SE Systems
- Company typePrivate
- Founded1973
- HeadquartersGreensboro, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
SE Systems firmographics
Firmographics- Name
- SE Systems
- Legal name
- SE Systems, Inc.
- Website
- https://sesystems.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SE Systems industry classification
Industry- Product category
- Professional Audio/Video Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
- akta.pro secondary industries
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Corporate Event Production & AV Services (HSACADAB), Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)
Keywords
Where SE Systems is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SE Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: E-commerce and phone-based sales of professional audio, video, lighting, and staging equipment to contractors and Pro AV professionals. Products include microphones, speakers, mixers, cables, rigging, and accessories from 163+ brands.
- Production Services: Event production services including LED video displays, multi-camera switching, media server content, mobile/modular staging, lighting and audio for theaters, festivals, concerts, and corporate events.
- Integration Services: Full-turnkey audio, video, and lighting system design and installation for venues, worship centers, and performance spaces. Includes AutoCAD design capabilities and metal/wood fabrication shop for custom integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contractor pricing through approved contractor accounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SE Systems product offering
Product offeringCore offering
SE Systems distributes professional audio, video, lighting, and staging equipment from 163+ brands across 30 product categories to Pro AV contractors and professionals. The company also delivers live event production services (LED video, multi-camera switching, staging, lighting, audio) and full-turnkey AV system integration services with AutoCAD design and in-house fabrication for venues, worship centers, and performance spaces.
Product overview
SE Systems is a professional audio/video equipment retailer and service provider operating since 1973. The company offers three interconnected service lines: (1) Product Sales through its e-commerce platform offering 30 categories of professional audio/video equipment from 163 brands including Allen & Heath, Audio-Technica, Electro-Voice, JBL, Sennheiser, Shure, and others; (2) Production Services for events including LED video displays, multi-camera switching, media servers, staging, lighting and audio; and (3) Integration Services for system design and turnkey installation with in-house fabrication capabilities. The company operates two locations in North Carolina (Greensboro and Charlotte) and serves the Pro AV industry including theaters, festivals, worship centers, and corporate clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Audio/Video Equipment Sales
Companies that use SE Systems
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
SE Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SE Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- d&b audiotechnikcoreSE Systems Integration Division is an authorized dealer for d&b audiotechnik, exclusively handling and selling their top-rated loudspeaker systems. This partnership enables SE Systems to offer premium line array and installation speaker solutions as part of their turnkey integration services.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
SE Systems competitors and assessment
Company assessmentDirect peers
- Full Compass Systems: Full Compass Systems is a large Pro AV, lighting, and musical instrument distributor serving contractors and integrators across the US. It directly parallels SE Systems' distribution model, broad multi-brand portfolio, and contractor-focused GTM, though it operates at significantly larger national scale.
- Sweetwater Sound: Sweetwater is one of the largest US retailers of professional audio equipment, serving musicians, studios, and contractors with a deep brand portfolio. It competes directly with SE Systems in Pro AV equipment distribution, with stronger digital infrastructure and direct-to-consumer scale.
- Markertek: Markertek is a specialty Pro AV retailer focused on broadcast, studio, and live production equipment. Comparable to SE Systems' product breadth across audio, video, lighting, and accessories, though more broadcast/recording-skewed versus SE Systems' integration/event focus.
- Solotech: Solotech is a major North American provider of live event production services, audio/video equipment sales, and integration. It directly parallels SE Systems' combined distribution + production + integration model, though at significantly larger scale with international operations.
- Clair Brothers: Clair Brothers is a US-based live event production company specializing in audio reinforcement for concerts and festivals. It parallels SE Systems' Production Services business for high-profile events and tours, with comparable line array and concert audio expertise.
Broad incumbents
- AVI-SPL: AVI-SPL is the largest US AV integrator, offering enterprise-wide design, integration, and managed services. It competes with SE Systems' Integration Division for large venue and corporate AV projects, though it operates nationally as a broad incumbent rather than a regional specialist.
- B&H Photo Video: B&H Photo Video is a major US retailer of professional and consumer audio, video, and electronics. It overlaps with SE Systems' product distribution business at much larger scale, particularly across microphones, lighting, and Pro AV categories, but lacks SE Systems' integration and event production services.
- Diversified: Diversified is a large US-based AV integration and media solutions provider serving enterprise, government, and venue clients. It parallels SE Systems' Integration Division (AutoCAD design, turnkey venue installation) at substantially larger national scale with broader capabilities.
- Guitar Center: Guitar Center is the largest US retailer of musical instruments and professional audio equipment, with a dedicated Pro division serving contractors and venues. It overlaps with SE Systems at the consumer/pro audio retail boundary, though SE Systems' contractor focus and event production services differentiate.
- Production Resource Group (PRG): PRG is one of the world's largest providers of entertainment and event production technology, including audio, video, lighting, and rigging. It parallels SE Systems' Production Services (LED video, multi-camera, staging) at global scale, with broader touring and broadcast capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SE Systems social profiles
Digital presenceSE Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
SE Systems leadership team
Management profileNumber of profiles
Profiles1 record
SE Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SE Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SE Systems
What does SE Systems do?
SE Systems distributes professional audio, video, lighting, and staging equipment from 163+ brands across 30 product categories to Pro AV contractors and professionals. The company also delivers live event production services (LED video, multi-camera switching, staging, lighting, audio) and full-turnkey AV system integration services with AutoCAD design and in-house fabrication for venues, worship centers, and performance spaces.
Is SE Systems a public or private company?
SE Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SE Systems founded?
SE Systems was founded in 1973. It employs 11 to 50 people.
Where is SE Systems based?
SE Systems is headquartered in Greensboro, United States, in the North America region.
How does SE Systems make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are production Services and integration Services.
Who are SE Systems's main competitors?
Direct peers on record are Full Compass Systems, Sweetwater Sound, Markertek, Solotech and Clair Brothers. Broad incumbents are AVI-SPL, B&H Photo Video, Diversified, Guitar Center and Production Resource Group (PRG).
Does SE Systems have an API?
No public API is recorded for SE Systems.
What industry is SE Systems in?
SE Systems's product category is Professional Audio/Video Equipment Distribution. Its primary akta.pro industry code is HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens), with a secondary code of MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring). Its NAICS code is 33431 and its SIC code is 3600.