TOUCHBeauty

What TOUCHBeauty does

TOUCHBeauty is a UK-founded beauty technology company, established in 1999 in the United Kingdom and operating a vertically integrated model that includes Shenzhen/Guangdong manufacturing, in-house CNAS-accredited testing, and global offices in Hong Kong, the US, Japan, Germany, Thailand, and Malaysia. The company designs, manufactures, and sells at-home beauty and personal care devices spanning scalp/hair care, facial care, body toning, eye care, and men's grooming, with hero product lines including VITA (scalp care comb and Graphene FIR helmet), GLAM (LED light therapy mask), REVIVE (RF body toning), GLOW (ultrasonic scrub), CANC (multi-effect skincare), and TRIFECTA (3-in-1 facial device).

The underlying product architecture combines multiple therapeutic hardware modalities within single devices — Red Light/NIR therapy, EMS microcurrent, RF radio frequency, LLLT laser, Graphene far-infrared, ionic technology, ultrasonic vibration at 26,000Hz, and hot/cold compress — with proprietary systems such as RNR Tech™ (16 RF electrodes, 22 red light lamps, 9 NIR LED lamps) for body shaping. The company cites 330+ independent patents and 250+ design awards including Red Dot, iF, Good Design, and German Design Award, and holds FDA, CNAS, ISO 9001:2000, CCC, and RoHS certifications.

Commercially, TOUCHBeauty sells through direct-to-consumer e-commerce at touchbeauty.com (global shipping to 80+ countries with multi-currency and multi-language support), Amazon marketplace, 3,000+ online and offline retail channels, airline/airport retail (including Cathay Pacific), shopping mall counters, and a B2B bulk/wholesale program. Pricing spans entry-level devices from $9.99 to premium helmets at $999, with tiered volume discounts and seasonal promotions up to 50% off. Customer segments are individual health-conscious consumers (primary), retailers/distributors, and a men's grooming line. The company reports tens of millions of customers, 20+ new product launches annually, and operates as a privately held, founder-controlled business with no disclosed external funding rounds.

Name

TOUCHBeauty

Legal name

TOUCHBeauty

Website

https://touchbeauty.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

TOUCHBeauty is a UK-founded, vertically integrated beauty technology company that designs and manufactures multi-therapy at-home beauty devices (LED, RF, EMS, graphene FIR, ultrasonic), selling direct-to-consumer and through 3,000-plus retail and airline channels across more than 80 countries.

Ownership category

akta.pro rank

Product category

Consumer Beauty Electronics

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Small Electrical Appliance Manufacturing (335210)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

akta.pro secondary industries

Skincare Devices & Beauty Tech (LED, Microcurrent, Cleansing Devices) (CRABAAAJ), Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG)

Keywords

• Beauty tech devices
• Personal care electronics
• Skincare devices
• Haircare appliances
• LED light therapy

Headquarters

HQ city

Hayling

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Hardware Product Sales: Primary revenue from direct-to-consumer sales of beauty and skincare devices. Products sold as one-time purchases with no recurring subscription requirement. Wide price range from $9.99 to $999 per device.
2. Bulk/Wholesale Orders: B2B revenue stream targeting retailers, distributors, and business partners worldwide. Flexible minimum order quantities with competitive bulk pricing and dedicated account management.
3. Affiliate/Referral Program: Commission-based revenue sharing with affiliates who promote products through webpages, blogs, YouTube channels, and social media platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

TOUCHBeauty designs, manufactures, and sells advanced at-home beauty and personal care devices combining multiple therapeutic technologies including Red Light/NIR, EMS microcurrent, RF, LLLT, Graphene FIR, ionic, ultrasonic, and hot/cold compress. The portfolio spans facial care, body toning, hair and scalp care, eye care, men's grooming, and beauty tools sold under branded series such as VITA, GLAM, REVIVE, GLOW, CANC, TRIFECTA, and HALO.

Product overview

TOUCHBeauty offers a comprehensive portfolio of advanced beauty and personal care devices, combining technology with skincare and haircare solutions. The product lineup centers around multiple branded series: VITA (scalp and hair care with laser, EMS, LED, and graphene FIR technologies), GLAM (LED light therapy facial masks), REVIVE (body toning and shaping systems), GLOW (ultrasonic skincare devices), TRIFECTA and CANC (multi-function facial beauty devices), and various grooming tools. The company pioneered the world's first electric eyelash curler and electronic face brush, and continues to offer hair care tools, facial cleansing devices, eye care products, body care systems, and men's grooming devices. The portfolio spans from entry-level brushes to premium multi-therapy helmets, with products targeting anti-aging, acne treatment, hair growth, body toning, and overall skin rejuvenation.

Differentiator

Problem solved

Functional benefit

Products and services

• TOUCHBeauty VITA Scalp Revitalizing Comb A 6-in-1 scalp care comb combining laser, EMS microcurrent, LED light therapy (blue and red), negative ions, and sonic vibration for smoother hair, fresher roots, and fuller-looking volume; for individual consumers doing at-home scalp care.
• TOUCHBeauty VITA Graphene FIR Helmet Advanced scalp therapy helmet using graphene far-infrared light (6–14μm) combined with 640nm red light for scalp wellness and hair follicle stimulation.
• TOUCHBeauty VITA togo Multi-Function Hair Care Comb Portable, travel-friendly version of the VITA comb with built-in battery, maintaining multi-therapy scalp care functions on the go.
• TOUCHBeauty GLAM LED Light Therapy Mask LED facial mask with 84 LEDs offering 625nm red light for firming, 415nm blue light for acne control, and 590nm yellow light for brightening, with cordless design and 10–15 minute daily treatments.
• TOUCHBeauty REVIVE Body Toning & Shaping System Non-invasive body firming device featuring RNR Tech with 16 RF electrodes, 22 red light lamps, and 9 NIR LED lamps for toning, stretch-mark reduction, and body shaping.
• TOUCHBeauty GLOW Ultrasonic Scrub Device Ultrasonic skincare device using 26,000Hz vibrations for deep pore cleansing, blackhead removal, and enhanced skincare product absorption with exfoliation and boosting modes.
• TOUCHBeauty SILKY Ionic Hair Dryer Ionic hair dryer featuring fast drying, frizz reduction, and heat protection technology for smooth, professional-quality styling.
• TOUCHBeauty TRIFECTA 3-in-1 Facial Beauty Device 3-in-1 facial device combining microcurrent, LED therapy, and EMS for shaping facial contours, smoothing fine lines, and brightening skin.
• TOUCHBeauty CANC Beauty Device Multi-effect all-in-one skincare device combining RF, EMS, LED light therapy (415nm blue, 630nm red, 850nm near-infrared), positive/negative ions, and hot/cold compress for anti-aging, cleansing, and skin revitalization.
• TOUCHBeauty HALO Multi-Therapy Beauty Device Multi-therapy beauty device combining multiple technologies for comprehensive facial care treatments.
• TOUCHBeauty AURA Eye Beauty Device Eye beauty device designed for lifting, brightening, and revitalizing the delicate eye area.
• TOUCHBeauty LIFT2 Beauty Device Multi-dimensional anti-aging technology device for advanced facial rejuvenation treatments.
• TOUCHBeauty Hot & Cool Skin Device Advanced facial and eye rejuvenation device with hot and cool therapy modes for versatile skin treatments.
• TOUCHBeauty Electric Shaver Electric shaver designed for smooth skin with zero irritation, available in off-white and cream colors.
• TOUCHBeauty VIO Precision Trimmer Precision trimmer designed for delicate skin areas.
• TOUCHBeauty AQUA Dual-Mode Facial Cleansing Brush Facial cleansing brush offering deep clean and radiant skin with dual cleansing modes.
• TOUCHBeauty 360° Rotating Facial Cleansing Brush Set Facial cleansing brush set with 3 brush heads featuring 360° rotating action for comprehensive skin cleaning.
• TOUCHBeauty Silicone Facial Cleansing Brush Gentle and deep pore cleansing brush with soft silicone bristles for radiant skin.
• TOUCHBeauty Dual-Sided Shampoo Brush 2-in-1 electric scalp and shampoo brush combining cleansing and massage functions for hair care.
• TOUCHBeauty Ultrasonic Facial Skin Spatula 3-in-1 ultrasonic spatula for deep clean, lift, and skin revitalization.
• TOUCHBeauty Heated Eyelash Curler Heated eyelash curler using gentle heat to lift, curl, and define lashes for enhanced eye beauty.
• TOUCHBeauty Electric Nose Hair Trimmer Smart touch-activated nose hair trimmer featuring safe, sharp, and waterproof grooming design.
• TOUCHBeauty Portable Pen-Style Nasal Hair Cutter Compact pen-style nasal hair cutter with removable waterproof blade for precise grooming.
• TOUCHBeauty Complete Hair Ritual Set Bundled set combining VITA Comb and SILKY Ionic Hair Dryer for a complete at-home hair care routine.

Quantifiable outcome

• 98% of users reported healthier scalp environment and stronger hair from roots after 8 weeks of VITA comb use
• +8 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• KONAN (Japan)coreStrategic or Co-development PartnerStrategic partnership with KONAN in Japan for market development and distribution.
• AIRFL (Australia)coreStrategic or Co-development PartnerStrategic partnership with AIRFL in Australia for market expansion.
• Chiaki Murata (Japanese Designer)flagshipStrategic or Co-development PartnerCollaboration in 2014 with renowned Japanese designer Chiaki Murata to create a stunning and contemporary collection of beauty devices.
• American AvoncoreChannel Partner/ Reseller/ DistributorStarted cooperation with American Avon in 2002 for US market distribution. Electric Eyelash Curler sales reached two million pieces in the US market.
• Cathay PacificminorChannel Partner/ Reseller/ DistributorPartnerships with airlines and airports around the world including Cathay Pacific for in-flight and airport retail distribution.
• Oz Hair and BeautyminorChannel Partner/ Reseller/ DistributorAustralian beauty retailer partner for TOUCHBeauty product launches including Dual Light Scalp Stimulating Brush and SILKY Ionic Hair Dryer.
• Miss Model of the WorldflagshipGTM or Marketing PartnerOfficial sponsor of the Miss Model of the World International Modeling Competition for four consecutive years, promoting natural beauty awareness.
• SGS (Switzerland)coreStrategic or Co-development PartnerThird-party effectiveness validation for high-end radiofrequency body shaping device through Swiss testing organization SGS.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• NuFACE: Pioneer in at-home microcurrent facial toning devices. Directly comparable to TOUCHBeauty's TRIFECTA and CANC multi-therapy facial devices that incorporate microcurrent and EMS modalities.
• Solawave: Direct-to-consumer red light therapy and skincare wand brand. Comparable to TOUCHBeauty's GLAM LED mask and red-light-based skincare devices targeting the same at-home beauty tech consumer.
• Dr. Dennis Gross Skincare: Premium LED light therapy mask brand with strong clinical positioning. Directly comparable to TOUCHBeauty's GLAM LED Light Therapy Mask in the premium at-home LED skincare segment.
• Foreo: Swedish beauty tech brand specializing in facial cleansing brushes (LUNA) and silicone skincare devices. Directly comparable to TOUCHBeauty's AQUA and 360° Rotating Facial Cleansing Brush lines.
• CurrentBody: Specialist retailer and brand in LED light therapy and beauty tech devices. Directly competes with TOUCHBeauty's GLAM LED mask and broader LED/light-based skincare portfolio across global markets.
• Silk'n: Home-use beauty device brand offering RF, LED, and microcurrent products for hair removal and skincare. Directly comparable to TOUCHBeauty's REVIVE body toning system and CANC multi-therapy facial devices.
• Ziip Beauty: Microcurrent facial toning device brand founded by an esthetician. Directly comparable to TOUCHBeauty's TRIFECTA and CANC devices using microcurrent and EMS for facial contouring and anti-aging.

Emerging players

• HealthyLine: Specialist in far-infrared and gemstone therapy products using graphene and FIR technology. Comparable to TOUCHBeauty's VITA Graphene FIR Helmet's novel application of graphene far-infrared therapy.

Broad incumbents

• Conair: Large established personal care appliance manufacturer with broad haircare and beauty device portfolio. Comparable to TOUCHBeauty's haircare line including the SILKY Ionic Hair Dryer and scalp care devices.
• Therabody: Wellness technology leader (Theragun) that has expanded into beauty tech through its Therabody skincare line. Comparable in technology-led positioning and premium DTC distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/touchbeauty_
• YouTubeyoutube.com/@TOUCHBeauty
• Facebookfacebook.com/touchbeautyshop
• LinkedInlinkedin.com/company/touchbeauty
• Instagraminstagram.com/touchbeauty_official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOUCHBeauty