Munroe Morrow Wealth Management

What Munroe Morrow Wealth Management does

Munroe Morrow Wealth Management is an independent, privately held registered investment advisory firm headquartered in Boston, Massachusetts, with a secondary office in Yarmouthport (Cape Cod). Founded in 1993 by Greg Munroe and co-founded in 1999 by Matthew Morrow, the firm manages approximately $1 billion in assets for more than 500 families across the United States. It operates as a DBA of Flagship Harbor Advisors (the registered investment advisor) while securities are offered through LPL Financial (Member FINRA/SIPC), giving the firm open-architecture product access without proprietary product obligations or cross-sell quotas.

The firm's core offerings are advisory services rather than technology products: Retirement Planning, Investment Management, Risk Management, Stock Options & Equity Compensation Analysis, Estate Planning, Philanthropy, Tax-Savings Strategies, and broader financial planning. Service delivery relies on a credentialed team of CFPs, a CPA, and registered representatives holding Series 7/24/63/66 licenses, supplemented by outsourced CIO services from NextStep Portfolios LLC. Content and client acquisition channels include The Retirement Playbook radio show on WRKO AM 680, a blog and video library of roughly 51 pages of educational content, and a recurring webinar series.

Revenue is generated through AUM-based advisory fees tied to the value of assets managed and case complexity, with a stated minimum of $1,000,000 in investable assets per client, alongside complementary financial planning engagements. Target segments are horizontally defined: HNW retirees and pre-retirees, business owners and entrepreneurs, equity-compensation employees, and ultra-high-net-worth individuals, families, trusts, and foundations. Distribution is relationship-driven enterprise field sales, targeting clients in 28 U.S. states under LPL licensing. The firm carries no external equity ownership and operates as a small (~10-person) practice with long-tenured founder leadership.

Name

Munroe Morrow Wealth Management

Legal name

Munroe Morrow Wealth Management

Website

https://mmwealthmanagement.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Munroe Morrow Wealth Management is an independent Boston-based registered investment advisory firm managing approximately $1 billion for over 500 high-net-worth and ultra-high-net-worth families. It delivers retirement, investment, tax, equity-compensation, and estate planning through a small credentialed team operating on the LPL Financial and Flagship Harbor Advisors platforms.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Private Client/High-Net-Worth Advisory (FSAEAAAN), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Wealth management services
• Retirement planning
• Investment advisory
• Estate planning
• Financial planning

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Assets Under Management (AUM) Fees: Fee-based revenue model where costs are determined by assets managed and overall complexity of each case. Clients must have at least $1,000,000 in investable assets.
2. Financial Planning Services: Comprehensive financial planning services including retirement planning, investment management, tax planning, estate planning, and stock options analysis integrated into advisory relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Munroe Morrow Wealth Management is a full-service independent wealth management firm offering personalized investment management, retirement planning, tax strategy, estate planning, and stock options analysis. Services are delivered through direct advisory relationships to high net worth and ultra-high net worth individuals, families, business owners, and foundations with at least $1,000,000 in investable assets, with operations supported by LPL Financial and Flagship Harbor Advisors.

Product overview

Munroe Morrow Wealth Management is a full-service wealth management firm offering a unified suite of financial advisory services rather than a modular software product. The core offerings include Retirement Planning, Investment Management, Risk Management, Stock Options & Equity Compensation Analysis, Estate Planning, Philanthropy, Tax-Savings Strategies, and Other Planning services. These services are delivered through personalized advisory relationships supplemented by educational content including The Retirement Playbook radio show and educational webinars. The firm serves high net worth individuals, retirees, pre-retirees, business owners, and ultra-high-net-worth families with investable assets of at least $1,000,000.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Client saved $70,000 per year in retirement income taxes through portfolio optimization
• +2 more outcomes

Named customers3 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Flagship Harbor AdvisorscoreTechnology or IntegrationInvestment advice offered through Flagship Harbor Advisors, a registered investment advisor. Munroe Morrow Wealth Management is a separate entity from LPL Financial and Flagship Harbor Advisors.
• NextStep Portfolios LLCminorStrategic or Co-development PartnerIndependent registered investment adviser firm providing CIO services including economic and market insight, asset allocation, portfolio design, and thought leadership. Michael W. Costa, CFA, CFP serves as consultant to Munroe Morrow Wealth Management.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bessemer Trust: Independent, privately-held wealth and investment management firm specializing in UHNW individuals and families with multi-generational planning. Directly comparable to Munroe Morrow's UHNW focus, multi-entity coordination, and family-office-style services, though at meaningfully larger scale.
• Glenmede: Independent, employee-owned investment and wealth management firm serving UHNW families, foundations, and endowments. Directly comparable on independence narrative, UHNW/Foundation client base, and integrated investment management and trust services.
• Brown Brothers Harriman (BBH) Wealth Management: Privately-held, partnership-owned financial services firm offering private banking, wealth management, and trust services to UHNW families. Comparable UHNW focus, multi-generational wealth transfer capabilities, and independent ownership structure.
• Mariner Wealth Advisors: National independent RIA providing comprehensive wealth advisory, tax, estate, and retirement planning to HNW and UHNW clients. Comparable independent RIA model, comprehensive planning service suite, and HNW/UHNW target market, though at significantly larger scale.
• Creative Planning: Large independent wealth management firm offering fee-only financial planning, investment management, and tax services to HNW clients. Comparable fee-based advisory model, retirement and estate planning focus, and HNW target segment, but at a national scale.
• Carson Group: Independent wealth management firm serving financial advisors and their HNW clients through advisory, technology, and back-office support. Comparable independent RIA model with LPL-style platform support, retirement/wealth planning focus, and HNW client base.
• Captrust: Independent RIA providing investment management, financial planning, and retirement plan services to HNW individuals, families, and institutions. Comparable independent advisory model, comprehensive planning services, and HNW client focus.

Emerging players

• Cambridge Associates: Global investment firm providing investment consulting, research, and portfolio management primarily to UHNW families, foundations, and endowments. Comparable on sophisticated, long-horizon investment management for UHNW/foundation clients, though primarily institutional in focus.

Others

• Flagship Harbor Advisors: Registered investment advisor under which Munroe Morrow operates as a DBA. Direct platform/affiliation partner, sharing the same RIA registration and providing investment advisory infrastructure - a peer that is also a structural partner.

Broad incumbents

• Wilmington Trust (M&T Bank): Wealth management and corporate services franchise within a large regional bank, offering investment management, trust, and estate services to HNW and UHNW clients. Comparable on trust, estate, and multi-generational planning capabilities, though affiliated with a larger bank balance sheet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/gregmunroe
• Xx.com/MM_Wealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Munroe Morrow Wealth Management