Lytics
- Company typePrivate
- Founded2013
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Lytics firmographics
Firmographics- Name
- Lytics
- Legal name
- Lytics, Inc.
- Website
- https://lytics.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lytics industry classification
Industry- Product category
- Customer Data Platform (CDP)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH), Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)
Keywords
Where Lytics is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Services: Subscription-based access to the Lytics CDP platform for the period specified in Service Orders. Services automatically renew for 12-month Subscription Terms unless 90 days notice is provided. Pricing is based on features and usage limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based access with automatic annual renewal |
| Subscription | Annual | Standard Technical Support |
| Subscription | Annual | Premium Technical Support (add-on) |
| Freemium | Pay-as-you-go | Service Trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Lytics product offering
Product offeringCore offering
Lytics provides a composable Customer Data Platform (xCDP) that unifies first-party behavioral data from websites, email, and apps using machine learning to generate content affinity scores, behavioral predictions, and lookalike audiences. The platform delivers real-time identity resolution, segmentation, and decisioning/personalization through three core products: Conductor (data infrastructure), Cloud Connect (reverse ETL), and Decision Engine (personalization engine). The platform also offers Generative AI Co-pilots and is sold as a subscription to enterprise consumer-facing brands.
Product overview
Lytics is a Google-preferred, privacy-centric Customer Data Platform (xCDP) and the only CDP natively integrated with Generative AI. The platform operates as a composable CDP with a three-product framework: Conductor (customer data infrastructure for identity resolution and pipeline management), Cloud Connect (reverse ETL for warehouse data enrichment), and Decision Engine (decisioning and personalization with behavioral scoring and content affinities). Additional AI-powered tools include Audience Copilot, Schema Copilot, and Integration Copilot. The platform unifies first-party behavioral data from websites, email, and apps, generating content affinity scores and behavioral predictions for consumer-facing brands. Lytics was acquired by Contentstack in December 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Lytics CDP (xCDP)
Quantifiable outcome
- 1000x conversions at 1/10 CPC achieved by Nestlé Purina
- +4 more outcomes
Companies that use Lytics
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
Lytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature7 records
Lytics partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core, major and minor.
- Google CloudflagshipLytics is a leading Google Cloud partner and the only CDP on Google Marketplace deployable behind the customer's firewall. The partnership enables flexible cloud deployment options and leverages Google Cloud infrastructure for data processing and storage.
- VWOcoreVWO is a multivariate web testing and web experience optimization partner. Enables sophisticated experiments and A/B testing capabilities integrated with Lytics CDP for enhanced personalization testing.
- ContentstackflagshipContentstack acquired Lytics in December 2024, integrating Lytics as a data layer within its broader composable digital experience platform (DXP). Lytics is now a Contentstack company, positioning the CDP as part of an integrated DXP offering.
- PantheoncoreCMS platform partner providing integration for website content management and digital experience delivery with Lytics CDP.
- ActablecoreTechnology partner providing data analytics and insights integration with Lytics CDP platform.
- AccenturemajorGlobal systems integrator and consulting partner providing implementation services and digital transformation consulting for Lytics CDP deployments.
- MerklemajorDigital marketing agency and implementation partner specializing in customer experience transformation and Lytics CDP deployment.
- Kin + CartacoreDigital transformation consultancy providing strategic consulting and implementation services for Lytics CDP solutions.
- AxelerantcoreDigital agency partner providing implementation and support services for Lytics CDP deployments.
- Blue StateminorDigital agency partner focused on digital transformation and CDP implementation services.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Lytics competitors and assessment
Company assessmentDirect peers
- Twilio Segment: Twilio Segment is the leading standalone customer data platform, offering identity resolution, data pipelines, and audience syncing. It competes head-to-head with Lytics in the B2B/enterprise CDP market and is the category benchmark Lytics is measured against.
- Tealium: Tealium offers a customer data platform with tag management, identity resolution, and audience activation, serving mid-market and enterprise brands. Directly comparable to Lytics in scope, deployment model, and target buyer.
- Treasure Data: Treasure Data provides a CDP built on a customer data platform foundation with identity resolution and AI-driven personalization, targeting large enterprises. It is a comparable enterprise CDP, including the composable/warehouse-native angle.
- mParticle: mParticle is a customer data platform focused on data quality, identity resolution, and integration with marketing/analytics tools, serving consumer brands. It is a like-for-like CDP competitor to Lytics.
- ActionIQ: ActionIQ offers an enterprise CDP with composable architecture and customer experience activation, often compared directly to Lytics' xCDP for large-brand personalization use cases.
Broad incumbents
- Adobe Real-Time CDP: Adobe Real-Time CDP is part of Adobe Experience Platform and serves enterprise personalization and audience segmentation. It overlaps with Lytics' CDP capability but is sold as part of a much larger martech/CXM suite.
- Salesforce Data Cloud (formerly CDP): Salesforce Data Cloud provides enterprise CDP functionality tightly integrated with Salesforce Marketing Cloud and CRM. It competes for the same enterprise personalization budgets as Lytics, particularly within Salesforce accounts.
- Oracle Unity CDP: Oracle Unity is the CDP component of Oracle's CX/ERP cloud, providing identity resolution and B2C/B2B personalization. Comparable in capability but bundled inside the broader Oracle stack.
Emerging players
- Blueshift: Blueshift combines a lightweight CDP with an AI-driven cross-channel marketing activation engine, competing with Lytics on personalization and behavioral scoring for mid-market brands.
- Hightouch: Hightouch is a reverse-ETL and Composable CDP vendor built on top of customer data warehouses. It overlaps with Lytics' Cloud Connect reverse ETL and composable CDP positioning for warehouse-centric architectures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Lytics social profiles
Digital presenceLytics compliance and trust
Trust signalCompliance5 records
Lytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lytics leadership team
Management profileNumber of profiles
Profiles8 records
Lytics funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lytics
What does Lytics do?
Lytics provides a composable Customer Data Platform (xCDP) that unifies first-party behavioral data from websites, email, and apps using machine learning to generate content affinity scores, behavioral predictions, and lookalike audiences. The platform delivers real-time identity resolution, segmentation, and decisioning/personalization through three core products: Conductor (data infrastructure), Cloud Connect (reverse ETL), and Decision Engine (personalization engine). The platform also offers Generative AI Co-pilots and is sold as a subscription to enterprise consumer-facing brands.
Is Lytics a public or private company?
Lytics is a private company. It is classified as corporate owned and is currently acquired.
When was Lytics founded?
Lytics was founded in 2013. It employs 11 to 50 people.
Where is Lytics based?
Lytics is headquartered in Portland, United States, in the North America region.
How does Lytics make money?
One revenue line is on record: subscription Services.
Who are Lytics's main competitors?
Direct peers on record are Twilio Segment, Tealium, Treasure Data, mParticle and ActionIQ. Broad incumbents are Adobe Real-Time CDP, Salesforce Data Cloud (formerly CDP) and Oracle Unity CDP. Emerging players are Blueshift and Hightouch.
Does Lytics have an API?
Yes. Lytics offers a proprietary platform including access to related Lytics dashboards, APIs, and Lytics Code. The platform supports HTTPS endpoints for data ingestion with a 99.99% target uptime SLA, JSON-based data structures, HTTPS-secured customer authentication, and Secure FTP for bulk transfers. Lytics integrates with Google BigQuery and Analytics Hub via Lytics Warehouse, Lytics Managed Warehouse, and Managed Warehouse + Clean Room offerings. Lytics Code (JavaScript tag) enables data collection from customer websites and transmission to the Subscription Services platform. Developer documentation is at docs.lytics.com.
What industry is Lytics in?
Lytics's product category is Customer Data Platform (CDP). Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance). Its NAICS code is 5132 and its SIC code is 7372.