AWP Fabrication

What AWP Fabrication does

AWP Fabrication, legally Advance Wire Products (AWP) Ltd., is a privately held Canadian manufacturer founded in 1953 and headquartered in a 120,000 sq ft facility in Surrey, British Columbia. The company designs, engineers, manufactures, and ships fresh and display merchandising fixtures for the grocery and retail industries, producing store fixtures, produce tables, retail shelving, meat and seafood service case trays, floral and bakery department fixtures, bulk foods dispensers, and its flagship Multi-Deck Multi-Temperature Heated Display Case from wood, wire, plastic, and metal. Operations are vertically integrated across design, engineering, manufacturing, quality, and logistics, enabling both custom and volume production out of a single North American site with knockdown shipping designs for transport efficiency.

AWP sells primarily through an enterprise field sales motion targeting large grocery chains across North America, supported by dedicated Project Coordinators and Senior Account Executives. Named enterprise customers include Kroger, Ahold Delhaize, Albertsons, Safeway, Whole Foods Market, Vons, Loblaws City Market, Save on Foods, and Thrifty Foods, with documented 20+ year client tenure. Revenue is generated through project-based custom manufacturing and volume manufacturing of in-stock catalog products, with pricing conducted on a quote basis and described for heated cases as undercutting competitors. The company also serves secondary verticals (construction, medical, building industries) and supplements its offering via strategic partnerships with large bulk bin providers for full bulk foods department solutions.

Name

AWP Fabrication

Legal name

Advance Wire Products (AWP) Ltd.

Website

https://awp.ca

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Short description

AWP Fabrication is a Canadian manufacturer founded in 1953 that designs and produces wood, wire, plastic, and metal fresh and display merchandising fixtures, shelving, service case trays, and heated display cases for North American grocery and retail chains.

Ownership category

akta.pro rank

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Merchandising Solutions: Custom-designed and manufactured store fixtures, produce tables, shelving, and displays tailored to specific client requirements. Revenue generated through project-based custom manufacturing.
2. Volume Manufacturing: Standard in-stock products manufactured at scale including produce tables, service case trays, shelving units. Volume-based production with rapid rollout times.
3. Heated Display Cases: Specialized multi-temperature heated display cases for grocery and retail environments. New product category with independent shelf controls.
4. Design and Engineering Services: In-house design and engineering capabilities supporting the product manufacturing process. Integrated into overall project delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AWP Fabrication manufactures fresh and display merchandising fixtures for grocery and retail, including produce tables, retail shelving, heated display cases, meat and seafood service case trays, floral and bakery fixtures, bulk foods dispensers, and custom store fixtures. Production is vertically integrated from design through engineering, manufacturing, quality, and logistics, using wood, wire, plastic, and metal at a 120,000 sq ft Surrey, BC facility serving North American enterprise clients on both custom and volume bases.

Product overview

AWP Fabrication is a vertically integrated manufacturer providing Fresh & Display Merchandising solutions for grocery and retail. The company operates as a single unified product portfolio centered on merchandising fixtures and displays, offering both custom and volume manufacturing. Core products span multiple store departments: the flagship Multi-Deck Multi-Temperature Heated Display Case (with independent shelf temperature controls); Produce Display Tables (Orchard Bins, Euro tables, Metal Tables); Retail Shelving systems (medium/heavy duty up to 250lbs/shelf); Meat & Seafood Service Case Trays (formed plastic and stainless steel); Service Case Accessories (dividers, risers, ice pans); Floral Department Fixtures; Bakery Display Solutions; and Bulk Foods Dispensers. Products are manufactured in-house from wood, wire, metal, and plastic at their 120,000 sq ft facility, with design, engineering, manufacturing, quality, and logistics handled vertically. Custom solutions and catalog products are available, with deployment directly from North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Deck Multi-Temperature Heated Display Case A heated display case with independent temperature controls for each shelf, enabling unique temperatures per deck for grocery and retail environments. Features forced air heating, self-service design, and standard 110V plug-and-play operation.
• Produce Display Tables Produce merchandising tables including farm-style Orchard Bins, sleek Euro tables, promo and seasonal tables, and sturdy Metal Tables designed for browseable, impulse-friendly produce displays in grocery retail environments.
• Retail Shelving Medium and heavy duty retail shelving systems rated up to 250 lbs per shelf, designed for liquor departments, warehouse stores, and heavy goods areas. Features knockdown design for transport efficiency, PTM signage capability, LED lighting compatibility, and powder-coated finish options.
• Meat & Seafood Service Case Trays Formed plastic and stainless steel trays for meat and seafood service cases, available in various widths and lengths (27 or 29 inches). Includes tray risers, dividers, and accessories in both formed plastic and stainless steel options for grocery meat and seafood departments.
• Plastic Service Case Trays
• Floral Department Fixtures Modular, scalable, and moveable floral department tables and solutions including nesting tables, round displays, and refrigerated case accessories designed for flexibility and extended floral freshness in grocery retail environments.
• Bakery Display Solutions
• Bulk Foods Dispensers

Quantifiable outcome

• One of the industry's fastest rollout times
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• World's Largest Bulk Bin ProvidersminorStrategic or Co-development PartnerStrategic partnerships with some of the world's largest bulk bin providers to supply full bulk foods departments. These partnerships enable AWP to offer comprehensive bulk department solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hussmann (Panasonic): Panasonic-owned manufacturer of refrigerated and non-refrigerated display cases, shelving, and merchandising fixtures for grocery and food retail. Direct peer to AWP in-store display and fixture categories serving enterprise grocers.
• Structural Concepts: Manufacturer of heated, refrigerated, and dry display cases for grocery, c-store, and foodservice. Highly comparable to AWP's Multi-Deck Multi-Temperature Heated Display Case and broader fresh merchandising fixture portfolio.
• Hillphoenix (Dover Corporation): Dover subsidiary producing commercial refrigeration cases and merchandising fixtures for grocery retail. Competes with AWP in display case categories and serves overlapping enterprise grocery accounts.
• Anthony International (Dover Corporation): Manufacturer of glass door merchandisers and fresh display solutions for grocery and convenience retail. Directly comparable to AWP in fresh/display merchandising fixtures with shared enterprise grocery customer base.
• Madix: Manufacturer of store fixtures, gondola shelving, and custom merchandising systems for retail and grocery. Comparable to AWP's retail shelving product line and custom fixture capabilities.
• Lozier: Manufacturer of store fixtures, shelving, and gondola systems serving grocery and general retail. Comparable to AWP's heavy-duty retail shelving product line and direct-to-retail fulfillment model.
• Borgen Systems: Designer and manufacturer of fresh food merchandising displays including produce, meat, and seafood service cases. Direct peer to AWP in fresh department fixtures and service case trays.
• TMI International: Manufacturer of store fixtures, signage, and display systems for retail and grocery. Comparable to AWP's custom fixture manufacturing capabilities and project-based enterprise sales motion.

Broad incumbents

• Carrier Commercial Refrigeration: Global incumbent in commercial refrigeration and food retail equipment. Overlaps with AWP in heated/refrigerated display cases and grocery merchandising but operates as a much larger diversified industrial player.
• Hoshizaki America: Manufacturer of commercial ice machines, refrigeration, and food service equipment. Broad incumbent with overlapping presence in grocery and food retail display categories where AWP also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/awpondisplay
• LinkedInlinkedin.com/company/awpltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWP Fabrication