Mulligan's Beach House Bar and Grill

Casual Dining Restaurantsmulligansbeachhouse.com

Mulligan's Beach House Bar and Grill is a privately held, full-service beachfront restaurant and sports bar chain operating two Florida waterfront locations in Sebastian and Vero Beach, serving local families, tourists, and private event groups with dine-in, takeout, gift cards, and branded merchandise.

Company typePrivate
Founded1997
HeadquartersSebastian, United States
Headcount501–1,000
GTM typeB2C
OfferingServices

What Mulligan's Beach House Bar and Grill does

Mulligan's Beach House Bar and Grill is a privately held, full-service beachfront restaurant and sports bar chain operating two Florida locations on the water — 806 Indian River Dr. in Sebastian and 1025 Beachland Blvd. in Vero Beach. Founded in 1997 by George Hart, the concept combines casual family dining, sports viewing, arcade entertainment, live music programming, and private dining rooms for events. The company serves local families, tourists, and private event groups along the Florida coast, with a VIP Membership loyalty program and a VIP Kids Club used to drive repeat visits.

The business operates four identifiable revenue streams: (1) dine-in restaurant and sports bar service across both locations, (2) online ordering and takeout through the third-party TakeOut7 platform, (3) gift cards sold in $25, $50, $75, and $100 denominations, and (4) branded merchandise sold through an online storefront, including apparel, hats, footwear, drinkware, and accessories priced $6–$34. The company is testing a franchise model at mulligansbeachhousefranchise.com, though no franchised units are disclosed.

The underlying technology stack is a conventional restaurant and hospitality business platform — a WordPress/WooCommerce-style e-commerce site, third-party takeout ordering, gift card management via a dedicated platform, and social sharing integrations. There is no proprietary technology, no AI capability, no mobile app, and no disclosed data infrastructure. The company remains founder-owned with no external investors, private equity, or parent entity identified, and operates a corporate office in Sebastian.

Mulligan's Beach House Bar and Grill firmographics

Firmographics

Name: Mulligan's Beach House Bar and Grill
Legal name: Mulligan's Beach House & Sports Bar
Website: https://mulligansbeachhouse.com
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Mulligan's Beach House Bar and Grill is a privately held, full-service beachfront restaurant and sports bar chain operating two Florida waterfront locations in Sebastian and Vero Beach, serving local families, tourists, and private event groups with dine-in, takeout, gift cards, and branded merchandise.
Ownership category
akta.pro rank

Mulligan's Beach House Bar and Grill industry classification

Industry

Product category: Casual Dining Restaurants
NAICS: Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Restaurants and Other Eating Places (72251)
SIC: Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
akta.pro primary industry: Neighborhood & Sports Bars (THAFAEAA)
akta.pro secondary industry: Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

Casual dining
Sports bar restaurant
Beachfront dining
Live entertainment venue
Family restaurant

Where Mulligan's Beach House Bar and Grill is headquartered

Location

Headquarters

HQ city: Sebastian
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Mulligan's Beach House Bar and Grill business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

Restaurant dine-in service: Full-service beachfront restaurant and sports bar offering breakfast, lunch, and dinner. Revenue generated from food and beverage sales to dine-in customers.
Online ordering and takeout: Customers can order online for takeout from both Sebastian and Vero Beach locations.
Gift cards: Gift cards sold in denominations of $25, $50, $75, and $100, providing preload revenue.
Merchandise sales: Branded merchandise including clothing (t-shirts, hoodies, slides), hats, glassware, and recreational items sold through online store.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Gift cards available in preset denominations
Unit Pricing	Pay-as-you-go	Merchandise items with individual pricing

Distribution channels4 records

Marketing channels3 records

Mulligan's Beach House Bar and Grill product offering

Product offering

Core offering

Mulligan's Beach House Bar and Grill operates two full-service beachfront restaurant and sports bar locations in Sebastian and Vero Beach, Florida, serving breakfast, lunch, and dinner alongside sports viewing on multiple screens, arcade entertainment, live music, and private dining. The business complements its dine-in operations with online ordering/takeout, gift cards, a VIP loyalty program for adults and kids, and an online merchandise store selling branded apparel, hats, drinkware, and accessories.

Product overview

Mulligan's Beach House Bar and Grill is a beach bar and sports bar restaurant chain founded in 1997 by George Hart, with two Florida waterfront locations in Sebastian and Vero Beach. The company operates an e-commerce store selling branded merchandise including clothing (t-shirts, hoodies, slides), hats (baseball hats, license hats, anniversary hats), drinkware (mugs, cups, koozies), and accessories (tote bags). The business also offers a VIP Membership loyalty program providing 10% off food, priority seating, and free birthday sundae, along with a Kids Club program. Online ordering is available through a third-party TakeOut7 service for both locations. The restaurant provides live entertainment events and private dining services.

Differentiator

Problem solved

Functional benefit

Products and services

Full-Service Beachfront Restaurant and Sports Bar Dining Full-service dine-in restaurant and sports bar offering breakfast, lunch, and dinner across two beachfront Florida locations, with multi-screen sports viewing, arcade entertainment, live music, and private dining rooms. Targeted at local families, tourists, and groups seeking casual waterfront dining.
Online Ordering and Takeout

Companies that use Mulligan's Beach House Bar and Grill

Customer profile

Segments3 records

Ideal customer profiles3 records

Mulligan's Beach House Bar and Grill technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Mulligan's Beach House Bar and Grill partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Mulligan's Beach House Bar and Grill competitors and assessment

Company assessment

Direct peers

Whiskey Joe's Bar & Grill: Florida-based waterfront sports bar and grill chain with multiple locations on Gulf and Atlantic beaches. Directly comparable to Mulligan's as a beachfront sports bar / casual dining concept serving both locals and tourists.
Miller's Ale House: Mid-sized U.S. sports bar and casual dining chain with strong Florida presence. Closely comparable on full-service menu breadth, sports-screening atmosphere, and family-friendly positioning.
Beef 'O' Brady's: Florida-originated sports bar and family restaurant franchise with a comparable menu, sports-driven atmosphere, and kid-friendly loyalty mechanics like Kids Eat Free nights.
Twin Peaks Restaurant: National sports bar chain emphasizing big-screen sports viewing, full-service dining, and a casual lodge atmosphere. Comparable on the sports bar + full-service dining crossover model.
Caddy's Indian Shores / Caddy's Treasure Island: Florida beachfront casual bar and grill group on the Gulf Coast. Closely comparable waterfront sports-bar-with-live-music concept and tourist/local dual customer base.
Bubba Gump Shrimp Co. Tourist-oriented casual seafood restaurant chain frequently located in waterfront and entertainment districts. Comparable beach-adjacent full-service dining experience aimed at both tourists and locals.

Broad incumbents

Hooters: Large, established national sports bar and casual dining chain with broad menu and sports-screening atmosphere. Overlaps with Mulligan's on the sports bar / casual dining positioning, though at significantly greater scale.
Bonefish Grill: National upscale-casual dining chain with strong Florida footprint. Comparable on full-service dining positioning in Florida markets but lacks the sports bar / arcade / live music element.

Emerging players

JJ's Sports Bar & Grill: Independent- and small-chain-format sports bar and grills in Florida and the Southeast. Comparable casual sports bar concept serving local markets without Mulligan's waterfront positioning.

Regional players

Florida's Fresh Burger Company (Local Florida Diners): Florida-based casual dining concept sharing the same regional footprint and family-friendly dining positioning. Similar competitive set within Florida casual dining, though not a waterfront sports bar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Mulligan's Beach House Bar and Grill financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mulligan's Beach House Bar and Grill leadership team

Management profile

Number of profiles

Profiles1 record

Mulligan's Beach House Bar and Grill funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mulligan's Beach House Bar and Grill M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulligan's Beach House Bar and Grill

What does Mulligan's Beach House Bar and Grill do?

Is Mulligan's Beach House Bar and Grill a public or private company?

Mulligan's Beach House Bar and Grill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Mulligan's Beach House Bar and Grill founded?

Mulligan's Beach House Bar and Grill was founded in 1997. It employs 501 to 1,000 people.

Where is Mulligan's Beach House Bar and Grill based?

Mulligan's Beach House Bar and Grill is headquartered in Sebastian, United States, in the North America region.

How does Mulligan's Beach House Bar and Grill make money?

Four revenue lines are on record. Restaurant dine-in service is the primary driver. The others are online ordering and takeout, gift cards and merchandise sales.

Who are Mulligan's Beach House Bar and Grill's main competitors?

Direct peers on record are Whiskey Joe's Bar & Grill, Miller's Ale House, Beef 'O' Brady's, Twin Peaks Restaurant, Caddy's Indian Shores / Caddy's Treasure Island and Bubba Gump Shrimp Co.. Broad incumbents are Hooters and Bonefish Grill. JJ's Sports Bar & Grill is listed as an emerging player. Florida's Fresh Burger Company (Local Florida Diners) is listed as a regional player.

Does Mulligan's Beach House Bar and Grill have an API?

No public API is recorded for Mulligan's Beach House Bar and Grill.

What industry is Mulligan's Beach House Bar and Grill in?

Mulligan's Beach House Bar and Grill's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of THAFAEAJ, Rooftop Bars & Beach/Pool Bars. Its NAICS code is 722511 and its SIC code is 5810.