icCube
icCube is a Swiss embedded analytics platform that enables B2B SaaS companies to integrate in-memory OLAP databases, semantic layers, and customizable dashboards directly into their own applications via embedded licensing.
- Company typePrivate
- Founded2014
- HeadquartersEcublens, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What icCube does
icCube is a Swiss-incorporated (Ecublens) software company operating as icCube SOFTWARE SARL, a subsidiary of Misc AG, that sells an embedded analytics platform designed to be integrated into B2B SaaS applications. Its core product combines an in-memory OLAP database built on memory-mapped files with a proprietary MDX++ query language, a semantic layer for business concept mapping, and a drag-and-drop Dashboard Editor that supports two-way embedding via iFrame or DIV. The platform is deployed as Docker containers, ZIP files, or Windows executables on customer-controlled infrastructure, distinguishing it from cloud-only BI incumbents and enabling integration with existing authentication, authorization, and security systems at cell-level granularity. Recent additions include LLM Integration (2024-06), AI-Driven Report Automation (2024-10), MDX++ Meets Tabular (2025-08), and Agentic Workflows (announced 2026-07), alongside an SSAS Replacement migration path and AnalyticsOps-based automated dashboard testing.
The company monetizes via an embedded license model offered in two annual-billed tiers: a Flat Rate (starting at €4,200/m+ Support or $4,900/m+ Support, fixed for 3 years, with unlimited users, instances, and usage) and a Variable tier (starting at €1,650/m+ Support or $1,950/m+ Support, combining a fixed base with a variable component tied to analytics value). Go-to-market is consultative enterprise field sales with pricing workshops, supplemented by self-service downloads, GitHub and Docker Hub distribution, AWS Marketplace listing, and a Dev-2-Dev support model. Customer base spans enterprise logos across Healthcare (Medicalistics, PKCS, PKCS Conseil Santé), Financial and Trading (Kantar Worldpanel, Deriv, JSCC/Tokyo Stock Exchange, daappa), Real Estate (STREETS), Retail/POS (ECRS), Supply Chain, Energy (Newton Energy Group), Cybersecurity (CyberCat), Brand Protection (Scantrust), E-Commerce (Solute), Education (TU/e), and Government (NextGen Federal Systems). Industries served include Healthcare, Supply Chain, Retail, Financial, and Real Estate, with the company positioning itself as an embedded-first alternative to SSAS and to cloud-hosted BI vendors.
icCube firmographics
Firmographics- Name
- icCube
- Legal name
- icCube SOFTWARE SARL
- Website
- https://iccube.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- icCube is a Swiss embedded analytics platform that enables B2B SaaS companies to integrate in-memory OLAP databases, semantic layers, and customizable dashboards directly into their own applications via embedded licensing.
- Ownership category
- akta.pro rank
icCube industry classification
Industry- Product category
- Embedded Analytics Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Embedded & OEM Analytics (HDAEAMAC)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where icCube is headquartered
LocationHeadquarters
- HQ city
- Ecublens
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
icCube business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Embedded License - Flat Rate: Fixed determined price billed yearly, guaranteed for 3 years. Includes unlimited users, unlimited instances, and unlimited usage. Starting at €4200/m+ Support (EUR) or $4900/m+ Support (USD).
- Embedded License - Variable: Includes a base fixed amount plus variable component based on the value analytics brings to the SaaS solution. Starting at €1650/m+ Support (EUR) or as low as $1950/m+ Support (USD).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flat rate pricing for embedded analytics integration |
| Hybrid | Annual | Variable pricing based on analytics value to SaaS solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
icCube product offering
Product offeringCore offering
icCube provides an embedded analytics platform that allows B2B SaaS companies to integrate OLAP cubes, dashboards, and business intelligence directly into their own applications. The platform combines an in-memory OLAP database with memory-mapped files, MDX++ query language, a semantic layer, and a drag-and-drop dashboard editor, deployable as Docker containers or Windows/Mac/Linux applications and embeddable via iFrame or DIV with 2-way communication. It also offers AI capabilities (LLM integration, Agentic Workflows, AI-driven report automation) and is sold through subscription-based embedded licensing with unlimited users and instances.
Product overview
icCube is an embedded data analytics platform designed to disappear into B2B SaaS applications, providing OLAP cubes, dashboards, and business intelligence through seamless integration. The core product combines an in-memory OLAP database with MDX++ query language, a semantic layer for business concept mapping, and a drag-and-drop Dashboard Editor supporting 2-way embedding via iFrame or DIV. AI capabilities include LLM integration for natural language data queries, Agentic Workflows for autonomous AI actions, and AI-driven report automation. Industry-specific solutions cover Healthcare, Financial, Real Estate, Retail, and Supply Chain verticals. The platform offers SSAS migration paths and DevOps features including Docker deployment and AnalyticsOps testing. Pricing includes Flat (4200€/m) and Variable (1650€/m+) models for unlimited users and instances.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- High-speed data access enabling more analysis in shorter timeframes
- +2 more outcomes
Companies that use icCube
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles2 records
icCube technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature9 records
icCube partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- InsideVisioncoreImplementation partner for TU/e project, collaborating with icCube to build dashboards and data integrations using Scrum methodology. InsideVision worked alongside TU/e to deliver user-friendly system with daily releases.
- AWScoreCloud infrastructure partner enabling icCube deployment on AWS. Newton Energy Group and other customers use icCube embedded analytics with AWS. Available on AWS Marketplace for quick deployment.
- Misc AGcoreParent company of icCube SOFTWARE SARL, located at Baarerstrasse 75, 6300 Zug, Switzerland. Handles accounting and billing for icCube.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
icCube competitors and assessment
Company assessmentDirect peers
- Sisense: Sisense is a direct competitor in the embedded analytics market for SaaS ISVs, offering a proprietary in-memory engine, white-label dashboards, and a similar per-customer white-label embedding model. Both target B2B SaaS companies wanting to ship analytics inside their product.
- GoodData: GoodData provides an analytics platform with strong semantic layer, headless BI APIs, and white-label embedded deployment aimed at SaaS ISVs — directly comparable to icCube's semantic layer and embedding model.
- Logi Analytics (Insightsoftware): Logi Embedded Analytics is an ISV-focused embedding platform acquired by insightsoftware, targeting application developers with embedded BI, dashboards, and white-labeling — closely aligned with icCube's developer-focused embedded wedge.
- ThoughtSpot: ThoughtSpot offers AI-driven analytics with embedded distribution, directly targeting the same SaaS ISV buyer. Its AI-augmented search-based UX and embedded offering overlap with icCube's analytics-embedding wedge, although ThoughtSpot operates at much larger scale.
- Sigma Computing: Sigma is a spreadsheet-driven BI platform with embedded analytics aimed at SaaS companies. It is a direct competitor in the embedding segment, though differentiated by its cloud-native warehouse-native architecture versus icCube's on-prem OLAP roots.
- Mode Analytics: Mode is a SQL-first analytics platform with embedded distribution capabilities for SaaS companies. It overlaps with icCube on the ISV embedding use case but uses a SQL notebook paradigm rather than MDX/OLAP.
- Toucan Toco: Toucan Toco is a European-headquartered embedded analytics SaaS specifically built for ISVs, similar to icCube's ISV-first positioning. Both target mid-market SaaS customers wanting story-driven dashboards with fast time-to-embed.
Emerging players
- Holistics: Holistics is a self-service BI and embedded analytics platform serving SaaS companies, with a SQL/dbt-friendly data modeling layer. It is comparable as an emerging player in the same embedded analytics space but at a smaller scale and with a more SQL-centric paradigm than icCube.
Broad incumbents
- Microsoft Power BI Embedded: Power BI Embedded is Microsoft's Azure-backed embedded analytics offering for ISVs. It competes head-on with icCube for SaaS embedding deals, especially for organizations already standardized on Azure and the Microsoft data stack, and bundles broader Microsoft ecosystem value.
- Looker (Google Cloud): Google's Looker is a broad incumbent BI and embedded analytics platform with a semantic modeling layer. It overlaps with icCube's semantic layer and dashboard embedding, but operates as part of Google Cloud's broader data portfolio rather than as an ISV-specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
icCube social profiles
Digital presenceicCube compliance and trust
Trust signalCompliance2 records
icCube financial estimates
Financial estimateRevenue estimate
Valuation estimate
icCube leadership team
Management profileNumber of profiles
icCube funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
icCube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about icCube
What does icCube do?
icCube provides an embedded analytics platform that allows B2B SaaS companies to integrate OLAP cubes, dashboards, and business intelligence directly into their own applications. The platform combines an in-memory OLAP database with memory-mapped files, MDX++ query language, a semantic layer, and a drag-and-drop dashboard editor, deployable as Docker containers or Windows/Mac/Linux applications and embeddable via iFrame or DIV with 2-way communication. It also offers AI capabilities (LLM integration, Agentic Workflows, AI-driven report automation) and is sold through subscription-based embedded licensing with unlimited users and instances.
Is icCube a public or private company?
icCube is a private company. It is classified as corporate owned and is currently operating.
When was icCube founded?
icCube was founded in 2014. It employs 1 to 10 people.
Where is icCube based?
icCube is headquartered in Ecublens, Switzerland, in the Europe region.
How does icCube make money?
Two revenue lines are on record. Embedded License - Flat Rate is the primary driver. The others are embedded License - Variable.
Who are icCube's main competitors?
Direct peers on record are Sisense, GoodData, Logi Analytics (Insightsoftware), ThoughtSpot, Sigma Computing, Mode Analytics and Toucan Toco. Holistics is listed as an emerging player. Broad incumbents are Microsoft Power BI Embedded and Looker (Google Cloud).
Does icCube have an API?
Yes. icCube provides a REST API that enables developers to control dashboard content and manage containers. The API supports 2-way communication for embedding analytics, allowing applications to control dashboard content while dashboards can control application content. Dashboards can be embedded via iFrame or DIV, with pre-built dashboards shipped to users and options for users to create their own dashboards. Developer documentation is at doc.iccube.com.
What industry is icCube in?
icCube's product category is Embedded Analytics Software. Its primary akta.pro industry code is HDAEAMAC, Embedded & OEM Analytics, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 513210 and its SIC code is 7372.