homepie
Homepie is a US proptech company operating a two-sided digital marketplace that enables homeowners to sell residential real estate without traditional agents (FSBO). It offers freemium listing tools, MLS syndication to 100+ sites, AI-assisted contract generation, and transaction coordination, serving individual cost-conscious residential sellers across all 50 states.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What homepie does
Homepie is a US-based proptech company operating a two-sided digital marketplace that enables homeowners to sell residential real estate without traditional agent representation (For Sale By Owner, or FSBO). Founded around 2019-2020 and headquartered in Simi Valley, California, the platform is licensed as a real estate broker in California (DRE #02135848) and Florida (FREC #CQ1067790), and is available to sellers across all 50 US states. The company's primary customer segment is cost-conscious residential homeowners seeking to avoid the typical 3-6% agent commission, supported by a secondary segment of buyers searching for FSBO listings.
The platform is built on cloud-based marketplace technology with several proprietary components: a digital purchase contract generator that auto-populates agreed terms and integrates with DocuSign for legally binding electronic signatures; an online negotiation tool that facilitates offer-and-counteroffer workflows; biometric identity verification using facial recognition to prevent fraudulent listings; an AI chatbot (FSBOT) for 24/7 customer support with human concierge escalation; and automatic MLS syndication to 100+ real estate websites including Zillow, Realtor.com, Homes.com, and Trulia. A transaction dashboard manages the full sale lifecycle from listing through closing, including task management, deadline tracking, and guided legal disclosures. The company has additionally launched a video and image processing pipeline supporting professional photography, drone imagery, and virtual tour uploads.
Homepie employs a product-led, freemium go-to-market model. The core platform (listing, communication, negotiation, contract creation) is free, with 95% of customers opting for paid MLS marketing packages that range from BASIC to a LUX tier offering 7-day licensed agent advisory. Additional revenue comes from one-time services and physical products: Transaction Coordination at $699, For Sale Sign kits at $149, Open House Kits at $149, Smart Lockbox at $99, Pricing Reports at $99, and Custom Flyers at $39. Distribution is digital-first direct-to-consumer via homepie.com and the Homepie Store e-commerce storefront, with earned media coverage in Yahoo Finance, Business Insider, and MarketWatch. In February 2026, the company extended its strategic footprint via a joint venture with NEXA Lending to acquire FSBO.com through FSBO Holdings LLC.
homepie firmographics
Firmographics- Name
- homepie
- Legal name
- Homepie, Inc.
- Website
- https://homepie.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homepie is a US proptech company operating a two-sided digital marketplace that enables homeowners to sell residential real estate without traditional agents (FSBO). It offers freemium listing tools, MLS syndication to 100+ sites, AI-assisted contract generation, and transaction coordination, serving individual cost-conscious residential sellers across all 50 states.
- Ownership category
- akta.pro rank
homepie industry classification
Industry- Product category
- Real Estate FSBO Marketplace Platform
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where homepie is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
homepie business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Freemium Platform Services: Core platform is free to use for basic listing, communication, negotiation, and contract creation. Revenue generated from upgraded marketing packages (MLS listing, professional photography, etc.) and optional add-on services.
- Marketing Packages: Tiered marketing packages from BASIC to LUX Marketing Package that provide different levels of exposure, professional photography, MLS listing, social media marketing, and remote agent advisory services
- Physical Products: Sale of physical products including Transaction Coordination ($699), For Sale Signs ($149), Open House Kits ($149), Smart Lockbox ($99), Custom Flyers ($39), and Pricing Reports ($99)
- Transaction Coordination Service: Guided service through closing with dedicated Transaction Coordinator handling paperwork, disclosures, and deadline management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Basic Listing - Core platform access at no cost |
| Subscription | Pay-as-you-go | MLS Marketing Packages - Entry to limited-service MLS listing |
| Unit Pricing | One time/ perpetual license | Transaction Coordination - Professional closing guidance service |
| Unit Pricing | One time/ perpetual license | Physical Products and Add-ons |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
homepie product offering
Product offeringCore offering
Homepie operates a two-sided digital marketplace that lets homeowners sell residential real estate without a traditional agent (For Sale By Owner / FSBO). The platform provides free listing creation, online offer negotiation, automated digital purchase contract generation, biometric identity verification, MLS syndication to 100+ real estate websites, and a transaction-management dashboard from listing through closing. Revenue comes from paid MLS marketing packages (BASIC to LUX), transaction coordination services, agent advisory add-ons, and physical products such as signs, lockboxes, and open house kits sold through the Homepie Store.
Differentiator
Problem solved
Functional benefit
Products and services
- Homepie FSBO Platform Two-sided digital marketplace platform that enables individual US homeowners to list residential properties for sale by owner (without a traditional real estate agent), communicate with prospective buyers, negotiate offers online, generate digital purchase contracts, complete legal disclosures, and manage the full transaction from listing to closing. Free at the base level with paid marketing-package upgrades; available nationwide.
- Transaction Coordination Service Dedicated Transaction Coordinator service that guides the seller through contract-to-close, handling paperwork, disclosures, and deadline management for a flat $699 fee. Targeted at FSBO sellers who want professional administrative support through closing without engaging a full-service real estate agent.
- For Sale Sign Self-Install Kit Self-install For Sale yard sign kit sold as a physical add-on ($149) for FSBO sellers to advertise their property on-site and drive direct buyer inquiries.
- Open House Kit Physical open house kit add-on ($149) that equips FSBO sellers with materials to host open house events and buyer walkthroughs.
- Smart Lockbox Smart electronic lockbox ($99) sold as a physical add-on enabling secure, trackable property access for showings during the FSBO listing period.
- Pricing Report Market-based home pricing report ($99) sold as an add-on service providing FSBO sellers with comparable-market data and pricing strategy guidance to set a competitive list price.
- Custom Flyer PDF Custom-branded digital flyer PDF ($39) sold as a marketing add-on for FSBO sellers to produce property marketing collateral.
Quantifiable outcome
- Sellers can save up to 6% or more on commission costs compared to traditional agent-assisted sales
- +4 more outcomes
Companies that use homepie
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
homepie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature6 records
homepie partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- FSBO Holdings LLCflagshipHomepie CEO Brad Rice partnered with NEXA Lending CEO Mike Kortas to acquire FSBO.com through a new entity called FSBO Holdings LLC. The acquisition aims to transform the real estate experience through technology, combining Homepie's FSBO platform with FSBO.com's established presence. The group plans a full platform overhaul including AI integration and simplified purchase contracts to make independent home sales more accessible.
- NEXA LendingcoreNEXA Lending, led by CEO Mike Kortas, partnered with Homepie CEO Brad Rice to acquire FSBO.com through FSBO Holdings. The acquisition provides mutual benefits: Homepie gains access to a long-running FSBO platform, while NEXA benefits through lead discounts for mortgage financing to Homepie sellers.
- ZillowcoreHomepie listings are syndicated to Zillow through MLS syndication, placing FSBO listings in the traditional publicly visible listing area (not the hidden FSBO section). This provides significant buyer exposure on the largest real estate marketplace.
- Realtor.comcoreHomepie MLS listings are syndicated to Realtor.com, providing exposure to one of the most visited real estate websites with millions of monthly visitors.
- Pre-selected Service Providers (Escrow, Title, Transaction Coordinators)coreHomepie has pre-selected independent service providers for escrow, title, and transaction coordination who are familiar with Homepie's unique contract format. These providers help streamline the closing process. There is no obligation to use these providers, and users can compare rates after signing contracts.
- FSBO.comflagshipFSBO.com, one of the longest-running for-sale-by-owner platforms in the country, was acquired by FSBO Holdings LLC led by Homepie CEO Brad Rice and NEXA Lending CEO Mike Kortas. No layoffs are planned at FSBO.com, and the platform will undergo a full overhaul including AI integration and simplified purchase contracts.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
homepie competitors and assessment
Company assessmentBroad incumbents
- Zillow: The largest US residential real estate marketplace, into which Homepie listings are syndicated. Zillow also offers Zillow Premier Agent and Instant Offers, making it both a distribution partner and an indirect competitor for seller mindshare.
- Redfin: Large technology-enabled residential brokerage offering discounted commissions (as low as 1% listing side) plus a consumer-facing marketplace. Redfin competes with Homepie for cost-sensitive sellers but operates a full-service model at scale rather than an FSBO platform.
- eXp Realty: Cloud-based, commission-split brokerage that attracts cost-conscious agents with low overhead. While B2B-focused (agents vs. consumers), it competes for the same seller wallet by lowering commission costs through a different channel.
Emerging players
- Orchard: Proptech company offering a 'buy before you sell' service and discounted listing options. Comparable to Homepie in targeting homeowners who want alternatives to the traditional agent-led 5-6% commission model.
- Houwzer: Flat-fee, full-service real estate brokerage offering reduced commission models with salaried agents. Overlaps with Homepie's value proposition of saving sellers on commissions while providing more agent support than pure FSBO.
- Flyhomes: Tech-enabled real estate brokerage with cash-offer and concierge services aimed at reducing friction in home transactions. Comparable as an alternative-model brokerage targeting similar digitally native, cost-aware consumers.
- Opendoor: iBuyer that provides instant cash offers to sellers, bypassing the traditional listing/agent process. While the model differs (cash offer vs. FSBO), it competes for sellers seeking convenience and cost certainty, the same pain points Homepie addresses.
Direct peers
- ForSaleByOwner.com: Established FSBO listing service offering flat-fee MLS packages, yard signs, and basic transaction tools to homeowners selling without an agent. It competes head-to-head with Homepie's freemium marketplace and marketing packages.
- FSBO.com: One of the longest-running For-Sale-By-Owner platforms in the US, offering flat-fee MLS listing and basic FSBO tools. Homepie's February 2026 acquisition of FSBO.com via FSBO Holdings makes it a direct in-house peer that will be overhauled using Homepie's technology.
- Rocket Homes: Rocket Mortgage's home-search and listing platform that connects sellers with partner agents, often with cash-back or reduced-commission offerings. Comparable in targeting cost-conscious sellers who still want some agent assistance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
homepie social profiles
Digital presencehomepie financial estimates
Financial estimateRevenue estimate
Valuation estimate
homepie leadership team
Management profileNumber of profiles
Profiles1 record
homepie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
homepie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about homepie
What does homepie do?
Homepie operates a two-sided digital marketplace that lets homeowners sell residential real estate without a traditional agent (For Sale By Owner / FSBO). The platform provides free listing creation, online offer negotiation, automated digital purchase contract generation, biometric identity verification, MLS syndication to 100+ real estate websites, and a transaction-management dashboard from listing through closing. Revenue comes from paid MLS marketing packages (BASIC to LUX), transaction coordination services, agent advisory add-ons, and physical products such as signs, lockboxes, and open house kits sold through the Homepie Store.
Is homepie a public or private company?
homepie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was homepie founded?
homepie was founded in 2020. It employs 11 to 50 people.
Where is homepie based?
homepie is headquartered in Los Angeles, United States, in the North America region.
How does homepie make money?
Four revenue lines are on record. Freemium Platform Services are the primary driver. The others are marketing Packages, physical Products and transaction Coordination Service.
Who are homepie's main competitors?
Broad incumbents on record are Zillow, Redfin and eXp Realty. Emerging players are Orchard, Houwzer, Flyhomes and Opendoor. Direct peers are ForSaleByOwner.com, FSBO.com and Rocket Homes.
Does homepie have an API?
No public API is recorded for homepie.
What industry is homepie in?
homepie's product category is Real Estate FSBO Marketplace Platform. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 5312 and its SIC code is 6531.