Senior Living Communities, LLC

What Senior Living Communities, LLC does

Senior Living Communities, operating under Maxwell Group, Inc., is a privately held family-owned developer and operator of luxury Life Plan Communities (Continuing Care Retirement Communities) headquartered in Charlotte, North Carolina. Founded in 1989 by Donald O. Thompson, Jr. with roots tracing to his 1980 entry into senior housing through Thompson Construction, the company operates 18 communities across seven U.S. states (South Carolina, North Carolina, Georgia, Florida, Connecticut, Indiana, and New Jersey) serving affluent seniors aged 65+. The portfolio includes 13 branded Life Plan Communities, three Wellmore assisted living and memory care communities, and the Live Long Well Care healthcare services subsidiary, with a team of approximately 3,500 employees.

The company provides a full continuum of care — independent living, assisted living, memory care, skilled nursing, and short-term rehabilitation — delivered on-site at each community. Its proprietary "The Weller Life" wellness philosophy integrates physical wellness, social connection, dining, hospitality, lifelong learning, purposeful programming, and supportive services, supported by award-winning specialty programs including emPowerD (Parkinson's), WAVES aquatic therapy, Purpose-Based Wellness, and Reflections memory care. Clinical credibility is anchored by partnerships with Wake Forest University Baptist Medical Center's J. Paul Sticht Center on Aging (geriatric research and free health assessments) and Broad River Rehabilitation (on-site therapy), and the company donates over $1 million annually through its Living Well Foundation.

The business operates a dual revenue model: recurring all-inclusive monthly service fees (covering utilities, dining, transportation, housekeeping, and healthcare access, with annual increases averaging 3.0-3.5% over the past five years) and one-time refundable occupancy fees for residential units. Distribution is direct-to-consumer, centered on phone inquiries, website tour scheduling, Regional Sales Directors, and Lifestyle Advisors who guide prospects from initial contact through move-in. Technology infrastructure consists of conventional electronic systems for work orders, dining, medical records, scheduling, HR, and check-in rather than proprietary AI/ML platforms. Leadership transitioned to the second generation of the Thompson family, with the management team drawing experienced operators from Brookdale, Life Care Services, Sunrise, Ascension Living, and Veritas Senior Living.

Name

Senior Living Communities, LLC

Legal name

Senior Living Communities

Website

https://senior-living-communities.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Senior Living Communities is a privately held developer and operator of luxury Life Plan Communities providing independent living, assisted living, memory care, skilled nursing, and rehabilitation services to affluent seniors 65+ across 18 communities in seven U.S. states.

Ownership category

akta.pro rank

Product category

Senior Living / Life Plan Community (Continuing Care Retirement Community)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living communities
• Life plan community
• Assisted living services
• Memory care programs
• Skilled nursing care

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Monthly Service Fees: All-inclusive monthly fees covering utilities, maintenance, housekeeping, dining, transportation, entertainment, social functions, and concierge services. Fees have averaged 3.0% to 3.5% annual increases over the past five years.
2. Occupancy Fees: One-time fees for residential units (cottages/villas) that are refunded when the unit is sold, similar to a refundable deposit model. Fee ranges based on location, view, features, and choice of occupancy plan.
3. Healthcare Services: Revenue from assisted living, memory care, skilled nursing, and rehabilitation services provided on-site at communities. Healthcare is located at the community and easily accessible by residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Senior Living Communities develops and operates luxury Life Plan Communities (Continuing Care Retirement Communities) across the eastern United States, providing a full continuum of care that includes independent living, assisted living, memory care, skilled nursing, and short-term rehabilitation. Residents pay all-inclusive monthly service fees bundled with utilities, dining, housekeeping, transportation, social programming, concierge services, and 24-hour emergency response, plus a one-time refundable occupancy fee for their residence. Distinctive offerings include the proprietary "Weller Life" wellness philosophy, the Reflections memory care program, and award-winning programs such as emPowerD, WAVES aquatic therapy, and Purpose-Based Wellness.

Product overview

Senior Living Communities operates as a developer and operator of luxury Life Plan Communities (also known as Continuing Care Retirement Communities or CCRCs) across the eastern United States. The company offers a full continuum of care including independent living, assisted living, memory care, skilled nursing, and short-term rehabilitation services. Their portfolio includes 13 branded senior living communities across South Carolina, North Carolina, Georgia, Florida, Connecticut, Indiana, and New Jersey, plus three Wellmore assisted living/memory care communities. Key products include their proprietary 'The Weller Life' wellness philosophy, award-winning wellness programs (emPowerD for Parkinson's, WAVES Aquatic Therapy, Purpose-Based Wellness), and the Reflections Memory Care Program. The company also operates Live Long Well Care healthcare services and maintains partnerships with healthcare providers for rehabilitation and geriatric care.

Differentiator

Problem solved

Functional benefit

Brands

• Weller Life: Senior Living Communities' proprietary lifestyle and wellness philosophy that combines physical wellness, social connection, dining, hospitality, lifelong learning, purposeful programming, and supportive services to help Members live longer, healthier, happier lives.
• Wellmore Communities

Products and services

• Brightwater Life Plan Community in Myrtle Beach, SC offering independent living, assisted living, memory care, and skilled nursing services for seniors.
• Cascades Verdae Life Plan Community in Greenville, SC offering independent living, assisted living, memory care, and skilled nursing services for seniors.
• Summit Hills Life Plan Community in Spartanburg, SC offering independent living, assisted living, memory care, and skilled nursing services for seniors.
• The Gables Senior living community in Greenville, SC offering senior living options for seniors.
• The Lakes at Litchfield Life Plan Community in Pawleys Island, SC offering independent living, assisted living, memory care, and skilled nursing services for seniors.
• Wildewood Downs Life Plan Community in Columbia, SC offering independent living, assisted living, memory care, and skilled nursing services for seniors.
• RidgeCrest Life Plan Community in Mt. Airy, NC offering independent living, assisted living, memory care, and skilled nursing services for seniors.
• Homestead Hills Life Plan Community in Winston-Salem, NC featuring single-family homes, villa apartment homes, a wellness center, rehab/therapy, assisted living, and memory care for seniors.
• The Charlotte Senior living community in Charlotte, NC offering independent living and care options for seniors.
• Evergreen Woods Life Plan Community in North Branford, CT offering independent living, assisted living, memory care, and skilled nursing services for seniors.
• Laurel Circle Senior living community in Bridgewater, NJ offering senior living and care options for seniors.
• Osprey Village Life Plan Community in Amelia Island, FL offering independent living, assisted living, memory care, and skilled nursing services for seniors.
• Marsh's Edge Life Plan Community in St. Simons Island, GA offering independent living, assisted living, memory care, and skilled nursing services for seniors.
• The Stratford Senior living community in Carmel, IN offering independent living and care options for seniors.
• Wellmore of Daniel Island Assisted Living, Memory Care, Skilled Nursing, and Rehab community in Daniel Island, SC providing higher-acuity care for seniors.
• Wellmore of Lexington Assisted living and memory care community in Lexington, SC providing higher-acuity care for seniors.
• Wellmore of Tega Cay Assisted Living, Memory Care, Skilled Nursing, and Rehab community in Tega Cay, SC providing higher-acuity care for seniors.
• Live Long Well Care Healthcare services provided across Senior Living Communities, including rehabilitation and wellness care for residents and surrounding communities.
• emPowerD Wellness Program Award-winning wellness program for Senior Living Communities Members to combat the impacts of Parkinson's Disease.
• WAVES Aquatic Program Award-winning aquatic therapy program for seniors with Alzheimer's disease and dementia, developed by Senior Living Communities in 2009.
• Purpose-Based Wellness National award-winning wellness program for seniors designed to combat chronic diseases and ailments commonly found among the aging population, developed in 2011.
• Reflections Memory Care Program Nationally recognized and award-winning memory care program for people living with Alzheimer's and other forms of dementia, offered at Senior Living Communities.

Quantifiable outcome

• Average member saves $1,000 per month compared to living in their previous house
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wake Forest University Baptist Medical Center - J. Paul Sticht Center on AgingcoreStrategic or Co-development PartnerPartnership provides members with free health assessments and access to geriatric research programs. The collaboration enhances wellness programming across all Senior Living Communities through evidence-based practices and ongoing research partnership.
• Broad River RehabilitationcoreTechnology or IntegrationOn-site rehabilitation services partner providing physical therapy, speech therapy, and occupational therapy at most communities for both residents and outside guests.
• Alzheimer's AssociationcoreGTM or Marketing PartnerNational team participant in Walk to End Alzheimer's with annual fundraising commitment of over $100,000. Partnership supports the company's award-winning Reflections memory care program and commitment to ending Alzheimer's disease.
• Living Well FoundationcoreOthersCompany's nonprofit 501(c)(3) foundation providing emergency financial assistance, scholarships, and first-time home buyers program for employees and community residents.
• UNTOLD (formerly CARE for AIDS)minorGTM or Marketing PartnerGlobal partnership supporting East Africa initiatives that empower people to live beyond AIDS through life-transforming community centers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities across independent living, assisted living, and memory care. Compares to Senior Living Communities as a broad incumbent in the same continuum-of-care category, though Brookdale skews more mid-market versus SLC's luxury positioning.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S. Broader incumbent serving similar resident segments but with a wider portfolio that includes managed and owned communities at varied price points.

Direct peers

• Atria Senior Living: Operates luxury senior living communities with strong emphasis on programming, dining, and lifestyle amenities. Closest direct competitor in the premium senior living segment serving affluent seniors with all-inclusive monthly service models.
• Life Care Services: One of the largest CCRC / Life Plan Community operators and managers in the U.S. Sarah Privette (Regional Sales Director at SLC) previously worked at Life Care Services, making it a directly comparable CCRC operator serving the same resident profile.
• Sunrise Senior Living: National operator of premium assisted living and memory care communities. COO Matt Fox previously held leadership at Sunrise, and Sunrise competes in the same luxury assisted living and memory care segment as Senior Living Communities and Wellmore.
• Erickson Senior Living: Large-scale CCRC operator running multiple master-planned Life Plan Communities primarily in the Mid-Atlantic and other U.S. regions. Closest pure-play CCRC competitor with a similar continuum-of-care, entry-fee model.
• Discovery Senior Living: Operates senior living communities including luxury independent living, assisted living, and memory care with a strong Southeast US footprint. Overlaps directly with Senior Living Communities in geographies like Florida and the Carolinas.
• Sonida Senior Living (formerly Capital Senior Living): Operates senior living communities across multiple states offering independent living, assisted living, and memory care. Comparable in scale and operational model though typically serving a less luxury-tilted segment than Senior Living Communities.
• Kisco Senior Living: Operator of upscale senior living communities with a strong resort-style and hospitality focus. Directly comparable luxury independent living, assisted living, and memory care portfolio serving affluent seniors.

Others

• National Health Investors: Healthcare REIT that owns senior housing and skilled nursing properties leased to operators. Adjacent ecosystem participant that may own real estate underlying some Senior Living Communities or competitor facilities, providing a capital partner model SLC does not currently use.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/senior_living
• Facebookfacebook.com/seniorlivingcommunities
• LinkedInlinkedin.com/company/senior-living-communities-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles29 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Living Communities, LLC