Mystery Rooms

What Mystery Rooms does

Mystery Rooms, operated by Kickass Adventures Private Limited, is India's largest escape room entertainment brand, founded in 2015 and headquartered in New Delhi. The company designs and operates themed physical escape rooms where teams of 2-10 players solve puzzles, decode clues, and race to escape within 60 minutes under a dedicated game master's supervision. The company has built a content library of 50+ themed games spanning horror (with live actors in experiences like The Conjuring and The Forgotten), adventure, mystery, and Hollywood-blockbuster-inspired narratives. Its physical infrastructure spans 30+ locations across 16+ Indian cities including Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Pune, Kolkata, and Ahmedabad, plus newer markets such as Goa, Surat, Indore, Guwahati, and Jalandhar.

The business operates a multi-format model combining owned retail locations, franchise partners (FOFO and FOCO models with 45-60 day launch windows), and digital extensions including online virtual escape games (priced Rs 3000-4500 per team), Print & Play home kits, Live Stream Adventures, AR/GPS-based City Explore outdoor experiences, and Mystery Cubes for corporate offsites. Revenue is generated primarily through per-person admission fees (Rs 563-1300, roughly $7-$16 depending on location, day, and game type), gift voucher sales (Rs 500-5000 denominations valid across PAN India for one year), corporate team-building packages serving clients such as IBM, Google, HDFC Bank, Deloitte, and Intel, and franchise fees. The company also operates sub-brands including Prison Island (challenge rooms with 25 live-leaderboard cells) and Masquerade Lounge (café and experience lounge). Go-to-market combines direct-to-consumer online booking via booknow.mysteryrooms.in, physical walk-ins, a dedicated corporate events sales team, and franchise expansion. Founded by Sapna Bhutani (co-founder and director), Mystery Rooms has not disclosed external funding and remains founder/owner-operated.

Name

Mystery Rooms

Legal name

Kickass Adventures Private Limited

Website

https://mysteryrooms.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Mystery Rooms, operated by Kickass Adventures Private Limited, is India's largest escape room brand operating 30+ themed physical escape rooms across 16+ Indian cities, serving mass consumer groups (families, friends, tourists) and corporate team-building clients like IBM and Google, with adjacent digital and franchise revenue streams.

Ownership category

akta.pro rank

Product category

Live Entertainment / Escape Room Experiences

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Escape room experiences
• Themed adventure games
• Corporate team building
• Live entertainment venues
• Immersive puzzle games

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Escape Room Admission Fees: Per-person admission fees for escape room experiences. Pricing varies by team size (2-8+ players), day of week (weekday/weekend rates), location, and game type (premium games with live actors charged extra). Children under 5 free, ages 5-8 charged flat fee.
2. Franchise Revenue: Franchise fees from FOFO (Franchise Owned Franchise Operated) and FOCO (Franchise Owned Company Operated) models. Franchisees pay for brand, operational playbooks, marketing support, and ongoing royalties.
3. Corporate Events & Team Building: Customized corporate packages including escape rooms, mad minute games, and karaoke sessions for team building events. Higher per-head revenue from bulk corporate bookings.
4. Gift Vouchers: Prepaid gift vouchers sold in denominations of Rs 500, Rs 1000, Rs 2000, and Rs 5000 for gifting escape room experiences. Valid for 1 year across PAN India locations.
5. Online Virtual Games: Virtual escape room experiences priced at Rs 3000-4500 per team session, including Covid Lab (Rs 3000), Magic School (Rs 3500), Sherlock (Rs 4000), Rogue Agent, and Pirate Plunder (Rs 4500).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mystery Rooms designs, builds, and operates themed physical escape room experiences where teams of 2-8+ players solve puzzles, find clues, and use teamwork to escape within a 60-minute time limit. The company also offers online virtual escape games, Print & Play home kits, AR/GPS-based outdoor City Explore adventures, live actor horror experiences, corporate team building packages, birthday celebrations, gift vouchers, and franchise opportunities across 30+ locations in India.

Product overview

Mystery Rooms is India's leading escape room brand operated by Kickass Adventures Private Limited, offering a portfolio of immersive themed escape experiences. The core offering consists of physical escape rooms where teams solve puzzles to escape within 60 minutes. The portfolio extends through digital channels with online escape games playable remotely, physical take-home products via Print & Play kits, outdoor AR-based City Explore adventures, and hybrid experiences like Live Stream Adventures. The company also operates complementary sub-brands including Prison Island (challenge rooms with leaderboards) and Masquerade Lounge (café/lounge). Additional revenue streams include corporate team building packages, birthday party hosting, and gift vouchers, all available across 30+ pan-India locations with franchise expansion options.

Differentiator

Problem solved

Functional benefit

Brands

• Prison Island: India's First Challenge Rooms - squads of 2-6 face 25 challenge cells testing mental agility, physical balance and quick thinking with live leaderboards.
• Masquerade Lounge
• City Explore
• Online Escape Games
• Mystery Kit - Print & Play

Products and services

• Mystery Rooms Escape Experiences The flagship offering: immersive, themed escape rooms where teams of 2-10 players solve puzzles, find clues, and escape within 60 minutes. Players are locked in themed rooms and must crack codes, find clues, and use teamwork to complete the mission before time runs out. Suitable for couples, friends, families, and corporate groups.
• Online Escape Games Virtual escape room adventures playable online with multiple players from different locations. Titles include 'The Covid Lab' (Rs 3000), 'Magic School: The World of Wizardry' (Rs 3500), 'Sherlock: The Grand Debut' (Rs 4000), 'Rogue Agent: Uncover The Enemy', and 'Pirate Plunder: The Treasure Hunt' (Rs 4500). Priced per team per session.
• Print & Play Missions (Mystery Kit) Ready-to-play all-inclusive Escape Room Kits that turn any home into a Mystery Room. Kits are easy to install and include all materials needed for an at-home escape experience.
• City Explore An immersive outdoor city escape experience using GPS and AR technology. Players solve puzzles in real-world locations, starting with Connaught Place, New Delhi. Includes missions like 'Operation Mindfall', 'Blackout', and 'Magic Portal'.
• Prison Island Challenge Rooms India's First Challenge Rooms available at 2.0 outlets in Delhi and Gurgaon. Features 25 challenge cells testing mental agility, physical balance, and quick thinking with live leaderboards. Teams of 2-6 players earn points and compete on time-based challenges.
• Masquerade Lounge A multi-cuisine café and experience lounge by Mystery Rooms, perfect for post-game hangouts, parties, and corporate debriefs. Features signature drinks, themed nights, and photo-ready decor.
• Corporate Events & Team Building Corporate team building packages featuring escape room challenges, mad minute games, and karaoke sessions designed to improve teamwork, communication, and problem-solving skills. Customized bulk bookings and recurring partnerships handled by a dedicated corporate events team.
• Birthday Parties Birthday celebration packages that incorporate escape room experiences with party elements for private events and special celebrations.
• Gift Vouchers Prepaid gift vouchers sold in denominations of Rs 500, Rs 1000, Rs 2000, and Rs 5000 for gifting escape room experiences. Valid for 1 year across PAN India locations for any game or time slot.
• Franchise Program Franchise opportunity offering FOFO (Franchise Owned Franchise Operated) and FOCO (Franchise Owned Company Operated) models with a 45-60 day launch window. Provides operational playbooks, marketing support, and launch assistance for franchise partners.
• Live Stream Adventure A technologically enabled escape room experience via live feed where players guide their avatar in an actual mission room remotely.

Quantifiable outcome

• Success rates ranging from 7% to 45% depending on game difficulty
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Escape Game: US-based escape room chain operating dozens of venues with themed rooms, corporate team-building packages and a multi-city footprint — directly comparable business model, customer mix and pricing structure to Mystery Rooms.
• 60out Escape Rooms: Los Angeles-based escape room chain with multiple themed rooms and a multi-venue expansion strategy, comparable in scale, content variety and immersive live-actor experiences to Mystery Rooms' premium offerings.
• Escape Hunt: UK-origin escape room operator that is publicly listed and has expanded globally via a franchise/licensing model, closely mirroring Mystery Rooms' mix of company-operated venues, franchise growth and corporate clients.
• ClueQuest: London-based immersive escape room operator known for elaborate themed sets and live-actor experiences, comparable to Mystery Rooms' premium, IP-inspired room design and corporate event business.
• Breakout Games: US escape room franchise operating dozens of locations across multiple states with themed rooms and corporate events — directly comparable operating model, venue density and customer segments to Mystery Rooms.
• Prison Island (original): Finnish-origin operator of the original 'challenge rooms' concept featuring multiple timed physical and mental cells — directly comparable to Mystery Rooms' Prison Island sub-brand, which is itself a licensed adaptation.
• Locked.in: Indian escape room operator with multi-city presence offering themed immersive experiences comparable to Mystery Rooms' core product, directly competing for the same consumer and corporate team-building wallet share in India.

Broad incumbents

• Smaaash: Indian indoor entertainment and gaming center chain offering go-karting, VR, sports simulation and arcade attractions across malls — broader family entertainment competitor that overlaps with Mystery Rooms on the family/corporate out-of-home entertainment dollar.
• Timezone: Global family entertainment center chain with strong mall-based presence in India offering arcade, bowling and VR — competes for the same mall foot traffic, family outings and birthday-party bookings that anchor Mystery Rooms' revenue.

Emerging players

• Sherlocked Amsterdam: Boutique Amsterdam-based immersive escape room operator with elaborate set designs and story-driven experiences; smaller scale than Mystery Rooms but directly comparable on premium, narrative-driven room design and corporate clientele.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mysteryrooms
• Facebookfacebook.com/mysteryrooms.in
• LinkedInlinkedin.com/company/mystery-rooms-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mystery Rooms