Agricola

What Agricola does

Agricola International SA is a privately held Romanian-German food manufacturing group headquartered in Bacău, Romania, operating across five integrated production facilities and employing 1,001-5,000 people. The company sells poultry meat, processed meats, eggs, semi-prepared meals, and animal feeds through retail distribution channels across Romania, targeting Romanian families as its primary customer segment.

The business is vertically integrated from feed manufacturing (AICBAC subsidiary) through reproduction, incubation, feeding, slaughter, and processing. Core sub-brands include Puiul Fericit (slow-grown chicken raised minimum 56 days without antibiotics, RINA-certified), Coquelet (forest-roamed chicken), Puiul Fermierului (corn-fed), and the newer Bravito premium line targeting families with children. The company holds EU Protected Geographical Indication for Salam de Sibiu (an authentic dry-cured Romanian sausage) and maintains a comprehensive certification stack (ISO 22000, ISO 9001, ISO 45001, ISO 14001, BRC, IFS Food, IFS Logistics, RINA, Halal). The portfolio spans 171+ SKUs across 5 categories.

The revenue model is B2C retail-driven, with products sold through retail stores throughout Romania. The go-to-market relies on brand heritage (60+ years), a "Neam de Gospodari" (Farmers' Family) positioning emphasizing traditional Romanian values, and content marketing through a recipe database and social media presence. Pricing is not publicly disclosed. The subsidiary structure includes Salbac (pork processing), Europrod, Avicola Lumina (eggs, acquired 2012), and AICBAC (feeds), all wholly owned under the Agricola International SA Romanian-German JV established in 2003.

Name

Agricola

Legal name

Agricola International SA

Website

https://agricola.ro

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Agricola International SA is a Romanian-German food manufacturer headquartered in Bacău, Romania, producing vertically integrated poultry, processed meats, eggs, semi-prepared meals, and animal feeds for Romanian retail consumers across 171+ SKUs under multiple sub-brands.

Ownership category

akta.pro rank

Product category

Poultry and Meat Food Manufacturing

NAICS

Poultry Processing (311615), Animal (except Poultry) Slaughtering (311611), Animal Food Manufacturing (3111), Chicken Egg Production (11231)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Broiler (Meat Chicken) Feed (AFADACAA), Poultry Processing & Packing (AFAKALAC), Organic & Non-GMO Poultry Feed (AFADACAK), Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

Keywords

• Poultry meat
• Processed meats
• Animal feeds
• Ready-to-eat meals
• Egg products

Headquarters

HQ city

Bacau

HQ country

Romania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Poultry Meat Sales: Sale of poultry meat including slow-grown chickens (Puiul Fericit), corn-fed chickens, coquelet, and other poultry products. The company controls reproduction, incubation, feeding, and slaughter operations.
2. Processed Meats (Mezeluri) Sales: Sale of cured and smoked meat products including salam, sausages, ham, and specialty products under brands like Salam de Sibiu IGP.
3. Eggs and Egg Products: Sale of fresh eggs, liquid eggs, and egg powder products including Omega-3 enriched eggs under the Bravito brand.
4. Semi-Prepared Products: Ready-to-cook and ready-to-eat products including nuggets, schnitzel, and meal solutions for retail consumers.
5. Animal Feeds: Production and sale of animal feeds for poultry, pigs, calves, sheep, rabbits and other species, with custom formulations for different growth stages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Agricola is a vertically integrated Romanian food manufacturer producing fresh poultry meat (including slow-grown antibiotic-free chickens such as Puiul Fericit, corn-fed Puiul Fermierului, and Coquelet), processed meats (including EU IGP-certified Salam de Sibiu), fresh and enriched eggs, semi-prepared ready-to-cook meals, and animal feeds. The company controls the full production chain from feed manufacturing, reproduction, incubation, and feeding through to slaughter and sale, marketing products under the unified Agricola brand and the premium Bravito sub-brand for Romanian families.

Product overview

Agricola is a Romanian food company headquartered in Bacău with over 60 years of history, operating as a diversified food conglomerate. The company offers a multi-category portfolio organized under a unified corporate brand 'Agricola - Neam de Gospodari' (Farmers' Family). The core product lines include poultry meat (Puiul Fericit slow-grown chicken, Coquelet forest-roamed chicken, Puiul Fermierului corn-fed chicken, and turkey), processed meats (raw-dried products, boiled-smoked products, barbecue products including Salam de Sibiu IGP), semi-prepared meals, eggs (fresh, powder, liquid including enriched variants), and animal feeds. A newer sub-brand Bravito targets families with clean-label positioning. The company maintains vertical integration through its group of companies including Agricola International SA, Salbac (pork processing), Europrod, AICBac, and Avicola Lumina.

Differentiator

Problem solved

Functional benefit

Brands

• Bravito: Premium product line featuring slow-grown chicken, chicken wings, breast slices, Sibiu salami with EU certification, chicken roll, nuggets, and Omega-3 enriched eggs. Products emphasize no antibiotics, no artificial colors, preservatives or MSG, and gluten-free options.

Products and services

• Carne de pasăre (Poultry Meat) Fresh poultry product range (65 SKUs) including slow-grown chickens (Puiul Fericit), corn-fed chickens (Puiul Fermierului), Coquelet, and turkey, sold to Romanian retail consumers through supermarkets and specialty stores.
• Puiul Fericit (Happy Chicken)

Quantifiable outcome

• Puiul Fericit chickens raised for minimum 56 days (over 50% longer than standard)
• +2 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Regional players

• Cherkizovo Group: Cherkizovo is Russia's largest vertically integrated meat producer with poultry, pork, and processed meat operations, comparable to Agricola's diversified protein and feed platform.
• Perutnina Ptuj: Slovenia-based Perutnina Ptuj is a vertically integrated poultry and meat producer serving CEE markets with similar product mix (poultry, processed meats, ready meals) as Agricola, making it a strong regional peer.
• MHP (Mironivsky Hliboproduct): MHP is one of Europe's largest vertically integrated poultry producers with comparable feed-to-fork integration, export orientation, and premium poultry product strategy mirroring Agricola's model.

Direct peers

• Transavia: Transavia is the largest Romanian poultry producer and direct competitor to Agricola, operating vertically integrated broiler production, processed meats, and own-brand retail products across Romania.
• Caroli Foods: Caroli Foods is a Romanian processed meat and salami producer (part of SigmaBacos group) directly competing with Agricola's Salam de Sibiu and traditional Romanian charcuterie portfolio.
• Smithfield Prod (Smithfield Romania): Smithfield Romania is a major pork processor operating Salbac's neighboring meat-processing facilities in Romania; directly comparable to Agricola's pork and processed meat operations including salami and sausages.

Broad incumbents

• Cargill Animal Nutrition: Cargill's animal nutrition division competes with Agricola's AICBAC feed business in Romania and CEE; both produce formulated feed for poultry, swine, and ruminants with similar premix capabilities.
• Tyson Foods: Tyson Foods is a global poultry and processed meat incumbent operating branded, value-added, and slow-grown poultry lines comparable in scope and category to Agricola's premium poultry and ready-meal portfolio.
• Charoen Pokphand Foods (CPF): CPF is a global vertically integrated poultry and feed producer with operations across CEE; comparable to Agricola in combining animal feed manufacturing, broiler production, and processed poultry products.

Emerging players

• Bachoco: Bachoco is a vertically integrated poultry producer serving Mexican and US markets with feed-to-fork operations, balanced portfolio of chicken, eggs, and processed meats — comparable business model and category mix to Agricola.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AgricolaInt
• Facebookfacebook.com/creatorpofta
• LinkedInlinkedin.com/company/sc-agricola-international-s-a-bacau
• Instagraminstagram.com/agricola.creatordepofta

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agricola