COBI

What COBI does

COBI SA is a Poland-based, privately held manufacturer of construction bricks and licensed collectible models, founded in April 1987 (originally as a puzzle and board-game producer) and reorganized around plastic bricks from 1992 onward. Its core product line is construction bricks at scales 1:32 through 1:100, with a flagship Historical Collection WWII catalog (198 SKUs across tanks, aircraft, ships, and vehicles) plus adjacent lines covering WW1, modern Armed Forces, Napoleonic Wars, Imperial Romanum, Action Town, trains, classic Eastern European Youngtimer automobiles, and licensed series for Boeing, Lockheed Martin, Northrop Grumman, McLaren, Chrysler/Jeep, Renault F1, Škoda, Maserati, Dassault Aviation, Paramount Pictures (Top Gun), and Wargaming (World of Tanks / World of Warships). All production is in-house at COBI Factory SA in the Mielec Special Economic Zone (~23,000 sq m, ~500 workers, in-house mold-making via COBERT), with European-sourced raw materials, durable prints (not stickers), and EN71/TUV Rheinland safety certification.

The company sells through three primary channels: direct-to-consumer e-commerce via cobi.pl (and four localized storefronts: cobibricks.com, cobibausteine.de, cobi.com, cobitoys.com, cobi.cz), wholesale to Polish retail chains and toy stores, and an international distribution network covering approximately 50 countries with owned sales offices in Czech Republic, Germany, UK, and USA. Revenue is generated from three streams: (1) own-brand construction brick sales (one-time unit sales at budget ~39 PLN through premium ~799 PLN tiers), (2) distribution of licensed third-party toys including Revell plastic model kits, Treasure X, and Little Live Pets, and (3) licensing royalties on OEM partnerships with automotive, aviation, and entertainment IP holders. A Bluetooth-controlled electronic tank sub-brand and an expanded non-military category launched in 2025 extend the product surface beyond the traditional military collector base. The 2024-12 Resource Partners funding round and active 2026 product roadmap (including a Volkswagen license and museum co-development partnerships) suggest ongoing capital-supported growth.

Name

COBI

Legal name

COBI SA

Website

https://cobi.pl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

COBI SA is a privately held Polish manufacturer of construction bricks and licensed collectible models, serving adult collectors, children, and wholesale toy retailers across approximately 50 countries, with flagship military history and licensed automotive/aviation lines produced entirely in-house at its Mielec factory.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Construction Brick Sales: COBI manufactures and sells its own line of construction bricks under the COBI brand, including military, historical, automotive, aviation, and other themed sets. Revenue is generated through direct-to-consumer online sales, wholesale to retail chains, and international distribution.
2. Licensed Toy Import and Distribution: COBI imports and distributes a wide range of licensed toys including interactive toys, creative kits, educational and strategic games, dolls, action figures, and plastic model kits. Brands distributed include Revell, Treasure X, and Little Live Pets.
3. Licensing Royalties: COBI develops and sells licensed brick collections under agreements with major intellectual property holders including McLaren, Jeep, Renault F1 Team, Boeing, World of Tanks, Maserati, SKODA, and others, earning royalties on these licensed product lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

COBI SA designs, manufactures and sells branded construction brick sets under the COBI label, with a primary focus on historically detailed military and licensed collectible models (WW2, Armed Forces, WWI, licensed aircraft and automotive). The company runs an in-house factory in Mielec, Poland (~23,000 sq m, 500 workers) using European-sourced raw materials, and sells through its own e-commerce store (cobi.pl), Polish retail chains, and an international distributor network spanning approximately 50 countries. COBI also imports and distributes third-party licensed toy brands (Revell, Treasure X, Little Live Pets) and earns royalties on licensed brick collections developed with partners such as McLaren, Boeing, Maserati, Škoda and Wargaming (World of Tanks/Warships).

Product overview

COBI is Poland's leading construction brick manufacturer producing high-quality building bricks and licensed collectible models. The company operates a multi-collection portfolio centered around Historical Collection WWII (military tanks, aircraft, ships in scales 1:35/1:48), Armed Forces (modern military vehicles), and non-military lines including Trains (steam locomotives in scale 1:35), Youngtimer Collection (classic Eastern European cars), Maserati and Škoda licensed automotive lines, Imperial Romanum and Napoleonic Wars historical themes, Action Town (city/emergency services), and Smithtonian (famous historical vehicles). Licensed sub-brands include World of Tanks, World of Warships, Top Gun Maverick, and Super Wings. Special editions include Limited Edition and Executive Edition collector sets. COBI operates through its official online store (cobi.pl) and maintains manufacturing facilities in Mielec, Poland, serving approximately 50 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• COBI Historical Collection: Military history collection featuring WWII tanks, aircraft, ships, and vehicles with detailed historical accuracy and scale models.
• COBI Action Town
• COBI Smithonian
• COBI Creative Power
• COBI Electronic
• COBI Łączy Nas Piłka
• COBI Youngtimer Collection
• COBI Maserati
• COBI Skoda
• COBI Armed Forces
• COBI Top Gun Maverick
• COBI Imperium Romanum
• COBI Trains (Pociągi)
• Revell (importer/distributor)

Products and services

• COBI Historical Collection WWII Detailed scale construction brick models of tanks, aircraft, ships and vehicles from World War II with moving parts and historical accuracy, sold to children, adult collectors and history enthusiasts worldwide.
• COBI Armed Forces Collection of contemporary military vehicles, tanks, aircraft and helicopters used by modern armed forces worldwide, including licensed modern jet models.
• Licensed Aircraft Collection (Top Gun, Boeing, Northrop Grumman, Lockheed Martin, Sikorsky) Licensed aircraft brick models under Boeing, Lockheed Martin, Northrop Grumman, Sikorsky, Beechcraft and Paramount Pictures (Top Gun) IP licenses for adult collectors and aviation enthusiasts.
• COBI Trains Collection Historical steam locomotive and railway wagon models including DR BR 03, DR BR 52, Kriegslokomotive Baureihe 52, Flying Scotsman and accessories in scale 1:35 with moving parts.
• COBI Youngtimer Collection Classic Eastern European automobiles from the 1960s-80s (Trabant, Wartburg, Lada, Syrena, Warszawa, Polonez, Fiat models) in scale 1:35 with moving wheels and rubber tires.
• COBI Maserati Collection Licensed luxury sports car models from Maserati in scale 1:35 with detailed prints and replicas for display and play.
• COBI Škoda Collection Licensed Škoda automobile models in scale 1:35 with detailed replicas, moving wheels with rubber tires, and collector-quality presentation.
• COBI Imperial Romanum Collection Ancient Roman military-themed construction sets including warships, war machines, gladiator school, chariots and historically themed figurines.
• COBI Action Town Modern city-themed construction brick collection featuring emergency services (fire department, police), construction teams, coastal protection and city cleaning vehicles with moving parts and accessories.
• COBI Smithsonian Collection Historical vehicles and devices collection featuring famous ships, aircraft and vehicles including USS Constitution, Spirit of St. Louis and Apollo Lunar Module, developed in partnership with the Smithsonian Institution.
• COBI WWI Collection World War I historical collection featuring early tanks (Mark I, Renault FT-17) and aircraft including the Red Baron's plane flown by Manfred von Richthofen.
• COBI Creative Power Open-ended creative building sets designed to inspire children and adults to construct custom creations using COBI bricks.
• COBI Electronic Tanks Remote-controlled electronic tank models with independent track movement, three-speed settings, 360-degree turning and Bluetooth mobile app control.
• COBI Limited Edition Sets Exclusive limited-production collector sets with special historical editions, commemorative models and rare variants for serious adult collectors.
• COBI Executive Edition Sets Premium collector sets with enhanced features, additional figurines, display stands and special accessories for discerning adult collectors.
• COBI × World of Tanks Licensed collection of tank brick models based on the World of Tanks video game, featuring historically accurate vehicles.
• COBI × World of Warships Licensed collection of naval vessel brick models inspired by the World of Warships game.
• COBI × Top Gun Maverick Licensed aircraft models from the Top Gun Maverick film including F/A-18E Super Hornet and P-51D Mustang, under Boeing Company and Paramount Pictures licenses.
• Revell Plastic Model Kits (Distribution) Imported and distributed Revell plastic model kits sold via revell.com.pl and cobi.pl as part of COBI's broad licensed toy assortment for hobbyists and collectors.
• Individual Bricks and Spare Parts Individual brick pieces and spare parts sold separately to extend or repair existing COBI sets, covering basic bricks, weapons, helmets, tires and rims, windows, roofs and other accessories.

Quantifiable outcome

• 500 workers employed at the Mielec manufacturing facility
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Muzeum Marynarki Wojennej w Gdyni (Naval Museum in Gdynia)coreStrategic or Co-development Partner · 1 January 2026ORP Błyskawica model created in collaboration with the Naval Museum in Gdynia. The legendary Polish destroyer of the Grom type was faithfully reproduced in 1:300 scale.
• Dassault AviationminorOEM/ Whitelabel/ Licensing Partner · 1 January 2020In 2020, collaboration with Dassault Aviation allowed COBI to produce licensed models of modern Mirage 2000-5 and Rafale C fighter jets.
• Paramount PicturescoreOEM/ Whitelabel/ Licensing Partner · 1 January 2020Through agreement with Paramount Pictures and Boeing, COBI designed a series of F/A-18E Super Hornet aircraft models based on the Top Gun Maverick film license.
• Škoda AutocoreOEM/ Whitelabel/ Licensing Partner · 1 January 2019Collaboration with Škoda Auto resulted in a series of licensed car models from COBI construction bricks.
• Polski Związek Piłki Nożnej (Polish Football Association)minorStrategic or Co-development Partner · 1 January 2018In 2018, approaching the World Cup, COBI released a collection of twenty notebooks under the 'Mistrzowski Bus' series plus boxed sets 'Łączy nas piłka' inspired by Polish national team players.
• MaseraticoreOEM/ Whitelabel/ Licensing Partner · 1 January 2018Through licensing agreement with Maserati, COBI designed a collection of luxury sports car models in 1:35 scale showcasing Italian automotive pearls.
• WargamingcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2016In 2016, COBI launched a new World of Tanks video game brick collection on Wargaming license. Sales success was also repeated with ships from World of Warships.
• General Dynamics Land Systems Inc.minorOEM/ Whitelabel/ Licensing Partner · 1 January 2016Through agreement with General Dynamics Land Systems Inc., COBI produced global market models of M1A2 Abrams tank and LAV III APC and Stryker M1126 ICV vehicles.
• RenaultcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2010COBI launched a Renault F1 Team collection of racing car models on Renault license in 2010.
• The Boeing CompanycoreOEM/ Whitelabel/ Licensing Partner · 1 January 2010COBI produced a Boeing aircraft collection including Boeing 787 Dreamliner and Boeing-767 models under Boeing license in 2010. Further collaboration included F/A-18E Super Hornet models based on the Top Gun Maverick film license.
• Chrysler Group LLCcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2009COBI secured a license from Chrysler Group LLC to produce JEEP-branded construction brick sets starting in 2009.
• McLaren Racing LimitedcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2008In 2008, COBI's high quality was recognized by McLaren Racing Limited from the UK, leading to the first licensed brick collection under the 'Vodafone McLaren' brand.
• RevellcoreChannel Partner/ Reseller/ DistributorCOBI imports and distributes Revell plastic model kits. Revell models are available on revell.com.pl and marketed alongside COBI products on cobi.pl.
• Treasure XminorChannel Partner/ Reseller/ DistributorCOBI imports and distributes Treasure X toys as part of its broad licensed toy assortment.
• Little Live PetsminorChannel Partner/ Reseller/ DistributorCOBI imports and distributes Little Live Pets toys as part of its broad licensed toy assortment.

Scale indicators6 records

Recent moves17 records

Expansion highlights5 records

Direct peers

• LEGO: The dominant global construction brick manufacturer; COBI's products are explicitly compatible with LEGO and compete directly for the same shelf space, age groups, and adult collector dollars across the 50+ countries COBI serves.
• MEGA Construx (Mattel): Mattel-owned construction brick line that directly competes on price and scale with COBI, particularly in collector-licensed military and pop-culture sets; closest scaled Western competitor to COBI outside of LEGO.
• Tamiya: Japanese precision model kit manufacturer producing 1:35 tanks, aircraft, and military vehicles at a similar premium collector price point; competes for the same adult hobbyist and 'kidult' segment COBI targets.
• Revell: German plastic model kit manufacturer of military and civilian vehicles; COBI is already a Polish distributor of Revell products and is structurally comparable as a European hobby/construction-toy producer serving adult collectors.
• Trumpeter: Chinese manufacturer of high-detail 1:35 and 1:72 plastic military and naval models at competitive price points; competes with COBI Historical Collection on the global hobbyist shelf.
• Academy Models: South Korean plastic model maker producing detailed 1:35 military vehicles, aircraft, and ships; directly comparable category offering to COBI's WWII and Armed Forces lines for the same adult collector market.

Emerging players

• Sluban: Chinese construction brick manufacturer with growing presence in European retail; competes in the same brick-compatible category as COBI but with thinner scale and brand recognition.
• BanBao: China-based construction brick and figurine producer focused on licensed and educational sets; overlaps with COBI on compatible brick products and the licensed product distribution segment.

Broad incumbents

• Hasbro: Major US toy conglomerate with overlapping licensed construction and playset brands (Transformers, NERF, Play-Doh) and broad retail buyer leverage that affects shelf allocation decisions for COBI products.

Regional players

• Cobi (different entity conflicts): A connected-mobility / e-bike brand sharing the COBI name; included for naming-disambiguation only — not a true product peer, but useful as a regional reference for the brand name in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Cobi_bricks
• YouTubeyoutube.com/c/CobiPL-zabawki
• Facebookfacebook.com/cobi.klocki
• Instagraminstagram.com/cobi.klocki
• TikToktiktok.com/@cobi.bricks
• LinkedInlinkedin.com/company/cobi-s.a.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COBI