wetechfood

What wetechfood does

WeTechFood (legal entity We Tech Food Robotics S.L.) is a Spain-based robotics engineering company that designs, prototypes, and deploys autonomous systems for the foodservice industry. Its flagship product, the Infinity robot (Model 2026), is a refrigerated, plug-and-play autonomous unit that prepares customizable fresh bowls—combining solid and liquid ingredients from 12 refrigerated and 6 dry dispensers—in under 150 seconds per bowl, with a stated capacity of 100 bowls per unit per workday. The system installs on a standard 220V outlet without construction or three-phase electrical work and is paired with the We Tech Food Analytics SaaS dashboard for real-time sales, stock, and predictive restocking telemetry. Industrial manufacturing is outsourced to partner Bama Sistemas while WeTechFood retains in-house mechanical, electronic, and software engineering.

The company operates three revenue streams: (1) sale or rental of the Infinity robot (€900/month rental), (2) We Tech Food Analytics SaaS subscriptions (€80/month per unit), and (3) custom engineering services covering production line industrialization, central kitchen design and assembly, process automation, and R&D and prototyping for foodservice operators. Total operating cost per active unit is published at approximately €2,125/month including opex pass-through. The target customer base is enterprise foodservice—hospitals, universities, corporate campuses, airports, gyms, and restaurants—with Sodexo as the anchor enterprise account through active deployments at Hospital Universitario Puerta de Hierro (Majadahonda) and Universidad Europea de Madrid.

The company was founded circa 2018, is headquartered in Boadilla del Monte (Madrid), and operates with fewer than 10 employees. It received CDTI NEOTEC grant funding (project SNEO-20222133) in 2023-2024 for machine-learning process improvements in restaurant robotics, co-financed by Next Generation EU funds. The co-founding team comprises Román Salazar (CEO), Luis Rodrigo Orellana Ferrufino (Robotics Director), and Jorge Montejo Pérez (Culinary Director); Jaime Ranero Díaz serves as financial advisor and investor. Commercial activity is concentrated in Spain with no disclosed geographic expansion beyond domestic deployments.

Name

wetechfood

Legal name

We Tech Food Robotics S.L.

Website

https://wetechfood.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

WeTechFood (We Tech Food Robotics S.L.) designs and manufactures the Infinity autonomous kitchen robot, which prepares customizable fresh bowls in under 150 seconds for enterprise foodservice operators. The Spain-based company rents hardware, sells analytics SaaS, and provides custom robotics engineering, with Sodexo as its anchor customer.

Ownership category

akta.pro rank

Product category

Foodservice Robotics and Automation

NAICS

Food Product Machinery Manufacturing (333241), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Service & Hospitality Robots (HDAAAIAB)

akta.pro secondary industries

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Filling & Dosing Equipment (Liquid, Powder, Aseptic) (IMALAOAB)

Keywords

• Autonomous kitchen robotics
• Foodservice automation systems
• Robotic bowl preparation
• Custom foodservice engineering
• Institutional dining robots

Headquarters

HQ city

Boadilla Del Monte

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Infinity Robot Hardware Sales/Renting: Sale or renting of the Infinity autonomous robot. Renting model at 900 EUR/month includes hardware deployment. Customers include Sodexo-operated facilities.
2. Software as a Service: SaaS subscription for We Tech Food Analytics dashboard at 80 EUR/month per unit, providing real-time monitoring, stock management, and revenue analytics.
3. Custom Engineering Services: Bespoke robotics and engineering design services for foodservice operators. Services include concept and prototyping, mechanical + electronic + software development, industrialization, and ongoing support with SLA, maintenance and post-deployment iterations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

WeTechFood designs, manufactures, and rents the Infinity autonomous kitchen robot, a plug-and-play refrigerated unit that prepares customizable fresh bowls in under 150 seconds without on-site staff for hospitals, universities, corporate campuses, airports, and restaurant operators. The company complements the robot with the We Tech Food Analytics SaaS dashboard (€80/month) for real-time sales, stock, and revenue analytics and offers custom engineering services for bespoke foodservice automation projects.

Product overview

WeTechFood provides an integrated portfolio of kitchen robotics and analytics solutions for the food service industry. The flagship Infinity Robot serves as the core autonomous product, handling customizable fresh bowl preparation without on-site personnel. We Tech Food Analytics complements the robot as a real-time monitoring and predictive intelligence module. Custom Engineering Services extend the portfolio by delivering bespoke automation solutions for specific client requirements across restaurants, hospitals, dark kitchens, and catering operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Infinity Robot (Model 2026) Autonomous refrigerated kitchen robot that prepares customizable fresh bowls combining solid and liquid ingredients without on-site staff, targeting hospitals, universities, corporate campuses, airports, and restaurants via sale or 900 EUR/month rental.
• We Tech Food Analytics SaaS dashboard that monitors Infinity robot sales, stock, and performance in real time, providing remote business control, predictive restocking alerts, revenue breakdown by recipe/hour/unit, and identification of best-selling products for foodservice operators.
• Custom Engineering Services

Quantifiable outcome

• Bowls prepared in under 150 seconds per unit
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Bama SistemascoreStrategic or Co-development PartnerBama Sistemas is WeTechFood's industrial manufacturing partner for series production of the Infinity robot. The partnership enables scalable manufacturing of the autonomous robotics unit while WeTechFood focuses on design, prototyping, and ongoing development. Bama is described as a 'reputado socio industrial' (reputable industrial partner).
• AWS (Amazon Web Services)supportingTechnology or IntegrationWeTechFood utilizes AWS cloud infrastructure for its software platform and analytics services. AWS powers the We Tech Food Analytics dashboard and associated telemetry, data processing, and cloud-based monitoring capabilities.
• AECOCsupportingGTM or Marketing PartnerAECOC is the Spanish Association of Manufacturers and Distributors (Asociación de Empresas de Fabricantes y Distribuidores). WeTechFood is a member, providing visibility within the Spanish retail and foodservice technology ecosystem and access to industry networks and events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hyphen (Makeline by Rockwell Automation): Hyphen's Makeline automated bowl-assembly system, now backed by Rockwell Automation, is being deployed by Chipotle and other chains. It directly targets the same customizable bowl use case as Infinity at significantly larger enterprise scale.
• SweetGreen: SweetGreen is a publicly-traded fast-casual chain that operates its own 'Infinite Kitchen' automated bowl-assembly lines across hundreds of locations. It is the most visible large-scale player validating the same bowl-format use case that WeTechFood's Infinity robot addresses, making it a key comparable for both the customer segment and the automation thesis.

Emerging players

• Cafe X Technologies: Cafe X builds robotic coffee bars that autonomously prepare and dispense beverages in airports and offices. While focused on beverages rather than bowls, it is comparable as an autonomous, plug-and-play foodservice robot targeting institutional and transit-hub venues.
• Karakuri: Karakuri is a UK-based foodservice robotics company building automated meal assembly systems with multi-ingredient dispensing and analytics. It targets comparable enterprise foodservice customers and uses a similar mix of robotics plus a SaaS analytics layer.
• Aniai: Aniai builds robotic kitchen automation systems (including the Alpha Grill for fast-food burger chains) that combine AI, robotics, and analytics for unattended cooking. It is comparable as an AI-enabled, plug-and-play commercial kitchen robotics vendor targeting enterprise QSR and institutional customers.
• Piestro: Piestro develops automated pizza-making kiosks for retail and foodservice locations. It shares WeTechFood's model of purpose-built autonomous kitchen appliances for unattended food preparation in non-traditional venues, though targeting pizza rather than bowls.
• Blendid: Blendid builds autonomous robotic kiosks that prepare and dispense blended food (smoothies, bowls) on demand with integrated payments and analytics. It overlaps with WeTechFood in autonomous foodservice kiosks, plug-and-play installation, and SaaS-enabled operations.

Direct peers

• Spyce: Spyce pioneered automated wok/bowl kitchens and was acquired by SweetGreen to seed its Infinite Kitchen. As a historical direct peer, Spyce established the technical and commercial template for automated bowl assembly that WeTechFood's Infinity now competes against.
• Chowbotics: Chowbotics (acquired by DoorDash in 2021) built Sally, a robotic vending machine that dispensed customizable bowls and salads with multiple ingredient canisters — directly comparable to WeTechFood's Infinity in form factor, ingredient handling, and target use cases (hospitals, universities, corporate dining).
• Nommi: Nommi (formerly BBoxx/Kiwibot-adjacent) operates autonomous food-vending robots that prepare and dispense meals in locations like hospitals, universities, and corporate offices. It competes directly with Infinity for the same institutional foodservice automation budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wetechfoodrobotics3708/videos
• LinkedInes.linkedin.com/company/wetechfood-europe
• Instagraminstagram.com/wetechfood

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wetechfood