What NICABM does

NICABM (National Institute for the Clinical Application of Behavioral Medicine) is a privately held online continuing education company founded in 1994 and headquartered in Storrs, Connecticut. It sells CE, CME, and CEU accredited video courses to licensed mental health and health professionals — including psychologists, psychotherapists, counselors, social workers, and marriage and family therapists — on topics such as trauma treatment, mindfulness, attachment neurobiology, compassion-based therapy, and clinical ethics. The platform's core differentiator is its roster of contributing experts, which includes Bessel van der Kolk, MD; Peter Levine, PhD; Pat Ogden, PhD; Stephen Porges, PhD; and Tara Brach, PhD, whose involvement underpins the editorial positioning of the catalog.

The product surface is built around comprehensive multi-expert programs (Treating Trauma Master Series at 10 credits, Mastering the Treatment of Trauma at 12.75 credits, Advanced Master Program on the Treatment of Trauma at 17 credits) supplemented by shorter specialty courses (typically 3-7.5 CE/CME credits) and free lead-magnet resources including infographics and expert video presentations. The underlying technology is a standard web-based video course delivery platform with direct purchase and immediate digital access via nicabm.com; the company does not disclose a mobile app, API, or third-party integrations.

NICABM generates revenue through one-time course purchases with a 30-day money-back guarantee, distributed exclusively through direct website sales and email-driven promotions. There is no enterprise or institutional sales motion, no third-party reseller channel, and no disclosed pricing tier structure beyond per-course credit-based pricing. The company is founder-owned and operated under Ruth Buczynski, PhD, with 1-10 employees and no parent company, outside investment, or M&A activity identified in the available data.

Name

NICABM

Legal name

National Institute for the Clinical Application of Behavioral Medicine

Website

https://nicabm.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Online continuing education provider offering CE/CME accredited video courses in trauma treatment, mindfulness, and clinical psychology to licensed mental health professionals worldwide. Founded 1994 by Ruth Buczynski, PhD, and headquartered in Storrs, Connecticut.

Ownership category

akta.pro rank

Product category

Continuing Professional Education

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611), Educational Services (61), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Continuing education courses
• Mental health training
• Trauma therapy courses
• CE/CME accreditation
• Behavioral medicine education

Headquarters

HQ city

Storrs Mansfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Course Sales: NICABM generates revenue through the sale of online continuing education courses to health and mental health professionals. Courses offer CE/CME credits for professional licensure maintenance. The company offers a 100% Money Back Guarantee - 30 Days on course purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

NICABM (National Institute for the Clinical Application of Behavioral Medicine) sells online continuing education video courses that award CE/CME/CEU credits to licensed health and mental health professionals. The curriculum is delivered through a web-based platform and centers on trauma treatment, mindfulness, attachment, compassion-based therapy, ethics, and related clinical topics, featuring world-renowned experts such as Bessel van der Kolk, MD, Peter Levine, PhD, Pat Ogden, PhD, and Stephen Porges, PhD. Courses are purchased individually with immediate digital access and are backed by a 30-day money-back guarantee.

Product overview

NICABM (National Institute for the Clinical Application of Behavioral Medicine) is an online continuing education company offering a platform of CE/CME accredited courses for mental health and health professionals. The core offering consists of comprehensive training programs including the Treating Trauma Master Series, Mastering the Treatment of Trauma, and Advanced Master Program on the Treatment of Trauma, along with specialized courses on topics such as Deep Brain Reorienting, narcissism treatment, attachment neurobiology, compassion-based therapy, and mindfulness applications. The product portfolio also includes free educational resources (reports, infographics, expert videos) that support the main course offerings. Courses are structured around leading clinical experts in the field and provide continuing education credits for professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Treating Trauma Master Series

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• PESI: PESI is one of the largest US providers of continuing education for mental health, healthcare, and social work professionals, offering live seminars and online CE/CME courses — directly overlapping NICABM's catalog of accredited trauma and behavioral health training.
• Zur Institute: Zur Institute offers online CE courses for psychologists, social workers, and counselors, with strong overlap with NICABM's trauma, ethics, and mindfulness curriculum and target audience of licensed clinicians.
• Evergreen Certifications: Evergreen Certifications provides online CE/CME courses and CE credit packages for mental health professionals, including trauma-related training, making it a direct digital competitor in the same clinician buyer segment.
• Psychotherapy Networker: Psychotherapy Networker is a long-running publisher and CE/training provider serving therapists with online courses, webinars, and a flagship symposium — directly comparable to NICABM's expert-led CE model and clinician audience.
• CEU.com (Aspyrx): CEU.com offers online continuing education courses for behavioral health professionals across multiple states, overlapping with NICABM on clinician audience and CE delivery model.

Emerging players

• Sensorimotor Psychotherapy Institute: Founded by Pat Ogden (one of NICABM's headline experts), SPI offers its own trauma and somatic psychotherapy training programs — directly competing with NICABM's body-oriented psychotherapy catalog and representing an expert that could license content elsewhere.

Broad incumbents

• Sounds True: Sounds True is a multi-decade publisher of audio, video, and online courses featuring well-known teachers like Tara Brach and Bessel van der Kolk. It overlaps with NICABM in expert-led educational publishing but is broader in scope and not CE/CME accredited.
• Hay House: Hay House publishes books, online courses, and live events from self-help and wellness authors, sharing NICABM's expert-led publishing model and use of mindfulness/compassion teachers, but at a consumer (non-CE) level.
• Coursera: Coursera is a large online learning platform offering mental health, counseling, and behavioral health courses from universities and institutions. It overlaps with NICABM as an online destination for clinician learning but does not focus on CE/CME accreditation or trauma expertise.

Regional players

• NICABM-adjacent Trauma Training Centers (e.g., Trauma Center at JRI): The Trauma Center (founded by Bessel van der Kolk) provides its own professional training and certification programs, making it an institutional alternative to NICABM's trauma courses from the same expert network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/NICABM
• Facebookfacebook.com/NICABM
• Instagraminstagram.com/nicabm_
• Xx.com/nicabm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICABM