Broadstreet Ads

What Broadstreet Ads does

Broadstreet Ads, Inc. is a privately held, bootstrapped SaaS company founded in 2012 by Kenny Katzgrau (a former Yahoo ad-tech engineer) and headquartered in Red Bank, New Jersey. The company operates an ad management platform purpose-built for local news, hyperlocal, magazine, B2B, and radio publishers who sell advertising directly to advertisers, rather than relying on programmatic ad exchanges such as Google Ad Manager. The product portfolio spans a core tiered subscription ad manager (Manual at $299/month and Automatic at $399/month, plus a custom Enterprise tier with multi-tenancy and SLAs), a free lead-generation widget called Daybreak, and three related sub-products (ParkAve, Sidestreet, Broadstreet Native). The platform offers proprietary ad formats (Billboard, Real Estate Showcase, Instant Facebook/Instagram, Editable Ads, Likeable Banner), automated advertiser-facing reporting with geographic click-level granularity, and a public REST API v1 with Python SDK for programmatic ad operations.

The business model is primarily recurring subscription revenue supplemented by a freemium layer (Daybreak) used as a top-of-funnel adoption driver toward the paid tiers. Go-to-market combines sales-led direct demos, inside-sales outreach, self-serve signup for the Manual tier, event marketing (The Intersection virtual conference, industry associations), and a community-led motion via a customer Facebook group and content library. As of the most recent data points, Daybreak is in use at 330+ publishers, and the company has stated an ambition to reach 10,000 publishers by 2026. The customer base is diversified across mid-market and enterprise publishers (e.g., Greater Long Island, Chicago Parent, CT News Junkie, NJ Hills Media Group, StereoNET, Baltimore Magazine, Community Impact), with documented customer outcomes including 10x digital-ad revenue growth and click-through rates materially above industry benchmarks.

Broadstreet is owned and led by its founder, with no disclosed outside institutional investment. It has accumulated a 12-year operating history under self-funding, navigated a regulatory milestone via a DOJ/Google antitrust subpoena over its Ten Advantages whitepaper, and has expanded into adjacent product categories through sub-brands. The company is actively operating, hiring, and iterating on the platform, with a small team (1–10 employees) that constrains execution scale relative to the addressable market of small and mid-sized publishers globally.

Name

Broadstreet Ads

Legal name

Broadstreet Ads, Inc

Website

https://broadstreetads.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Broadstreet Ads is a bootstrapped SaaS ad management platform built for local news, magazine, and B2B publishers who sell directly to advertisers, offering proprietary ad formats, automated reporting, and a free lead-generation widget called Daybreak.

Ownership category

akta.pro rank

Product category

Ad Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Ad management platform
• Publisher advertising software
• Display advertising tools
• Digital ad sales
• Sponsored content campaign management

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Monthly subscription SaaS model with three tiers - Manual ($299/mo), Automatic ($399/mo), and Enterprise (custom pricing). Includes various ad formats, reporting capabilities, and customer support at different levels.
2. Daybreak (Free Tier): Free lead generation tool provided at no cost to publishers to drive adoption and help publishers win ad spend back from Google and Meta.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Broadstreet provides a SaaS ad management platform purpose-built for local and B2B publishers who sell advertising directly to their advertisers. It delivers multiple premium ad formats (Billboard, Real Estate Showcase, Instant Facebook/Instagram, Likeable Banner, Local Spotlight), automated client-facing reporting with click-level geographic data, and migration support from competitors. The platform is offered in paid tiers (Manual $299/month, Automatic $399/month, custom Enterprise) and supplemented by Daybreak, a free lead-generation widget for publishers.

Product overview

Broadstreet Ads is an ad management platform built specifically for local and B2B publishers who sell advertising directly to their advertisers. The product portfolio consists of a core paid ad manager platform with two pricing tiers (Manual at $299/month and Automatic at $399/month), supplemented by Daybreak — a free lead-generation widget — and three related sub-brands (ParkAve, Sidestreet, and Broadstreet Native). The platform offers a library of premium ad formats (including Billboard, Real Estate Showcase, Instant Facebook/Instagram, Event Promotion, Likeable Banner, and Local Spotlight native advertising), automated and manual reporting dashboards, and a public API for programmatic ad management.

Differentiator

Problem solved

Functional benefit

Brands

• Daybreak: A free lead generation tool for small publishers that helps turn readers into advertisers through a three-click form widget. Daybreak is described as a manifestation of Broadstreet's commitment to hyperlocal publishers and part of the 10K Publisher Vision mission.

Products and services

• Broadstreet Ad Manager — Manual Plan Entry-level paid tier of the Broadstreet ad management platform at $299/month, designed for solo publishers and small teams. Includes up to 2 users, 3 premium ad formats, reporting, and standard customer support.
• Broadstreet Ad Manager — Automatic Plan Mid-tier paid tier of the Broadstreet ad management platform at $399/month, designed for publishers and sales teams. Includes up to 5 users, 5 premium ad formats, automated reporting, and priority customer support.
• Broadstreet Ad Manager — Enterprise Plan Custom-priced enterprise tier of the Broadstreet ad management platform with priority support SLA, service SLA, and multi-tenancy, sold via direct sales as a multi-year contract.
• Daybreak Free Lead Generation Widget Free widget-based lead generation tool that publishers embed on their websites to capture advertiser leads via a three-click form, runs automatic lead research, and delivers a customized business report to help publishers convert leads into paying advertisers.
• ParkAve A separate product in the Broadstreet family for publishers, referenced in the company's software ecosystem.
• Sidestreet A complementary product in the Broadstreet family mentioned in the help center alongside the main Broadstreet platform and ParkAve.
• Broadstreet Native A product in the Broadstreet family referenced in the help center, mentioned alongside ParkAve and Sidestreet as part of the company's software product portfolio for publishers.

Quantifiable outcome

• Publishers can achieve 10-15x click-through rates compared to industry average through use of premium ad formats
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Geo TargetlycoreTechnology or IntegrationPartnership with geo-targeting platform Geo Targetly to enable regional advertising delivery. Broadstreet implemented a custom JavaScript integration allowing ads to display automatically based on visitor geographic location, solving StereoNET's localization problem. This partnership enabled publishers to offer advertisers region-specific targeting without manual ad placement management.
• ParkAvecoreTechnology or IntegrationParkAve is a related product from Broadstreet for publishers, mentioned alongside their main Broadstreet platform and Sidestreet product in their software ecosystem.
• SidestreetcoreTechnology or IntegrationSidestreet is a complementary product in Broadstreet's software ecosystem, mentioned alongside their main platform and ParkAve.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ezoic: AI-driven ad testing and yield platform for publishers of all sizes. Comparable target customer (independent digital publishers) and overlapping value proposition of automating ad operations and increasing revenue per visitor.
• Sovrn: Publisher monetization platform offering ad serving, demand, and analytics tools to independent publishers. Closely aligned mission of helping publishers earn more from their inventory without relying solely on Google.
• Freestar: Ad monetization and management platform for publishers and app developers. Comparable in providing header bidding and ad ops tools to mid-market publishers seeking an alternative to Google Ad Manager.
• Mediavine: Ad management and yield optimization platform built specifically for independent content publishers. Direct overlap in serving bloggers and small publishers with ad operations tools, though Mediavine requires a minimum traffic threshold while Broadstreet targets local/news publishers without that gate.
• Playwire: Ad management and monetization platform specializing in independent publishers, including vertical-specific solutions. Direct competitor in offering publisher-focused ad management with premium ad formats.
• Raptive (formerly CafeMedia): Publisher monetization platform serving independent creators and digital publishers. Directly comparable as a publisher-focused ad management solution; both sell to independent sites seeking an alternative to Google AdX and ad networks.

Broad incumbents

• GumGum: Contextual advertising platform using AI for ad targeting. Adjacent in the publisher monetization space and competes for direct-ad budgets that Broadstreet-enabled publishers are trying to win back from programmatic.
• Google Ad Manager: Dominant ad serving platform used by publishers of all sizes. Broadstreet explicitly positions against GAM, helping local and B2B publishers who find GAM too complex or ill-suited to direct ad sales — a niche GAM does not optimize for.

Emerging players

• Advanced Ads (WordPress plugin): WordPress ad management plugin widely used by smaller publishers and bloggers. Competes at the low end with Broadstreet's Manual tier for simple, low-budget publishers who do not need premium ad formats or enterprise reporting.

Regional players

• The Moneytizer: European-focused publisher ad management and header bidding platform. Comparable in serving small-to-mid publishers with limited ad ops resources, though primarily competing in European markets where Broadstreet has minimal stated presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/broadstreetads
• Facebookfacebook.com/groups/broadstreetads
• LinkedInlinkedin.com/company/broadstreet-ads

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadstreet Ads