Hooverwood

What Hooverwood does

Hooverwood Living is a Indianapolis-based nonprofit senior care organization, founded in 1902 as the Jewish Shelter House and operating since 1970 on Hoover Road as a constituent agency of the Jewish Federation of Greater Indianapolis. It serves the Central Indiana senior population through a full continuum of care delivered from a single campus on the Max & Mae Simon Jewish Community Campus: skilled nursing and long-term care, The Pavilion specialized memory care neighborhood, Kraft Commons assisted living (a 26-apartment facility opened in August 2019), Aaron-Ruben-Nelson (A.R.N.) Hospice, Wellness and Outpatient Therapy (occupational, physical, and speech therapy), Laikin & Levin Home Care, Shalom Sanctuary for Elder Abuse (Indiana's only shelter purpose-built for elder abuse survivors), adult day services, and rehabilitation. As Indiana's only Jewish extended care facility, it pairs clinical services with Kosher-style dining, the Glazer Family Chapel, mezuzot, Jewish programming, and access to the adjacent Jewish Community Center. The organization is Medicare and Medicaid certified and Kraft Commons is the only Joint Commission-accredited assisted living facility in the state of Indiana.

Name

Hooverwood

Legal name

Hooverwood Living

Website

https://hooverwood.org

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Short description

Hooverwood Living is a nonprofit Indianapolis senior care organization operating a continuum of skilled nursing, memory care, assisted living, hospice, rehabilitation, home care, and elder abuse shelter services for Central Indiana seniors and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

akta.pro secondary industries

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Personal Care (ADLs) Support (HSABAEAB), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Skilled nursing care
• Memory care services
• Hospice care services
• Assisted living facilities

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Senior Living Fees: Revenue from assisted living (Kraft Commons), skilled nursing, and memory care residential services. Residents pay for room, board, and care services based on level of care needed. The facility offers private and semi-private accommodations.
2. Hospice Care Services: A.R.N. Hospice provides end-of-life care services for patients with terminal diagnoses, serving individuals of any age with six months or less prognosis. Hospice services are covered through Medicare, Medicaid, and private insurance.
3. Outpatient Therapy Services: Outpatient rehabilitation therapy services including occupational, physical, and speech therapy available to seniors throughout the Indianapolis community who do not reside at the facility. Transportation provided for seniors within five-mile radius.
4. Adult Day Services: Adult day care services providing daytime care, wellness programming, and activities for seniors who live independently or with caregivers.
5. Home Care Services: Laikin & Levin Home Care extends services beyond facility walls, providing personalized support, companionship, and assistance with appointments, transportation, housekeeping, grocery shopping, meal preparation, and companionship.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Hooverwood Living is a nonprofit senior living organization providing a full continuum of care for older adults in Indianapolis, including skilled nursing, assisted living (Kraft Commons — the only Joint Commission-accredited assisted living in Indiana), memory care (The Pavilion), rehabilitation and outpatient therapy, hospice (A.R.N. Hospice), adult day services, in-home care (Laikin & Levin Home Care), and Indiana's only elder abuse shelter (Shalom Sanctuary). Residents and families pay recurring fees for residential services, with hospice and clinical services covered by Medicare, Medicaid, and private insurance.

Product overview

Hooverwood Living operates as a senior living community offering a continuum of care through multiple distinct service lines. The core offerings include Rehabilitation (occupational, physical, and speech therapy), Long Term Care/Skilled Nursing (24-hour medical care), Memory Care branded as The Pavilion (specialized dementia care), Kraft Commons Assisted Living (26-unit assisted living facility), Aaron-Ruben-Nelson Hospice (end-of-life care), Wellness & Outpatient Therapy (community wellness programs and outpatient rehab), Shalom Sanctuary for Elder Abuse (Indiana's only elder abuse shelter), and Laikin & Levin Home Care (in-home support services). These services are designed to address the full spectrum of senior care needs, from independent living support through end-of-life care, allowing residents to receive appropriate levels of care as their needs evolve.

Differentiator

Problem solved

Functional benefit

Brands

• Kraft Commons Assisted Living: Assisted living facility with 26 apartments for seniors, located on the Max & Mae Simon Jewish Community Campus, built in August 2019
• The Pavilion
• Aaron-Ruben-Nelson Hospice

Products and services

• Rehabilitation Specialized rehabilitation services for seniors including occupational therapy, physical therapy, and speech therapy, available for both residents and outpatient clients across the Indianapolis community.
• Long Term Care / Skilled Nursing 24-hour skilled nursing care providing close medical attention for residents needing short-term or long-term care, with individualized treatment plans and Medicare/Medicaid certification.
• Memory Care (The Pavilion) Newly renovated memory care neighborhood providing specialized care for individuals with Alzheimer's and other dementias, featuring 8:1 nursing and aide coverage, on-site dementia-trained clinical staff, secure environment, integrated therapies, and neighborhood-style design with two secure outdoor spaces.
• Kraft Commons Assisted Living Assisted living facility with 26 apartments offering personalized support for daily activities including bathing, dressing, and mobility, with full-service restaurant-style Kosher-style dining, community garden, chef-inspired kitchen, beauty shop, chapel, and market. The only Joint Commission-accredited assisted living facility in Indiana.
• Aaron-Ruben-Nelson (A.R.N.) Hospice Hospice care providing compassionate end-of-life services for patients of any age with any terminal diagnosis (six months or less prognosis), offering nursing care, pain management, spiritual support, and bereavement services covered by Medicare, Medicaid, and private insurance.
• Wellness & Outpatient Therapy Senior wellness programs and outpatient rehabilitation therapy services providing occupational, physical, and speech therapy to seniors throughout the Indianapolis community, with transportation provided within a five-mile radius.
• Shalom Sanctuary for Elder Abuse Indiana's only elder abuse shelter providing safe housing, care, and resources for older adults experiencing elder abuse; accepts referrals exclusively from Adult Protective Services, hospitals, senior centers, district attorneys, legal services agencies, home health agencies, law enforcement, EMS, and social service providers.
• Laikin & Levin Home Care Home care services extending Hooverwood Living's care beyond facility walls to private residences, providing companionship and assistance with appointments, transportation, housekeeping, grocery shopping, meal preparation, and errand support.
• Adult Day Services Adult day care services providing daytime care, wellness programming, and activities for seniors who live independently or with caregivers.

Quantifiable outcome

• The Pavilion Memory Care features 8:1 nursing and aide coverage ratio
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Jewish Federation of Greater IndianapoliscoreStrategic or Co-development PartnerThe Jewish Federation of Greater Indianapolis is a constituent agency partner. Hooverwood Living is located on the Jewish Federation Campus and operates as a constituent agency, receiving support and referrals through the Federation network. Jewish values and observances serve as the underpinning of the Hooverwood mission, with top leadership including the CEO and Board of Directors being members of the Jewish community.
• Max & Mae Simon Jewish Community CampuscoreStrategic or Co-development PartnerKraft Commons Assisted Living is located on the Max & Mae Simon Jewish Community Campus, sharing grounds with the Jewish Community Center. The campus provides walking paths, community gardens, and an idyllic backdrop for outdoor activities.
• PS SalonsminorImplementation/ SI/ Consulting PartnerPS Salons operates the on-site beauty and barber shop at Hooverwood Living through a partnership arrangement. The salon provides full-service hair care including cuts, color, perms, shaves, and styling for residents and adult day service recipients.
• Weinberg Center for Elder JusticeminorStrategic or Co-development PartnerThe Weinberg Center for Elder Justice provided support for establishing the Shalom Sanctuary Center for Elder Abuse, Indiana's first shelter specifically designed for older adults experiencing elder abuse.
• Sephardic Foundation on AgingminorStrategic or Co-development PartnerThe Sephardic Foundation on Aging provided support for the establishment of the Shalom Sanctuary Center for Elder Abuse, demonstrating commitment to elder care across Jewish communities.
• Adult Protective ServicescoreChannel Partner/ Reseller/ DistributorAdult Protective Services is a primary referral source for the Shalom Sanctuary for Elder Abuse, the only shelter in Indiana specifically designed for older adults experiencing elder abuse. APS refers vulnerable seniors who cannot be appropriately served by domestic violence or homeless shelters.
• Hospitals and Medical CenterscoreChannel Partner/ Reseller/ DistributorLocal hospitals and medical centers serve as key referral partners for all Hooverwood Living services including skilled nursing, rehabilitation, memory care, and the elder abuse shelter. Hospitals discharge patients needing continued care to Hooverwood's facilities.
• Leading Age IndianaminorStrategic or Co-development PartnerHooverwood Living's President & CEO serves on the board of Leading Age Indiana, a membership organization representing nonprofit providers of aging services. Partnership provides advocacy, best practices sharing, and industry networking.
• Legal Services AgenciesminorChannel Partner/ Reseller/ DistributorLegal services agencies serve as referral sources for the Shalom Sanctuary elder abuse shelter, identifying older adults in legal situations involving elder abuse who need safe housing.
• Jewish Community Center (JCC)minorStrategic or Co-development PartnerHooverwood Living is located on the Jewish Federation Campus with access to the Jewish Community Center, enabling shared programming and community resources for residents.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• National Church Residences: National Church Residences is one of the nation's largest nonprofit senior housing and care providers, operating CCRCs, affordable senior housing, and home- and community-based services across multiple states. Directly comparable to Hooverwood as a faith-affiliated, mission-driven nonprofit offering a continuum of care including skilled nursing, assisted living, memory care, hospice, and home- and community-based services.
• Bickford Senior Living: Bickford Senior Living is a family-owned Midwest senior living operator with branches across multiple states offering assisted living, memory care, and respite services in a personal-care-driven model. Comparable to Hooverwood as a regional, mid-size operator running a personal-care continuum rather than a national REIT-backed chain, with similar reliance on community referral networks.
• Ascension Living: Ascension Living is the nonprofit senior care arm of Ascension Health, operating senior living communities and skilled nursing facilities that offer a faith-based continuum from independent and assisted living through skilled nursing, memory care, and home health. Directly comparable to Hooverwood's faith-affiliated nonprofit model with Medicare/Medicaid certifications and mission-driven service mix.

Broad incumbents

• Five Star Senior Living: Five Star Senior Living operates independent living, assisted living, and memory care communities across the U.S. and is the senior living management arm of Diversified Healthcare Trust. Comparable to Hooverwood on assisted living and memory care service lines but operates as a national for-profit chain typically serving REITs and institutional owners.
• Sunrise Senior Living: Sunrise Senior Living operates ~270 senior living communities across the U.S., Canada, and U.K., with strong emphasis on assisted living and memory care delivered in a personalized, hospitality-driven model. Comparable to Hooverwood on its assisted living and memory care service lines, particularly the Pavilion-style personalized dementia programming, but as a national premium operator.
• Life Care Centers of America: Life Care Centers of America is one of the largest privately held skilled nursing and post-acute care operators in the U.S., with facilities across 28 states. Comparable to Hooverwood on its 24-hour skilled nursing and rehabilitation service lines (the historical core of Hooverwood since 1902/1970), but at national scale.
• Brookdale Senior Living: Brookdale Senior Living is the largest senior living operator in the United States, with ~640 communities offering independent living, assisted living, memory care, and skilled nursing. Comparable to Hooverwood on the continuum-of-care delivery model, but at vastly greater scale and as a publicly traded for-profit incumbent serving a national footprint.
• Atria Senior Living: Atria Senior Living is a major national senior living operator with ~200 communities in the U.S. and Canada offering independent living, assisted living, and memory care. Comparable to Hooverwood on the assisted living and memory care service lines and dining/amenity programming, but with a national for-profit scale and broader geographic footprint.

Emerging players

• Encompass Health: Encompass Health is a national leader in inpatient rehabilitation and home health/hospice services, operating rehabilitation hospitals and home health locations across the U.S. Adjacent peer to Hooverwood on rehabilitation therapy, outpatient therapy, and hospice service lines, but at national scale and a publicly traded, specialized delivery model.

Others

• Compassus: Compassus is a national hospice, palliative care, and home health provider operating in more than 200 locations across 30+ states. Adjacent/ecosystem peer to Hooverwood's A.R.N. Hospice and Laikin & Levin Home Care service lines, providing context on the hospice and home health competitive landscape rather than direct facility-based competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/HooverwoodIndy
• YouTubevimeo.com/hooverwood
• Facebookfacebook.com/hooverwoodliving
• Instagraminstagram.com/hooverwoodliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooverwood