What Kooka does

Kooka Paper Manufacturing Sdn. Bhd., part of the Malaysia-based Kooka Group of Companies, is a privately held tissue paper manufacturer and supplier headquartered in Subang Jaya, Selangor. The Group has distributed tissue paper products since 1990, and the manufacturing entity was incorporated in 1996 with its own converting plant, making it one of the pioneers in the Malaysian tissue paper category. Its portfolio spans napkins, paper towels, facial tissue, quilted napkins, bathroom tissue and jumbo roll tissue (in both embossed and non-embossed variants), plus a Bagasse Molded Fiber line made from sugarcane bagasse for eco-friendly packaging alternatives and a Seazons sub-brand.

Manufacturing is centred on the Subang Jaya converting plant using 100% virgin pulp, with the stated ability to produce and ship containers of finished goods on a monthly basis. Kooka sells primarily through direct B2B channels with OEM and private-label terms, supported by a dedicated custom napkin portal (printyournapkins.com) for logo-printed napkins, and reaches more than 10 countries including Malaysia, the United States, Australia, New Zealand and Canada. Products are positioned as affordable, customizable and sustainable, targeting restaurants and food service, offices and corporate facilities, industrial buyers, event and hospitality planners, and wholesale vendors and distributors.

Revenue mechanics are entirely wholesale and bulk-buying, quote-based, with no public pricing and no disclosed financial scale. Customer acquisition leans on a professional website and WhatsApp Business contact numbers, with no disclosed digital advertising, channel partnerships or large named-account enterprise contracts. Headcount sits in the 1,001-5,000 employee range, and the company is founder/group-controlled with no external investors, no listed equity, no M&A activity, no patents or certifications, and no technology platforms beyond the corporate site and the printyournapkins.com funnel.

Name

Kooka

Legal name

Kooka Paper Manufacturing Sdn. Bhd.

Website

https://kookapaper.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kooka Paper Manufacturing Sdn. Bhd. is a Malaysian tissue paper manufacturer producing napkins, paper towels, facial tissues, bathroom tissue and jumbo roll products from 100% virgin pulp at its Subang Jaya converting plant, supplying wholesale and OEM buyers across more than 10 countries.

Ownership category

akta.pro rank

Product category

Tissue Paper Products

NAICS

Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industries

Paper Napkins (CRAJAFAD), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• Tissue paper manufacturing
• Disposable paper products
• Custom printed napkins
• OEM private labelling
• Bagasse molded fiber

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tissue Paper Product Sales: Direct sales of manufactured tissue paper products including napkins, paper towels, facial tissues, bathroom tissues, and jumbo roll tissues to businesses worldwide. The company operates on a wholesale and bulk-buying model with OEM accepted for private labelling.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Kooka manufactures and supplies a wide range of disposable tissue paper products including napkins, paper towels, facial tissues, bathroom tissues, jumbo roll tissues, and quilted napkins, as well as bagasse molded fiber packaging alternatives. Through its own converting plant, the company provides OEM manufacturing, private labelling, and custom logo printing services for wholesale and bulk buyers across offices, restaurants, industrial sectors, events, and vendor networks worldwide.

Product overview

Kooka is a tissue paper products company offering a comprehensive portfolio of disposable paper products. The core product lineup includes Napkins, Paper Towels, Facial Tissue, Quilted Napkins, Bathroom Tissue, and Jumbo Roll Tissue, all available in embossed and non-embossed variants. The company also offers Bagasse Molded Fiber as an eco-friendly packaging alternative and operates the Seazons sub-brand. Kooka provides customization services including logo printing and private labeling, serving wholesale buyers, restaurants, events, offices, and industrial sectors across more than 10 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Seazons: A tissue product sub-brand operated by Kooka, referenced as a separate product line on the company website.

Products and services

• Napkins Disposable serviettes and napkins available in standard and customizable options for various events and establishments.
• Paper Towels Embossed or non-embossed paper towel rolls that are soft, strong, and absorbent.
• Facial Tissue Extremely soft and highly absorbent facial tissues made from 100% virgin pulp.
• Quilted Napkins Premium quilted napkins that are soft, strong, and absorbent, suitable for household and commercial use.
• Bathroom Tissue Bathroom tissue available in embossed or non-embossed rolls for household and commercial establishments.
• Jumbo Roll Tissue Large-format jumbo roll tissues in embossed or non-embossed variants, soft, strong, and absorbent.
• Bagasse Molded Fiber Eco-friendly molded fiber products made from sugarcane bagasse, offering sustainable packaging alternatives.
• Seazons Tissue Branded tissue product line operated under the Kooka Group as a sub-brand.
• Custom Printed Napkins Service Affordable custom napkins with logo printing and private labelling, tailored for events from luncheons and dinners to small and large-scale functions.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Clearwater Paper: North American tissue and paperboard producer with branded and private-label tissue products. Overlaps with Kooka in converted tissue categories and in away-from-home tissue distribution.
• Procter & Gamble: Owns Charmin, Bounty, and Puffs tissue brands and competes in the same tissue categories as Kooka. A broad consumer goods incumbent with much larger distribution and brand investment.
• Kimberly-Clark: Global tissue and hygiene major (Kleenex, Scott, Cottonelle). Competes with Kooka across consumer and away-from-home tissue channels in many of the same export markets, but operates at vastly larger scale and brand breadth.
• Essity: Swedish hygiene and tissue company (Tork, Tempo, Velvet). Directly overlaps with Kooka's away-from-home and consumer tissue portfolios, particularly in professional hygiene and HORECA channels.
• Cascades: Canadian tissue and packaging manufacturer serving North American consumer and away-from-home markets. Comparable in tissue converting and in exporting to HORECA and office channels.

Direct peers

• CMPC Tissue: Chilean pulp and tissue producer with global tissue exports. Comparable in vertically integrated pulp-to-tissue operations and in selling tissue products into multiple international markets.
• Sofidel: Italian tissue manufacturer producing private-label and branded tissue products for the European and global market. Closely comparable in B2B tissue manufacturing, private labelling, and export-oriented operations.
• WEPA Group: German family-owned tissue manufacturer with pan-European and US operations. Similar profile to Kooka: integrated converting, private label focus, and multi-country export footprint.
• Orchids Paper Products: US-based private-label tissue manufacturer focused on paper towels, bath tissue, and napkins. Closely comparable mid-sized B2B/aftermarket tissue manufacturer with a converting-driven, private-label model.

Regional players

• Asia Pulp & Paper (APP Sinarmas): Indonesian integrated pulp and paper group with substantial tissue operations across Asia. Regional competitor in the same Southeast Asian manufacturing ecosystem, with overlapping export geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kooka