The PE Hub

What The PE Hub does

The PE Hub, legally Educe Trading Ltd, is a UK-based software company operating a cloud-based Learning Management System (LMS) for primary-school physical education. Founded in 2014 by two experienced primary PE teachers, the platform provides curriculum-aligned lesson plans (over 700 across 27 activities covering Reception through Year 6), a library of 1,600+ teaching resources (documents, illustrations, video, audio), curriculum mapping, pupil and class profile management, pre-filled assessment tools with flood-fill bulk updates, secure notes, and customised reporting. The technical stack is a standard SaaS deployment hosted on Amazon Web Services, Vercel, and Cloudflare, with TLS 1.2/1.3, AES256 encryption, role-based access control, and UK GDPR compliance under Article 28 as data processor.

The commercial model is a self-serve annual or triennial subscription sold directly through the website, with tiered pricing for schools (Infant £325/year, Junior £425/year, Primary £575/year at the two-forms-or-less rate) and a parallel tier for coaching companies (£250-£535/year depending on user count). Lead generation is product-led: a 28-day free trial, a free content library of lesson plans and resources, SEO-optimised web content, social media presence, and a referral/word-of-mouth loop among PE teachers. Partnerships with The Royal Ballet School, RB Gym & Sport, and England Lacrosse supply premium dance, gymnastics, and lacrosse content respectively, and AFPE Approved Curriculum Provider status provides sector-level validation. The company is registered in Birmingham (company number 08918344), reports a headcount of 1-10, and has no disclosed external funding or parent company.

Name

The PE Hub

Legal name

Educe Trading Ltd

Website

https://thepehub.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The PE Hub is a Birmingham-based SaaS company whose cloud LMS delivers curriculum-aligned lesson plans, resources, curriculum mapping, and assessment tools to 1,000+ UK and international primary schools and coaching companies via annual subscriptions.

Ownership category

akta.pro rank

Product category

Primary Education Software (K-6 PE)

NAICS

Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• Primary PE lesson plans
• PE curriculum planning
• School assessment software
• Teacher development tools
• K-12 education SaaS

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Schools: Annual or 3-year subscription model for schools (Infant, Junior, and Primary tiers). Includes unlimited teacher accounts and full access to lesson plans, resources, and platform tools.
2. Subscription - Coaching Companies: Tiered subscription based on number of coaches (Single User £250/year, Two Users £450/year, Three or More Users £535/year). Includes lesson plans, resources, and assessment tools.
3. Freemium Content: Free lesson plans and teaching resources available without subscription, driving conversion to paid tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The PE Hub is a cloud-based Learning Management System that helps primary school teachers and external coaching companies plan, deliver, and assess Physical Education (PE). The subscription bundles more than 700 lesson plans across 27 activities aligned to the National Curriculum for England, over 1,600 downloadable teaching resources, curriculum mapping, pre-filled assessment tools, pupil and class profile management, role-based teacher accounts, a secure notes system, and custom reporting. It is sold as an annual or three-year subscription to UK primary schools and coaching companies, with tiered plans by school size.

Product overview

The PE Hub is a cloud-based Learning Management System (LMS) providing comprehensive primary PE planning, delivery, and assessment tools. The core platform includes lesson plans (700+ across 27 activities), teaching resources (1,600+), curriculum mapping, assessments with pre-filled criteria, pupil/class profiles, notes, teacher accounts with permissions, and custom reporting. The offering is delivered as a unified SaaS platform with supplementary partnership content including The Royal Ballet School's Primary Steps on Demand dance programme and RB Gym & Sport's Primary Gymnastics Scheme of Work. The platform is designed for schools (Reception to Year 6) and coaching companies, with subscription tiers based on school size and coverage (Infant, Junior, Primary, and Coaching Company plans).

Differentiator

Problem solved

Functional benefit

Products and services

• The PE Hub LMS A cloud-based subscription LMS that gives primary schools and coaching companies access to lesson plans, teaching resources, curriculum mapping, assessment tracking, pupil and class profiles, notes, teacher accounts, and reporting in a single integrated platform. The offering is targeted at UK primary schools (Reception through Year 6) and external PE coaching companies, sold on tiered annual or three-year subscriptions.
• Primary Gymnastics Scheme of Work A premium gymnastics content programme co-developed with RB Gym & Sport, comprising 73 unique gymnastics lesson plans for Years 1-6, over 140 gymnastics resources, and 120+ instructional videos. It is delivered to PE Hub subscribers and is designed to empower teachers to confidently deliver gymnastics lessons and inspire pupils.
• Primary Steps on Demand A premium dance content programme co-developed with The Royal Ballet School, providing 24 high-quality dance lesson plans for Years 3-6, over 70 resources including instructional videos, and cross-curricular creative dance content. Includes CPD training from The Royal Ballet School, designed to make dance accessible in primary schools.

Quantifiable outcome

• Join over 1000 schools
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Royal Ballet SchoolcoreStrategic or Co-development PartnerPartnership to deliver The Royal Ballet School's Primary Steps on Demand dance programme to subscribers. Provides 24 high-quality dance lesson plans for Years 3-6, over 70 resources including instructional videos, and cross-curricular creative dance content. CPD training from The Royal Ballet School included. Programme designed to make dance accessible in primary schools.
• RB Gym & Sport (Primary Gymnastics Scheme of Work)coreStrategic or Co-development PartnerPartnership providing 73 unique gymnastics lesson plans for Years 1-6, over 140 gymnastics resources, and 120+ instructional videos. Created by expert gymnastics coaches with over 30 years of combined experience. Programme designed to empower teachers to confidently deliver gymnastics lessons and inspire pupils.
• England LacrosseminorGTM or Marketing PartnerPartnership to help schools introduce lacrosse into primary PE. Schools can access trusted resources, guidance, and opportunities designed to make lacrosse easy to deliver. Partnership supports POP Lacrosse (non-contact version for primary-aged children) and provides curriculum-friendly teaching resources, lesson plans, teacher training, and equipment packages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TES Resources: Major UK/global teaching resource marketplace and content publisher offering lesson plans and resources across subjects. Competes broadly for teacher planning time and school budget allocations.
• BBC Bitesize: Free, publicly funded UK educational content platform offering lessons across all subjects and age groups, including primary PE. Adjacent competitor at the freemium/awareness layer, with much broader scope but no specialist assessment or school-subscription model.

Direct peers

• Topical Resources: UK publisher of downloadable lesson plans, worksheets, and teaching resources across primary subjects including PE. Direct alternative for schools sourcing plan-and-print PE materials.
• Twinkl: UK-headquartered subscription platform offering primary school teaching resources, lesson plans, and printable materials across subjects. Closest direct competitor to The PE Hub's subscription model and primary-school focus, with PE as one of many subject categories.
• PlanBee: UK provider of downloadable primary school lesson plans, teaching packs, and assessments sold via subscription. Competes directly for primary lesson-planning budgets with similar curriculum-aligned content.
• PE Scholar: Online resource providing primary PE lesson plans, CPD, and assessment tools for teachers. Competes for the same primary PE planning and CPD budgets.
• Kapow Primary: UK primary curriculum-aligned teaching platform covering subjects including PE, computing, music and MFL. Direct competitor for primary schools seeking integrated lesson planning and assessment tools.
• PE Planning: UK provider of primary PE lesson plans, schemes of work, and assessment resources for schools and coaching companies. Most direct competitor in primary PE-specific planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ThePEhub
• Facebookfacebook.com/ThePEHub
• Instagraminstagram.com/thepehub/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The PE Hub