Petcura
- Company typePrivate
- Founded-
- HeadquartersMeppen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Petcura firmographics
Firmographics- Name
- Petcura
- Legal name
- Petcura GmbH
- Website
- https://petcura.care
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Petcura industry classification
Industry- Product category
- Premium Pet Food Manufacturing
- NAICS
- Dog and Cat Food Manufacturing (311111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)
- akta.pro secondary industries
- Custom & Private-Label Pet Food Manufacturing (AFADAFAO), Fresh & Refrigerated Pet Food (CRADAFAC), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)
Keywords
Where Petcura is headquartered
LocationHeadquarters
- HQ city
- Meppen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Petcura business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Private Label Pet Food Manufacturing: Development and production of private label pet food brands for retail partners, including recipe formulation, packaging design, and marketing support. Core B2B revenue stream serving the pet food trade.
- Own Brand Product Sales (CANEO): Sales of proprietary brand products including snacks, wet food, and natural chew articles under the CANEO brand. Consumer-facing product sales.
- Full Service Consulting (Rudelmanagement): Comprehensive service offerings including brand strategy, product selection, assortment design, category management, recipe development, and marketing support for pet food private label partners.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Petcura product offering
Product offeringCore offering
Petcura GmbH develops and manufactures premium pet food (snacks, wet food, and natural chewing articles for dogs and cats) with slaughter-fresh raw materials supplied via parent company Premium Food Group. The company also offers full-service "Rudelmanagement" private label support covering brand strategy, recipe formulation, packaging design, assortment planning, and marketing for pet food retailers and trade partners across the DACH region.
Product overview
Petcura is a pet food company and subsidiary of Premium Food Group offering both proprietary brands and private label services. Their core product line HELFER DER JAGD features fresh meat-based pet food for dogs and cats, complemented by snacks, wet food, and natural chewing articles. The company provides comprehensive B2B services including brand strategy, product development, recipe formulation, packaging design, and marketing support for retail partners under their Rudelmanagement offering.
Differentiator
Problem solved
Functional benefit
Products and services
- HELFER DER JAGD Pet Food Line Flagship pet food brand offering fresh meat and high-quality innards-based nutrition for dogs and cats, manufactured under controlled 'Made in Germany' quality standards. Positioned as natural, species-appropriate nutrition without artificial preservatives or colorings.
- Dog Snacks Dog snack line characterized by high meat content, produced without sugar, grain, or soy. Available in 80g-150g bag sizes for retail distribution.
- Nassfutter (Wet Food) Wet food for dogs containing at least 60% fresh meat or fish combined with fruits or vegetables, formulated based on latest nutritional science for species-appropriate nutrition.
- Belohnungssnacks (Reward Snacks) Reward / training snacks for dogs containing 90% fresh meat, designed as a high-protein treat option.
- Naturkau-Artikel (Natural Chewing Articles) Natural chewing products for dogs formulated with 100% natural ingredients as species-appropriate chewing articles.
- Private Label Pet Food Manufacturing Full-service private label pet food development service covering brand strategy, product selection, assortment design, category management, recipe formulation, packaging design, and marketing support for retail partners.
- Rudelmanagement (Full-Service Pack Management Consulting) Full-service consulting service offering for pet food retailers, including brand strategy, product selection, assortment design, category management, recipe development, packaging design, and marketing support.
Quantifiable outcome
- Products certified with TOP acceptance ratings by independent institutes
- +1 more outcomes
Companies that use Petcura
Customer profileSegments1 record
Ideal customer profiles1 record
Petcura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Petcura partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Premium Food GroupcorePetcura is a wholly-owned subsidiary of Premium Food Group, headquartered in Rheda-Wiedenbrück. This relationship provides direct access to slaughter-fresh raw materials, delivering unique quality advantages to the pet food trade.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Petcura competitors and assessment
Company assessmentEmerging players
- BEWI Pet Food: Norwegian-headquartered private label pet food manufacturer serving Northern European retailers with wet and dry food. Comparable to Petcura in private label wet food manufacturing capability and European retailer-focused business model.
- Almo Nature: Italian premium pet food brand focused on natural, high-meat wet food and treats for cats and dogs. Comparable to Petcura in its premium, meat-first positioning and European DACH-relevant distribution, though operates primarily as a branded company rather than private label manufacturer.
Direct peers
- PLB International: Canadian-based private label pet food manufacturer producing wet food, dry food, and treats for retail chains across North America and Europe. Directly comparable business model and product mix to Petcura's contract manufacturing operations.
- MERA Tiernahrung: Germany-based pet food manufacturer producing own-brand dry and wet food plus private label products. Comparable to Petcura as a German-headquartered manufacturer serving both own-brand and private label channels.
- Bosch Tiernahrung: Long-established German premium pet food manufacturer with strong DACH retail presence across dry food, wet food, and treats. Comparable to Petcura in product range, German premium positioning, and retail distribution.
- Saturn Petcare: Germany-based private label pet food manufacturer producing wet food, dry food, and treats for major European retail chains. Highly comparable to Petcura as a German-headquartered contract manufacturer serving the same private label trade customers with similar wet-food capabilities.
- Josera petfood: German premium pet food manufacturer producing dry food, wet food, and treats with own-brand and private label offerings. Direct geographic and product peer to Petcura in the German premium pet food manufacturing market.
- Granata Pet Food: German premium pet food brand emphasizing high meat content and natural ingredients for dogs and cats. Comparable to Petcura's CANEO and HELFER DER JAGD lines in positioning around meat-first, natural, species-appropriate nutrition.
- BHJ A/S: Scandinavian pet food manufacturer focused on private label production of wet and dry pet food for European retailers. Comparable to Petcura in operating a B2B private label model supplying multiple retail brands across European markets.
Broad incumbents
- Royal Canin (Mars Petcare): Global premium pet food brand with significant German and European presence across breed- and life-stage-specific nutrition. Comparable to Petcura as a benchmark for premium pet food positioning in the same DACH market, though vastly larger and serving broader pet food categories beyond Petcura's fresh-meat focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Petcura social profiles
Digital presencePetcura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petcura leadership team
Management profileNumber of profiles
Profiles1 record
Petcura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petcura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petcura
What does Petcura do?
Petcura GmbH develops and manufactures premium pet food (snacks, wet food, and natural chewing articles for dogs and cats) with slaughter-fresh raw materials supplied via parent company Premium Food Group. The company also offers full-service "Rudelmanagement" private label support covering brand strategy, recipe formulation, packaging design, assortment planning, and marketing for pet food retailers and trade partners across the DACH region.
Is Petcura a public or private company?
Petcura is a private company. It is classified as corporate owned and is currently operating.
When was Petcura founded?
Petcura was founded in -1. It employs 11 to 50 people.
Where is Petcura based?
Petcura is headquartered in Meppen, Germany, in the Europe region.
How does Petcura make money?
Three revenue lines are on record. Private Label Pet Food Manufacturing is the primary driver. The others are own Brand Product Sales (CANEO) and full Service Consulting (Rudelmanagement).
Who are Petcura's main competitors?
Emerging players on record are BEWI Pet Food and Almo Nature. Direct peers are PLB International, MERA Tiernahrung, Bosch Tiernahrung, Saturn Petcare, Josera petfood, Granata Pet Food and BHJ A/S. Royal Canin (Mars Petcare) is listed as a broad incumbent.
Does Petcura have an API?
No public API is recorded for Petcura.
What industry is Petcura in?
Petcura's product category is Premium Pet Food Manufacturing. Its primary akta.pro industry code is AFADAFAE, Raw & Fresh Pet Food (Refrigerated/Frozen), with a secondary code of AFADAFAO, Custom & Private-Label Pet Food Manufacturing. Its NAICS code is 311111 and its SIC code is 2000.