Regata

What Regata does

Regata is a Romanian omnichannel retailer of construction, renovation, and home improvement materials, founded in 1993 and headquartered in Targoviste, Romania, operating as REGATA SRL. The company sells over 8,000 SKUs spanning ceramic tiles and bathroom tiles (gresie si faianta), laminate flooring, bathroom faucets and fixtures, sanitary ware, bathtubs, shower cabins, bathroom furniture, doors, thermal systems (boilers, water heaters from brands including Ariston), electrical products, garden materials, stoves and fireplaces, kitchen products, and general construction supplies. Distribution combines a Magento-based e-commerce platform (regata.ro) with 8 physical showrooms nationwide, supported by an own delivery fleet and third-party couriers, with phone and WhatsApp consultation available.

The company serves two customer segments: residential homeowners undertaking home renovation projects (primary) and construction professionals sourcing materials for projects (secondary). Revenue is generated through one-time transactional unit-based sales across both online and in-store channels, with installment payment financing available via Leanpay. Pricing varies widely by product category, with publicly listed unit prices for most SKUs ranging from approximately 29.90 RON (basic faucets) to several thousand RON for higher-ticket items such as boilers and freestanding bathtubs. Marketing is conducted through the company website, SEO-optimized blog content, email newsletters, and customer support channels.

Regata competes in the Romanian home improvement retail market as a mid-sized, independently owned private limited company. It holds the registered REGATA trademark, carries no disclosed external investment, parent company, or M&A activity, and maintains a 251–500 employee headcount. The technology stack is built on a standard Magento e-commerce platform with integrated marketing tools and does not incorporate any disclosed AI/ML capabilities.

Name

Regata

Legal name

REGATA SRL

Website

https://regata.ro

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Regata is a Romanian omnichannel retailer founded in 1993, selling over 8,000 construction and home improvement SKUs (tiles, flooring, bathroom fixtures, thermal systems, doors) through 8 showrooms and the regata.ro e-commerce platform, serving residential homeowners and construction professionals nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Targoviste

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce sales: Online retail sales through regata.ro platform with nationwide delivery via courier or own fleet
2. Physical retail sales: Sales through 8 showrooms across Romania with in-store pickup and consultation services
3. Third-party brand products: Sale of branded products including Cersanit, Boet, Celesta, Ariston, and other sanitary/construction brands

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Regata is a Romanian retailer selling construction and home improvement materials, including ceramic tiles, laminate flooring, bathroom fixtures, sanitary ware, bathtubs, shower cabins, doors, thermal systems, electrical products, garden supplies, and construction materials. The company offers over 8,000 SKUs through a Magento-based e-commerce platform (regata.ro) complemented by 8 physical showrooms across Romania, with nationwide delivery via own fleet or courier and installment payments via Leanpay.

Product overview

Regata is a Romanian e-commerce platform and retail chain for construction and home improvement materials, operating since 1993. The company offers over 8,000 products across multiple categories including ceramic tiles and bathroom tiles (gresie si faianta), laminate flooring (parchet laminat), bathroom fixtures (baterii, ceramica sanitara), bathtubs and shower cabins, bathroom furniture, doors, thermal systems (boilers, water heaters), electrical equipment, garden products, and general construction materials. The portfolio is organized as a unified e-commerce platform with physical showroom presence (8 showrooms nationwide), offering products for both residential and commercial construction and renovation projects. The company also sells through its own fleet and courier services, with professional consultation available in stores or by phone.

Differentiator

Problem solved

Functional benefit

Products and services

• Gresie si Faianta (Tiles and Bathroom Tiles)

Quantifiable outcome

• Over 8,000 products available for immediate delivery from own stock

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Dedeman: Romania's largest home improvement and DIY chain with nationwide coverage across hundreds of stores. Directly competes with Regata in tiles, flooring, bathroom fixtures, tools, and construction materials for both professional and DIY segments; however, Dedeman is many times larger in revenue and store count.
• Leroy Merlin Romania: International home improvement chain with multiple Romanian locations selling tiles, flooring, bathroom, and construction materials. Directly comparable assortment and customer segments; larger corporate parent (Adeo) provides deeper capital and broader SKU depth.
• Brico Depot Romania: Kingfisher-owned home improvement chain operating in Romania with similar product breadth to Regata in tiles, sanitary ware, tools, and construction materials. Direct competitor for professional contractors and DIY consumers.
• Hornbach Romania: German DIY/hardware chain with Romanian operations focused on construction materials, tiles, and renovation products. Overlaps significantly with Regata's product range and customer base, particularly for project-driven purchases.
• Mathaus: Romanian home improvement retailer selling construction materials, tiles, tools, and renovation products online and in physical stores. Similar mid-market positioning to Regata with overlapping assortment in tiles, flooring, and bathroom fixtures.
• Praktiker Romania: DIY and home improvement chain with Romanian store network selling tiles, sanitary ware, tools, and construction materials. Comparable omnichannel model and product breadth targeting both professionals and homeowners.
• Ambient: Romanian construction materials and home improvement retailer with both online and physical presence. Direct competitor focused on tiles, sanitary ware, and renovation supplies; comparable scale to Regata within the Romanian market.

Broad incumbents

• EMAG: Romania's largest online general retailer with broad assortment including some home improvement and renovation categories. Not a direct tile/bathroom specialist but a major alternative channel for renovation purchases; larger scale and broader category reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/regata.romania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regata