Cosmetify
Cosmetify is a London-based beauty price comparison platform aggregating 2,500+ brands across thousands of retailers, enabling consumers to compare prices, set price alerts, and access discounts via website and mobile apps. Revenue is generated through affiliate commissions on click-through purchases.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cosmetify does
Cosmetify is a London-based e-commerce price comparison platform focused exclusively on the beauty and personal-care vertical. Founded in 2018, the company aggregates product, pricing, and delivery information across 2,500+ beauty brands and thousands of partner retailers, presenting consumers with side-by-side price comparisons, automated "cheapest retailer" selection, price-drop alerts, and transparent delivery information. The platform is organized around detailed category taxonomies spanning makeup, skincare, haircare, fragrance, body care, nails, sun care, wellness, men's grooming, and Korean beauty, and is accessible via the cosmetify.com website as well as native iOS and Android applications that offer a first-order discount to drive app-based purchases.
The company's core technology is a price comparison and aggregation engine that pulls product data from partner retailers and exposes it through a consumer-facing search, browse, and alert experience. It is complemented by a content layer (Beauty Hub blog and Beauty Glossary), proprietary market research products (The Cosmetify Index, TikTok Beauty Index, Hair Report, Influential Beauty Brands), and a formalized Influencer Network for marketing collaborations. Cosmetify does not hold inventory, operate physical retail, or charge end users; revenue is generated exclusively through affiliate commissions earned when users click through to purchase from listed retailers.
Cosmetify is a privately held company with 11-50 employees, an 'Excellent' Trustpilot rating, and no disclosed funding rounds. The company is led by founder and director Matt Davies. Its go-to-market is product-led and content-driven, relying on organic search, owned social channels (Instagram, Facebook, YouTube, Pinterest, TikTok), mobile app discovery, and influencer partnerships to drive traffic into the affiliate funnel.
Cosmetify firmographics
Firmographics- Name
- Cosmetify
- Website
- https://cosmetify.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cosmetify is a London-based beauty price comparison platform aggregating 2,500+ brands across thousands of retailers, enabling consumers to compare prices, set price alerts, and access discounts via website and mobile apps. Revenue is generated through affiliate commissions on click-through purchases.
- Ownership category
- akta.pro rank
Cosmetify industry classification
Industry- Product category
- Beauty price comparison platform
- akta.pro primary industry
- Beauty & Personal Care Marketplaces (CRAFABAB)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Cosmetify is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Cosmetify business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Affiliate/Commission Revenue: Cosmetify earns revenue through affiliate partnerships with beauty retailers. When users click through to purchase products from listed retailers, Cosmetify receives a commission on the sale.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Cosmetify product offering
Product offeringCore offering
Cosmetify is a beauty comparison platform that aggregates products from 2,500+ brands across multiple retailers, allowing consumers to compare prices, find discounts, and set price alerts on items in skincare, makeup, haircare, fragrance, body care, nails, sun care, wellness, and men's grooming. The platform operates via website and native mobile apps, earns revenue through affiliate commissions when users purchase from partner retailers, and is supported by content assets including the Beauty Hub blog and the annual Cosmetify Index research reports.
Product overview
Cosmetify is a beauty comparison platform that aggregates products from 2,500+ brands, enabling users to compare prices across multiple retailers. The platform operates as a unified service with multiple integrated features including a brand directory, product categorization system, beauty hub blog, price alert functionality, and research reports (The Cosmetify Index, TikTok Beauty Index, Hair Report, Influential Beauty Brands). The core platform is complemented by a mobile app offering exclusive discounts, an influencer network for marketing collaborations, and educational resources like the Beauty Glossary. Users can browse products by category (skincare, makeup, haircare, fragrance, body care, nails, sun care, wellness, men's grooming), access discounts and deals, read beauty guides, and receive price drop notifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Cosmetify Platform Beauty comparison website that aggregates products from 2,500+ brands, allowing users to compare prices across multiple retailers, browse by category, and access deals and discounts.
- Cosmetify Mobile App Mobile application available on iOS App Store and Google Play Store offering price comparison, brand browsing, and deal alerts, with a promotional 10% discount on the first in-app order.
- Cosmetify Brand Directory Comprehensive directory of 2,500+ beauty brands organized alphabetically, allowing users to browse and explore brands across skincare, makeup, haircare, fragrance, and body care categories.
- The Cosmetify Index Annual market research report ranking beauty brands by social media engagement, followers, and Google search data using an overall score out of 10.
Companies that use Cosmetify
Customer profileSegments3 records
Ideal customer profiles3 records
Cosmetify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cosmetify partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- TrustpilotminorCosmetify maintains an 'Excellent' rating on Trustpilot, a consumer review platform. This partnership provides third-party validation of customer satisfaction and builds trust with new users.
- Beauty Retailers (Affiliate Network)coreCosmetify partners with thousands of beauty retailers who list products on the platform. When users purchase through affiliate links, Cosmetify earns commission. The platform aggregates products from brands like Clinique, Estée Lauder, ELEMIS, and over 2,500 others.
- Apple (App Store)minorCosmetify distributes its mobile application through the Apple App Store, enabling iOS users to access price comparison services.
- Google (Google Play Store)minorCosmetify distributes its Android mobile application through Google Play Store, enabling Android users to access price comparison services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Cosmetify competitors and assessment
Company assessmentDirect peers
- ShopStyle: ShopStyle is a fashion and beauty shopping aggregator that lets users search across retailers, compare prices, and earn cashback. It is a direct functional analog to Cosmetify, operating the same comparison-plus-affiliate model with a broader fashion remit.
- Kelkoo: Kelkoo is a European price comparison and shopping aggregator operating across multiple verticals. It is comparable to Cosmetify on the affiliate/price-comparison mechanics and on geographic overlap in the UK and EU.
- Stylight: Stylight is a European fashion and beauty aggregator comparing prices across hundreds of retailers with content-driven discovery. Closely matches Cosmetify's comparison + content + affiliate motion in the same UK/EU market.
- PriceRunner: PriceRunner is a generalist price comparison platform listing products across categories including beauty and personal care. It shares Cosmetify's core price-comparison engine, alert functionality, and affiliate revenue model.
Broad incumbents
- Google Shopping: Google Shopping is the dominant generalist product and price comparison surface, embedded directly in Google Search. It competes for the same beauty product queries and retailer click-outs that drive Cosmetify's affiliate revenue, but at vastly greater scale.
- Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a generalist price comparison and rewards platform. It offers similar price-compare and alert features to Cosmetify, but is bundled into Capital One's broader financial ecosystem and serves a US-centric audience.
- Honey (PayPal): Honey is a browser-based price comparison and cashback tool acquired by PayPal. It overlaps with Cosmetify on price alerts, deal finding, and affiliate commissions, but operates across all retail categories and benefits from PayPal's distribution.
Regional players
- Lookfantastic: Lookfantastic is a major UK/EU beauty e-commerce retailer that is both a Cosmetify affiliate partner and a competitor for end-consumer beauty discovery traffic. It is comparable as a destination for premium beauty buyers and as a UK-market peer.
- Beauty Bay: Beauty Bay is a UK-based beauty e-commerce retailer offering a wide brand range similar to Cosmetify's aggregated catalog. It is comparable as a beauty-focused shopping destination competing for the same UK consumer audience.
- Cult Beauty: Cult Beauty is a UK-based premium beauty e-commerce retailer carrying brands like Augustinus Bader and Charlotte Tilbury. It is comparable to Cosmetify in targeting the same premium beauty shopper segment and overlapping affiliate partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cosmetify social profiles
Digital presenceCosmetify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cosmetify leadership team
Management profileNumber of profiles
Profiles1 record
Cosmetify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cosmetify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cosmetify
What does Cosmetify do?
Cosmetify is a beauty comparison platform that aggregates products from 2,500+ brands across multiple retailers, allowing consumers to compare prices, find discounts, and set price alerts on items in skincare, makeup, haircare, fragrance, body care, nails, sun care, wellness, and men's grooming. The platform operates via website and native mobile apps, earns revenue through affiliate commissions when users purchase from partner retailers, and is supported by content assets including the Beauty Hub blog and the annual Cosmetify Index research reports.
Is Cosmetify a public or private company?
Cosmetify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cosmetify founded?
Cosmetify was founded in 2018. It employs 11 to 50 people.
Where is Cosmetify based?
Cosmetify is headquartered in London, United Kingdom, in the Europe region.
How does Cosmetify make money?
One revenue line is on record: affiliate/Commission Revenue.
Who are Cosmetify's main competitors?
Direct peers on record are ShopStyle, Kelkoo, Stylight and PriceRunner. Broad incumbents are Google Shopping, Capital One Shopping and Honey (PayPal). Regional players are Lookfantastic, Beauty Bay and Cult Beauty.
Does Cosmetify have an API?
No public API is recorded for Cosmetify.
What industry is Cosmetify in?
Cosmetify's product category is Beauty price comparison platform. Its primary akta.pro industry code is CRAFABAB, Beauty & Personal Care Marketplaces, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.