LGM Financial Services Inc.

What LGM Financial Services Inc. does

LGM Financial Services Inc. is a Vancouver-based, privately held Canadian supplier of branded Finance & Insurance (F&I) products to the automotive industry, founded in 1998. The company operates a B2B2C model, partnering with OEMs including Kia, BMW, Mazda, Jaguar, Land Rover, Mitsubishi, Volvo, Polestar, and Hyundai to white-label vehicle protection, extended warranty, prepaid maintenance, loan protection, and excess wear-and-use products distributed through franchise dealer networks across Canada. Under its own brand, LGM also operates the SecureDrive used-car warranty program distributed through authorized SecureDrive dealers. Core technology is the proprietary HUB dealer portal, which integrates point-of-sale tools (eMenu), a Performance Management Dashboard, a Sales Leaderboard, and live chat claims support, alongside AI-powered claims auto-adjudication and a machine learning-based recommendation engine for personalized F&I coverage. An API integration with Hyundai Canada's Build & Price platform enables real-time consumer-facing product quoting. Revenue is generated through administration and processing fees on underwritten F&I products (with risk carried by partner insurers Co-operators, Sovereign General, and Trisura), plus premium training and consulting fees from LGM Academy and the Distinction performance-enhancement program. In 2025, Marubeni Corporation made a strategic financial investment in the company, and LGM's HUB achieved SOC 2 Type 1 compliance in 2026, indicating ongoing investment in governance and enterprise readiness.

Name

LGM Financial Services Inc.

Legal name

LGM Financial Services Inc.

Website

https://lgm.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

LGM Financial Services Inc. is a Vancouver-based, privately held Canadian provider of branded automotive Finance & Insurance products and dealer technology, serving OEMs and franchise dealers across Canada since 1998.

Ownership category

akta.pro rank

Product category

Automotive Finance & Insurance (F&I) Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Automotive F&I products
• Vehicle protection plans
• Dealer training services
• Warranty administration
• Automotive insurance products

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. F&I Product Administration: LGM administers branded Finance & Insurance products (vehicle protection plans, extended warranties, appearance protection, prepaid maintenance, loan protection, excess wear and use protection) for automotive dealers and OEMs. Revenue is generated through administration fees, processing fees, and margins on product sales. Products are underwritten by partner insurance companies (Co-operators Life Insurance Company, The Sovereign General Insurance Company, Trisura Guarantee Insurance Company) while LGM handles distribution, training, claims processing, and customer service.
2. Training & Consulting Services: LGM generates revenue through training and coaching programs including LGM Academy, the Distinction F&I Consulting Program, and the Learning Journey Program. These premium consultative services help dealers optimize F&I performance. Revenue includes fees for training courses, certification programs, and performance enhancement consulting.
3. Performance Enhancement Programs: The Distinction Program provides a performance enhancement framework for dealer groups and top-performing dealerships, including Sales Effectiveness Consultation, Financial Services Analysis, and ongoing consultative support. This premium service is available to qualified Canadian dealerships and dealer groups.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

LGM Financial Services administers and distributes branded Finance & Insurance (F&I) products for the Canadian automotive market, including vehicle protection plans, extended warranties, appearance protection, prepaid maintenance, loan protection, and excess wear and use coverage. Products are typically white-labeled under OEM brands (Hyundai Protection, Mitsubishi Diamond Care) and sold through franchised dealerships. The company also provides proprietary technology (HUB platform), dealer training (LGM Academy), and performance consulting (Distinction Program) to support F&I sales and operations.

Product overview

LGM Financial Services Inc. is a leading Canadian F&I provider offering a comprehensive portfolio of branded finance and insurance products, technology platforms, and training services. The core product SecureDrive provides used car warranty and loan protection programs. The HUB dealer portal serves as the central technology platform powering point-of-sale operations, claims processing, and performance management. AI-powered capabilities include a Recommendation Engine for personalized F&I product recommendations and auto-adjudication claims processing. Training services are delivered through LGM Academy, featuring proprietary content and Big Think+ video courses. The Distinction consulting program provides performance enhancement for dealer groups. Products also include EV/Hybrid vehicle protection, Mitsubishi Diamond Care suite, and Hyundai Protection products integrated via API into OEM platforms.

Differentiator

Problem solved

Functional benefit

Brands

• SecureDrive: Used car warranty program offering vehicle protection products.
• LGM Academy
• Distinction
• HUB

Products and services

• SecureDrive LGM's branded used car warranty and vehicle protection program offering comprehensive loan protection and vehicle protection plans for the used-vehicle market in Canada.
• F&I Product Suite Complete portfolio of Finance & Insurance products including vehicle protection plans, extended warranties, appearance protection, prepaid maintenance, loan protection, and excess wear and use coverage, distributed through franchised dealerships in Canada.
• EV and Hybrid Vehicle Protection

Quantifiable outcome

• 91% of dealers said LGM met or exceeded their expectations for claims support
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature11 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Hyundai CanadacoreStrategic or Co-development Partner · 1 January 2023LGM integrated real-time F&I product pricing with Hyundai Canada's Build and Price platform through API integration. Consumers can view, customize, and quote Hyundai Protection and Extended Protection products (Appearance Protection, Pre-Paid Maintenance, Excess Wear and Use) directly on Hyundai's website, enabling penny-accurate pricing before visiting a dealership.
• Mitsubishi Motor Sales of CanadacoreStrategic or Co-development Partner · 1 January 2023LGM and Mitsubishi renewed their partnership for five years (extending from 2013), continuing as the brand's F&I provider of choice. LGM provides the Mitsubishi Diamond Care F&I product suite, including the new Excess Wear and Use Protection for lease customers. The partnership is built on shared values of service excellence and innovation.
• Big Think+supportingStrategic or Co-development Partner · 1 January 2021LGM partnered with Big Think+ to provide LGM Academy dealer training customers access to an expansive archive of video lessons teaching essential 21st century skills. Video lessons include topics like Selling with Insight, Emotional Intelligence, and Diversity, Equity and Inclusion, taught by well-known speakers including Elon Musk, Michelle Thaller, Shane Battier, and Chris Voss.
• Absorb Software Inc.supportingTechnology or IntegrationLGM uses Absorb Software's learning management platform (Learning Platform) to deliver My Distinction Learning content to authorized dealership representatives. Absorb provides the technical infrastructure for hosting and delivering LGM's training content.
• GooglesupportingTechnology or IntegrationLGM uses Google Analytics on its website to collect general information about visitor interactions and website performance, enabling data-driven optimization of its digital presence.
• MailChimp (Rocket Science Group LLC)supportingTechnology or IntegrationLGM uses MailChimp as its third-party email marketing platform to send electronic communications about products, services, and promotions to subscribers who have opted in, as well as to respond to customer inquiries.
• OneSignal, Inc.supportingTechnology or IntegrationLGM uses OneSignal's push notification platform to display communications in users' internet browsers when users opt in via the HUB Platform, enabling real-time updates and engagement with authorized dealer users.
• Co-operators Life Insurance CompanysupportingOthersInsurance company that underwrites certain insurance products administered by LGM. Part of LGM's network of insurance partners providing coverage for vehicle protection plans.
• The Sovereign General Insurance CompanysupportingOthersInsurance company that underwrites certain insurance products administered by LGM. LGM may redirect customer concerns to this company when appropriate in the complaint resolution process.
• Trisura Guarantee Insurance CompanysupportingOthersInsurance company that underwrites certain insurance products administered by LGM. Part of the insurer complaint handling network for LGM's insurance products.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EasyCare (APCO Holdings): EasyCare, owned by APCO Holdings, is a major North American F&I product administrator offering vehicle service contracts, GAP, and ancillary products through dealer networks. Directly comparable as an F&I administrator with similar dealer-channel distribution and OEM partnerships.
• RouteOne: RouteOne provides F&I workflow and credit application platforms connecting dealers with lenders and F&I product providers. Directly comparable as a technology-enabled intermediary in the dealer F&I channel, though more focused on origination workflows.
• F&I Admin Solutions: F&I Admin Solutions is a US-based third-party administrator offering reinsurance, F&I product administration, and dealer program management. Comparable as a similarly-sized TPA serving the same dealer channel with administration, training, and product support services.
• Innovative Aftermarket Systems (IAS): IAS provides F&I product administration, training, and reinsurance programs for automotive dealers and dealer groups. Directly comparable as an F&I TPA with a similar mix of product administration, training, and consulting services.
• GSFSGroup (Protective Life): GSFSGroup, a subsidiary of Protective Life, administers F&I products and provides training and consulting to dealers and OEMs. Comparable as a directly competing F&I product administrator and training provider.

Broad incumbents

• Assurant Global Automotive: Assurant is a large global insurer and F&I product provider offering extended service contracts, protection plans, and connected vehicle solutions. Comparable as a major F&I administrator with scale advantages across multiple geographies.
• Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, offers F&I menu, desking, and compliance solutions for automotive dealers in Canada and the US. Comparable as a technology platform serving the same dealer F&I workflow, with broader portfolio of dealership software.
• Zurich Insurance (North America): Zurich is a major global insurer offering vehicle protection products and dealer insurance solutions in Canada. Comparable as an underwriter of F&I-adjacent products that compete with LGM-administered coverage.
• The Warranty Group (TWG): TWG is a global provider of extended warranties, service contracts, and F&I products with significant North American dealer relationships. Comparable as a broader incumbent offering vehicle protection products distributed through similar OEM and dealer channels.

Emerging players

• Darwin Automotive: Darwin Automotive offers digital F&I menu and reporting platforms for dealers. Comparable as an emerging technology-enabled F&I platform serving similar dealer clients, though more focused on digital workflow than product administration.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lgm-financial-services-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LGM Financial Services Inc.