Knee Deep Brewing
- Company typePrivate
- Founded2010
- HeadquartersAuburn, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Knee Deep Brewing firmographics
Firmographics- Name
- Knee Deep Brewing
- Legal name
- Knee Deep Brewing Co.
- Website
- https://kneedeepbrewing.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Knee Deep Brewing industry classification
Industry- Product category
- Craft Beer Manufacturing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Beer Brewing & Craft Brewing (AFAFAAAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)
Keywords
Where Knee Deep Brewing is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Knee Deep Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Taproom Sales: Direct sales of draft beer, canned/bottled beer, and food at taproom locations in Auburn and Folsom. Includes special events and private bookings.
- Retail Distribution: Distribution of packaged beers (cans, bottles) to retailers across the United States and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Taproom food menu pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Knee Deep Brewing product offering
Product offeringCore offering
Knee Deep Brewing Co. manufactures and sells craft beer across a portfolio of 14 year-round and 15 limited release SKUs (West Coast IPAs, Triple IPAs, Hazy IPAs, Blonde Ales, Mexican-style Lagers, Hard Seltzers, Stouts and Porters) produced at its 37,000 sq. ft. Auburn, CA brewery. Revenue comes from direct-to-consumer taproom sales at its Auburn and Folsom locations (with food service), packaged beer distributed nationally and internationally, online can/merchandise shipping, and private event hosting.
Product overview
Knee Deep Brewing Co. is a family-owned craft brewery established in 2010 in Auburn, CA, producing a diverse portfolio of bold craft beers. The company's core product lineup consists of 14 year-round beers including IPAs (West Coast, Hazy, Session), Pale Ales, Blonde Ales, Lagers, Light Beers, and Imperial/Double/Triple IPAs. The portfolio also includes 15 limited release seasonal and experimental beers featuring styles like Stouts, Porters, Seltzers, Sours, and Kolsch variants, plus 7 upcoming beers including German Pilsners, Cold IPAs, and additional Seltzer flavors. The company operates two taproom locations (Auburn and Folsom Taphouse & Grill with full kitchen), offers online shipping of beers and merchandise, and provides private event hosting services.
Differentiator
Problem solved
Functional benefit
Products and services
- 916 Blonde Ale A crisp, easy-drinking American Blonde Ale with a light malt backbone, subtle hop character and refreshing finish, brewed to represent Northern California's 916 area code. Available year-round in 12oz and 19.2oz formats.
- Deep Clarity
Companies that use Knee Deep Brewing
Customer profileSegments2 records
Ideal customer profiles1 record
Knee Deep Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Knee Deep Brewing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PRIDE IndustriescoreIn 2020, facing labor shortages, Knee Deep partnered with PRIDE Industries to employ individuals with disabilities, creating a diverse and dedicated workforce. This collaboration led to the creation of special brews like 'Perfect Fit' and 'Hoppy Roger,' raising awareness for autism and supporting inclusive employment practices.
- Banzito's TacoscoreOn-site food partner at the Auburn taproom serving craft-gourmet tacos Tuesday through Sunday, 12 PM - 8 PM. The collaboration brings together exceptional craft beer and unforgettable Latin-inspired flavors with a modern craft-gourmet twist.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Knee Deep Brewing competitors and assessment
Company assessmentDirect peers
- Russian River Brewing Company: Iconic Northern California craft brewery renowned for Pliny the Elder IPAs and barrel-aged sours, with brewpub taprooms in Santa Rosa and Windsor. Highly comparable to Knee Deep given overlapping NorCal geography, hop-forward core portfolio, and awards-driven brand.
- Track 7 Brewing Company: Sacramento-based craft brewery operating multiple taproom locations and a diverse IPA-forward portfolio. Direct geographic and product overlap with Knee Deep's Sacramento-area taprooms and hop-forward lineup.
- Firestone Walker Brewing Company: California craft brewery with flagship IPAs (Mind Haze, Double Jack), broad distribution, and taproom locations. Comparable as a hop-forward California craft peer with national distribution, though larger in scale.
- Revision Brewing Company: Sparks, Nevada craft brewery focused on IPAs and hazy styles with broad West Coast distribution. Comparable as a neighboring regional craft peer with a similar hop-forward portfolio and multi-state distribution.
- Bear Republic Brewing Co. Northern California craft brewery known for its Racer 5 IPA, operating a brewpub and distributing across the western U.S. Comparable as a hop-forward, California-anchored craft competitor with similar production scale and taproom-plus-distribution model.
- Stone Brewing: San Diego-area craft brewery famous for Ruination IPA and Arrogant Bastard, with multiple taproom/restaurant locations. Comparable as a hop-forward, award-winning California craft competitor (now under Sapporo ownership).
- Lagunitas Brewing Company: Iconic Petaluma, CA craft brewery known for IPAs (IPA, Little Sumpin' Sumpin') and taproom experiences, now owned by Heineken. Comparable as a NorCal IPA-anchored craft brewery with national and international distribution.
- Sierra Nevada Brewing Co. One of the largest U.S. craft brewers, founded in Chico, CA, with broad portfolio including IPAs, lagers, and stouts, plus a taproom restaurant. Comparable product portfolio (hop-forward beers, diverse styles) and California origin, though substantially larger.
- Alvarado Street Brewery: California craft brewery known for hazy IPAs and lagers with taproom locations and broad distribution. Comparable as a West Coast craft peer with an IPA- and lager-led portfolio and family/independent operating model.
Broad incumbents
- Boston Beer Company: Public craft brewer (Samuel Adams, Twisted Tea, Truly Hard Seltzer) with national distribution and broad portfolio. Comparable as a major craft and seltzer competitor whose product breadth and scale dwarf Knee Deep, but tangential given different size and public-company structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Knee Deep Brewing social profiles
Digital presenceKnee Deep Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knee Deep Brewing leadership team
Management profileNumber of profiles
Knee Deep Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knee Deep Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knee Deep Brewing
What does Knee Deep Brewing do?
Knee Deep Brewing Co. manufactures and sells craft beer across a portfolio of 14 year-round and 15 limited release SKUs (West Coast IPAs, Triple IPAs, Hazy IPAs, Blonde Ales, Mexican-style Lagers, Hard Seltzers, Stouts and Porters) produced at its 37,000 sq. ft. Auburn, CA brewery. Revenue comes from direct-to-consumer taproom sales at its Auburn and Folsom locations (with food service), packaged beer distributed nationally and internationally, online can/merchandise shipping, and private event hosting.
Is Knee Deep Brewing a public or private company?
Knee Deep Brewing is a private company. It is classified as family owned and is currently operating.
When was Knee Deep Brewing founded?
Knee Deep Brewing was founded in 2010. It employs 51 to 100 people.
Where is Knee Deep Brewing based?
Knee Deep Brewing is headquartered in Auburn, United States, in the North America region.
How does Knee Deep Brewing make money?
Two revenue lines are on record. Taproom Sales are the primary driver. The others are retail Distribution.
Who are Knee Deep Brewing's main competitors?
Direct peers on record are Russian River Brewing Company, Track 7 Brewing Company, Firestone Walker Brewing Company, Revision Brewing Company, Bear Republic Brewing Co., Stone Brewing, Lagunitas Brewing Company, Sierra Nevada Brewing Co. and Alvarado Street Brewery. Boston Beer Company is listed as a broad incumbent.
Does Knee Deep Brewing have an API?
No public API is recorded for Knee Deep Brewing.
What industry is Knee Deep Brewing in?
Knee Deep Brewing's product category is Craft Beer Manufacturing. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of AFAFAAAA, Beer Brewing & Craft Brewing. Its NAICS code is 31212 and its SIC code is 2082.