LGM Financial Services Inc.
LGM Financial Services Inc. is a Vancouver-based, privately held Canadian provider of branded automotive Finance & Insurance products and dealer technology, serving OEMs and franchise dealers across Canada since 1998.
- Company typePrivate
- Founded1998
- HeadquartersVancouver, Canada
- Headcount251–500
- GTM typeB2B
- OfferingServices
What LGM Financial Services Inc. does
LGM Financial Services Inc. is a Vancouver-based, privately held Canadian supplier of branded Finance & Insurance (F&I) products to the automotive industry, founded in 1998. The company operates a B2B2C model, partnering with OEMs including Kia, BMW, Mazda, Jaguar, Land Rover, Mitsubishi, Volvo, Polestar, and Hyundai to white-label vehicle protection, extended warranty, prepaid maintenance, loan protection, and excess wear-and-use products distributed through franchise dealer networks across Canada. Under its own brand, LGM also operates the SecureDrive used-car warranty program distributed through authorized SecureDrive dealers. Core technology is the proprietary HUB dealer portal, which integrates point-of-sale tools (eMenu), a Performance Management Dashboard, a Sales Leaderboard, and live chat claims support, alongside AI-powered claims auto-adjudication and a machine learning-based recommendation engine for personalized F&I coverage. An API integration with Hyundai Canada's Build & Price platform enables real-time consumer-facing product quoting. Revenue is generated through administration and processing fees on underwritten F&I products (with risk carried by partner insurers Co-operators, Sovereign General, and Trisura), plus premium training and consulting fees from LGM Academy and the Distinction performance-enhancement program. In 2025, Marubeni Corporation made a strategic financial investment in the company, and LGM's HUB achieved SOC 2 Type 1 compliance in 2026, indicating ongoing investment in governance and enterprise readiness.
LGM Financial Services Inc. firmographics
Firmographics- Name
- LGM Financial Services Inc.
- Legal name
- LGM Financial Services Inc.
- Website
- https://lgm.ca
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LGM Financial Services Inc. is a Vancouver-based, privately held Canadian provider of branded automotive Finance & Insurance products and dealer technology, serving OEMs and franchise dealers across Canada since 1998.
- Ownership category
- akta.pro rank
LGM Financial Services Inc. industry classification
Industry- Product category
- Automotive Finance & Insurance (F&I) Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
- akta.pro secondary industry
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where LGM Financial Services Inc. is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
LGM Financial Services Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- F&I Product Administration: LGM administers branded Finance & Insurance products (vehicle protection plans, extended warranties, appearance protection, prepaid maintenance, loan protection, excess wear and use protection) for automotive dealers and OEMs. Revenue is generated through administration fees, processing fees, and margins on product sales. Products are underwritten by partner insurance companies (Co-operators Life Insurance Company, The Sovereign General Insurance Company, Trisura Guarantee Insurance Company) while LGM handles distribution, training, claims processing, and customer service.
- Training & Consulting Services: LGM generates revenue through training and coaching programs including LGM Academy, the Distinction F&I Consulting Program, and the Learning Journey Program. These premium consultative services help dealers optimize F&I performance. Revenue includes fees for training courses, certification programs, and performance enhancement consulting.
- Performance Enhancement Programs: The Distinction Program provides a performance enhancement framework for dealer groups and top-performing dealerships, including Sales Effectiveness Consultation, Financial Services Analysis, and ongoing consultative support. This premium service is available to qualified Canadian dealerships and dealer groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Vehicle Protection Products - Pricing varies by product type, vehicle, and coverage term |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
LGM Financial Services Inc. product offering
Product offeringCore offering
LGM Financial Services administers and distributes branded Finance & Insurance (F&I) products for the Canadian automotive market, including vehicle protection plans, extended warranties, appearance protection, prepaid maintenance, loan protection, and excess wear and use coverage. Products are typically white-labeled under OEM brands (Hyundai Protection, Mitsubishi Diamond Care) and sold through franchised dealerships. The company also provides proprietary technology (HUB platform), dealer training (LGM Academy), and performance consulting (Distinction Program) to support F&I sales and operations.
Product overview
LGM Financial Services Inc. is a leading Canadian F&I provider offering a comprehensive portfolio of branded finance and insurance products, technology platforms, and training services. The core product SecureDrive provides used car warranty and loan protection programs. The HUB dealer portal serves as the central technology platform powering point-of-sale operations, claims processing, and performance management. AI-powered capabilities include a Recommendation Engine for personalized F&I product recommendations and auto-adjudication claims processing. Training services are delivered through LGM Academy, featuring proprietary content and Big Think+ video courses. The Distinction consulting program provides performance enhancement for dealer groups. Products also include EV/Hybrid vehicle protection, Mitsubishi Diamond Care suite, and Hyundai Protection products integrated via API into OEM platforms.
Differentiator
Problem solved
Functional benefit
Brands
- SecureDrive: Used car warranty program offering vehicle protection products.
- LGM Academy
- Distinction
- HUB
Products and services
- SecureDrive LGM's branded used car warranty and vehicle protection program offering comprehensive loan protection and vehicle protection plans for the used-vehicle market in Canada.
- F&I Product Suite Complete portfolio of Finance & Insurance products including vehicle protection plans, extended warranties, appearance protection, prepaid maintenance, loan protection, and excess wear and use coverage, distributed through franchised dealerships in Canada.
- EV and Hybrid Vehicle Protection
Quantifiable outcome
- 91% of dealers said LGM met or exceeded their expectations for claims support
- +4 more outcomes
Companies that use LGM Financial Services Inc.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
LGM Financial Services Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature11 records
LGM Financial Services Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Hyundai CanadacoreLGM integrated real-time F&I product pricing with Hyundai Canada's Build and Price platform through API integration. Consumers can view, customize, and quote Hyundai Protection and Extended Protection products (Appearance Protection, Pre-Paid Maintenance, Excess Wear and Use) directly on Hyundai's website, enabling penny-accurate pricing before visiting a dealership.
- Mitsubishi Motor Sales of CanadacoreLGM and Mitsubishi renewed their partnership for five years (extending from 2013), continuing as the brand's F&I provider of choice. LGM provides the Mitsubishi Diamond Care F&I product suite, including the new Excess Wear and Use Protection for lease customers. The partnership is built on shared values of service excellence and innovation.
- Big Think+supportingLGM partnered with Big Think+ to provide LGM Academy dealer training customers access to an expansive archive of video lessons teaching essential 21st century skills. Video lessons include topics like Selling with Insight, Emotional Intelligence, and Diversity, Equity and Inclusion, taught by well-known speakers including Elon Musk, Michelle Thaller, Shane Battier, and Chris Voss.
- Absorb Software Inc.supportingLGM uses Absorb Software's learning management platform (Learning Platform) to deliver My Distinction Learning content to authorized dealership representatives. Absorb provides the technical infrastructure for hosting and delivering LGM's training content.
- GooglesupportingLGM uses Google Analytics on its website to collect general information about visitor interactions and website performance, enabling data-driven optimization of its digital presence.
- MailChimp (Rocket Science Group LLC)supportingLGM uses MailChimp as its third-party email marketing platform to send electronic communications about products, services, and promotions to subscribers who have opted in, as well as to respond to customer inquiries.
- OneSignal, Inc.supportingLGM uses OneSignal's push notification platform to display communications in users' internet browsers when users opt in via the HUB Platform, enabling real-time updates and engagement with authorized dealer users.
- Co-operators Life Insurance CompanysupportingInsurance company that underwrites certain insurance products administered by LGM. Part of LGM's network of insurance partners providing coverage for vehicle protection plans.
- The Sovereign General Insurance CompanysupportingInsurance company that underwrites certain insurance products administered by LGM. LGM may redirect customer concerns to this company when appropriate in the complaint resolution process.
- Trisura Guarantee Insurance CompanysupportingInsurance company that underwrites certain insurance products administered by LGM. Part of the insurer complaint handling network for LGM's insurance products.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
LGM Financial Services Inc. competitors and assessment
Company assessmentDirect peers
- EasyCare (APCO Holdings): EasyCare, owned by APCO Holdings, is a major North American F&I product administrator offering vehicle service contracts, GAP, and ancillary products through dealer networks. Directly comparable as an F&I administrator with similar dealer-channel distribution and OEM partnerships.
- RouteOne: RouteOne provides F&I workflow and credit application platforms connecting dealers with lenders and F&I product providers. Directly comparable as a technology-enabled intermediary in the dealer F&I channel, though more focused on origination workflows.
- F&I Admin Solutions: F&I Admin Solutions is a US-based third-party administrator offering reinsurance, F&I product administration, and dealer program management. Comparable as a similarly-sized TPA serving the same dealer channel with administration, training, and product support services.
- Innovative Aftermarket Systems (IAS): IAS provides F&I product administration, training, and reinsurance programs for automotive dealers and dealer groups. Directly comparable as an F&I TPA with a similar mix of product administration, training, and consulting services.
- GSFSGroup (Protective Life): GSFSGroup, a subsidiary of Protective Life, administers F&I products and provides training and consulting to dealers and OEMs. Comparable as a directly competing F&I product administrator and training provider.
Broad incumbents
- Assurant Global Automotive: Assurant is a large global insurer and F&I product provider offering extended service contracts, protection plans, and connected vehicle solutions. Comparable as a major F&I administrator with scale advantages across multiple geographies.
- Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, offers F&I menu, desking, and compliance solutions for automotive dealers in Canada and the US. Comparable as a technology platform serving the same dealer F&I workflow, with broader portfolio of dealership software.
- Zurich Insurance (North America): Zurich is a major global insurer offering vehicle protection products and dealer insurance solutions in Canada. Comparable as an underwriter of F&I-adjacent products that compete with LGM-administered coverage.
- The Warranty Group (TWG): TWG is a global provider of extended warranties, service contracts, and F&I products with significant North American dealer relationships. Comparable as a broader incumbent offering vehicle protection products distributed through similar OEM and dealer channels.
Emerging players
- Darwin Automotive: Darwin Automotive offers digital F&I menu and reporting platforms for dealers. Comparable as an emerging technology-enabled F&I platform serving similar dealer clients, though more focused on digital workflow than product administration.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LGM Financial Services Inc. social profiles
Digital presenceLGM Financial Services Inc. compliance and trust
Trust signalCompliance2 records
LGM Financial Services Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
LGM Financial Services Inc. leadership team
Management profileNumber of profiles
Profiles9 records
LGM Financial Services Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
LGM Financial Services Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LGM Financial Services Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LGM Financial Services Inc.
What does LGM Financial Services Inc. do?
LGM Financial Services administers and distributes branded Finance & Insurance (F&I) products for the Canadian automotive market, including vehicle protection plans, extended warranties, appearance protection, prepaid maintenance, loan protection, and excess wear and use coverage. Products are typically white-labeled under OEM brands (Hyundai Protection, Mitsubishi Diamond Care) and sold through franchised dealerships. The company also provides proprietary technology (HUB platform), dealer training (LGM Academy), and performance consulting (Distinction Program) to support F&I sales and operations.
Is LGM Financial Services Inc. a public or private company?
LGM Financial Services Inc. is a private company. It is classified as corporate owned and is currently operating.
When was LGM Financial Services Inc. founded?
LGM Financial Services Inc. was founded in 1998. It employs 251 to 500 people.
Where is LGM Financial Services Inc. based?
LGM Financial Services Inc. is headquartered in Vancouver, Canada, in the North America region.
How does LGM Financial Services Inc. make money?
Three revenue lines are on record. F&I Product Administration is the primary driver. The others are training & Consulting Services and performance Enhancement Programs.
Who are LGM Financial Services Inc.'s main competitors?
Direct peers on record are EasyCare (APCO Holdings), RouteOne, F&I Admin Solutions, Innovative Aftermarket Systems (IAS) and GSFSGroup (Protective Life). Broad incumbents are Assurant Global Automotive, Dealertrack (Cox Automotive), Zurich Insurance (North America) and The Warranty Group (TWG). Darwin Automotive is listed as an emerging player.
Does LGM Financial Services Inc. have an API?
Yes. LGM has integrated a real-time pricing API with Hyundai Canada's Build and Price platform, allowing consumers to customize and quote F&I products (Appearance Protection, Pre-Paid Maintenance, Excess Wear and Use) as part of their vehicle buying experience. The API enables penny-accurate pricing for F&I protection products within the Hyundai Build and Price platform.
What industry is LGM Financial Services Inc. in?
LGM Financial Services Inc.'s product category is Automotive Finance & Insurance (F&I) Services. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors), with a secondary code of FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans). Its NAICS code is 524210 and its SIC code is 6411.