What yawave does

yawave AG is a Swiss software company headquartered in Lucerne (founded 2014, 11-50 employees) that provides a cloud-based Customer Experience Suite delivered as SaaS. The platform is architected as four integrated modules — a Customer Data Platform (CDP), Content Platform, Marketing Platform, and Engagement Platform — that consolidate customer data and behavioral signals from all touchpoints into a unified "Customer Context." Its explicit positioning is "outside-in": the suite is designed to complement existing CRM, CDP, and AI systems rather than replace them, adding personalization, intelligent recommendations, loyalty programs, and real-time AI activation. Functional capabilities span customer/contact data management, subscriptions and permissions, behavioral tracking, scoring and segmentation, user portals and wallets, digital asset management, web publishing, email/newsletter, social media, push notifications, marketing automation, loyalty, gamification, forms, payments, and feedback.

Technically, the platform emphasizes interoperability, offering 5,000+ standard and custom connectors, a REST API, inbound/outbound webhooks (including Zapier and IFTTT), an embeddable JavaScript SDK, SSO/identity federation, and BI import/export. Infrastructure is hosted on Google Cloud Platform in Switzerland, with SendGrid for email, Stripe for payments, and AWS/Hetzner for backup storage. The company is ISO 27001 audited, GDPR compliant, holds Swiss Made Software certification, and operates on SOC 2 Type II certified infrastructure with encryption at rest, penetration testing, and multi-tenant storage.

The business model is a subscription SaaS with three revenue streams: recurring subscription fees based on functionality scope and number of qualified contacts/contact-equivalent units; usage-based fees for DAM storage, traffic, publications, and member volume billed monthly in arrears; and professional services (consulting, development, project management). Go-to-market combines enterprise field sales (demo requests via Calendly) with self-serve account management through a customer portal, and Business and Enterprise subscription tiers with upgrade/downgrade flexibility. yawave serves 300+ organizations spanning sports clubs, tourism, media, associations, healthcare, financial services, and government — with named customers including ZSC Lions, FC Luzern, HC Ambri Piotta, Rhätische Bahn, TITLIS, Cantonal Hospital Baden, RUZ, and the Municipality of Horw — primarily across the DACH region and broader Europe.

Name

yawave

Legal name

yawave AG

Website

https://yawave.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

yawave AG is a Swiss cloud-based Customer Experience Suite (CDP, content, marketing, and engagement modules) that unifies customer data into a "Customer Context" for personalization, loyalty, and AI, serving 300+ sports, tourism, media, association, and healthcare organizations.

Ownership category

akta.pro rank

Product category

Customer Experience Platform

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF)

akta.pro secondary industries

Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Customer data platform
• Customer experience software
• Marketing automation platform
• Engagement and loyalty software
• Content management platform

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Core Platform: Subscription fees based on selected functionality scope, number of qualified contacts, and contact-equivalent units (groups, organizations) that trigger or support system functions. Annual and monthly billing options available.
2. Usage-Based Services: Usage-based fees for DAM storage, traffic, publications, contact volume, and members, billed retrospectively at end of each calendar month based on yawave's log records.
3. Professional Services: Consulting services, software development, project management, and on-site interventions billed according to agreed fee rates and conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

yawave offers a cloud-based Customer Experience Suite (yawave Suite) delivered as SaaS, integrating a Customer Data Platform (CDP), a Content Platform, a Marketing Platform, and an Engagement Platform. The suite connects customer data and behavioral signals from all digital touchpoints into a unified Customer Context, which then powers personalization, intelligent recommendations, loyalty programs, marketing automation, and content distribution. It is sold primarily to organizations in sports, tourism, media, associations, and healthcare seeking to extend their existing CRM, CDP, and AI systems with an outside-in customer perspective.

Product overview

yawave is a comprehensive Customer Experience Suite offered as a SaaS/cloud solution, consisting of multiple integrated platforms and modules. The core offering is the Customer Data Platform (CDP) which unifies customer data and behavioral signals from all touchpoints into a Customer Context. This feeds into the Content Platform for managing digital assets, web publishing, email, social media, and push notifications; the Marketing Platform for audience building, automation, and analytics; and the Engagement Platform for loyalty, gamification, payment, and feedback. The suite enables personalization, intelligent recommendations, and loyalty programs through a 360-degree customer view. The platform is designed for Customer Teams and People Teams, serving industries including sports, associations, tourism, and media.

Differentiator

Problem solved

Functional benefit

Products and services

• yawave Customer Data Platform (CDP) Central customer data platform that consolidates customer data and behavioral signals from all touchpoints into a unified Customer Context, enabling personalization, intelligent recommendations, loyalty programs, behavioral tracking, scoring, segmentation, and user portal/wallet functionality. Designed for Customer Teams in enterprises.
• yawave Content Platform Content management and distribution platform for digital assets, web publishing, email and newsletters, social media, web and mobile push notifications, and live ticker functionality. For organizations needing multi-channel content publishing.
• yawave Marketing Platform Marketing automation platform with audience builder, automation workflows, marketing planner, multi-application news transfer, taxonomy management, and customer insights dashboard. For marketing teams managing audience engagement and campaigns.
• yawave Engagement Platform Customer engagement platform offering loyalty programs, gamification, forms, payment processing, share-and-refer tools, and feedback collection. For organizations seeking to deepen customer engagement and retention.

Quantifiable outcome

• Measurable potential: Higher revenue, higher customer retention, lower process costs (typical potentials from cross-industry studies on personalization, customer experience, and AI)

Named customers9 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Google Switzerland GmbHcoreTechnology or IntegrationCloud infrastructure provider for yawave's complete hosting operations. Data hosted on Google Cloud Platform in Switzerland. Infrastructure operators certified to SOC 2 Type II and ISO 27001 standards.
• StripecoreTechnology or IntegrationPayment service provider for yawave Payment Tool handling payment information, subscription information of yawave customers. Operates under EU jurisdiction in Ireland.
• ESGroup Poland sp. z o.o.coreTechnology or IntegrationDevOps and 3rd Level Application Support provider. Located in Krakow, Poland, providing technical support and development operations services.
• Interspark InccoreTechnology or IntegrationDevOps and server monitoring services on Google Cloud Platform in Zurich. Located in USA with operations supporting GCP infrastructure.
• Sendgrid (Twilio Inc.)coreTechnology or IntegrationEmail distribution service handling marketing-relevant data for email sending. Stores individual email send records, recipient data, and sending statistics.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Lytics: Lytics is a composable customer data platform emphasizing behavioral scoring, audiences and activation without requiring heavy engineering, targeting mid-market teams. It overlaps with yawave's scoring/segmentation and personalization modules.
• Bloomreach: Bloomreach (acquired Exponea) offers commerce-focused CDP plus personalization and marketing automation for retailers and brands. Its mid-market, EU-centric positioning and multi-product CX suite make it an adjacent peer to yawave.

Direct peers

• Insider: Insider is a unified customer experience platform combining CDP, personalization, marketing automation and predictive intelligence for enterprise marketers across EMEA and APAC. It is a direct EU-headquartered peer to yawave's integrated CX suite.
• Optimove: Optimove is a CRM marketing and loyalty platform that combines customer data, segmentation, gamification, and personalized campaign orchestration. Its loyalty and gamification stack maps directly to yawave's Engagement Platform.
• BlueConic: BlueConic is a customer data platform that unifies first-, second- and third-party data into a single CDP for personalization, scoring, and activation. It is a direct competitor to yawave's CDP module across mid-market European and US enterprises.
• mParticle: mParticle is an enterprise customer data platform offering real-time data ingestion, identity resolution, audience segmentation and integrations to marketing and engagement systems — squarely overlapping with yawave's CDP, scoring and segment modules.
• Segment (Twilio): Segment is a leading customer data infrastructure platform that collects events, builds audiences, and syncs data to downstream marketing, analytics and engagement tools. It directly competes with yawave's CDP, identity resolution and audience activation capabilities.

Broad incumbents

• Adobe Experience Platform / Real-Time CDP: Adobe Experience Platform with Real-Time CDP is an enterprise CDP tightly integrated with Adobe's marketing, analytics and content tools. It is the broader incumbent alternative to yawave's CDP plus content/marketing stack.
• SAP Customer Data Platform / Emarsys: SAP's Customer Data Platform and Emarsys omnichannel customer engagement suite target mid-market and enterprise brands in EMEA with loyalty, personalization and campaign automation — overlapping with yawave's CDP and Engagement Platform capabilities.
• Salesforce Marketing Cloud / Data Cloud: Salesforce offers enterprise CDP (Data Cloud) and Marketing Cloud as part of a broad customer engagement suite. It is the dominant incumbent yawave competes against in mid-market and enterprise deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yawave