What CHRYSLER GROUP LLC does

Chrysler Group LLC is a US-domiciled private automotive company and wholly-owned subsidiary of Stellantis NV (formed via the 2021 merger of Fiat Chrysler Automobiles and PSA Group). The company holds registered trademarks for five marquee brands — Jeep, Dodge, Ram, Mopar, and SRT — spanning off-road SUVs, performance muscle cars, full-size and heavy-duty pickup trucks, and parts/service operations. Its product portfolio in active distribution includes the Jeep Wrangler 4DR, Gladiator, Grand Cherokee, Grand Cherokee 4xe (plug-in hybrid), and RAM 1500 DT and 2500 pickups, with key proprietary technology centered on the 4xe Plug-In Hybrid powertrain (52km all-electric range), Quadra-Lift air suspension, Uconnect infotainment with Apple CarPlay/Android Auto, and a safety systems suite (Forward Collision Warning, Adaptive Cruise Control, Blind Spot Monitoring, Rear Cross Path Detection).

The company monetizes through one-time vehicle unit sales (priced $79,990-$195,990 NZD across displayed SKUs) and recurring after-sales revenue from servicing, parts (Mopar), and complimentary service bundles such as 3 Year/36,000km coverage on select Grand Cherokee trims. Its go-to-market is exclusively indirect through a network of authorized dealers; in New Zealand alone, six authorized dealers (Central Otago Motor Group, Winger Hamilton, Wayne Kirk Motor Group, Brent Boddy Prestige, Houston Motor Group, Keith Andrews) handle showroom sales, test drives, and after-sales operations. Geographic reach spans North America (USA, Canada, Mexico), Europe (UK, Germany), and Asia-Pacific (Australia, New Zealand).

Customer concentration is diffuse and consumer-facing, with segmentation by geography rather than enterprise contracts. Marketing channels operate at the dealer level through brand sites, brochure distribution, and online quote/test-drive request forms, while brand-level strength and proprietary powertrain technology drive pricing power. Recent strategic activity centers on the 2026 model year refresh of heavy-duty RAM trucks, ongoing 4xe plug-in hybrid deployment, and active promotional bundling in markets like New Zealand to sustain sell-through.

Name

CHRYSLER GROUP LLC

Legal name

Chrysler Group LLC

Website

https://jeepdealer.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Chrysler Group LLC is a US-based subsidiary of Stellantis NV that designs, manufactures, and sells Jeep, Dodge, Ram, Mopar, and SRT vehicles through authorized dealer networks across North America, Europe, and Asia-Pacific, targeting consumers seeking off-road SUVs, pickup trucks, and electrified powertrains.

Ownership category

akta.pro rank

Product category

Automotive Manufacturing

NAICS

Other Motor Vehicle Dealers (4412), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Pickup Truck Manufacturing (Commercial/Work Configurations) (IMACABAD)

Keywords

• Passenger vehicle manufacturing
• Off-road SUVs
• Pickup trucks
• Automotive dealer network
• Plug-in hybrid vehicles

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: One-time sales of Jeep, RAM, and Chrysler brand vehicles through authorized dealer network. Revenue generated from retail vehicle transactions at dealerships.
2. Service and Parts: Recurring revenue from vehicle servicing, maintenance, and parts sales through dealership after-sales operations. Includes complimentary servicing offers (3 Year / 36,000km) to drive customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Chrysler Group LLC manufactures and sells Jeep and Ram branded passenger vehicles and pickup trucks, including the Wrangler 4DR, Gladiator, Grand Cherokee, Grand Cherokee 4xe plug-in hybrid, and RAM 1500 and 2500 pickup trucks. Vehicles are distributed globally through authorized dealer networks that handle retail sales, parts, and after-sales service. The portfolio emphasizes off-road capability, premium SUV features, and full-size and heavy-duty truck utility.

Product overview

Chrysler Group LLC operates as an automobile manufacturer under brands including Jeep and RAM, with its products distributed through authorized dealer networks. The product portfolio consists of Jeep branded vehicles (Wrangler 4DR, Gladiator, Grand Cherokee, Grand Cherokee 4xe including Overland variants) and RAM branded pickup trucks (1500 DT, 2500). Jeep vehicles emphasize off-road capability with models ranging from iconic compact off-road SUVs to luxury plug-in hybrid midsize SUVs. RAM trucks target the full-size and heavy-duty pickup segments. Dealers provide associated sales, service, and parts operations.

Differentiator

Problem solved

Functional benefit

Brands

• Jeep: Automotive brand specializing in off-road vehicles and SUVs including Wrangler, Grand Cherokee, Gladiator, and Cherokee.
• Dodge
• Ram
• Mopar
• SRT

Products and services

• Jeep Wrangler 4DR Iconic off-road SUV with refreshed seven-slot grille, twelve-way power seating, Uconnect touchscreen with satellite navigation, and available advanced safety features including Forward Collision Warning, Adaptive Cruise Control, Blind Spot Monitoring, and Rear Cross Path Detection. Targeted at consumers seeking genuine off-road capability.
• Jeep Gladiator Pickup truck combining Jeep off-road capability with cargo bed functionality, available in Rubicon trim. Targeted at consumers needing both off-road performance and open-bed utility.
• Jeep Grand Cherokee Mid-size premium SUV powered by a 3.6L petrol engine, offering advanced safety features, luxury interior with heated leather seats, and connectivity via Android Auto and Apple CarPlay. Targeted at families and lifestyle SUV buyers.
• Jeep Grand Cherokee 4xe Plug-in hybrid variant of the Grand Cherokee featuring Jeep 4xe technology, 52km all-electric range, 21-inch polished alloy wheels, panoramic roof, and Quadra-Lift suspension with over 110 active and passive safety systems. Targeted at eco-conscious SUV buyers who still want off-road capability.
• RAM 1500 DT Full-size pickup truck available in Limited and Laramie Sport trims, powered by a 3.0L Hurricane Twin Turbo Inline-6 engine with advanced safety features and premium interior. Targeted at consumers and trades needing full-size pickup capability.
• RAM 2500 Heavy-duty full-size pickup truck in Laramie Crew Cab configuration, designed for maximum towing and payload capacity. Targeted at heavy-duty commercial and consumer towing use cases.
• Dealership Sales, Service and Parts Authorized Jeep dealer services covering vehicle sales, test drives, after-sales servicing, maintenance, parts, and customer support, including complimentary 3 Year / 36,000km servicing offers on select models. Provided through authorized dealership showrooms and service centers.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Central Otago Motor GroupcoreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealer for the Central Otago region, 100% locally owned and operated by Scott & Emma Billman. Located at 110 Gorge Road, Queenstown. Provides vehicle sales, service, and parts for Jeep brand vehicles.
• Winger HamiltoncoreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealer location in Hamilton, New Zealand.
• Wayne Kirk Motor GroupcoreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealer location in Napier, New Zealand.
• Brent Boddy PrestigecoreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealer location in Takaro, New Zealand.
• Houston Motor GroupcoreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealer location in Nelson, New Zealand.
• Keith AndrewscoreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealer location in Northland, New Zealand.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BMW Group: Premium SUV competitor (X3, X5, X7) overlapping with Grand Cherokee Overland and Wrangler Rubicon on price point and luxury-adventure positioning, particularly in the NZ premium import segment.
• Volkswagen Group: Multi-brand automotive conglomerate (Volkswagen, Audi, Porsche, Lamborghini) with comparable brand-portfolio structure to Stellantis. Competes with Jeep/RAM in the premium SUV segment through VW, Audi Q-series, and Porsche Cayenne.

Emerging players

• Hyundai Motor Group: Rapidly expanding SUV competitor (Hyundai Santa Fe, Palisade, Ioniq 5; Kia Telluride, EV9) increasingly targeting the same family/premium-adventure buyers as Grand Cherokee, with growing market share in NZ and Australia.
• Rivian: Pure-BEV off-road SUV and truck manufacturer (R1S, R1T) directly threatening Jeep/RAM's electrification pathway by offering zero-emission adventure vehicles in the same premium price tier.

Direct peers

• Toyota Motor Corporation: Primary global SUV and pickup competitor (4Runner, Land Cruiser, Tundra, Hilux), with deep dealer networks across NZ, Australia, and the US. Competes for the same adventure/family/commercial buyer segments that Jeep and RAM address.
• General Motors: Direct peer with comparable SUV/truck portfolio (Chevrolet Tahoe/Suburban, GMC Sierra, Cadillac Escalade) sold through analogous authorized dealer networks across North America and export markets including NZ.
• Ford Motor Company: Direct competitor across both SUV/off-road (Bronco, Explorer) and pickup truck (F-150, Ranger) segments. Competes head-to-head with Jeep/RAM through the same North American dealer-distribution model and global brand heritage.
• Nissan Motor Corporation: Competitor across SUV (Patrol, X-Terra) and pickup (Titan, Navara) segments, distributed through similarly structured authorized dealer networks in NZ, Australia, and the US.
• Land Rover (JLR): Premium off-road SUV competitor (Defender, Discovery, Range Rover) directly overlapping with Jeep Wrangler and Grand Cherokee on adventure-lifestyle positioning and price tier in the NZ market.
• Subaru Corporation: Off-road-lifestyle SUV specialist (Outback, Forester, Crosstrek) competing for the same adventure-oriented NZ consumer base as Jeep, with similarly strong brand affinity among outdoor enthusiasts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHRYSLER GROUP LLC