Kapow Primary
Kapow Primary Ltd. is a privately held UK EdTech company that sells an annual subscription platform of curriculum schemes of work, lesson plans, and built-in CPD for UK primary schools across 13 foundation subjects plus Wellbeing from EYFS to Year 6, serving an installed base of 8,390 schools.
- Company typePrivate
- Founded-
- HeadquartersCheltenham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kapow Primary does
Kapow Primary Ltd. is a UK-based educational technology company that sells an online subscription platform of curriculum schemes of work, lesson plans, and built-in teacher CPD for primary schools. The product covers 13 foundation subjects plus Wellbeing across the full EYFS to Year 6 range (Reception through Year 6), delivered as over 5,000 ready-made lesson plans with teacher and pupil demonstration videos, subject leader resources, and live and on-demand webinars. Content is produced by in-house subject and curriculum specialists and is continuously aligned to DfE and Ofsted requirements, with a revised RSE & PSHE scheme pre-positioned for the September 2026 statutory change.
The commercial model is annual subscription with tiered pricing based on school size (Small 0-150 pupils, Medium 151-300, Large 300+) and three membership bundles: Single Subject (up to 4 individual subjects), Essentials (5 specialist subjects plus Wellbeing and 3 PE units), and Complete (all 11 subjects plus Wellbeing and 3 PE units). Distribution combines a self-serve product-led growth motion (no-credit-card 14-day full-platform trial enabling whole-team evaluation) with a dedicated enterprise sales motion targeting Multi Academy Trusts and Music Hubs through dedicated discount programs. The platform integrates with Microsoft Office 365, Google Workspace, Scratch, BBC micro:bit, Bee-Bot, MakeCode, and Stop Motion Studio to support practical computing and programming lessons.
Kapow Primary reports an installed base of 8,390 UK primary schools, a 4.4/5 rating across 307 reviews on EdTech Impact, and a multi-year cadence of trade awards including BESA 2025 Winner, ERA 2024 Winner, and UK Digital Growth Awards 2024 Winner. The company is privately held and registered in England and Wales (Companies House number 09640574), headquartered in Cheltenham with a London postal address, and operates exclusively in the UK market. No external funding rounds, revenue disclosures, or headcount figures were available in the source data.
Kapow Primary firmographics
Firmographics- Name
- Kapow Primary
- Legal name
- Kapow Primary Ltd.
- Website
- https://kapowprimary.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kapow Primary Ltd. is a privately held UK EdTech company that sells an annual subscription platform of curriculum schemes of work, lesson plans, and built-in CPD for UK primary schools across 13 foundation subjects plus Wellbeing from EYFS to Year 6, serving an installed base of 8,390 schools.
- Ownership category
- akta.pro rank
Kapow Primary industry classification
Industry- Product category
- K-12 Curriculum Software
- NAICS
- Elementary and Secondary Schools (61111)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Virtual World Language & Electives Providers (K–12) (EDAJADAK)
Keywords
Where Kapow Primary is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Kapow Primary business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- School Subscription Membership: Annual subscription-based revenue model with tiered pricing based on school size (Small: 0-150 pupils, Medium: 151-300 pupils, Large: 300+ pupils) and selected subject bundles. School membership covers unlimited users per school. Schools can upgrade at any point in their subscription year with pro-rated pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single subject - Best for schools wanting one or two subjects |
| Subscription | Annual | Essentials - Five specialist subjects + Wellbeing & three Physical education units |
| Subscription | Annual | Complete - All 11 subjects + Wellbeing and three Physical education units (Best value) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Kapow Primary product offering
Product offeringCore offering
Kapow Primary operates an online subscription platform that delivers imaginative schemes of work, lesson plans, CPD videos, and subject leader resources for 13 foundation subjects (Art, Computing, D&T, French, Geography, History, Music, PE, Religion and Worldviews, RSE & PSHE, Science, Spanish, and Wellbeing) across EYFS, KS1, and KS2. Schools purchase annual memberships in tiered bundles and receive immediate digital access to more than 5,000 lesson plans aligned with DfE and Ofsted requirements.
Product overview
Kapow Primary is an online curriculum resource platform providing imaginative schemes of work and lesson plans for primary schools across 13 foundation subjects plus Wellbeing. The platform operates on a modular subscription model with three membership tiers: Single Subject (select up to 4 subjects), Essentials (5 specialist subjects plus Wellbeing and 3 PE units), and Complete (all 11 subjects plus Wellbeing and 3 PE units). The curriculum offering spans Art and design, Computing, Design and technology, French, Geography, History, Music, Physical education, Religion and worldviews, RSE & PSHE, Science, Spanish, and Wellbeing, covering the full EYFS to Year 6 range. Built-in CPD including bite-sized training videos and webinars, subject leader resources, preview units, assemblies, and themed collections complement the core curriculum content. The platform integrates with tools including Scratch, Google Workspace, Microsoft Office 365, BBC micro:bit, and Bee-Bots for practical computing and programming lessons.
Differentiator
Problem solved
Functional benefit
Products and services
- Kapow Primary Platform
- Art and Design Curriculum
- Computing Curriculum
- Design and Technology Curriculum
- French Curriculum
- Geography Curriculum
- History Curriculum
- Music Curriculum
- Physical Education Curriculum
- Religion and Worldviews Curriculum
- RSE & PSHE Curriculum
- Science Curriculum
- Spanish Curriculum
- Wellbeing Curriculum
- Built-in CPD
- Subject Leader Resources
Companies that use Kapow Primary
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Kapow Primary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Kapow Primary partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Clifton EMAGminorOrganization displayed in 'Organisations we work with' section on website footer, indicating collaborative or partnership relationship.
- DT AssociationminorDesign and Technology Association shown as organization Kapow Primary works with, suggesting alignment with D&T curriculum standards.
- Out-of-the-Ark MusicminorMusic education organization partnership displayed in organizations section.
- BESAminorBritish Educational Suppliers Association membership/partnership indicated through award participation.
- XenZoneminorOrganization displayed in 'Organisations we work with' section.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Kapow Primary competitors and assessment
Company assessmentBroad incumbents
- Pearson Education: Pearson is a global education publisher and curriculum provider with significant UK primary school products. It is a broad incumbent competitor with deeper resources and multi-subject offerings, though not as focused on primary foundation subjects as Kapow Primary.
- BBC Bitesize: BBC Bitesize is the BBC's free educational platform covering primary and secondary subjects in the UK, with lesson content, videos, and revision materials. As a free, trusted, incumbent brand, it competes directly with Kapow on primary student-facing content and teacher support.
- Oxford University Press (OUP Education): Oxford University Press publishes primary and secondary educational resources, including schemes of work and assessment tools. It competes with Kapow Primary's comprehensive subject coverage but operates as a broader publisher with a wider portfolio.
- Oak National Academy: Oak National Academy is a government-backed online classroom offering free curriculum resources and lesson plans across primary and secondary subjects in England. It is a key disruptive competitor because it provides high-quality curriculum content at no cost, putting pricing pressure on paid alternatives like Kapow Primary.
Direct peers
- White Rose Education: White Rose Education provides primary school resources, particularly recognized for maths schemes of work, but increasingly expansion across foundation subjects. It is a direct competitor to Kapow Primary's tiered subscription resources for UK primary schools.
- Twinkl: Twinkl is the largest UK-based subscription digital resource platform for primary and secondary schools, offering thousands of lesson plans, planning tools, and CPD resources. It is the closest direct competitor to Kapow Primary with a similar subscription model and UK primary school focus.
- Hamilton Trust: Hamilton Trust is a UK-based educational charity that provides free and subscription-based lesson plans and schemes of work for primary schools. It is comparable to Kapow Primary in its primary-curriculum focus and lesson planning structure.
- Curriculum Maestro (Cornerstones Education): Cornerstones Education's Curriculum Maestro is a UK primary curriculum platform offering full curriculum coverage, lesson plans, and subject mapping. It competes directly with Kapow Primary as a subscription-based curriculum solution for primary schools and MATs.
Emerging players
- Little Wandle (Letters and Sounds Revised): Little Wandle is a UK-based systematic synthetic phonics programme for primary schools, providing structured lesson plans and resources. While narrower in scope (focused on phonics/early reading), it competes for the same primary school curriculum budget and serves overlapping teacher personas.
- Oddizzi: Oddizzi is a UK primary geography curriculum and resource subscription platform. It serves as a direct competitor for the geography subject module that Kapow Primary offers, with a similar school subscription model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kapow Primary social profiles
Digital presenceKapow Primary compliance and trust
Trust signalCompliance11 records
Kapow Primary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kapow Primary leadership team
Management profileNumber of profiles
Kapow Primary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kapow Primary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kapow Primary
What does Kapow Primary do?
Kapow Primary operates an online subscription platform that delivers imaginative schemes of work, lesson plans, CPD videos, and subject leader resources for 13 foundation subjects (Art, Computing, D&T, French, Geography, History, Music, PE, Religion and Worldviews, RSE & PSHE, Science, Spanish, and Wellbeing) across EYFS, KS1, and KS2. Schools purchase annual memberships in tiered bundles and receive immediate digital access to more than 5,000 lesson plans aligned with DfE and Ofsted requirements.
Is Kapow Primary a public or private company?
Kapow Primary is a private company. It is classified as unknown and is currently operating.
When was Kapow Primary founded?
Kapow Primary was founded in -1. It employs 11 to 50 people.
Where is Kapow Primary based?
Kapow Primary is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does Kapow Primary make money?
One revenue line is on record: school Subscription Membership.
Who are Kapow Primary's main competitors?
Broad incumbents on record are Pearson Education, BBC Bitesize, Oxford University Press (OUP Education) and Oak National Academy. Direct peers are White Rose Education, Twinkl, Hamilton Trust and Curriculum Maestro (Cornerstones Education). Emerging players are Little Wandle (Letters and Sounds Revised) and Oddizzi.
Does Kapow Primary have an API?
No public API is recorded for Kapow Primary.
What industry is Kapow Primary in?
Kapow Primary's product category is K-12 Curriculum Software. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAGAKAA, K–12 Instructional Design & Curriculum Development Services. Its NAICS code is 61111 and its SIC code is 8200.