Ezoic
Ezoic is an AI-driven web monetization platform serving website publishers, app developers, and newsletter publishers. It uses machine learning to optimize ad placements in real time, earns revenue via an 82% publisher revenue share on display ads, and connects to demand from Google, Amazon, and major SSPs.
- Company typePrivate
- Founded2010
- HeadquartersCarlsbad, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Ezoic does
Ezoic Inc. is a privately held AI-driven web monetization platform headquartered in Carlsbad, California, founded in 2010. The company serves website publishers, app developers, tools/games publishers, and newsletter publishers with an end-to-end ad monetization solution that uses machine learning to evaluate thousands of variables per individual visitor in real-time, dynamically optimizing ad density, placement, and combinations across each user session. Core products include Ezoic Ads (AI-powered ad mediation and decisioning), ezID (first-party identity resolution using privacy-safe hashed email/phone matching), Open.Video (video hosting and monetization, formerly Humix), Content Reveal Widgets (rewarded-ad format for content gating), native mobile SDKs for Android, iOS, Flutter, and React Native, Big Data Analytics (revenue-focused reporting), and a Google-certified Consent Management Platform. Underlying architecture spans multiple integration paths (lightweight JavaScript header tag, WordPress plugin, nameserver/Cloudflare, hybrid) and connects to demand-side platforms including Google AdExchange, Amazon Ads, OpenX, PubMatic, Magnite, Index Exchange, The Trade Desk, and Triplelift.
The company generates revenue primarily through an 82% revenue share with publishers from display ad placements (an 18% take rate on net ad revenue, transaction-based), supplemented by direct ad sales pass-through where publishers retain 100% and an Advisor Program commission model. Distribution is product-led via self-serve onboarding at pubdash.ezoic.com with optional dedicated account strategist, data scientist, and technical specialist support for enterprise publishers. The platform holds Google Premier Certified Publishing Partner status (highest tier) and IAB TCF v2.2 consent management certification, providing differentiated access to premium demand and regulatory legitimacy for EEA/UK/California publishers. Notable customers include ChromeUnboxed, which reported a 152% revenue increase since 2023 using Ezoic's tooling, and The Windows Club, an SMB publisher on the platform for over nine years.
Ezoic firmographics
Firmographics- Name
- Ezoic
- Legal name
- Ezoic Inc.
- Website
- https://ezoic.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ezoic is an AI-driven web monetization platform serving website publishers, app developers, and newsletter publishers. It uses machine learning to optimize ad placements in real time, earns revenue via an 82% publisher revenue share on display ads, and connects to demand from Google, Amazon, and major SSPs.
- Ownership category
- akta.pro rank
Ezoic industry classification
Industry- Product category
- Ad Monetization Platform
- NAICS
- Advertising Agencies (541810), Software Publishers (5132)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
- akta.pro secondary industry
- Search, Discovery & Ranking Personalization (HDAAAGAE)
Keywords
Where Ezoic is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ezoic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Publisher Ad Revenue Share: Publishers receive no less than 82% of Net Revenue directly attributable to display ads placed on their properties. Net Revenue means total amount paid by advertisers less charges related to acquisition, targeting, delivery and serving of ads.
- Direct Ad Sales: Publishers can run existing directly sold ad campaigns inside Ezoic and keep 100% of the revenue while Ezoic measures delivery for advertisers.
- Advisor Program Commission: Third-party advisors may associate with publisher accounts and receive commission calculated on Net Revenue. Commission is split equally between Ezoic and the publisher.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard Publisher Revenue Share |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Ezoic product offering
Product offeringCore offering
Ezoic operates an AI-driven ad monetization platform for websites, apps, tools, games, and newsletters that uses machine learning to evaluate thousands of variables per individual visitor in real-time, optimizing ad density, placement, and pricing while providing first-party data activation, rewarded-ads formats, programmatic supply-path optimization, and direct ad-sales support for publishers worldwide. The platform takes a take-rate from programmatic advertising revenue, paying publishers an 82% revenue share, with complementary products spanning identity (ezID), video hosting (Open.Video), analytics (BDA), consent management, and native mobile SDKs.
Product overview
Ezoic is an AI-driven technology platform and Google Premier Certified Publishing Partner offering an end-to-end web monetization solution. The core platform consists of Ezoic Ads (AI-powered ad monetization using machine learning for real-time visitor optimization) and ezID (first-party data solution for connecting audience lists to advertisers). Supporting modules include Open.Video (video hosting/monetization), Content Reveal Widgets (rewarded ad format for content gating), Mobile App SDKs (native SDKs for iOS, Android, Flutter, React Native), Big Data Analytics (revenue-focused reporting), and Consent Management (IAB TCF v2.2 compliant). Integration options include JavaScript (standard), WordPress plugin, nameserver, Cloudflare, and hybrid approaches. The platform recently raised its minimum requirement to 250K monthly users while launching an Incubator program for smaller publishers.
Differentiator
Problem solved
Functional benefit
Products and services
- Ezoic Ads AI-powered ad monetization platform for websites and apps that uses machine learning to evaluate thousands of variables per visitor in real time, determining ideal ad density, placement, and combinations per user session.
- ezID (Ezoic Identity) First-party identity and data activation solution that connects publisher audience lists and registered-user data with direct advertisers via privacy-safe hashed email and phone-number matching for ad targeting.
- Open.Video Video hosting and monetization platform offered by Ezoic Inc. for publishers to host, distribute, and monetize video content through Ezoic's ad stack (formerly known as Humix).
- Mobile App SDKs Native mobile SDKs (Android, iOS, Flutter, React Native) that enable app developers to monetize in-app inventory with banner ads, rewarded ads, Prebid header bidding, Google Ad Manager integration, remote configuration, and privacy consent support.
- Big Data Analytics (BDA) Revenue-focused analytics platform that organizes site revenue data into actionable dimensions, enabling publishers to analyze drivers of profit from existing audiences and pages.
- Content Reveal Widgets Rewarded-ad widgets that let visitors unlock premium content such as downloads, hidden content, or game progress by watching a short video ad, monetizing without traditional paywalls and protecting content from LLM/search scrapers.
- Consent Management Platform IAB TCF v2.2 compliant, Google-certified Consent Management Platform that bridges visitor permissions with ad-tech vendor requirements for GDPR and CCPA compliance.
- Ezoic Cloud Cloud-based nameserver integration for website optimization and monetization at the server level, enabling broader access to Ezoic's product suite including Cloud, SEO, and Video with dynamic ad loading.
- Ezoic WordPress Plugin Official WordPress plugin that automates Ezoic's JavaScript integration on WordPress sites, handling placeholder injection, ads.txt management, and privacy-script configuration.
- Ezoic Incubator Program Program that admits 20 publishers per month who fall short of Ezoic's 250K monthly-user minimum but show strong growth potential, granting them platform access during the transition.
Quantifiable outcome
- 15% higher earnings per thousand visitors for customers using first-party data tools
- +3 more outcomes
Companies that use Ezoic
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Ezoic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature8 records
Ezoic partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- GooglecoreGoogle Premier Certified Publishing Partner with access to Google AdExchange, Multiple Customer Management (MCM) program, and Google Ad Manager integration. Premier-tier support for publishers seeking premium ad demand through Google's platform.
- CloudflarecoreCloud integration partnership enabling sites to connect to Ezoic's platform through Cloudflare without DNS changes, providing content delivery and security alongside ad optimization.
- Amazon AdscoreIntegration with Amazon's advertising platform for publishers to access Amazon's demand through Ezoic's monetization tools.
- Google Ad ManagercoreIntegration with Google's ad management platform enabling publishers to access premium demand and programmatic advertising.
- Open PathcoreOpen Path partnership providing additional programmatic demand connections for publishers.
- The Trade DeskcoreIntegration with The Trade Desk's demand-side platform for programmatic advertising.
- OpenXcoreAd exchange partnership providing programmatic ad demand through OpenX's exchange.
- PubMaticcoreAd exchange partnership providing programmatic ad demand through PubMatic's exchange.
- MagnitecoreIndependent supply-side platform partnership for programmatic ad demand.
- Index ExchangecoreAd exchange partnership providing programmatic ad demand through Index Exchange.
- CriteocoreRetargeting and display advertising partnership for targeted ad delivery.
- ID5coreIdentity resolution partnership enabling publishers to connect first-party data to advertising ID protocols through privacy-preserving hashed email matching.
- LiveRampcoreIdentity partnership enabling publishers to create online identification codes from hashed emails for cross-channel advertising while maintaining privacy.
- TripleliftcoreProgrammatic advertising partnership providing high-quality brand-native ad inventory.
- Open.VideocoreVideo hosting and monetization platform operated by Ezoic Inc. as an affiliate, providing video hosting services integrated with Ezoic's ad platform.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
Ezoic competitors and assessment
Company assessmentDirect peers
- Raptive (formerly AdThrive): Premium publisher ad management company focused on content creators with high traffic thresholds. Competes directly with Ezoic for mid-to-large publishers and has actively consolidated adjacent players in the space.
- Monumetric: Publisher-focused ad management platform serving mid-sized content sites with header bidding and yield optimization. Competes for the same independent publisher segment with tiered service offerings.
- Freestar: Publisher ad management platform offering header bidding, programmatic monetization, and managed services. Directly comparable in product scope and target customer base to Ezoic's publisher-focused offering.
- Mediavine: Full-service ad management platform serving content publishers with header bidding, video, and managed services. Directly competes for the same publisher segment with similar revenue-share economics.
- Media.net: Contextual ad monetization platform powered by Yahoo and Bing, offering publishers yield-optimized ad serving with a focus on search-style ads. Directly comparable ad-tech platform targeting content publishers.
Broad incumbents
- Magnite: Largest independent SSP, formed via the Rubicon Project/Telaria merger, with strong CTV and display inventory. Strategic supply partner for Ezoic while competing for the same publisher relationships through direct integrations.
- Index Exchange: Global ad exchange serving publishers and buyers across programmatic display and video. Strategic supply partner for Ezoic, while offering competing auction infrastructure for publisher inventory.
- OpenX: Independent programmatic exchange serving publishers and demand partners globally. Strategic ad exchange partner for Ezoic, while providing parallel auction infrastructure for publisher monetization.
- PubMatic: Independent programmatic SSP providing supply-path optimization and header bidding wrappers. Listed as a Core supply-side integration for Ezoic, while also competing at the exchange layer for demand-side relationships.
- Google Ad Manager: Google's ad server and SSP for publishers of all sizes, offering AdExchange and Programmatic Guaranteed demand. Direct competitor in publisher monetization and the partner whose policies materially shape Ezoic's yield.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ezoic social profiles
Digital presenceEzoic compliance and trust
Trust signalCompliance4 records
Ezoic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ezoic leadership team
Management profileNumber of profiles
Profiles4 records
Ezoic funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ezoic M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ezoic
What does Ezoic do?
Ezoic operates an AI-driven ad monetization platform for websites, apps, tools, games, and newsletters that uses machine learning to evaluate thousands of variables per individual visitor in real-time, optimizing ad density, placement, and pricing while providing first-party data activation, rewarded-ads formats, programmatic supply-path optimization, and direct ad-sales support for publishers worldwide. The platform takes a take-rate from programmatic advertising revenue, paying publishers an 82% revenue share, with complementary products spanning identity (ezID), video hosting (Open.Video), analytics (BDA), consent management, and native mobile SDKs.
Is Ezoic a public or private company?
Ezoic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ezoic founded?
Ezoic was founded in 2010. It employs 101 to 250 people.
Where is Ezoic based?
Ezoic is headquartered in Carlsbad, United States, in the North America region.
How does Ezoic make money?
Three revenue lines are on record. Publisher Ad Revenue Share is the primary driver. The others are direct Ad Sales and advisor Program Commission.
Who are Ezoic's main competitors?
Direct peers on record are Raptive (formerly AdThrive), Monumetric, Freestar, Mediavine and Media.net. Broad incumbents are Magnite, Index Exchange, OpenX, PubMatic and Google Ad Manager.
Does Ezoic have an API?
Yes. Ezoic provides JavaScript-based integration methods including a standalone library (ezstandalone) for ad monetization, Custom Events API for sending events to the Big Data Analytics platform, and Identity (ezID) API for connecting first-party data. The platform supports multiple integration approaches: JavaScript integration (header tag), WordPress plugin, nameserver integration, and Cloudflare integration. Developer documentation is at docs.ezoic.com.
What industry is Ezoic in?
Ezoic's product category is Ad Monetization Platform. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization, with a secondary code of HDAAAGAE, Search, Discovery & Ranking Personalization. Its NAICS code is 541810 and its SIC code is 7310.