What Perutnina Ptuj does

Perutnina Ptuj d.o.o. is a Slovenia-based, privately held poultry and processed-meat producer founded in 1905, headquartered in Ptuj, with 1,001-5,000 employees and operations in 8 European countries: Slovenia, Austria, Croatia, Serbia, Bosnia and Herzegovina, Germany, North Macedonia, and Romania. The company sells branded fresh chicken and turkey, processed meats (sausages, hot dogs, pates, salamis, cold cuts), and convenience prepared foods under 13+ sub-brands — including PP, Natur, Natur Premium, Perfect, Slim & Fit, Piknik, Pickies, Poli (with Poli Kids), Extra, Golica, and Jata — addressing everyday, premium, health-conscious, BBQ, children's, and HORECA customer segments.

The company's production backbone is its vertically integrated PPR (Perutnina Ptuj Reja) breeding system, which controls the poultry reproduction chain from hatching through finished product, supported by an antibiotic-free breeding program, animal-welfare housing with protective roofing enabling outdoor access, and 100% traceability claims. Products are distributed through retail grocery and supermarket channels in each operating country, with country-specific localized websites and marketing programs (a 330+ recipe content hub, branded YouTube channels such as Pišek TV and Gotvime so Tea, email newsletters, and periodic sweepstakes). A dedicated Perfect Professional line targets restaurants, hotels, and catering.

Revenue is generated through one-time sales of branded packaged food products across the fresh, processed, and prepared categories; specific pricing is not publicly disclosed. Recent strategic activity includes the May 2024 acquisition of Toni, ongoing product-line extensions in prepared meals (Perfect 2026), health (Slim & Fit 2025), and children (Poli Kids 2025), and the operation of a wholly-owned Macedonian subsidiary (Perutnina Ptuj DOOEL Skopje). The company is privately held as a Slovenian d.o.o. with no public listing, no disclosed venture or institutional investor, and a CFO (Yevheniy Dranov) on record.

Name

Perutnina Ptuj

Legal name

Perutnina Ptuj d.o.o.

Website

https://perutnina.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Perutnina Ptuj is a privately held Slovenian poultry and processed-meat producer (founded 1905) selling branded fresh chicken, sausages, prepared meals, and health-focused products under 13+ sub-brands across 8 European countries via retail and HORECA channels.

Ownership category

akta.pro rank

Product category

Poultry and Processed Meat Products

NAICS

Poultry Processing (311615), Food Manufacturing (311), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Food And Kindred Products (2000)

akta.pro primary industry

Poultry Wholesale (Whole Birds, Parts) (AFAIADAC)

akta.pro secondary industries

Meat, Poultry & Seafood Wholesale (AFAIABAF), Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI), Meat, Poultry & Seafood Refrigerated Warehousing (TLALABAC)

Keywords

• Poultry products
• Processed meat
• Fresh chicken
• Sausage products
• Convenience meals

Headquarters

HQ city

Ptuj

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Poultry Products: Sale of fresh chicken and turkey products including whole birds, fillets, cuts, and parts under brand lines such as Natur, Natur Premium, PP, and Slim & Fit.
2. Processed Meat Products: Sale of processed poultry products including sausages (Poli, Pickies, BBQ line), pates, cold cuts, and prepared products like cordon bleu, nuggets, and schnitzels.
3. Premium Product Lines: Higher-margin premium product lines including Natur Premium (premium quality with controlled breeding), Perfect (ready meals), and Perfect Professional (professional use products).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Perutnina Ptuj is a Slovenian poultry and meat products manufacturer that breeds, processes, and distributes fresh chicken and turkey products, processed meats (sausages, hot dogs, salamis, pâtés), and convenience/ready-to-cook meals under multiple sub-brands (Natur Premium, Natur, PP, Perfect, Slim & Fit, Piknik, Pickies, Poli, Extra, Golica, Jata). The company controls its production chain through the proprietary PPR (Perutnina Ptuj Reja) breeding system, ensuring traceability from hatching to finished product, and distributes through retail grocery channels across 8 European countries.

Product overview

Perutnina Ptuj operates as a comprehensive poultry and meat products company with a multi-tiered product portfolio organized into distinct sub-brands targeting different consumer segments. The core offering includes fresh chicken under three tiers: PP (standard), Natur (mid-tier), and Natur Premium (premium with controlled PPR breeding). Prepared/convenience products include the Perfect line (international cuisine ready meals), Piknik (BBQ products), and Slim & Fit (health-focused). Processed meat products include Poli (sausages/hot dogs with Poli Kids child sub-brand), Extra (salamis), Golica, and Jata. The company also offers turkey products, chicken pates under the Poli brand, and various portion-controlled and convenience formats. Products are available across multiple regional markets including Slovenia, Croatia, Serbia, Bosnia, Austria, Romania, and Macedonia.

Differentiator

Problem solved

Functional benefit

Brands

• Skupina Perutnina Ptuj: Corporate group name for Perutnina Ptuj operations
• Natur Premium
• Natur
• Piknik
• Slim & Fit
• PP
• Perfect
• Poli
• Extra
• Golica
• Jata
• Perfect Professional
• PPR REJA

Products and services

• Natur Premium Premium quality fresh chicken and turkey meat product line with controlled PPR breeding, offering the highest quality poultry with natural breeding methods. Includes whole chickens, fillets, steaks, wings, and prepared cuts for consumers seeking premium fresh poultry.
• Natur
• PP (Perutnina Ptuj Standard)
• Perfect Premium prepared/ready-to-cook chicken dishes featuring international cuisine flavors including curries, Asian-inspired dishes, lasagna, meatballs, and traditional stews. Targets consumers seeking convenient premium meal solutions.
• Slim & Fit Health-focused chicken product line positioned for fitness and diet-conscious consumers. Includes grilled chicken breasts, smoked turkey breast, lean sausage products, and low-fat prepared chicken products with high protein content.
• Piknik BBQ and outdoor grilling focused product line including marinated chicken wings, skewers, BBQ steaks, nuggets, and convenience BBQ products designed for summer grilling and outdoor occasions.
• Pickies Chicken and turkey sausage products marketed as tasty and substantial snacks with low fat content and good protein levels. Positioned as convenient protein-rich snack options.
• Poli
• Poli Kids Child-focused sausage and meat product sub-line featuring mini sausages, chicken breast slices, and party mix products. Includes the Pepe character mascot and is marketed as Halal certified with selected recipes free from allergens, with 90% meat content.
• Extra
• Golica
• Jata
• Perfect Professional

Quantifiable outcome

• 100% traceability from breeding to finished product through PPR system
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Plukon Food Group: One of Europe's largest poultry processors headquartered in the Netherlands, supplying fresh and processed chicken products to retail and foodservice across multiple EU countries. Directly comparable in product mix and multi-country retail distribution model.
• Moy Park: UK and Ireland-based poultry processor owned by Pilgrim's Pride, supplying retail and foodservice across Western Europe. Comparable vertically integrated model with branded fresh and further-processed poultry ranges.
• Fileni: Italian poultry processor specializing in antibiotic-free and organic chicken lines under the Fileni and Fileni Bio brands. Direct comparison on premium positioning and animal-welfare-led differentiation.
• Gruppo Veronesi: Italian poultry and compound feed group with integrated breeding-to-processing operations producing AIA and Veronesi branded chicken products for European retail. Comparable scale and multi-tier brand portfolio strategy.
• Amadori: Major Italian integrated poultry producer offering fresh, processed, and value-added chicken products across retail and foodservice. Comparable vertically integrated poultry model with branded sub-ranges targeting distinct consumer occasions.
• 2 Sisters Food Group: One of the UK's largest food manufacturers with major poultry and processed meat operations serving European retailers. Comparable in scale, retail-channel focus, and breadth of branded poultry products.
• Panvita Group: Slovenian poultry, meat, and food processing company operating in overlapping CEE markets with similar product portfolio of fresh and processed meats. Closest geographic and product-line competitor to Perutnina Ptuj.
• Cranswick: UK food producer with significant poultry and pork processing operations supplying premium and convenience products to UK and European retail. Comparable in branded prepared-meat and convenience food positioning.

Broad incumbents

• Tyson Foods: Global protein and prepared foods giant with substantial European operations across poultry, beef, and prepared categories. Relevant as a broad incumbent whose branded and private-label products compete for the same European retail shelf space.

Emerging players

• MHP (Mironivsky Hliboproduct): Ukrainian vertically integrated poultry and grain producer with growing European export presence under the Qualiko brand. Comparable integrated farming-to-processing model and aggressive European market expansion ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perutnina Ptuj