Boozy Bites

What Boozy Bites does

Boozy Bites is an Austin, Texas-based, female-founded consumer packaged goods company (legal entity: Ethyl Ambrosia LLC) that produces and retails cocktail-inspired vegan jello shots served in a proprietary Push-Up Cup system. Founded in 2018 by CEO Dee Bryant (former ConAgra Foods and Frito-Lay brand manager), the company offers 50ml servings at 15% alcohol by volume across seven core flavors — Rosé (Gold Medal, 94 pts), Moscow Mule (92 pts), Margarita, Lemon Drop, Bubbly, and Citrus Punch in four colors — packaged in single-flavor boxes (20-count), variety packs, and themed celebration collections. The core technical differentiation rests on two proprietary elements: a patent-pending Push-Up Cup with a twist-and-push stem that eliminates spoon scooping, and a seaweed-based vegan gel formulation that provides temperature stability up to 130°F and a 30-day shelf life without refrigeration — properties that gelatin-based competitors cannot replicate.

The company operates a direct-to-consumer-first model through a Shopify storefront, supplemented by subscription services (Monthly Boozy Club at $55/month and Quarterly Boozy Club), bulk/wholesale channels for event planners and corporate clients with logo customization ($1.50/bite or $15/box flat rate), gift cards ($15-$200 denominations), and a branded merchandise line. Retail distribution is anchored by 50+ Kroger locations across Texas plus boutique accounts (Irene's ATX, Agglieland Outfitters, The Cape Corpus). The product is shipped to 32 U.S. states with active expansion, serving customer segments that include bachelorette/bridal party planners, adult party hosts, corporate gifting buyers, and family celebrations using the cup for non-alcoholic desserts. The leadership team includes a Chief Science Officer with 10+ years of gel science experience from ConAgra/Frito-Lay/PepsiCo and a COO with 24+ years of CPG manufacturing experience at Frito-Lay/PepsiCo. Revenue, funding, and growth metrics have not been disclosed.

Name

Boozy Bites

Legal name

Ethyl Ambrosia LLC

Website

https://boozybites.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Boozy Bites is an Austin-based, female-founded CPG company producing cocktail-inspired vegan jello shots in patent-pending Push-Up Cups at 15% ABV, sold via D2C e-commerce, subscriptions, and Texas retail to adult consumers planning bachelorette events, birthdays, and corporate gifting.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-Commerce (D2C) Product Sales: Primary revenue stream from selling Boozy Bites products (jello shots in push-up cups) directly to consumers through their Shopify e-commerce storefront. Products sold as individual flavor boxes, variety packs, gift sets, and themed celebration packs. One-time purchase model for most SKUs.
2. Subscription (Boozy Club): Monthly and Quarterly subscription memberships delivering seasonal boxes of Boozy Bites. Monthly plan offers 20%+ savings with free shipping. Quarterly plan offers $5 off per box with free shipping. Recurring revenue from auto-ship model.
3. Bulk / Wholesale / Event Orders: Corporate gifting, wedding, bachelorette party, and event planner bulk orders. Customization available (logos, special messages) for additional per-box fee. Targets event planners and corporate buyers.
4. Gift Cards: Digital gift cards sold in preset denominations ($15, $20, $30, $65, $70, $100, $150, $200). Value never expires. Drives new customer acquisition and gifting occasions.
5. Merchandise & Accessories: Branded merchandise including apparel (crew necks, tank tops, swimsuits), accessories (trucker caps, canvas totes, koozies, mugs), and bags sold through the same e-commerce storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Boozy Bites manufactures and sells pre-made, alcohol-infused (15% ABV per 50ml bite) jello-style cocktail bites packaged in patented, reusable Push-Up Cups that elevate the bite via a twist-and-push stem for mess-free consumption. Its portfolio includes single-flavor boxes, mix-and-match packs, themed celebration bundles (bachelorette, birthday, bridal shower, NYE, Mother's Day, Pride, game day), and Monthly/Quarterly Boozy Club subscriptions, sold primarily through a D2C Shopify e-commerce site supplemented by Texas retail (Kroger) and bulk/wholesale channels for event planners and corporate buyers.

Product overview

Boozy Bites is a female-founded CPG company selling cocktail-inspired jello bites in patented push-up cups. The core product is the Push-Up Cup system—a reusable, temperature-stable cup (up to 130°F) using seaweed-based vegan gel. The product portfolio includes: single-flavor bites (Rosé, Moscow Mule, Margarita, Lemon Drop, Bubbly, and Citrus Punch in Red/Orange/Green/Blue); pre-assembled variety packs (Mix & Match, Variety Pack, Cocktail Inspired Pack); celebration-specific gift boxes (Birthday, Bachelorette, Bridal Shower, Bridal Party, Mother's Day, Engagement, NYE, Spring Favorites, Game Day); Pride-themed packs (Taste the Rainbow, Love Wins!); seasonal collaborations (Barbie Party, Ken Party, Let's Go Party); subscription services (Monthly and Quarterly Boozy Club); merchandise (apparel, accessories, swimwear); gift cards; and a Video Message add-on service. The products are 100% vegan, gluten-free, and contain 15% alcohol. Shipping is available to select US states.

Differentiator

Problem solved

Functional benefit

Products and services

• Push-Up Cup (the cup system itself) The reusable, 100% recyclable Push-Up Cup with a patented twist-and-push stem and false-bottom design that elevates the jello or gel bite to the top for mess-free consumption without spoons or finger-scooping. Cups are made from eco-friendly plastic, and the system supports both pre-filled Boozy Bites products and consumer DIY jello creations.
• Rosé Boozy Bites (20-count box) Wine-based Rosé-flavored alcohol jello bite at 15% ABV per 50ml push-up cup, sold as a 20-count box for adult consumers hosting celebrations.
• Moscow Mule Boozy Bites (20-count box) Cocktail-inspired Moscow Mule alcohol jello bite (citrus and ginger profile) at 15% ABV per 50ml cup, sold as a 20-count box.
• Margarita Boozy Bites (20-count box) Margarita-flavored alcohol jello bite (sweet-tangy profile), sold as a 20-count box at 15% ABV per cup.
• Lemon Drop Boozy Bites (20-count box) Citrus-forward Lemon Drop-flavored alcohol jello bite (sweet-sour profile), sold as a 20-count box at 15% ABV per cup.
• Bubbly Boozy Bites (20-count box) Champagne-inspired 'Bubbly' Boozy Bite (subtly dry, perfectly sweet), sold as a 20-count box at 15% ABV per cup.
• Mix & Match Box (customizable 20-count) Customizable 20-count celebration pack letting customers self-select any combination of 10 available flavors and colors for their event.
• Variety Pack (20-count pre-assorted) Pre-assorted variety pack of 20 Boozy Bites mixing Rosé, Bubbly, Margarita, Moscow Mule, Lemon, and multi-colored Citrus Punch flavors.
• Bachelorette Party Pack Bachelorette-themed pack containing 7 Rosé, 7 Bubbly, 6 Citrus Orange bites plus confetti balloons.
• Birthday Favorites Pack Birthday-themed assortment with 5 Bubbly, 5 Rosé, 5 Blue, and 5 Green flavored bites.
• Bridal Party Gift Box Bridal party proposal / bachelorette gift box including 6 Boozy Bites, boutique puff jewelry holder, set of 5 boutique scrunchies, and choice of tumbler ($84.99). Customization available.
• Bridal Shower Favorites Pack Bridal shower themed pack containing 10 Rosé, 10 Bubbly bites, plus heart toothpicks.
• Cocktail Hour Gift Pack (Set of 5 boxes, 30 bites total) Set of 5 gift boxes with 6 bites each (2 Rosé, 2 Lemon Drop, 2 Margarita per box) — 30 bites total — priced at $99 for adult entertaining and gifting.
• NYE Party Pack New Year's Eve celebration pack with 10 Rosé and 10 Bubbly bites.
• Tailgate Party Pack (customizable game day) Customizable game day pack letting buyers select team colors and flavors for tailgates and watch parties.
• They Said Yes (engagement celebration pack) Engagement-themed pack containing 7 Rosé, 7 Moscow Mule, and 6 Citrus Red bites.
• Mother's Day Gift Box Mother's Day gift box containing 2 Rosé, 2 Bubbly, 2 Citrus Orange bites plus a Swig Tumbler, vegan bath bomb, and silk scrunchies.
• Taste the Rainbow (Pride pack) Pride-themed pack containing 5 each of Red, Orange, Green, Blue Citrus Punch bites plus pride flag toothpicks; 10% of proceeds donated to Equality Texas.
• Love Wins! (Pride pack) Pride-themed pack with Citrus flavors, Moscow Mule, Bubbly, and pride flag toothpicks; 10% of proceeds donated to Equality Texas.
• MVP Mini Variety Pack (6 bites) Entry-size mini variety pack of 6 bites: 1 Rosé, 1 Lemon Drop, 3 Citrus Punch, 1 Bubbly, priced at $25.
• Monthly Boozy Club subscription Recurring monthly subscription delivering seasonal Boozy Bites boxes on the 5th of each month at $55/month with 20%+ savings vs. retail and free shipping; includes first access to new flavors.
• Quarterly Boozy Club subscription Recurring quarterly subscription delivering Spring/Summer/Fall/Winter seasonal boxes with $5 off per box vs. retail and free shipping.
• Boozy Bites Gift Cards (digital) Digital gift cards available in $15, $20, $30, $65, $70, $100, $150, $200 denominations; value never expires, usable across the Boozy Bites Shopify storefront.
• Video Message gifting add-on Personalized video message add-on for gift deliveries: sender records a video that is delivered to the recipient via text notification after the order is delivered.

Quantifiable outcome

• Gold Medal award with 94 points for Rosé flavor; 92 points for Moscow Mule flavor
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fireball Jello Shots: Fireball-branded jello shots are the most direct head-to-head competitor in the ready-to-eat alcohol-gel shot category, sold in grocery and convenience channels with comparable positioning around parties and game-day.
• Jelly Belly Cocktail Confections: Jelly Belly's alcoholic confectionery range (e.g., cocktail-inspired gummies and chocolate liqueurs) overlaps in the alcohol-infused confectionery space and competes for similar gift/cocktail occasions despite broader candy heritage.

Emerging players

• Tipsy Scoop: Tipsy Scoop is a female-founded brand selling alcohol-infused ice cream with a similar premium, 'adult treat' positioning and event-oriented marketing. It addresses the same 'mess-free, elevated adult dessert' pain point via a different format (frozen vs. gel).
• Drunk Desserts: Drunk Desserts markets a line of boozy jello shots and alcohol-infused gelatin treats via a similar D2C-plus-retail motion, directly competing for the bachelorette, party-host, and convenience-store snack occasions.
• Archer Roose: Archer Roose is a female-founded, premium wine-based RTD brand sold in cans and on-premise. It captures a similar 'elevated, lifestyle female adult' consumer with wine as the alcoholic base - closely analogous to Boozy Bites' rosé product.

Broad incumbents

• Cutwater Spirits: Cutwater is a leading RTD canned-cocktail producer with broad grocery distribution and a female-friendly flavor roster. It competes for the same 'portable, mess-free adult cocktail at events' occasion but in beverage (not edible) form.
• High Noon Sun Sips: High Noon is one of the largest RTD hard seltzer brands, sold in broad retail including Kroger. It competes for the same off-premise, light-ABV social drinking occasion as Boozy Bites' jello format but at vastly greater scale.

Others

• Be Mixed: Be Mixed offers cocktail mixers in a subscription model with D2C-first go-to-market. While mixers (not finished cocktails), it parallels Boozy Bites' subscription club, female-led branding, and giftable, premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/boozybitesofficial
• LinkedInlinkedin.com/company/ethyl-ambrosia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boozy Bites