OnDemand Education Co.

What OnDemand Education Co. does

OnDemand Education Co., Ltd. (บริษัท ออนดีมานด์ เอ็ดดูเคชั่น จำกัด) is a Bangkok-headquartered private tutoring operator that delivers exam-preparation and grade-enhancement courses to Thai students from elementary through upper secondary. Founded in 2015 and operating as a subsidiary of Learn Corporation Public Company Limited, the company runs 37 physical branches across Thailand complemented by an owned e-commerce storefront (shoponline.ondemand.in.th) and three branded learning systems: Learn Anywhere (live in-person at the MBK Tower Floor 5 hub in Bangkok), Online Solution (remote online delivery), and Clear (an additional learning-system variant). The curriculum centers on Thai university entrance examinations under the TCAS system (TPAT1 medical aptitude, TPAT3 engineering aptitude, TGAT general aptitude, and A-Level Physics, Chemistry, Biology, Mathematics, and English), packaged around proprietary branded techniques — SUPER MAP (Physics), A Point (Mathematics), K TIPS (Chemistry), and BIO MAP (Biology) — designed for visual problem-solving rather than memorization. The company also supports entrance preparation for elite lower-secondary schools (Triam Udom, MWIT, KVIS, demonstration schools) and offers Career School structured plans.

The business model is primarily direct-to-consumer transactional: individual topic courses are priced from 99–100 THB, multi-course packs carry 10–15% discounts, promotional flash sales offer up to 1,000 THB off, and payment is accepted via credit card, bank QR codes, counter service, or cash-on-delivery. A subscription-style structured plan (Career School) provides some recurring revenue, while the bulk of monetization is one-time course license purchases at the unit or pack level. Customer segments are vertical (elementary / lower-secondary / upper-secondary students) with a secondary parent-education angle via the Mama Talk / OnDemand WISDOM parent coaching program launched in 2024. Marketing is executed across Facebook, LINE, YouTube, Instagram, X, and TikTok Live with urgency-driven campaigns synchronized to the TCAS admission cycle. Sub-brands Ignite by OnDemand (medical intensive), Da'Vance (Olympiad/IJSO prep), Premier Prep (English), and Code Genius (coding) sit alongside sibling Learn Corporation platforms (Learnanywhere, LearnEducation, Skooldio, Berante, AIMS, EduSmith, Tcaster), reflecting a deliberate ecosystem strategy rather than a standalone service. There are no disclosed funding rounds, revenue, or headcount figures in available materials.

Name

OnDemand Education Co.

Legal name

บริษัท ออนดีมานด์ เอ็ดดูเคชั่น จำกัด (OnDemand Education Co., Ltd.)

Website

https://ondemand.in.th

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

OnDemand Education Co. is a Bangkok-based tutoring subsidiary of Learn Corporation that delivers Thai TCAS university entrance and K–12 exam preparation across 37 branches and an online platform, serving elementary, secondary, and pre-university students through branded subject-specific techniques and sub-brands including Ignite, Da'Vance, and Premier Prep.

Ownership category

akta.pro rank

Product category

Test Preparation and K-12 Tutoring

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD)

akta.pro secondary industries

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), College-Level Core Subject Tutoring (Gen Ed: Math, Writing, Sciences, Humanities) (EDANAAAJ)

Keywords

• Exam preparation tutoring
• University entrance coaching
• Online tutoring platform
• K-12 education services
• TCAS preparation courses

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Sales (Online Shop): Direct course sales through shoponline.ondemand.in.th e-commerce platform, selling individual courses, course packs, and promotional bundles for students from elementary to upper secondary levels preparing for university entrance exams
2. Branch Course Registration: In-person course registration at 37 physical branches across Thailand, with payment options including counter service, QR code via banking apps, and cash on delivery
3. Subscription Plans: Structured learning plans such as Career School providing ongoing access to course content and guidance
4. Packaged Course Bundles: Bundled course packages offering discounts (e.g., 3-course pack with 15% discount, 2-course pack with 10% discount) targeting specific student cohorts (DEK68, DEK69, DEK70)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

OnDemand Education Co. delivers tutoring courses for Thai students from elementary through upper secondary levels, covering science subjects (Physics, Chemistry, Biology), Mathematics, English, and preparation for Thai university entrance examinations including TCAS, TPAT1 (Medical Aptitude), TPAT3 (Engineering Aptitude), TGAT, and A-Level tests. Instruction is delivered through 37 physical branches across Thailand and online learning systems, using proprietary pedagogical techniques such as SUPER MAP (Physics), A Point (Mathematics), K TIPS (Chemistry), and BIO MAP (Biology).

Product overview

OnDemand Education Co. operates a multi-system online and offline tutoring platform for Thai students from primary through university entrance preparation. The company offers three distinct learning systems: Learn Anywhere (in-person at MBK branch), Online Solution (remote digital learning), and Clear (additional learning variant). The core product portfolio centers on TCAS university entrance exam preparation covering TPAT1 (Medical Aptitude), TPAT3 (Engineering Aptitude), TGAT (General Aptitude), and A-Level subject exams in Physics, Chemistry, Biology, Mathematics, and English, using branded techniques such as SUPER MAP, A Point, K TIPS, and BIO MAP. Additional offerings include grade enhancement courses for middle and high school, M.1 entrance exam preparation for prestigious secondary schools, and the Career School program. The ecosystem includes sub-brands Premier Prep (English), Da'Vance (Olympiad/IJSO prep), Ignite by OnDemand (medical entrance), Code Genius (coding), and Mama Talk (parent coaching). Course distribution occurs through the ShopOnline e-commerce platform with 37 physical branch locations across Thailand.

Differentiator

Problem solved

Functional benefit

Brands

• Ignite by OnDemand: Specialized preparation courses offered under the OnDemand brand.
• Da'Vance
• Premier Prep

Products and services

• A-Level Physics Course
• A-Level Mathematics Course
• A-Level Chemistry Course
• A-Level Biology Course
• A-Level English Course
• TPAT1 Course (Medical Aptitude)
• TPAT3 Course (Engineering Aptitude)
• TGAT Course (General Aptitude)
• Grade Enhancement Courses
• M.1 Entrance Exam Preparation
• Career School
• Mama Talk / OnDemand WISDOM

Quantifiable outcome

• 1st place Medical School (จุฬาฯ) admission 2024
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Learn Corporation (เลิร์น คอร์ปอเรชั่น)coreStrategic or Co-development PartnerParent company and strategic umbrella organization. OnDemand is part of the Learn Corporation group of educational companies. Learn Corporation website: learn.co.th
• Ignite by OnDemandminorStrategic or Co-development PartnerAffiliated tutoring brand recommended on OnDemand's platform, offering specialized intensive courses
• FaroseAcademyminorStrategic or Co-development PartnerAffiliated tutoring brand recommended on OnDemand's platform
• PREMIER PREPminorStrategic or Co-development PartnerEnglish language tutoring partner recommended for test preparation, featured in OnDemand's course offerings
• Da'VanceminorStrategic or Co-development PartnerAffiliated tutoring brand with specialized courses featured on OnDemand's platform
• BeranteminorStrategic or Co-development PartnerAffiliated online learning platform within Learn Corporation ecosystem, cross-promoted by OnDemand
• AIMSminorStrategic or Co-development PartnerAffiliated educational platform within Learn Corporation ecosystem
• EduSmithminorStrategic or Co-development PartnerAffiliated educational services company promoted within OnDemand ecosystem
• LearnanywhereminorStrategic or Co-development PartnerSibling brand within Learn Corporation ecosystem, featuring live learning solutions. OnDemand cross-references Learnanywhere services
• LearnEducationminorStrategic or Co-development PartnerSibling brand within Learn Corporation ecosystem, cross-referenced by OnDemand
• SkooldiominorStrategic or Co-development PartnerOnline learning platform partner within Learn Corporation ecosystem
• TcasterminorStrategic or Co-development PartnerSibling brand within Learn Corporation ecosystem for educational content distribution
• code geniusminorStrategic or Co-development PartnerCoding education partner featured on OnDemand's platform
• สาธิตพัฒนา ฝ่ายมัธยม (Demonstration School Secondary Division)minorStrategic or Co-development PartnerPartnership with Demonstration School for upper secondary preparation courses and student pathways
• OnDemand WISDOM / Mama TalkminorStrategic or Co-development PartnerParent education program featuring 'Mama Talk' sessions coaching parents on proper guidance for children's exam preparation and career planning

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Peers

• Ookbee U: Thai digital content and education platform expanding into structured online courses. Adjacent rather than direct competitor, but increasingly relevant as Thai families shift spend toward online supplemental learning.
• Skooldio: Online learning platform under the Learn Corporation ecosystem focused on technology and data skills. While primarily adult/career-skills oriented, it competes for the same family budget and is positioned as an adjacent peer within the parent company's portfolio.
• Victory Tutorial (Kru Look Panjapon): Established Thai tutoring chain with strong brand recognition in primary-secondary subjects and entrance exam preparation. Directly comparable in branch-based delivery and K-12 exam prep focus.
• Dek-D.com / Dek-D Academy: Major Thai education platform with a large student community, online courses, and TCAS preparation content. Competes for the same student cohort with a stronger digital-native brand and lower fixed-cost structure.
• Ondemand competitors - local private tutoring chains: Thailand-based K-12 and university entrance tutoring chain with a similar hybrid online-offline model and TCAS prep focus. Directly comparable in subject coverage, target segments, and exam-prep positioning to OnDemand.
• Tuemaster / ทูติวเตอร์: Thai online tutoring marketplace connecting students with tutors across subjects. Competes for share of student spending on supplemental tutoring, though with a more fragmented tutor-base model than OnDemand's branded techniques.
• KruBandit / ครูบัณฑิต: Well-known Thai tutoring brand focused on primary and secondary school subjects with national distribution. Directly competes with OnDemand for grade-improvement and entrance exam students.
• TaLK (Tutor Academy for Lifelong Knowledge) / Brainy Tuition Thailand: Singapore-rooted tutoring network with cross-border presence and STEM-focused exam prep. Comparable in international exam-prep methodology (IP/IB/O-Level analogs to Thai A-Level), though primarily Singapore-based.
• WeByTheSchool (WeSchool): Thai tutoring platform offering live online and on-demand courses for K-12 and university entrance preparation. Overlaps directly with OnDemand's Online Solution and TCAS prep offerings.
• Yuanfudao (Yuan Da Dao): Large Chinese K-12 edtech platform with branded techniques, online + offline delivery, and proprietary learning systems. While China-focused, it represents a comparable global benchmark for branded technique + multi-channel delivery in exam-prep.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubebit.ly/2P2NtvN
• Facebookfacebook.com/ondemandacademy
• Instagrambit.ly/2P81S9Q
• Xx.com/ondemandacademy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnDemand Education Co.