INGO

What INGO does

INGO is a Stockholm-headquartered boutique network advertising agency founded in 2011, with offices in Hamburg and Zürich and 51-100 employees. The agency provides holistic strategy, campaigns, ideas, and brand activations for global enterprise clients, including Burger King, IKEA, Deutsche Telekom, Coca-Cola, Lidl, Marabou, Noli, STF, and BMS. Its work spans integrated, multi-channel campaigns (film, out-of-home, social, digital experiences), exemplified by executions such as the Burger King Moldy Whopper, the Coca-Cola and Disney 'Feel the Force Machine' brain-powered vending machine touring Europe, and the Coca-Cola Light Taste 'Take it Lightly' re-launch with a Fredrik Bond-directed film.

INGO's offering is purely a professional services deliverable; the firm explicitly operates without proprietary technology platforms, and its value is produced by creative talent and account-based campaign work rather than software or data products. The revenue model is professional services: project-based fees and/or retainers, priced on a custom, quote-based engagement model rather than standardized public pricing. Go-to-market is enterprise direct sales — no resellers or intermediaries — supported by a portfolio-driven website and direct outreach (new business handled by Marie Klinte, general enquiries by Louise Henning). Client base is horizontal across consumer verticals (QSR, retail/furniture, telecom, beverage, discount grocery, confectionery, skincare, tourism) and entirely enterprise-tier, with several clients (Burger King, IKEA, Coca-Cola, Lidl) showing repeat multi-campaign engagement that indicates account depth rather than a long-tail book of business.

Name

INGO

Legal name

INGO

Website

https://ingostockholm.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

INGO is a Stockholm-headquartered boutique network advertising agency (est. 2011) with offices in Stockholm, Hamburg, and Zürich, providing creative strategy, integrated campaigns, and brand activations for global enterprise clients including Burger King, IKEA, Coca-Cola, and Deutsche Telekom.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Creative advertising services
• Brand campaign development
• Integrated marketing communications
• Brand strategy services
• Advertising agency

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: INGO generates revenue through creative agency fees, providing holistic strategy, campaigns, ideas and activations for brand clients. Revenue is likely derived from project-based fees, retainers, or a combination thereof.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

INGO is a boutique network advertising agency that delivers creative advertising and brand communication services. The agency offers holistic strategy, integrated campaigns, creative ideas, and brand activations for global enterprise brands across channels, platforms, and touchpoints. Its work spans film, out-of-home, social media, and digital experiences, with case studies including the Moldy Whopper for Burger King, the Feel the Force Machine for Coca-Cola Zero, and Taste the Future for IKEA.

Product overview

INGO is a boutique network advertising agency that offers holistic strategy, campaigns, ideas, and activations to build famous brands. Rather than a software platform or SaaS product, INGO's offering consists of creative services delivered through its network of offices in Stockholm, Hamburg, and Zürich. The agency specializes in cutting-edge creativity with lasting business impact, working with major global brands including Burger King, Coca-Cola, IKEA, Deutsche Telekom, Lidl, Marabou, Noli, and STF. Their work encompasses integrated campaigns (such as the Coca-Cola Light Taste 'Take it Lightly' campaign, the IKEA 'Inflation-Proof Products' initiative, and various Burger King campaigns), brand strategy services focused on finding and sharpening a brand's unique competitive edge, and cross-channel activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Brand Strategy INGO provides comprehensive brand strategy services focused on finding and sharpening a brand's unique edge for cultural, competitive, and commercial advantage, delivered to global enterprise brand clients.
• Creative Campaigns INGO creates integrated advertising campaigns for clients across film, out-of-home, social media, and digital experiences, delivering brand-building work for major global brands.
• Ideas and Brand Activations INGO develops creative ideas and brand activations that drive fame and build brands across the modern ecosystem of communications and experiences, regardless of channel, platform, or touchpoint.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Coca-Cola Company and DisneycoreStrategic or Co-development PartnerINGO collaborated with The Coca-Cola Company and Disney to create the 'Feel the Force Machine' - the world's first brain-powered vending machine created before the finale of the Star Wars saga. The machine was developed in collaboration and is now touring Europe.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Forsman & Bodenfors: Stockholm-based independent creative agency renowned for iconic campaigns (e.g., Volvo, H&M). It is the most geographically and culturally proximate peer to INGO within the Nordic boutique agency landscape.
• Anomaly: Independently owned creative agency operating across New York, London, Los Angeles, Toronto, and Shanghai. Closely comparable to INGO in its boutique-network positioning and focus on brand-building for global enterprise clients.
• Mother London: Independently owned creative agency with offices in London, New York, Los Angeles, and Shanghai. Like INGO, Mother is a boutique creative shop working with major global brands on integrated campaigns.
• 72andSunny: Creative agency known for culturally resonant brand campaigns (Google, Samsung, Activision). Comparable to INGO in boutique scale, creative-led positioning, and enterprise brand client roster.
• Wieden+Kennedy: Largest independent creative agency in the world (Nike, Coca-Cola, Levi Strauss). Provides a benchmark for the upper bound of what an independent creative-led agency can achieve, comparable in operating philosophy to INGO.
• BBH (Bartle Bogle Hegarty): Long-established independent creative agency (London, New York, Stockholm, Shanghai, Mumbai, Singapore). Comparable boutique-network model serving enterprise brands with cutting-edge creative work, similar to INGO.
• Johannes Leonardo: Independently owned creative agency in New York known for brand-building work (Adidas, Google, Peloton). Operates at boutique scale with a similar enterprise-brand, creative-led proposition to INGO.

Broad incumbents

• Droga5 (Accenture Song): Originally an independent creative boutique now part of Accenture Song. Highly comparable to INGO's creative credentials and client roster (Burger King, etc.), but now embedded within a global network with broader service offerings.
• Ogilvy: Global creative network within WPP. INGO's historical branding references 'OgilvyGrey,' suggesting prior network affiliation; Ogilvy represents the global incumbent model against which INGO's boutique positioning competes for enterprise client budgets.

Regional players

• Acne Studios (Creative Agency): Stockholm-headquartered creative house with strong international brand work. Shares Nordic roots and boutique creative positioning with INGO, although its commercial agency arm and fashion-house parentage give it a slightly different mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ingotheagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INGO