Animatrik

What Animatrik does

Animatrik Film Design Inc. is a privately held performance capture and virtual production studio founded in 2004 by Brett Ineson and headquartered in Burnaby, British Columbia. The company provides motion capture, facial capture, virtual production, pre-visualization, and on-location capture services to feature film studios, AAA video game developers, VR/AR creators, and broadcast clients. Its technology stack centers on Vicon Valkyrie optical tracking cameras (sub-millimeter accuracy), Unreal Engine and Unity for real-time visualization, Technoprops stereo head-mounted camera systems for facial capture, and XR/Simulcam compositing.

The company operates the largest independent motion capture sound stage in North America at its Vancouver headquarters (10,000 sq ft purpose-built sound stage plus 5,000 sq ft of support space), a second 17,000 sq ft facility at NantStudios in Culver City, Los Angeles (established 2023), and most recently the A&M MoCap Lab in Hyderabad, India (launched February 2026, via partnership with Annapurna Studios and Mihira Visual Labs). A mobile "Onset Anywhere" team enables deployment to global client locations including challenging outdoor environments. Notable credits include Avengers: Endgame, Spider-Man: No Way Home, Aquaman, Star Wars: The Last Jedi, Gears of War, Call of Duty, Warcraft, Blade Runner 2049, RRR, and Indiana Jones and the Great Circle, for clients including Warner Bros., Disney/Marvel, Microsoft, Epic Games, Activision, 2K Games, EA, and Legendary.

Animatrik generates revenue through project-based professional services contracts with major studios and game developers, with each engagement custom-quoted based on scope, duration, and equipment requirements. Pricing is not publicly disclosed. The company sells through direct enterprise field sales relationships and via strategic facility partnerships (NantStudios, Annapurna Studios). It employs 11-50 people and remains founder-controlled with no institutional funding or parent entity identified. Leadership combines VFX veterans from Weta Digital (Pipeline Director Ben Murray), ILM, Electronic Arts Canada (Senior Technical Artist Petar Milacic), and founder Brett Ineson, who sits on the board of the Motion Capture Society.

Name

Animatrik

Legal name

Animatrik Film Design Inc.

Website

https://animatrik.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motion Capture and Virtual Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

akta.pro secondary industries

Motion Capture & Performance Capture (Body/Face, Cleanup, Retargeting) (MPADAHAC), On-Set VFX & Data Acquisition (Witness Cams, Lidar/Photogrammetry, HDRI, Plates) (MPADAHAK), Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI)

Keywords

• Motion capture services
• Performance capture
• Virtual production
• Real-time animation
• Pre-visualization services

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance Capture Services: Core motion capture and performance capture services for film, television, and video game productions. Services include on-set capture, stage-based sessions, facial capture, and full-body motion capture. Revenue is generated through project-based contracts with major studios and production companies.
2. Virtual Production Services: Integrated virtual production services combining LED stages, real-time rendering, and performance capture for immediate visualization during filming. Includes simulcam technology and real-time compositing.
3. On-Location Mobile Services: Mobile motion capture team deployment to client locations worldwide, including challenging outdoor environments. Services include outdoor capture capabilities and specialized setups for unique production requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Animatrik Film Design provides performance capture, virtual production, and pre-visualization services for feature films, television, video games, VR/AR, and live broadcast clients. Services are delivered through purpose-built motion capture stages in Vancouver (10,000 sq ft) and Los Angeles (17,000 sq ft at NantStudios), an on-location mobile team, and specialized capture techniques for animals, props, and large-scale sports.

Product overview

Animatrik Film Design is a motion capture and virtual production studio offering performance capture, pre-visualization, and virtual cinematography services. The company operates fixed studio facilities in Vancouver (10,000 sq ft sound stage) and Los Angeles (17,000 sf at NantStudios), plus mobile Onset Anywhere services for on-location work. Core offerings include Performance Capture (body and facial motion capture), Virtual Production (real-time visualization with game engine integration), Pre-Visualization, and specialized capture services for animals, sports, and XR/simulcam applications. The company has worked on major Hollywood franchises including Star Wars, Avengers, Aquaman, Justice League, Spider-Man, and video game titles such as Gears of War and Age of Empires.

Differentiator

Problem solved

Functional benefit

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature15 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and supporting.

• Annapurna StudiosflagshipStrategic or Co-development Partner · 1 February 2026Strategic partnership to establish India's most advanced motion capture facility at Annapurna Studios in Hyderabad. The A&M MoCap Lab represents a flagship collaboration bringing world-class performance capture technology to the Indian film industry. The facility was officially launched by director SS Rajamouli and features cutting-edge Vicon Valkyrie cameras and real-time visualization capabilities.
• Mihira Visual LabsflagshipStrategic or Co-development Partner · 1 February 2026Co-development partner in the A&M MoCap Lab at Annapurna Studios. Led by Shobu Yarlagadda, Mihira Visual Labs brings local expertise and production relationships to the partnership, enabling the facility to serve Indian and international filmmakers seeking world-class motion capture services in Asia.
• NantStudioscoreStrategic or Co-development Partner · 1 April 2023Strategic partnership providing state-of-the-art motion capture stage at NantStudios' Culver City, Los Angeles location. The partnership offers production services including performance capture, real-time asset creation, consulting, and LED in-camera visual effects. Leverages NantWorks ecosystem for integrated services.
• Shocap EntertainmentsupportingStrategic or Co-development Partner · 1 January 2020Creative collaboration on Carry Me Home - the first ever live multi-reality circus experience. Shocap's Creative Director Athomas Goldberg proposed combining live performance with real-time technology and virtual reality. Partnership enabled groundbreaking cross-reality entertainment combining circus arts with performance capture.
• The 7 FingerssupportingStrategic or Co-development Partner · 1 January 2020Collaboration with The 7 Fingers indie circus company on Carry Me Home - a hybrid live and virtual circus performance. The 7 Fingers provided artistic vision and circus expertise while Animatrik delivered performance capture technology, enabling unprecedented real-time digital character integration with live performers.
• Lifelike & BelievablesupportingTechnology or Integration · 1 February 2018Partnership to enhance digital character pipeline and create immersive real-time VR experiences. Lifelike & Believable contributes expertise in synthesizing movement from game engine data, achieving lifelike performance from original motion within VR experiences. Combined expertise helps Animatrik deepen integration of digital characters into VR pipeline.
• ViconcoreTechnology or IntegrationTechnology partnership for motion capture camera systems. Animatrik utilizes Vicon Valkyrie cameras (VK26) - 26MP cameras providing sub-millimeter optical tracking for high-detail character work. Vicon is a core technology provider for the company's capture infrastructure.
• Epic GamescoreTechnology or IntegrationTechnology partnership for real-time visualization and virtual production. Integration with Unreal Engine enables directors to see actors inside digital environments instantly. Technical collaboration on projects including Yuki's Revenge and Fortnite experiences, utilizing cutting-edge MetaHuman pipeline.
• UnitysupportingTechnology or IntegrationTechnology partnership for game engine integration in previsualization and virtual production workflows. Collaboration on projects including RRR for real-time camera tracking and previz rendering using Unity's specialist virtual production team.
• TechnopropssupportingTechnology or IntegrationTechnology partnership for facial capture solutions including helmet camera systems with stereo cameras. Used extensively on productions including Warcraft for capturing actor facial performances with high fidelity for digital character translation.
• Digital DomainsupportingTechnology or IntegrationCollaborative VFX partnership on major productions. Worked with Digital Domain's systems for real-time compositing and animation playback on projects including The Jungle Book and other blockbusters requiring seamless integration of performance capture data.
• Industrial Light & Magic (ILM)coreTechnology or IntegrationLong-standing collaboration with Lucasfilm's VFX studio on Star Wars productions and other blockbusters. Provided facial capture and performance capture services including Star Wars: The Last Jedi where Andy Serkis wore head-mounted camera systems.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Weta FX: New Zealand-headquartered VFX giant with extensive in-house performance capture capabilities (Planet of the Apes franchise). Animatrik has worked with Weta alumni and on overlapping productions, but Weta FX operates at much larger scale across the full VFX pipeline.
• Industrial Light & Magic (ILM): Lucasfilm's VFX arm with longstanding performance capture work on Star Wars and Marvel. ILM is both a customer (uses Animatrik on Star Wars) and a competitor when studios keep capture work internal.
• DNEG: Multi-Oscar-winning VFX and post-production group with growing virtual production capabilities. Targets the same Hollywood and streaming customer set as Animatrik, though from a much broader service footprint.
• Digital Domain: Major VFX and performance capture studio (Avengers, Benjamin Button). Animatrik has partnered with Digital Domain on Jungle Book and other productions, making it a partial collaborator and competitor in the mocap-for-feature space.
• Sony Pictures Imageworks: Studio-affiliated VFX and animation facility with in-house performance capture for tentpole releases (Spider-Man franchise). Vertically integrated and a competitor when productions are kept in-house.
• Framestore: Global VFX house with integrated performance capture work (Gravity, Blade Runner 2049). Competes with Animatrik for mocap-enabled feature and episodic work while offering broader VFX scale.

Regional players

• Rising Sun Pictures: Australia-based VFX and performance capture studio. Comparable service offering for film and episodic clients, primarily serving a different geographic market from Animatrik's North America–anchored footprint.

Direct peers

• The Imaginarium Studios: Andy Serkis's London-based performance capture studio and Animatrik's closest direct competitor. Both focus on body and facial mocap for Hollywood features and AAA games, with comparable service menus and overlapping studio relationships.
• Centroid: Performance capture studio co-founded by Animatrik's own Ben Murray. Centroid delivers mocap services across film, games, and live events and is a head-to-head competitor for the same Hollywood and gaming clients.

Others

• NantStudios: Strategic host of Animatrik's Los Angeles stage and a broader virtual production / LED volume operator. They are simultaneously a partner (LA facility) and an adjacent competitor in virtual production services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Animatrik

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animatrik