byDesign

What byDesign does

byDesign (legal entity: By Design Creative LLC) is a US-based subscription marketing services company founded in 2018 and headquartered in Reston, Virginia, with additional offices in Los Angeles and Richmond. The company sells access to a bundled team of marketing specialists—including graphic designers, copywriters, content and social media managers, paid ads managers, UI/UX and web editors, email marketers, and SEO/blog strategists—delivered under three tiered monthly subscription plans (Standard $695, Premium $1,695, Ultra $3,495), plus add-ons such as Extra Slots ($495+/month) and Motion Graphics ($795/month) for short-form video content. All plans include unlimited graphic design, unlimited revisions, a dedicated success manager, and access to the byDesign Workspace platform, with no long-term contracts required.

Service delivery is anchored in the proprietary byDesign Workspace platform, which consolidates request management, brand asset storage, revision comments, real-time messaging, video calls, and SMS/email notifications into a single client-facing environment, with mobile apps for iOS and Android. The company acquires customers primarily through a self-serve PLG motion on getbydesign.com, supported by a free marketing assessment lead magnet, an email newsletter, and organic social channels (Instagram, LinkedIn, Facebook, Twitter), with inside-sales discovery calls via Calendly for prospects considering higher-tier plans. The target customer is US-based small businesses and small marketing teams that lack internal bandwidth for full-time marketing hires.

The operating model is privately held, founder-led (CEO and Head of Product Logan Deyo), and bootstrapped, with no disclosed institutional funding, acquisitions, or revenue figures. The company competes against in-house hiring, freelance platforms, and traditional agencies by offering a fixed-rate, no-commitments alternative that emphasizes team-like capacity over transactional creative output. AI/ML capabilities are not disclosed in the available materials, and the company does not appear to be pursuing an AI-native product strategy as of the data available.

Name

byDesign

Legal name

By Design Creative LLC

Website

https://getbydesign.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

byDesign is a US-based subscription marketing services company (founded 2018, Reston VA) that delivers bundled graphic design and on-demand marketing specialists to SMBs and small marketing teams via tiered monthly plans and its proprietary Workspace collaboration platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services (Standard, Premium, Ultra): Monthly subscription plans providing unlimited graphic design and access to marketing specialists. All plans include unlimited revisions and dedicated success management. The Standard plan at $695/mo includes 1 active request, Premium at $1,695/mo adds 10 marketing hours, and Ultra at $3,495/mo provides unlimited marketing hours. Plans auto-renew monthly with no long-term contracts required.
2. Add-on Services (Extra Slots, Motion Graphics): Additional revenue from optional add-ons including extra request slots ($495+/month) that allow additional concurrent work, and motion graphics services ($795/month) specifically for TikTok and Reels content creation. These add-ons can be used in addition to any base plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

byDesign is a subscription-based marketing services firm that provides US small and mid-sized businesses with unlimited graphic design and on-demand access to multiple marketing specialists (copywriting, content and social media management, paid ads, UI/UX and web updates, email marketing, SEO and blog strategy) under a fixed monthly rate. Services are requested, managed, and delivered through the proprietary byDesign Workspace platform, which includes request management, brand asset storage, real-time messaging, video calls, and mobile apps.

Product overview

byDesign is a subscription-based marketing services company offering three tiered subscription plans (Standard at $695/month, Premium at $1,695/month, and Ultra at $3,495/month) that provide access to unlimited graphic design and on-demand marketing specialists. The core offering includes byDesign Workspace, an all-in-one platform for managing requests, brand assets, and team communication. Additional capacity add-ons include Extra Slots ($495+/month) and Motion Graphics ($795/month). The Standard, Premium, and Ultra plans all include Workspace access and dedicated success managers, while marketing hours (10 for Premium, unlimited for Ultra) differentiate the tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• byDesign Subscription Marketing Service

Quantifiable outcome

• Average time saved: 43 hours/month per customer
• +6 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Canva: Self-serve design platform with Canva Pro and Canva for Teams used by SMB marketing teams for in-house design — an indirect substitute for byDesign's graphic design deliverable, increasingly augmented with AI tools.
• Fiverr: Global freelance marketplace with a large SMB design and marketing services category, including subscription-like offerings (Fiverr Pro, Fiverr Business) — competes with byDesign for SMB marketing budgets at a much broader scale.
• Upwork: Largest freelance talent marketplace for design, marketing, copywriting, and SEO services — competes with byDesign for SMB outsourced marketing execution, though without the bundled subscription convenience.

Direct peers

• Flocksy: Subscription creative services offering unlimited graphic design plus copywriting and video services bundled into plans — directly overlapping with byDesign's multi-specialist model.
• ManyPixels: Subscription design service offering unlimited graphic design requests with a dedicated project manager and rapid turnaround — comparable model, pricing, and SMB target market to byDesign.
• Superside: Subscription design and creative services for mid-market and enterprise, offering graphic design, motion, and branding at scale — comparable service model with a more upmarket positioning than byDesign.
• DesignPickle: Subscription-based unlimited graphic design service for SMBs and agencies with tiered plans and a dedicated design team — the closest direct competitor to byDesign's core offering.
• Kimp: Unlimited graphic design, video, and illustration subscription service for SMBs and agencies, with tiered plans similar to byDesign's Standard/Premium/Ultra structure.
• Designjoy: Flat-rate unlimited graphic design subscription founded by a single designer and scaled through product-led growth — a smaller, indie competitor with a similar no-contract model to byDesign.
• Penji: Unlimited graphic design subscription service with custom requests, brand asset storage, and project management tooling, directly competing with byDesign on price tier and target SMB customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/heybydesign
• LinkedInlinkedin.com/company/thebydesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about byDesign