HORNBACH Romania

Name

HORNBACH Romania

Legal name

HORNBACH

Website

https://hornbach.ro

Company type

Public

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

DIY Home Improvement Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH)

Keywords

• DIY home improvement
• Construction materials retail
• Garden center supplies
• Building supplies store
• Home renovation products

Headquarters

HQ city

Domnesti, Ilfov

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: HORNBACH generates revenue primarily through direct retail sales of home improvement, construction, garden, and DIY products across 18+ product categories including building materials, bathrooms, kitchens, flooring, tools, and garden equipment.
2. Professional Services: Additional revenue streams include installation services (Servicii de montaj), cutting services (Servicii debitare), waste collection services, and equipment rental (trailer rental). Servicii PROFI offers dedicated B2B services for professional contractors and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

HORNBACH Romania operates a large-format DIY home improvement and garden retail business, selling construction materials, tools, bathroom, kitchen, flooring, tiles, paint, lighting, heating/AC, garden, and related products across 18+ categories through physical stores and a national e-commerce platform. It complements retail with installation, cutting, framing, waste collection, truck delivery, trailer rental, and a dedicated Servicii PROFI B2B service program for professional contractors.

Product overview

HORNBACH Romania is a do-it-yourself (DIY) home improvement and garden retail chain offering a comprehensive product portfolio across 19 main categories including bathroom & sanitary, garden, construction materials, wood/windows/doors, flooring, tiles, hardware, paint & wallpaper, heating/AC/ventilation, interior decorations, kitchen, electrical & lighting, tools/machines/shelves, online petshop, solar/photovoltaic systems, Christmas decorations, cleaning/household, and HORECA equipment. The company operates as both an e-commerce platform and physical retail chain, providing various services including mounting/installation services, cutting services, framing services, waste collection, truck delivery, trailer rental, and dedicated B2B services for professionals. HORNBACH also offers a mobile app for convenient shopping and order management.

Differentiator

Problem solved

Functional benefit

Products and services

• Baie & sanitare (Bath & sanitary) Complete bathroom solutions including bathtubs, showers, sanitary ware, bathroom furniture, mirrors, water heaters, and bathroom accessories for homeowners renovating or building bathrooms.
• Grădină (Garden) Garden supplies including sheds, carports, fences, garden furniture, grills, pools, garden machines and tools, irrigation systems, plants, and outdoor decorations for residential garden projects.
• Materiale de construcţii (Construction materials) Building materials for construction including raw construction inputs, drainage systems, waterproofing, thermal insulation, drywall construction, roofing, and metal sheets for builders and homeowners.
• Lemn, ferestre & uşi (Wood, windows & doors) Wood products including furniture construction materials, OSB boards, wall panels, construction wood, interior and entry doors, windows, skylights, and garage doors.
• Parchet (Flooring) SPC parquet, vinyl flooring, laminate flooring, solid and engineered wood flooring, cork flooring, and flooring accessories for residential flooring projects.
• Gresie, faianţă & pardoseli (Tiles, ceramic & floors) Wall and floor tiles, ceramic tiles, mosaics, grout, adhesives, carpets, and PVC and linoleum flooring.
• Feronerie (Hardware) Hardware including mailboxes, parcel boxes, security and signaling devices, fasteners, wood connectors, ropes, and chains.
• Vopsea & tapet (Paint & wallpaper) Paints, wallpapers, decorative wall panels, adhesives, sealants, painting tools, and false ceilings for interior decoration projects.
• Încălzire, climatizare & ventilaţie (Heating, AC & ventilation) Climate control systems, stoves and fireplaces, heaters, radiators, chimneys, underfloor heating, and ventilation systems for residential climate installations.
• Decoraţiuni interioare & tablouri (Interior decorations & pictures) Interior decorations including pleated blinds, curtains, pictures and frames, decorative mirrors, rugs, and craft materials for interior styling.
• Bucătărie (Kitchen) Kitchen sinks, faucets, countertops, kitchen furniture, ovens, cooktops, range hoods, and kitchen appliances for kitchen renovation projects.
• Electrice & corpuri de iluminat (Electrical & lighting) Interior and outdoor lighting, bulbs, electrical installations, cables, batteries, home automation, Smart Home systems, and EV charging stations.
• Scule, maşini, unelte & rafturi (Tools, machines & shelves) Power tools, hand tools, shelves, work equipment, ladders and scaffolding, trailers, and construction machinery for DIY and professional users.
• Petshop online Online pet supplies for dogs, cats, fish, rodents, birds, and reptiles.
• Sisteme fotovoltaice & solare (Solar systems) Photovoltaic systems, electric stations and accessories, and solar panels for residential solar installations.
• Brazi şi decoraţiuni de Crăciun (Christmas trees & decorations) Christmas trees, tree stands, Christmas lighting, decorations, and candles sold during the holiday season.
• Curăţenie & menaj (Cleaning & household) Cleaning supplies including towels, sponges, mops, brooms, cleaning solutions, and waste sorting bins for household cleaning.
• Echipamente Horeca (Horeca equipment) Commercial kitchen equipment and terrace/garden furniture for HORECA (hotel, restaurant, catering) establishments.
• HORNBACH Gift Card Gift card redeemable for purchases at HORNBACH Romania stores and online.
• HORNBACH Mounting Services Professional installation services for purchased products, including plumbing and sanitary installations, for customers who need help completing their DIY projects.
• HORNBACH Cutting Services Material cutting services for wood and other materials to customer specifications.
• HORNBACH Framing Services Custom framing services for pictures and artwork purchased in store or supplied by the customer.
• Waste Collection Service Collection service for construction debris, general waste, and green waste generated by DIY and renovation projects.
• Truck Delivery Service Delivery of bulky and large items using HORNBACH trucks to customer sites.
• Trailer Rental Rental of trailers and transport vehicles for customers to move bulky purchases or project materials.
• HORNBACH PROFI Services (Servicii PROFI) Dedicated B2B program for professional contractors, builders, businesses, and institutions offering specialized pricing, account management, and bulk procurement support across the HORNBACH Romania assortment.
• HORNBACH Mobile App Mobile application for iOS and Android devices enabling online shopping, order tracking, store information, and access to HORNBACH Romania's product catalog.

Quantifiable outcome

• 90-day return policy
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• GLS (General Logistics Systems)coreOthersGLS is a primary logistics and courier delivery partner for HORNBACH Romania, handling online order deliveries to customers across Romania.
• RabencoreOthersRaben provides logistics and delivery services for HORNBACH Romania's online orders and shipments.
• QuehenbergercoreOthersQuehenberger is a logistics partner for HORNBACH Romania handling delivery services for online orders.
• SamedaycoreOthersSameday provides courier and delivery services for HORNBACH Romania's e-commerce operations.
• VisacoreOthersVisa is a payment processing partner enabling card payments for HORNBACH customers.
• MasterCardcoreOthersMasterCard payment network partnership for processing credit and debit card transactions.
• Google PaycoreOthersMobile payment option for HORNBACH customers using Google Pay for convenient checkout.
• Apple PaycoreOthersApple Pay mobile payment integration for iOS users shopping at HORNBACH.
• Trusted.rominorOthersTrusted.ro certification for trusted online stores, providing customer confidence and trust verification for HORNBACH's e-commerce operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Altex Romania: Romania's largest electronics and home appliances retailer, with growing exposure to home improvement, smart home, and small appliances. Partially overlaps with HORNBACH's kitchen, lighting, and electrical categories and competes for Romanian home investment wallet share.

Direct peers

• Leroy Merlin Romania: Multinational DIY/home improvement retailer operating large-format stores in Romania. Directly competes with HORNBACH across construction, renovation, garden, and decorative categories, with overlapping omnichannel and B2B capabilities.
• Brico Dépôt Romania: Kingfisher-owned warehouse-format DIY retailer active in Romania. Targets the same professional and prosumer customer base as HORNBACH's Servicii PROFI, with overlapping construction materials and tools assortments.
• Mr. Bricolage: European DIY chain operating franchised/local stores in Romania. Shares HORNBACH's home improvement, tools, and garden proposition, with a smaller and more local footprint focused on DIY consumers.
• Dedeman: Romania's largest DIY and home improvement retailer with a nationwide network of large-format stores. Directly comparable to HORNBACH Romania in assortment (tools, building materials, garden, kitchen, bathroom) and target customer (DIY consumers + trade professionals).
• Praktiker Romania: Re-entered Romanian DIY retail market with a large-format, price-competitive offering. Comparable to HORNBACH in core DIY/renovation assortment and store-based go-to-market, serving both consumers and small contractors.

Broad incumbents

• Kingfisher: UK-listed home improvement group (parent of B&Q, Castorama, Brico Dépôt). Comparable to HORNBACH Romania through its Castorama and Brico Dépôt banners in continental Europe, with similar DIY/renovation assortment and B2B trade services.
• Travis Perkins: UK-listed builders' merchant and DIY-adjacent retailer focused on trade professionals. Relevant to HORNBACH's B2B PROFI strategy and trade-heavy categories, though primarily a UK operator.
• HORNBACH Holding AG: Frankfurt-listed parent of HORNBACH Romania. Operates the same DIY large-format, project-services, and omnichannel model across 9 European countries, providing a direct template and benchmark for the Romanian operations.
• Bauhaus: Major European DIY and workshop chain operating large-format stores across multiple countries. Comparable to HORNBACH in assortment breadth and project-services approach, with a broader European footprint but limited Romanian presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/hornbachromaniayeah
• Facebookfacebook.com/HornbachRomania
• Instagraminstagram.com/hornbach_ro/?hl=ro
• TikToktiktok.com/@hornbach.ro
• LinkedInlinkedin.com/company/hornbach-romania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HORNBACH Romania