planning: One of the largest U.S. RIAs providing comprehensive financial planning, investment management, tax, and estate services to HNW individuals and families—overlapping service offering and customer base.
Direct peers
- Steward Partners Global Advisory: Hybrid RIA/broker-dealer model with HNW-focused advisors offering financial planning, investment management, and institutional-style resources—closest structural analog to Long Run's advisor-led wealth practice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Long Run Wealth Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Long Run Wealth Advisors leadership team
Management profileNumber of profiles
Profiles7 records
Long Run Wealth Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Long Run Wealth Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Long Run Wealth Advisors
What does Long Run Wealth Advisors do?
Long Run Wealth Advisors provides personalized comprehensive financial planning and investment management services acting as a fiduciary for high-net-worth individuals, families, retirees, business owners, nonprofits, and endowments/foundations. The firm delivers traditional and sustainable investment management, retirement, tax, estate, business, and college planning, plus trust services, supported by Raymond James clearing/custodial infrastructure. Following its January 2026 acquisition, services are delivered under Mercer Global Advisors Inc.
Is Long Run Wealth Advisors a public or private company?
Long Run Wealth Advisors is a private company. It is classified as corporate owned and is currently acquired.
When was Long Run Wealth Advisors founded?
Long Run Wealth Advisors was founded in 2014. It employs 1 to 10 people.
Where is Long Run Wealth Advisors based?
Long Run Wealth Advisors is headquartered in Lake Placid, United States, in the North America region.
How does Long Run Wealth Advisors make money?
One revenue line is on record: advisory/AUM Fees.
Who are Long Run Wealth Advisors's main competitors?
Raymond James Financial Services is listed as an others. Broad incumbents are Carson Group (Cetera), CAPTRUST, Wealth Enhancement Group, Mercer Advisors, Edelman Financial Engines, Hightower Advisors, Focus Financial Partners and Creative Planning. Steward Partners Global Advisory is listed as a direct peer.
Does Long Run Wealth Advisors have an API?
No public API is recorded for Long Run Wealth Advisors.
What industry is Long Run Wealth Advisors in?
Long Run Wealth Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAEABAC, Private Banking & UHNW Wealth Advisory. Its NAICS code is 523940 and its SIC code is 6282.