Mohammed Abdallah Sharbatly

What Mohammed Abdallah Sharbatly does

Mohammed Abdallah Sharbatly Co. CJS. is a privately held Saudi Arabian fresh produce distributor and family-owned conglomerate headquartered in Jeddah, operating since the 1930s with heritage traceable to the 19th-century Sharbatly House. The group encompasses seven companies spanning distribution, agriculture, logistics, and beverages; the core operating subsidiary, Sharbatly Fruit, distributes roughly 600,000 tonnes of fresh fruits and vegetables annually, sourced from more than 350 suppliers across 70+ countries, supported by 15 refrigerated storage facilities with over 400,000 cubic meters of capacity and 90,000 m² of dedicated storage, a 600-vehicle logistics fleet, and 13 distribution bases.

The group's revenue mechanics combine wholesale supply to traders, contract-based HORECA supply to hotels, restaurants and caterers, supply to retail chains and supermarkets, and direct-to-consumer sales through the Sharbatly Club e-commerce platform. Adjacent lines include Montana Water (premium mineral water imported from the Italian Alps) distributed across HORECA and retail, and Flory, a flower brand and platform launched in March 2024 at Sharbatly House in historic Jeddah. Customer segments are diversified across B2B wholesale, HORECA enterprise, retail chains, and SMB/individual consumers via ecommerce.

The operating geographies are Saudi Arabia, Bahrain, and Dubai, with active 2025 expansion into Hail (to serve NEOM and The Line) and Jazan (to serve Yemen). Supporting technology is concentrated in cold-chain infrastructure, advanced ripening rooms, accreditation-partnered quality control, packing centers with washing and cutting capabilities, QR-coded consumer packaging, and mobile/web apps (Sharbatly Club, F.pro) for ordering. Marketing activity spans the S7S influencer collaboration, VR Ramadan activations at Red Sea Mall, the 'Sharbatly Boy' 3D mascot launched in 2023, and platinum sponsorship of HORECA 2023 alongside exhibiting at Saudi Food Show 2024 and 2025.

Name

Mohammed Abdallah Sharbatly

Legal name

Mohammed Abdallah Sharbatly Co. CJS.

Website

https://sharbatlyfruit.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mohammed Abdallah Sharbatly is a Jeddah-headquartered, family-owned fresh produce distributor operating since the 1930s, supplying 600,000 tonnes of fruits and vegetables annually across Saudi Arabia, Bahrain, and Dubai via HORECA, wholesale, retail, and e-commerce channels, with subsidiary beverage (Montana Water) and flower (Flory) lines.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

akta.pro secondary industries

Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH), Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Fresh produce distribution
• Cold chain logistics
• Wholesale fruits vegetables
• HORECA supply services
• Beverage distribution

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Distribution: Core business: distributing a wide range of fresh fruits and vegetables sourced from over 70 countries to wholesale traders, HORECA clients, and retail chains across Saudi Arabia and Bahrain.
2. Beverage Distribution (Montana Water): Importing, storing, and distributing Montana natural mineral water and sparkling water from Monteverdi in the Italian Alps, sold to HORECA and retail customers.
3. E-commerce Platforms: Online sales through Sharbatly Club (fresh produce) and Flory (flowers) via website and mobile application.
4. HORECA Supply: Supplying premium fresh produce to hotels, restaurants, and catering companies under long-term B2B contracts.
5. Flower Supply (Flory): Supplying a diverse range of flowers and roses for celebrations and daily needs, including custom floral arrangements.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Mohammed Abdallah Sharbatly Co. CJS. (operating as Sharbatly Fruit) imports, stores, and distributes a wide range of fresh fruits and vegetables sourced from more than 70 countries to wholesale traders, HORECA clients, retail chains, and end consumers across Saudi Arabia and Bahrain. The company also distributes Montana premium mineral water (imported from the Italian Alps) and operates the Flory flower brand and the Sharbatly Club e-commerce platform, supported by 15 refrigerated storage facilities and a 600-vehicle logistics fleet.

Product overview

Mohammed Abdallah Sharbatly Co. CJS. operates as a diversified fresh produce conglomerate encompassing seven companies spanning distribution, agriculture, logistics, and beverages. The portfolio includes Sharbatly Fruit (core fresh produce business), the Sharbatly Club e-commerce platform, Montana Water (premium mineral water brand), and Flory (flower brand), supported by an integrated supply chain of HORECA services, wholesale distribution, retail supply, cold storage facilities, quality control, ripening, packing, and logistics operations. The company distributes approximately 100 types of fruits and vegetables sourced from over 70 countries, serving customers in Saudi Arabia and Bahrain.

Differentiator

Problem solved

Functional benefit

Brands

• Montana Water: Premium natural mineral water brand imported from Monte富士 in the Italian Alps, available in still and sparkling varieties.
• Sharbatly Club
• Flory

Products and services

• Sharbatly Fruit (Fresh Produce) Core wholesale and retail distribution of premium fresh fruits and vegetables sourced from over 70 countries, supplied to wholesale traders, HORECA clients, retail chains, and consumers across Saudi Arabia and Bahrain.
• Montana Water (مياه مونتانا) Premium natural and sparkling mineral water imported from Montefortino in the Italian Alps, distributed to HORECA clients, retail outlets, and VIP lounges at major events.
• Sharbatly Club (نادي الشربتلي) Direct-to-consumer online platform and mobile application that lets retail customers browse, select, and order fresh fruits and vegetables for home delivery.

Quantifiable outcome

• 600,000 tonnes of fresh produce distributed annually
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Montana WatercoreOthersMontana Water is a premium mineral water brand sourced from Monteverdi in the Italian Alps. It is imported, stored, and distributed by Mohammed Abdallah Sharbatly Co. CJS. as one of its 7 subsidiary companies, under the Sharbatly Group umbrella.
• F.pro (Flory)coreOthersF.pro (Flory) is a specialized application and platform operated by Sharbatly Fruit for sourcing and delivering fresh flowers and roses in bulk to flower traders, enabling a wide variety of flowers and plants for various occasions.
• HORECA (Hospitality Salon Culinaire)flagshipStrategic or Co-development PartnerSharbatly Fruit was the platinum sponsor at HORECA 2023, showcasing fresh fruit snacks crafted by skilled chefs. The collaboration emphasized culinary innovation and quality ingredients, with Sharbatly sponsoring the Hospitality Salon Culinaire segment.
• S7S InfluencerminorGTM or Marketing PartnerCollaboration with local social media influencer S7S featuring 30kg of Sharbatly bananas in a viral eating challenge video, generating over 700,000 views on YouTube.
• Red Sea International Film FestivalminorGTM or Marketing PartnerMontana Water served as an official partner at the Red Sea International Film Festival 2022 in Jeddah, providing premium water to festival goers and supporting arts and culture.
• Saudi Food ShowflagshipGTM or Marketing PartnerSharbatly Fruit participated at the Saudi Food Show 2024 and 2025, showcasing brands including Sharbatly Fruits, Sharbatly Club, Montana Water, and Flory to a global audience among over 100,000 brands.
• Islamic Arts BiennaleminorGTM or Marketing PartnerMontana Water was an official sponsor of the Islamic Arts Biennale 2025, providing premium water in VIP lounges and supporting creative workshops, with water provided for organized school trips.
• Trio Sport Equestrian ChampionshipminorGTM or Marketing PartnerMontana Water was a proud partner of the Trio Sport Equestrian & Show Jumping Championship 2024, providing premium water in VIP lounges and athlete areas, supporting the championship and elite sports.
• Compass ArabiaminorChannel Partner/ Reseller/ DistributorCompass Arabia is a customer using Sharbatly Fruit's fresh produce, benefiting from reduced spoilage, continuous product availability, and improved inventory turnover.
• International Shipping Companies and Arab Transport CompanycoreOthersSharbatly Fruit relies on leading international shipping companies and the Arab Transport Company for managing transportation, ensuring consistent delivery of high-quality products through efficient logistics management from origin to destination.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tabuk Agricultural Development Company (TADCO): Saudi-listed agricultural company producing and marketing fresh fruits, vegetables, and cereals domestically. Comparable as the most direct Saudi-based fresh-produce peer; both operate within Saudi Arabia serving wholesale, retail, and HORECA channels with cold-chain infrastructure.

Broad incumbents

• Tanmiah Food Company: Saudi-listed poultry and processed food producer with growing fresh-produce exposure through subsidiary Al-Waha. Comparable as a broad Saudi food incumbent pursuing HORECA distribution and value-added product expansion, overlapping with Sharbatly's customer base even if the product category differs.
• National Agricultural Development Company (NADEC): Saudi-listed food conglomerate producing dairy, juice, and agricultural products with nationwide distribution. Comparable as a broad Saudi food incumbent sharing HORECA and retail supply channels, though NADEC's category mix is heavier in dairy/juice versus Sharbatly's imported fresh produce focus.
• Almarai Company: Largest vertically integrated dairy and food company in the GCC, operating bakery, poultry, and infant nutrition alongside extensive cold-chain distribution. Comparable as a broad Saudi food incumbent with overlapping HORECA distribution muscle and refrigerated logistics capabilities, though Sharbatly is more concentrated in imported fresh produce.
• Savola Group: Saudi food conglomerate (edible oils, sugar, retail) with KSA's largest grocery retail footprint through Panda. Comparable as a broad Saudi food incumbent with downstream retail reach that creates overlapping customer relationships; Panda is both a customer and a competitor territory for Sharbatly.

Regional players

• Elite Agro Holding: UAE-based agricultural company operating farms and distribution of fresh fruits, vegetables, and field crops across the GCC and Africa. Comparable as a regional player with overlapping fresh-produce farming and distribution across the GCC, competing for HORECA and retail contracts in the regional market.
• Al Dahra Holding: UAE-based global agribusiness specializing in fresh produce, animal feed, and food commodities with operations across the Middle East, Europe, Africa, and Asia. Comparable as a regional peer with similarly global sourcing and a vertical produce business serving wholesale/HORECA channels in MENA.
• Agthia Group: Abu Dhabi-listed food and beverage group producing bottled water (Alpin), snacks, and frozen proteins with regional distribution. Comparable in the regional food/beverage manufacturing and distribution space, and structurally similar given Sharbatly also distributes Montana mineral water across HORECA/retail channels.
• Hassad Food Company: Qatar Investment Authority-owned agribusiness investing globally in food production and processing across meat, poultry, grains, and fresh produce. Comparable as a regional GCC state-affiliated agribusiness with overlapping interests in fresh-produce supply chains, though primarily Qatar-focused rather than Saudi-focused.

Emerging players

• Lulu Group International: UAE-headquartered pan-GCC hypermarket and wholesale group with extensive fresh-produce sourcing and private-label offerings. Comparable as an emerging GCC retail/distribution player that is both a customer and competitor channel for fresh produce, with overlapping supplier base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mohammed Abdallah Sharbatly