OZ Hair & Beauty

What OZ Hair & Beauty does

OZ Hair & Beauty is an Australian privately held multi-brand beauty retailer founded in 1986 and headquartered in Miranda, operating a hybrid direct-to-consumer model that combines e-commerce (ozhairandbeauty.com), owned physical retail stores and salons, a Caringbah distribution warehouse, and Click & Collect. The company sells professional-grade haircare, skincare, and beauty products across 100+ brands — including Kérastase, Redken, Olaplex, K18, Dermalogica, Medik8, ghd, Dyson, and Cloud Nine — alongside its own private label 'Oz Essentials' and emerging beauty-tech brands such as TOUCHBeauty. Category breadth extends to hair appliances, LED light therapy devices, men's grooming, clean beauty, travel sizes, and big-bottle formats.

The platform is built on a standard multi-brand e-commerce retail architecture with integrated inventory management, shipping logistics, and a loyalty system (Oz World). It supports multiple payment options including Afterpay, Klarna, and LayBuy buy-now-pay-later services, and a student discount via UNiDAYS. Distribution is executed through Australia Post's 4,500+ collection points, same-day/afternoon/tonight delivery in Sydney metro, international shipping to New Zealand via SEKO Logistics and DHL Express, and certified customer reviews powered by Bazaarvoice.

The business monetizes primarily through one-time e-commerce retail sales, with no subscription or SaaS component. Customer acquisition is driven by content marketing ('In The Glow' blog), SEO, affiliate marketing, and partnerships with brand owners running promotional gift-with-purchase campaigns. The company explicitly serves two end-customer profiles: general individual consumers seeking professional-grade personal care, and professional stylists and salons purchasing products and appliances for commercial use.

Name

OZ Hair & Beauty

Legal name

OZ Hair & Beauty

Website

https://ozhairandbeauty.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

OZ Hair & Beauty is an Australian-founded multi-brand e-commerce and physical retailer selling professional haircare, skincare, and beauty products from 100+ brands to individual consumers and professional stylists across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM)

Keywords

• Professional haircare products
• Beauty retail online
• Skincare e-commerce
• Hair styling appliances
• Multi-brand beauty retailer

Headquarters

HQ city

Miranda

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Revenue generated from direct online sales of haircare, skincare, beauty products, and hair appliances to consumers. Products are sold at retail prices with various promotional offers including free shipping thresholds, bundle discounts, and brand-specific gifts with purchase.
2. Hair Appliances: Sale of professional-grade hair styling appliances including straighteners, hair dryers, curling irons, hot brushes, and trimmers from brands like ghd, Cloud Nine, Dyson, and Shark Beauty.
3. International Shipping: Revenue from international orders shipped to New Zealand and other countries, with shipping fees based on order value and delivery speed (regular vs express).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

OZ Hair & Beauty is an Australian multi-brand retailer operating an e-commerce platform (ozhairandbeauty.com) supported by physical retail stores and salons. It sells professional-grade haircare, skincare, beauty products, fragrances, and hair styling appliances from over 100 brands including Kérastase, Redken, Olaplex, Dermalogica, Medik8, ghd, Dyson, and Cloud Nine. The offering is augmented by a loyalty program (Oz World), educational content via the 'In The Glow' blog, Click & Collect, and live shopping events.

Product overview

OZ Hair & Beauty operates as a multi-brand e-commerce retail platform offering professional-grade haircare, skincare, and beauty products primarily in Australia. The offering consists of a unified online marketplace with multiple product categories including core haircare (shampoos, conditioners, treatments from brands like Kérastase, Redken, Olaplex), skincare (cleansers, moisturisers, serums from Dermalogica, Medik8, The Ordinary), hair appliances (ghd, Dyson, Cloud Nine styling tools), and specialty collections like Clean Beauty, Travel Size, Big Bottle formats, and tech-powered TOUCHBeauty products. Additional services include Click & Collect from warehouse and stores, a loyalty program (Oz World), and Live Shopping events. The platform also features K-Beauty and J-Beauty curated collections alongside Australian-made options.

Differentiator

Problem solved

Functional benefit

Brands

• Oz Essentials: Store brand product line including reusable face washers, vanity cases, universal hair dryer diffusers, heat gloves, detanglers, and other essential beauty accessories sold under the Oz Hair and Beauty private label.

Products and services

• Haircare Products Professional-grade shampoos, conditioners, treatments, masks, and styling products from brands such as Kérastase, Redken, Olaplex, K18, and Matrix, targeted at consumers seeking solutions for various hair types and concerns.
• Skincare Products Cleansers, exfoliators, moisturisers, serums, masks, and cosmeceuticals from Dermalogica, Medik8, The Ordinary, Aspect, and K-Beauty brands, addressing acne, aging, pigmentation, dehydration, and sensitivity.
• Hair Appliances Professional styling tools including hair dryers, straighteners, curling irons, hot brushes, clippers, and trimmers from ghd, Dyson, Cloud Nine, Parlux, and Shark Beauty, for both consumer and professional styling use.
• LED Light Therapy Products Light therapy skincare devices such as LightStim for Wrinkles, LightStim for Acne, and LUSTRE LED masks for skin rejuvenation and acne treatment.
• TOUCHBeauty Tech-Powered Haircare Technology-enabled haircare brand combining beauty tech with styling tools, featuring products such as the Dual Light Scalp Stimulating Brush and SILKY Ionic Hair Dryer.
• Clean Beauty Collection Ethically-formulated haircare and skincare products free from sulphates, parabens, phthalates, silicones, and synthetic fragrances, including certified B.Corp, vegan, and cruelty-free brands.
• Travel Size Products Compact, travel-friendly versions of haircare and skincare products from brands such as Color Wow, Clever Curl, Kérastase, and Olaplex designed for portability.
• Big Bottle/Jumbo Size Products Large-format haircare products (500ml–1L) from professional brands including Redken, Matrix, Paul Mitchell, and Schwarzkopf for frequent users and value-focused buyers.
• Men's Grooming Haircare and grooming products specifically formulated for men including shampoos, beard care, styling products, and grooming appliances.
• Bundles & Gift Packs Curated product bundles and gift sets combining multiple products at promotional prices for various haircare and skincare needs.
• Oz World Loyalty Program Customer loyalty program offering rewards, exclusive offers, and Oz World Credit for registered members to encourage repeat purchases.
• Live Shopping Events Interactive live shopping events allowing customers to browse, watch demonstrations, and purchase products in real time.

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• TOUCHBeautyminorChannel Partner/ Reseller/ Distributor · 1 August 2025TOUCHBeauty, a haircare brand combining technology with styling tools, launched at Oz Hair and Beauty. The partnership introduced TOUCHBeauty's Dual Light Scalp Stimulating Brush and SILKY Ionic Hair Dryer to the Australian market through Oz Hair and Beauty's retail platform.
• KérastasecoreChannel Partner/ Reseller/ DistributorKérastase is featured as a top trending brand on Oz Hair and Beauty's platform, prominently featured in promotions including free gift offers with qualifying purchases.
• DermalogicacoreChannel Partner/ Reseller/ DistributorDermalogica is featured as a top trending brand and has dedicated brand collection pages on the Oz Hair and Beauty platform.
• K18coreChannel Partner/ Reseller/ DistributorK18 is featured as a top trending brand on the platform, representing the innovative bond repair haircare category.
• RedkencoreChannel Partner/ Reseller/ DistributorRedken is featured as a top trending brand with active promotional campaigns including free ABC 5-piece gift with orders $169+.
• UNiDAYSminorGTM or Marketing PartnerUNiDAYS partnership provides verified students with 10% discount on all purchases through the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Chemist Warehouse: Australian discount pharmacy and beauty retailer. Competes aggressively on haircare and beauty pricing, exerting margin pressure on multi-brand specialist retailers like OZ Hair & Beauty.
• Priceline Pharmacy: Australian pharmacy chain with a large beauty and personal care assortment. Competes on price and convenience rather than prestige curation, but overlaps materially in haircare and skincare categories for the same shopper.

Emerging players

• StrawberryNET: Online multi-brand beauty retailer focused on discount prestige haircare and skincare globally. Competes on international shipping into Australia and NZ, with overlapping brand catalog.
• Beautylish: US-based online multi-brand beauty retailer with curated prestige haircare, skincare, and tools. Competes internationally in prestige beauty retail without a strong AU retail footprint, hence emerging player positioning.
• LOOKFANTASTIC: UK-based online multi-brand beauty retailer with a localized Australian storefront. Overlaps in multi-brand haircare and skincare assortment, BNPL options, and same fast-shipping value proposition.
• CurrentBody: Specialist beauty-tech retailer focusing on LED light therapy, microcurrent, and skincare devices. Directly competes with OZ Hair & Beauty's emerging beauty-tech and LED light therapy assortment.

Direct peers

• Adore Beauty: Australian-listed pure-play online beauty retailer offering multi-brand haircare, skincare, and cosmetics. Closest direct competitor by channel (online-first) and category (multi-brand prestige beauty), serving the same Australian consumer.
• MECCA: Australian prestige beauty retailer with strong multi-brand assortment (haircare, skincare, fragrance) across e-commerce and physical stores. Overlaps directly in core brand partnerships and consumer demographic.

Broad incumbents

• Amazon AU (Beauty): General e-commerce incumbent with a rapidly growing Beauty category in Australia. Threatens OZ Hair & Beauty on price discovery, Prime-driven delivery speed, and assortment breadth for haircare and skincare.
• Sephora (Australia): Global prestige beauty omnichannel retailer with a meaningful Australian footprint. Carries overlapping brand portfolios and competes for the same prestige haircare and skincare consumer, but at meaningfully larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ozhairandbeauty
• Facebookfacebook.com/ozhairandbeauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OZ Hair & Beauty