Root Studio
Root Studio is a Lincolnshire-based, partnership-owned boutique design agency of approximately eight people delivering branding, web design, illustration, print, signage, and marketing services to a diverse mix of UK and international enterprise, SMB, and non-profit clients across more than ten industry verticals.
- Company typePrivate
- Founded2006
- HeadquartersLincoln, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Root Studio firmographics
Firmographics- Name
- Root Studio
- Legal name
- Root Studio (Trading name of Lydia Bradley, Tom Bradley and Lea Chapman)
- Website
- https://rootstudio.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Root Studio is a Lincolnshire-based, partnership-owned boutique design agency of approximately eight people delivering branding, web design, illustration, print, signage, and marketing services to a diverse mix of UK and international enterprise, SMB, and non-profit clients across more than ten industry verticals.
- Ownership category
- akta.pro rank
Root Studio industry classification
Industry- Product category
- Graphic Design Services
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Root Studio is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Root Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Project-Based Creative Services: One-time fees for specific design projects including branding, website design, print design, illustration, signage, and marketing campaigns. Projects priced based on scope and complexity with 25-50% deposit required upfront.
- Retainer Agreements: Monthly retainer agreements providing consistent creative services for day-to-day support. Tailored to client needs for ongoing brand management and creative support.
- Brand Guidelines & Templates: Comprehensive brand documentation and editable templates for ongoing use across Microsoft Office, social media, email newsletters, Adobe CC, and Canva.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Logo Design |
| One time/ perpetual license | Multi-year contract | Brand Guidelines |
| One time/ perpetual license | Multi-year contract | Event Branding |
| One time/ perpetual license | Multi-year contract | Website Design - Landing Page |
| One time/ perpetual license | Multi-year contract | Website Design - Full Site |
| One time/ perpetual license | Multi-year contract | Competitive Analysis |
| One time/ perpetual license | Multi-year contract | Customer Profiling |
| Other | Pay-as-you-go | Project Budget Ranges |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Root Studio product offering
Product offeringCore offering
Root Studio is a boutique full-service design studio that delivers branding and logo design, website design and digital, design for print, illustration and animation, marketing and strategy, and signage and interpretation services. Projects are priced on a quote basis with 25-50% deposits upfront, and the studio additionally offers monthly retainer agreements for ongoing creative support and brand guardianship. The studio serves UK and international clients across multiple sectors including agriculture, education, non-profits, hospitality, retail, and the public sector.
Product overview
Root Studio is a boutique full-service design studio offering a comprehensive portfolio of creative services organized around six core service pillars: Branding & Logo Design (including brand development, brand guidelines, and logo design), Website Design & Digital (covering app design, e-commerce on Shopify, SEO, and digital marketing), Design for Print (including packaging, brochures, and exhibition displays), Illustration & Animation (covering illustrated maps, infographics, and wall murals), Marketing & Strategy (including analytics and marketing campaigns), and Signage & Interpretation (covering wayfinding, vehicle wraps, and interpretation panels). The studio positions itself as a long-term creative partner rather than a one-off service provider, offering retainer agreements for ongoing design support and brand guardianship. They operate across multiple sectors including agriculture, business services, education, food & drink, heritage & tourism, hospitality, non-profits & charities, public sector, retail, and the arts, with cross-sector experience spanning nearly 20 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding & Logo Design Brand development service including brand guidelines, brand templates, competitive analysis, customer profiling, event and project branding, and logo design to help businesses create distinctive identities. Logo design fees typically start from around £2,000+VAT.
- Website Design & Digital Full-service digital design covering app design, e-commerce websites (typically built on Shopify), email template design, presentation decks, SEO and keyword research, social media templates, website analysis, website design, and digital marketing. Landing pages start from £4,500+VAT and full sites from £10,000+VAT.
- Design for Print Comprehensive print design services including annual report design, brochure design, campaign materials, magazine design, menu design, packaging design, prospectus design, and exhibition displays.
- Illustration & Animation Bespoke illustration and animation services including animated logo design, animation, character design, illustration, illustrated maps, infographics, and wall mural design.
- Marketing & Strategy Strategic marketing services covering analytics, marketing strategy, and print marketing to help businesses connect with audiences meaningfully and creatively. Competitive analysis reports start at £1,500+VAT and customer profiling at £3,500+VAT (typically 6-8 weeks).
- Signage & Interpretation Creative signage design services including interpretation panels, POS displays, retail signage, vehicle wraps, wayfinding signage, and window graphics, with material specifications for corten steel, aluminium, and custom steel frames.
- Monthly Retainer Agreements Monthly retainer agreements providing consistent creative services for day-to-day support, tailored to client needs for ongoing brand management and creative support.
Quantifiable outcome
- Over 3,000 members served for AF Group farming cooperative website
Companies that use Root Studio
Customer profileNamed customers19 records
Segments1 record
Ideal customer profiles3 records
Root Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Root Studio partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- FreeAgent Central LimitedminorOnline accounting software used to store personally identifiable customer and supplier details for invoicing, estimating, bank reconciliation, and client communication purposes.
- FloppynetminorDomain name registration service used when clients request domain purchases on their behalf.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Root Studio competitors and assessment
Company assessmentBroad incumbents
- Pentagram: Global multi-disciplinary design consultancy with partner-led studios across major cities. Comparable as a high-end branding and design agency serving enterprise clients, though substantially larger than Root Studio.
- Landor & Fitch: Global branding and design consultancy operating across multiple sectors and geographies. Larger incumbent serving many of the same enterprise brand needs as Root Studio.
- Bulletproof: Global brand design agency with packaging, identity, and digital capabilities. Comparable as a multi-disciplinary design firm serving FMCG and enterprise clients.
- Mother Design: Creative agency with design, branding, and digital capabilities as part of the broader Mother collective. Larger incumbent offering similar multi-disciplinary creative services.
Direct peers
- Ragged Edge: London-based boutique branding agency delivering brand strategy, identity, and design for ambitious clients. Most directly comparable UK peer to Root Studio in size, scope, and service mix.
- Studio Output: Independent UK design studio offering branding, digital, and creative services across sectors. Similar boutique scale and cross-sector approach to Root Studio.
- Carter Wong Design: London branding and design agency serving international clients across sectors. Comparable as a UK-based multi-disciplinary design firm operating at similar scale.
- Robot Food: Independent UK design agency specializing in branding, packaging, and digital. Comparable boutique creative agency serving consumer brands and similar client types.
- Only Studio: UK-based design studio delivering brand identity, digital, and motion design. Similar boutique positioning and cross-sector client work as Root Studio.
- Open Studio: Independent UK design and branding studio serving ambitious clients across sectors. Closely comparable boutique creative firm with similar scope and cross-sector expertise.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Root Studio social profiles
Digital presenceRoot Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Root Studio leadership team
Management profileNumber of profiles
Profiles8 records
Root Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Root Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Root Studio
What does Root Studio do?
Root Studio is a boutique full-service design studio that delivers branding and logo design, website design and digital, design for print, illustration and animation, marketing and strategy, and signage and interpretation services. Projects are priced on a quote basis with 25-50% deposits upfront, and the studio additionally offers monthly retainer agreements for ongoing creative support and brand guardianship. The studio serves UK and international clients across multiple sectors including agriculture, education, non-profits, hospitality, retail, and the public sector.
Is Root Studio a public or private company?
Root Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Root Studio founded?
Root Studio was founded in 2006. It employs 1 to 10 people.
Where is Root Studio based?
Root Studio is headquartered in Lincoln, United Kingdom, in the Europe region.
How does Root Studio make money?
Three revenue lines are on record. Project-Based Creative Services are the primary driver. The others are retainer Agreements and brand Guidelines & Templates.
Who are Root Studio's main competitors?
Broad incumbents on record are Pentagram, Landor & Fitch, Bulletproof and Mother Design. Direct peers are Ragged Edge, Studio Output, Carter Wong Design, Robot Food, Only Studio and Open Studio.
Does Root Studio have an API?
No public API is recorded for Root Studio.
What industry is Root Studio in?
Root Studio's product category is Graphic Design Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its SIC code is 7371.