What Abby.World does

ABBY.WORLD is an interdisciplinary creative agency headquartered in Stockholm, Sweden, founded in 2015 and operating under the combined TRY / ABBY.WORLD brand following its merger with TRY, Norway's largest communication agency. The firm delivers fully integrated brand worlds across five core service lines: Brand & Identity, Advertising, PR, Content, and E-commerce. Its work spans brand strategy, visual and narrative identity systems, integrated advertising campaigns combining earned and paid media, media relations and influencer engagement, content production optimized for mobile and social channels, and commerce execution. Service delivery is built around an in-house interdisciplinary team rather than proprietary technology; the agency leverages third-party AI tools to augment creative output but does not develop or license its own models or platforms.

The agency serves a roster of enterprise clients across fashion and outdoor (H&M, Peak Performance, Arc'teryx, Adidas, New Balance, Gore-Tex, Haglöfs), consumer electronics and software (Spotify, Sonos, Urbanears, Adobe), automotive (Volkswagen), retail (ICA), gaming (Embark Studios), and nonprofit/healthcare (Cancerfonden, IQ-initiativet, Hjärtebarnsfonden). Documented campaign outcomes include ARC Raiders reaching #1 on Steam by revenue on day one, an Adobe campaign achieving 1.3 billion gross reach, and an IQ TikTok series delivering 1.5-3 million views per video with 329% higher engagement than the TikTok benchmark. These outcomes are used as case-study proof points on the agency's website.

ABBY.WORLD is privately held by four owner-operators (Mandarva Stenborg, CEO; Oskar Hellqvist, ECD; Andreas Morne, Senior Strategist; Louise Ljungberg, Client Service Director/CMO) and operates on a project-based, quote-driven professional services model with no publicly disclosed pricing. Its go-to-market is direct sales to brand managers and marketing decision-makers, supported by a website portfolio, LinkedIn, Instagram, and a newsletter funnel. The firm has no disclosed funding, no external institutional ownership, and no disclosed financials; revenue is generated through creative services engagements and retainer relationships with brands.

Name

Abby.World

Legal name

ABBY.WORLD

Website

https://abbyworld.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ABBY.WORLD is a Stockholm-based interdisciplinary creative agency, now operating as TRY / ABBY.WORLD after merging with Norway's TRY, delivering integrated brand, advertising, PR, content, and e-commerce services to enterprise clients including H&M, Adidas, Spotify, Volkswagen, Adobe, and Embark Studios.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Brand Activations & Experiential Campaign Design (MPAAAGAA), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Creative agency services
• Brand strategy
• Advertising campaigns
• Content production
• Public relations

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: ABBY.WORLD generates revenue through providing integrated creative services including brand strategy and identity, advertising campaigns, PR services, content creation, and e-commerce solutions to enterprise clients. Revenue is derived from project-based engagements and retainer relationships with brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Abby.World is an interdisciplinary creative agency that delivers fully integrated brand worlds to global consumer brands through five service pillars: Brand & Identity (brand strategy, visual identity, design systems, typography, packaging, 2D/3D animation), Advertising (integrated campaign development, creative direction, communications strategy), PR (media relations, influencer relations, crisis communications, experiential events), Content (content strategy, production, social media, always-on communications, SEO), and E-commerce. The agency sells project-based engagements and retainer relationships directly to enterprise brand marketers.

Product overview

Abby.World is an interdisciplinary creative agency that delivers fully integrated brand worlds through five core service offerings: Brand & Identity (brand strategy, visual identity, design, typography), Advertising (integrated campaigns, creative direction, concept development), PR (media relations, influencer relations, experiential events), Content (content strategy, creation, production, social media), and E-commerce. These services work together to create comprehensive brand experiences for clients, with the agency having joined forces with TRY (Norway's biggest communication agency) to form a cross-functional Nordic powerhouse combining creativity, tech, and AI.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Identity Services Brand consultancy specializing in brand strategy and visual/narrative identity systems for world-class brands. Services include brand strategy, visual brand identity, art direction, creative production, narrative systems, graphic design, packaging design, 2D/3D animation, 3D design, and typography.
• Advertising Services Integrated advertising combining earned and paid media across disciplines to create bigger stories, more engagement and better results. Services include planning, communications strategy, creative direction, concept development, integrated campaign development, voice and tone, and art direction.
• PR Services PR work for world-class brands through relationships and cultural precision, reverse engineering brand-building through earned media. Services include PR strategy, media relations, media training, crisis communication, influencer relations, community building, experiential and event, and measurement and reporting.
• Content Services Content production that excites and engages audiences through cultural relevance and mobile anatomy. Services include content strategy, channel strategy, community mapping, content creation, branded entertainment, editorial content, SEO, always-on communications, content production, community management, campaign management, distribution strategy, and analysis and insights.
• E-commerce Services E-commerce services integrated with brand worlds, delivering fully integrated solutions that connect brand identity and content to commerce experiences.

Quantifiable outcome

• ARC Raiders achieved #1 top-selling game on Steam by revenue on day one
• +8 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TRYcoreStrategic or Co-development PartnerTRY, Norway's biggest communication agency, joined forces with ABBY.WORLD to form a new cross-functional Nordic powerhouse of creativity and tech. This strategic alliance combines ABBY.WORLD's creative and digital expertise with TRY's scale as Norway's largest communication agency, enabling expanded service delivery across the Nordic region.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TRY: Norway's largest communication agency and Abby.World's merger partner; now operates jointly as TRY/ABBY.WORLD. Directly comparable in service mix (advertising, PR, content, brand) and Nordic geographic focus, making it the most relevant peer.
• Forsman & Bodenfors (Dentsu Creative): Stockholm-based integrated creative agency with a similar focus on brand strategy, advertising, and digital work for global brands. Closest geographic and capability peer to Abby.World in the Swedish market.
• Acne Studios (Agency): Swedish-born creative house offering brand, digital, and production services for global clients. Comparable in interdisciplinary approach, Stockholm roots, and global brand client roster.
• Nord DDB: Stockholm-headquartered creative agency within the DDB network, serving similar Nordic and global enterprise clients. Comparable in advertising, brand strategy, and content services.
• INGO Stockholm: Independent Stockholm creative agency working on brand campaigns, content, and creative strategy for global brands. Similar size, ownership structure, and creative-led model.
• Mother London: Independent, creatively-led agency with a similar model of integrated brand, advertising, and content work for premium global clients. Comparable in independent ownership and creative-first positioning.
• Anomaly: Independent creative agency known for integrated brand work, advertising, and content across earned, owned, and paid media. Comparable in interdisciplinary model and global enterprise client base.

Peers

• Wieden+Kennedy:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/abby-world
• Instagraminstagram.com/abby.world

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abby.World