Stick With Me Sweets

What Stick With Me Sweets does

Stick With Me Sweets is a privately held, founder-controlled artisanal chocolate and confections company headquartered in New York City, operating under the legal entity Stick With Me Sweets, LLC. Founded in 2014 by Susanna Yoon — the former chocolatier at Per Se, a three-Michelin-star restaurant — the company produces hand-painted, hand-shelled bonbons in small batches using farm-to-kitchen ingredient sourcing (Georgia pecans, Hawaii macadamias, ceremonial-grade matcha, award-winning vanilla, and globally sourced chocolate). The signature product is the Bonbon Books collection, in which bonbons are presented in book-shaped packaging across 6, 12, 24, and 54-piece configurations.

The core technology is a manual craft process rather than a digital platform: each bonbon is hand-painted and hand-shelled over several days per batch. The product portfolio spans the Bonbon Books line, Build Your Own Box customization, a Vegan Bonbon Assortment, truffle pouches (dark, milk, white), dragées (hazelnut, pecan, macadamia), caramels, cookies, candy bars, peanut butter cups, seasonal mini pies, chocolate hearts, and limited-edition items. Product pricing ranges from $12 (turtlettes, candy bars, pins) to $236 (54-piece Bonbon Book), with most boxes concentrated between $26 and $112.

The business model is direct-to-consumer with omnichannel distribution: an owned Shopify e-commerce site shipping to 48 US states via FedEx/UPS, a flagship retail shop in the Nolita neighborhood of Manhattan (202A Mott St) with a 30-minute in-store pickup option and daily flat-rate NYC courier delivery, and a wholly-owned international retail location in Gangnam-gu, Seoul, Korea distributed via Naver Smart Store. Revenue streams are one-time purchases across gifting occasions, supplemented by a custom corporate gifting program (client appreciation, team rewards, event confections) and a wedding/event commission service. The company has not raised institutional capital, operates with 11-50 employees, and is recognized as one of the top 10 chocolatiers in America based on editorial coverage from Oprah, Vogue, Bon Appetit, Michelin Guide, NYT Wirecutter, Bloomberg, Forbes, and TODAY Show.

Name

Stick With Me Sweets

Legal name

Stick With Me Sweets, LLC

Website

https://swmsweets.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Stick With Me Sweets is a founder-controlled, NYC-based artisanal chocolate company that produces hand-painted bonbons and confections in small batches, selling direct-to-consumer via e-commerce, its Nolita flagship, and a Seoul retail location, with additional corporate gifting and wedding commission services.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct chocolate product sales: One-time purchase of handcrafted chocolates including bonbon boxes, confections, caramels, truffles, and seasonal items. Products range from $12-$236 per item with various sizes and configurations.
2. Custom corporate gifting: Bespoke chocolate creations for corporate clients including thank-you gifts, client appreciation, and team rewards. Custom packaging and branding options available.
3. Wedding and event commissions: Custom commission work for weddings and special events, featuring personalized hand-painted bonbons and custom-packaged caramels.
4. eGift cards: Digital gift cards available in $50+ denominations for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Stick With Me Sweets handcrafts artisanal chocolate bonbons and confections in small batches at its New York City kitchen. The company's signature Bonbon Books present hand-painted, hand-shelled bonbons in book-shaped packaging in 6, 12, 24, and 54-piece configurations, alongside a broader assortment of caramels, dragées, truffles, candy bars, pies, cookies, and vegan bonbons sold direct-to-consumer via its own e-commerce site and two retail locations.

Product overview

Stick With Me Sweets is an artisanal chocolate company offering handcrafted bonbons and confections made in small batches in New York City. The core product line centers on the Signature Bonbon Books Collection—hand-painted bonbons presented in book-shaped packaging available in 6, 12, 24, and 54-piece boxes. The product portfolio also includes Build Your Own Box for customization, a Vegan Bonbon Assortment for dietary-restricted customers, Chocolate Hearts, various truffle pouches (dark, milk, and white chocolate), dragées (almond, hazelnut, pecan, macadamia), caramels, cookies, candy bars, peanut butter cups, and seasonal/limited edition items. The company also offers corporate gift programs, wedding services, and custom commissions, along with fast in-store pickup and local NYC delivery. Notably, Stick With Me is expanding internationally with a location in Seoul, Korea using Naver Smart Store for Korean customers.

Differentiator

Problem solved

Functional benefit

Brands

• Bonbon Books: Signature collection of hand-painted bonbons packaged in book-shaped boxes, available in 6, 12, 24, and 54 piece assortments.
• The Vegan Collection
• Dark Chocolates

Products and services

• Bonbon Books Collection

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mariebelle Chocolatier: NYC-based premium chocolatier offering handcrafted bonbons, truffles, and gift assortments from a SoHo boutique. Directly competes with Stick With Me Sweets on luxury NYC boxed chocolates, edible-art positioning, and special-occasion gifting.
• Jacques Torres Chocolate: Iconic NYC chocolatier with multiple retail locations, handcrafted bonbons, truffles, cookies, and gift collections. Same NYC flagship retail and nationwide-shipping model with a strong chocolate confectionery identity.
• Vosges Haut-Chocolat: Chicago-founded premium chocolate brand built around exotic flavors and storytelling packaging, with nationwide DTC shipping and retail boutiques. Closely comparable to Stick With Me Sweets on premium DTC boxed chocolates and gifting positioning.
• Compartés Chocolatier: LA-based artisanal chocolatier with flagship retail and DTC shipping, offering bonbons, truffles, and chocolate bars with artistic, design-forward packaging. Comparable on premium artisanal positioning and California/US-coastal luxury gifting.
• La Maison du Chocolat: French heritage premium chocolatier with boutiques in NYC and other major cities, focused on handcrafted bonbons and truffles. Comparable to Stick With Me Sweets on luxury gift-grade bonbons, founder pedigree, and Michelin-adjacent culinary credentials.

Emerging players

• Dandelion Chocolate: San Francisco bean-to-bar craft chocolate maker with cafes, nationwide shipping, and a strong craft/founder narrative. Comparable on founder-driven craft positioning, though Dandelion emphasizes single-origin bars over bonbon gift sets.

Broad incumbents

• Neuhaus: Belgian heritage premium chocolate brand with a wide assortment of pralines, truffles, and seasonal gift boxes distributed globally and in NYC retail. Comparable on premium boxed assortments and gifting occasions, but operates at a much larger retail scale.
• Godiva Chocolatier: Global premium Belgian chocolate brand with boutiques and DTC gifting, including boxed chocolates and truffles. Comparable on luxury gifting and boxed assortments, though brand scale and price tier sit well above Stick With Me's niche.

Regional players

• Li-Lac Chocolates: Historic NYC chocolatier (est. 1923) with retail storefronts and a wide range of handcrafted bonbons, truffles, and confections. Comparable on NYC-based premium chocolate retail and artisan manufacturing, though broader product range and more accessible price points.

Others

• Lammes Candies: Long-running Texas-based premium chocolatier with mail-order confections and gift collections. Useful adjacent peer for understanding specialty confectionery DTC economics, though positioned more toward traditional American confections than SWMS's haute patisserie aesthetic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swmsweets
• Facebookfacebook.com/swmsweets
• Instagraminstagram.com/swmsweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stick With Me Sweets