What InfoBluePrint does

InfoBluePrint (legal entity Infoblueprint (Pty) Ltd) is a South African professional services firm founded in 2007 and headquartered in Cape Town that specializes in AI-Ready data management consulting, with an 11-50 employee base and 18+ years of operating history. The firm delivers bespoke consulting services across data quality, master data management, data governance, data engineering and migration, data science, and data security, targeting large South African enterprises in financial services, insurance, retail, telecommunications, education, and manufacturing. Since inception the company reports 150+ projects delivered to 80+ corporate clients, with a consulting team that collectively brings over 1,000 years of data management experience and is led by CEO Bryn Davies (40 years of IT experience, 14 years as Technical Director at a leading RDBMS vendor).

The company's technology stack is technology-agnostic and integrator-led, combining proprietary frameworks ('Data Blueprints') with embedded IP (e.g., hundreds of South African-specific data quality rules) and best-in-class third-party platforms including Semarchy for MDM, Tonic.ai for synthetic data, OvalEdge for data catalogue/governance, DQLabs.ai for augmented data quality, and Collate for AI-powered data cataloguing. In May 2025, the firm productized two proprietary offerings: Info.Agent, an AI-driven data validation and enrichment service using LLMs and ML, and Info.Atlas, an open source-based data profiling, assessment, cleansing and cataloguing solution. InfoBluePrint also holds the exclusive South African delivery rights to KIK Consulting's Non-Invasive Data Governance (NIDG) methodology and delivers training and certification programmes in partnership with DataCamp and IBPed.

Revenue is generated primarily through professional services engagements sold directly to enterprise clients on a bespoke, project- or contract-based pricing model, with no public pricing disclosed. The go-to-market is consultative, expert-led enterprise field sales driven by direct outreach, website enquiries, ITWEB thought-leadership articles, CEO-authored content, and industry event participation. Distribution is exclusively direct — no resellers or indirect channels. The firm is privately held with no disclosed external funding, M&A activity, or institutional investors.

Name

InfoBluePrint

Legal name

Infoblueprint (Pty) Ltd

Website

https://infoblueprint.co.za

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

InfoBluePrint is a South African, Cape Town-based data management consultancy (founded 2007, 11-50 employees) that delivers AI-ready data quality, MDM, governance, engineering, and security services to large South African enterprises across financial services, insurance, retail, and telecommunications.

Ownership category

akta.pro rank

Product category

Data Management Consulting

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Strategy & Governance Services (BPAEAHAA)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Metadata, Catalog & Semantic Layer for Data Platforms (HDAEABAJ), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

Keywords

• Data management consulting
• Master data management
• Data governance services
• Data quality management
• AI-ready data solutions

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Consulting Services: Bespoke AI-Enhanced Data Consultancy Services providing expert guidance across data strategy, data quality, master data management, data governance, data engineering, and data science. Engagements are customised to client needs, delivered by skilled architects, analysts, and engineers. Services include short- or long-term contract staffing as well as full project delivery.
2. Training & Certification Services: Data management and AI training programmes offered in association with DataCamp (globally recognised certifications for Data Analyst, Data Scientist, Data Engineer) and IBPed (Data Literacy Fundamentals, Data Quality Management, Data Owner Roles, Data Steward Roles, Data Management for Practitioners, Data Governance courses). Revenue generated through course fees and certification programmes.
3. Technology Platform Delivery & Integration: Implementation and integration of best-in-class MDM, data quality, data catalogue, and data governance platforms (Semarchy, Tonic.ai, OvalEdge, DQLabs.ai, Collate) as part of end-to-end data management solutions. Revenue derived from implementation services, configuration, and ongoing platform support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

InfoBluePrint is a South African IT firm that provides AI-Ready data management consulting and professional services across data quality, master data management, data governance, data engineering and migration, data science, and data security. It delivers these services through proprietary "Data Blueprints" methodologies and two proprietary tools — Info.Agent (AI-driven data validation and enrichment) and Info.Atlas (open-source data profiling and cataloguing) — while also integrating best-in-class partner platforms such as Semarchy, Tonic.ai, OvalEdge, DQLabs.ai, and Collate. The firm additionally offers training and certification programmes in partnership with DataCamp and IBPed.

Product overview

Info.Blueprint is a South African data management solutions provider offering a comprehensive portfolio of AI-Ready data solutions and services. The core offering consists of four main practice areas: AI-Ready Data Management (covering Data Quality Management, Master Data Management, Data Governance, and Data Engineering & Migration), AI-Ready Data Advisory, AI-Ready Data Science, and AI-Centric Data Security. The company also offers two proprietary products: Info.Atlas (open source-based data profiling, assessment, cleansing and cataloguing) and Info.Agent (AI-driven data validation and enrichment service). These are complemented by a suite of BluePrint methodologies (Data Quality, Data Management Strategy, Master Data Management, and Data Migration), Professional Services, and Training programmes delivered in partnership with DataCamp. The company operates as a systems integrator partner for technologies including Semarchy, Collate, DQLabs.ai, OvalEdge, and Tonic.ai.

Differentiator

Problem solved

Functional benefit

Brands

• Info.Agent: Info.Blueprint's AI-driven data validation and enrichment service that improves data quality by utilizing advanced algorithms to assess large datasets for accuracy and relevance.
• Info.Atlas

Products and services

• AI-Ready Data Advisory AI-First data strategy consulting services helping organisations prepare for AI capabilities at scale, including AI readiness assessments, expert-led coaching, interactive Q&A sessions, and guided improvement programmes.
• AI-Ready Data Management Solutions Comprehensive AI-Enhanced data management services covering data quality, master data management, data governance, and data engineering and migration for South African enterprises.
• AI-Ready Data Science Building AI-Enhanced Data Science Platforms integrating AI-Ready technologies to enhance data analysis, automate processes, and improve decision-making using machine learning and AI visualisation tools.
• AI-Centric Data Security AI-Powered data security solutions protecting sensitive information through continuous monitoring, automated threat detection, adaptive protection, synthetic data generation, and AI-driven risk assessment.
• Info.Agent InfoBluePrint's proprietary AI-driven data validation and enrichment service that assesses large datasets for accuracy and relevance using advanced algorithms and LLMs, automates repetitive validation tasks, and reduces manual workload (enrichment completed in days rather than months).
• Info.Atlas InfoBluePrint's proprietary open source-based data profiling, assessment, cleansing and cataloguing solution providing a data catalogue, data quality rules engine with hundreds of South African-specific rules, lineage tracking, and collaborative data stewardship across Oracle, Microsoft SQL Server, Azure and other databases.
• Info.Blueprint Professional Services AI-Enhanced Data Consultancy Services providing skilled resources including data quality specialists, data engineers, BI specialists, data architects, and data governance specialists on short- or long-term contracts or full project delivery.
• Info.Blueprint Training Data management and AI training and certification programmes offered in association with DataCamp (Data Analyst, Data Scientist, Data Engineer, Machine Learning Scientist certifications) and IBPed (Data Literacy Fundamentals, Data Quality Management, Data Owner Roles, Data Steward Roles, Data Management for Practitioners, Data Governance).
• Data Quality BluePrint AI-Ready Data Quality Improvement BluePrint providing comprehensive frameworks for data reliability and accuracy, automated data validation, cleansing, enrichment, and ongoing monitoring, leveraging proprietary IP including reusable data cleansing rules and reference data.
• Data Management Strategy BluePrint AI-Ready Data Strategy Development BluePrint for leveraging data as a valuable asset with an AI-First strategy aligned to organisational vision and goals, developed over 18+ years and 150+ projects.
• Master Data Management BluePrint AI-Ready Master Data Management BluePrint for unlocking data potential through best-in-class MDM platforms, holistic data integration, and governance frameworks with embedded IP.
• Data Migration BluePrint AI-Ready Data Migration BluePrint ensuring safe and efficient migration while preserving data accuracy, completeness and integrity through AI-Enhanced blueprint methodology.
• Workday Data Migration Services Specialist AI-Centric Workday data migration services for HCM implementations, including data quality assessment, mapping to Workday structures, AI-driven ETL automation, reconciliation, data governance, and post-implementation HC Data Warehouse integration.

Quantifiable outcome

• 150+ successful data projects completed since inception in 2007
• +3 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• KIK ConsultingcoreStrategic or Co-development PartnerInfo.Blueprint is the exclusive South African partner of KIK Consulting, founded by Robert S. Seiner, the pioneer of Non-Invasive Data Governance (NIDG). Info.Blueprint delivers NIDG methodology in Southern Africa, combining KIK's governance culture and behavioral strategies with Info.Blueprint's technical architecture, tooling, and delivery expertise. The partnership was formalised through joint co-authorship of the white paper 'Trusted Data, Smarter AI: The Governance Blueprint' (June 2025).
• DataCampcoreOthersInfo.Blueprint partnered with DataCamp to offer globally recognised data, AI, and analytics certifications. Through this partnership, professionals can obtain Data Analyst, Data Scientist, Data Engineer, and Machine Learning Scientist certifications. Info.Blueprint provides personalised skills assessments, curated learning pathways, and expert mentorship to complement DataCamp's curriculum.
• IBPedsupportingOthersInfo.Blueprint training courses are offered in association with IBPed, covering Data Literacy Fundamentals, Data Quality Management (endorsed by DAMA South Africa), Data Owner Roles & Responsibilities, Data Steward Roles & Responsibilities, Data Management for Practitioners, and Data Governance.
• Advance GuidancesupportingTechnology or IntegrationAdvance Guidance provides resources and training for Data Science professionals, offering guidance on tools, methodologies, and best practices to enhance skills and career prospects. Referenced as a Data Science partner supporting Info.Blueprint's data science practice.
• DatabrickssupportingTechnology or IntegrationDatabricks is referenced as a technology partner supporting data science initiatives, providing a unified analytics platform for large-scale data engineering and machine learning.
• Nexus DatasupportingTechnology or IntegrationNexus Data provides advanced analytics team combining expertise in Analytics, Architecture, Engineering, and Governance. They deliver data insights that are fit-for-purpose and fit-for-impact across Data Analytics, Data Architecture, Data Engineering, and Data Trust & Governance.
• Decision IncsupportingImplementation/ SI/ Consulting PartnerDecision Inc is a data science and digital transformation partner that focuses on empowering people to achieve more with the right technology. They integrate technology with business outcomes to deliver solutions that provide real value and capability while providing foundations, platforms, and scale.
• SemarchycoreTechnology or IntegrationSemarchy provides the Semarchy Data Platform — a unified MDM, data intelligence, and integration solution. Info.Blueprint deploys Semarchy as a core MDM technology for clients, supporting on-prem, cloud (AWS, Azure, GCP, Snowflake), and managed service deployment models.
• Tonic.aicoreTechnology or IntegrationTonic.ai provides synthetic data generation tools (Tonic Structural, Tonic Textual, Tonic Ephemeral, Tonic Validate, Fabricate) for software development, model training, and AI implementation. Info.Blueprint leverages Tonic.ai to deliver synthetic data solutions that protect customer privacy while enabling realistic testing and development.
• OvalEdgecoreTechnology or IntegrationOvalEdge functions as a data catalogue and governance solution that centralises company data into a unified repository, enabling basic Excel users to analyse trends and advanced users to create predictive models. Features include data catalogue, data quality automation, sophisticated lineage tracking, and data privacy controls.
• DQLabs.aicoreTechnology or IntegrationDQLabs.ai provides an Augmented Data Quality Platform enabling organisations to observe, measure, discover, remediate, and deliver reliable and accurate data. The platform addresses disparities between technical and business data users with no-code automated business quality checks.
• CollatecoreTechnology or IntegrationCollate is an AI-powered data catalogue platform providing a single source of truth for data discovery, observability, and governance across an organisation's entire data landscape. Features include over 80 connectors, unified metadata graph, automated data quality tests, column-level lineage, and data governance collaboration tools.
• WorkdaysupportingTechnology or IntegrationInfo.Blueprint specialises in AI-Centric Workday data migration services, particularly for HCM implementations. Services include data quality assessment, data mapping to Workday structures, AI-driven ETL process automation, reconciliation, data governance, and post-implementation HC Data Warehouse integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informatica: Global leader in data integration, data quality, master data management and governance. Directly comparable in target problems (data quality, MDM, governance) and competes with Info.Blueprint's Semarchy/Tonic/OvalEdge deployments.
• Collibra: Global data intelligence and governance platform. Overlaps with Info.Blueprint's data catalog, governance, and data stewardship offerings at the platform layer, though Collibra is a software vendor rather than an SI.
• Wipro: Global IT services and consulting firm with a large data and analytics practice. Competes with Info.Blueprint for the same SA enterprise digital transformation, data management and AI-readiness budgets at the high end of the market.

Direct peers

• DVT: South African software and data consulting firm (now part of Xebia) delivering data engineering, cloud, and analytics services. Comparable in geography, enterprise focus, and systems-integration style delivery.
• Nexus Data: A referenced partner data analytics firm delivering Data Analytics, Architecture, Engineering, and Governance services. Comparable as a South African boutique delivering similar data management consulting to enterprise clients.
• Decision Inc: A South African data analytics and digital transformation consulting firm referenced as a partner. Comparable in region, customer base (SA enterprise, financial services, telecoms), and data/analytics consulting focus.
• PBT Group: South African data and analytics consultancy serving enterprise clients across financial services and retail. Directly comparable in market footprint, service portfolio (data management, BI, analytics), and sales motion.

Emerging players

• Ataccama: Augmented data quality and MDM platform. Overlaps with Info.Blueprint's Data Quality Management and DQLabs.ai deployments, targeting the same enterprise data trust and quality outcomes.
• Alation: Data catalog and governance platform addressing the same data discovery and stewardship use case as Info.Blueprint's Info.Atlas, Collate, and OvalEdge offerings. A platform competitor within the SA enterprise market.

Others

• Tonic.ai: Synthetic data platform partner that Info.Blueprint integrates for AI/data security work. Comparable as a vendor in the AI-readiness data ecosystem rather than a competitor, but addresses overlapping client use cases (synthetic data, privacy-preserving testing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/infoblueprintsa
• Facebookfacebook.com/infoblueprint
• LinkedInlinkedin.com/company/infoblueprint

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoBluePrint