What Poomgo does

Poomgo (operated by Dohands Corporation, 주식회사 두핸즈) is a South Korea-based e-commerce fulfillment and logistics technology company founded in 2014, headquartered in the Seoul metropolitan area with operations across 15 fulfillment centers in Korea. The company provides total fulfillment services — inbound receiving, storage, picking, packing, shipping, returns, and CS handling — to 1,200+ cumulative brand customers primarily in beauty, fashion, and lifestyle verticals, as well as enterprise clients including KT M&S's cocoon online mall. Its revenue model combines subscription tiers (Poomgo Starter and Poomgo Core), per-order transaction fees, and storage/handling charges, with cross-border services to Japan and the US billed via FedEx exclusive rates.

The company's core technology is the Poomgo Now (WMS) platform with proprietary AI-powered Dynamic Allocation that routes orders to optimal fulfillment centers in real time based on inventory, capacity, and delivery-address data. This integrates with 150+ Korean and international e-commerce channels (Naver Smartstore, Cafe24, Gmarket, Coupang, Qoo10 Japan, etc.) via API and through the Sabangnet aggregator covering 550+ platforms. The 5 Promises Compensation System (5대 약속 보상제) — covering 100% B2C same-day shipping, B2B scheduled delivery, shipping accident compensation, same-day inbound, and 99.9% inventory accuracy — is the company's brand-level SLA and a structural differentiator versus generalist 3PLs. Naver Fulfillment Alliance partnership (4 years, one of only two NFA partners alongside CJ Daehan offering 7-day-a-week arrival guarantee) is a co-marketed distribution channel tied to Naver Shopping search ranking exposure.

Commercially, Poomgo operates a hybrid GTM: direct enterprise sales for large brands (quote-based pricing, customer experience team handling), combined with self-serve onboarding for SMB sellers via Poomgo Now guides and integration request forms. The 2025 annual revenue was 667 billion KRW (~$485M USD) with 51% YoY growth and a third consecutive year of operating profitability — a notable financial profile for a Korean 3PL. Geographic footprint is currently Korea (15 centers) and Japan (launched April 2024 via Qoo10 Japan KANDASH 5-day arrival guarantee), with US seeding services introduced in 2026 through a Hwahe Global joint promotion. WONIK Investment Partners participated in a 2023 funding round (amount undisclosed), and the company is led by CEO Park Chan-jae with CTO Moon Seong-soo also serving as Privacy Protection Officer.

Name

Poomgo

Legal name

주식회사 두핸즈 (주)두핸즈

Website

https://poomgo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Poomgo (Dohands Corporation) is a South Korea-based e-commerce fulfillment platform operating 15 nationwide centers and AI-powered Dynamic Allocation technology, serving 1,200+ beauty, fashion, and lifestyle brands across 150+ sales channel integrations with cross-border reach into Japan and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Fulfillment Subscription Services: Monthly/annual subscription for fulfillment services with pricing tiers (Starter, Core). Revenue based on storage, picking, packing, and shipping fees charged per transaction.
2. Per-Order Transaction Fees: Per-order fees for picking, packing, and shipping. Additional fees for same-day delivery, weekend delivery, and special handling. International shipping via FedEx with exclusive negotiated rates.
3. Storage and Handling Fees: Storage fees based on volume and duration of inventory held in fulfillment centers. Inbound processing fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Poomgo operates an end-to-end e-commerce fulfillment platform that covers receiving, storage, picking, packing, shipping, and customer service handling across 15 fulfillment centers in Korea operating 365 days a year. The platform integrates with 150+ e-commerce sales channels via the proprietary Poomgo Now WMS, and offers same-day/next-day delivery, international shipping (including a 5-day arrival guarantee to Japan), and the industry's first 5 Promises Compensation System.

Product overview

Poomgo is a total fulfillment service platform operated by Dohands (두핸즈), offering a unified platform plus modular services architecture. The core offering is the Poomgo Fulfillment platform, which provides 365-day, 24-hour logistics operations from receiving through CS handling. This core platform is enhanced by specialized add-on modules including: Poomgo NOW (IT logistics automation solution with order/inventory management, automatic channel integration, and analytics), Poomgo XFC (hyperformance logistics for accelerated fulfillment), and the 5 Promises Compensation system. Service features include Naver N Delivery (same/next-day delivery with Naver Shopping integration), Qoo10 Japan Kan-dash (5-day Japan arrival guarantee), overseas FedEx shipping, B2B supply delivery, and custom FSC-certified packaging. The platform integrates with 150+ e-commerce sales channels (Smartstore, Cafe24, Gmarket, Qoo10 Japan, Coupang, and others) enabling unified order management. Pricing tiers include Starter and Core plans. The company achieved 667 billion KRW in annual sales for 2025 with 51% YoY growth, operating 15 fulfillment centers across Korea.

Differentiator

Problem solved

Functional benefit

Brands

• Poomgo Now (품고나우): E-commerce seller-focused logistics automation solution/WMS for order management, inventory tracking, automatic order integration, invoicing, campaigns, CS processing, and data analytics.
• Poomgo XFC (품고 XFC)
• 5대 약속 보상제 (5 Promises Compensation System)

Products and services

• Poomgo Fulfillment (Poomgo 풀필먼트) End-to-end logistics service for e-commerce sellers covering inbound receiving, storage, inventory management, picking, packing, shipping, returns, and customer service handling. Operates across 15 fulfillment centers in Korea with 24/7 shipping capability.
• Poomgo XFC (Hyperformance Logistics) Hyperformance logistics service providing accelerated fulfillment for time-sensitive e-commerce orders, leveraging 365-day nationwide operations.
• Poomgo Now (Poomgo 나우) Proprietary warehouse management system (WMS) that integrates SKU management, inventory tracking, order management, automatic order collection from 150+ sales channels, invoice generation, CS processing, and data analytics into one platform for e-commerce sellers.
• Naver N Delivery (네이버 N배송) Fast-delivery service integrated with Naver Shopping that enables today-ship-tomorrow-arrive delivery with 7-day-a-week operations, 11 AM same-day delivery cutoff, and priority search exposure on Naver Shopping for participating sellers.
• Qoo10 Japan Kan-dash (큐텐재팬 도착보장 韓ダッシュ) Cross-border arrival-guaranteed delivery service for Korean sellers on Qoo10 Japan, guaranteeing 5-day delivery to Japanese consumers using FedEx exclusive rates and distributed customs clearance.
• Overseas Delivery (해외배송) International shipping service for e-commerce sellers, using FedEx with exclusive negotiated discount rates and customs clearance support for delivery to Japan, USA, China, Europe, and Taiwan.
• B2B Supply Delivery (B2B 납품) B2B distribution service offering next-day and scheduled delivery for wholesale and supply-chain shipments, with packing list generation and management features.
• Direct Store 7-Day Delivery (자사몰 주7일배송) 7-day-a-week delivery service for sellers operating their own branded websites, with automatic order integration across builders like Cafe24 and Iweb, supporting Naver arrival guarantee.
• 5 Promises Compensation System (5대 약속 보상제) Industry-first fulfillment guarantee system providing monetary compensation for B2C same-day shipment (100%), B2B scheduled delivery (100%), shipping accident/loss/damage, same-day receiving (100%), and 99.9% inventory accuracy.
• Jeju Next-Day Delivery Service Beta next-day delivery service for Jeju Island launched in January 2026, leveraging AI-powered Dynamic Allocation to raise next-day delivery rates from 0.5% to 44% in the first month of operation.

Quantifiable outcome

• 667 billion KRW in annual sales for 2025 (51% YoY increase, third consecutive year of profitability)
• +6 more outcomes

Named customers2 records

Segments3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• 화해글로벌 (Hwahe Global)minorGTM or Marketing Partner · 30 June 2026Joint promotion for US seeding service offering exclusive discounts for sellers using Poomgo's international shipping to the US.
• KT M&ScoreStrategic or Co-development Partner · 1 April 2024Full fulfillment outsourcing contract covering all logistics operations for KT's internal e-commerce platform 'cocoon', including inbound/storage, order/inventory management, packing, and outbound.
• Naver Fulfillment Alliance (NFA)coreStrategic or Co-development PartnerPoomgo is an official 4-year partner of the Naver Fulfillment Alliance, jointly launching the Naver arrival guarantee (네이버도착보장) service. Only Poomgo and CJ Daehan among NFA partners provide 7-day-a-week arrival guarantee service.
• FedExcoreTechnology or IntegrationPoomgo uses FedEx exclusive discounted rates for international shipping to Japan and the US (via 화해글로벌 partnership). FedEx is used as the exclusive international courier for overseas delivery services.
• Qoo10 JapancoreChannel Partner/ Reseller/ DistributorPoomgo integrates with Qoo10 Japan (큐텐재팬) for Korean brands selling in Japan, providing the KANDASH (칸닷슈) arrival guarantee service with D+3~4 delivery to Japanese consumers.
• CJ Daehan (CJ 대한통운)coreStrategic or Co-development PartnerAlong with Poomgo, CJ Daehan is the only NFA partner providing 7-day-a-week arrival guarantee delivery. CJ provides the overnight delivery guarantee for Naver N Delivery shipments.
• 한진택배 (Hanjin Express)coreChannel Partner/ Reseller/ DistributorHanjin Express is the overnight delivery partner for Poomgo's Naver N Delivery service, providing the next-day delivery guarantee for orders placed before midnight.
• Cafe24coreTechnology or IntegrationCafe24 daily delivery (매일배송) integration allowing same-day shipping cutoff at 11 AM for orders on brand websites built on Cafe24. Promotional partnership offering additional benefits to Cafe24 PRO users.
• ShopLinker (샵링커)coreTechnology or IntegrationShopLinker is used as the integration intermediary (API agency) for connecting to various e-commerce platforms including Coupang Wing, 11st, Lotte On, SSG, and many others. Sellers must set ShopLinker as their API agency in each platform.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CJ Logistics: Korea's largest 3PL, also a Naver Fulfillment Alliance partner that jointly offers the 7-day arrival guarantee alongside Poomgo. Directly comparable on fulfillment, warehousing, and Naver N Delivery; much broader service portfolio including global freight forwarding.
• Lotte Global Logistics: Major Korean logistics and 3PL provider with warehousing, fulfillment, and last-mile capabilities. Comparable to Poomgo in domestic fulfillment and e-commerce delivery, with deeper B2B contract logistics exposure.
• Hanjin Transportation: Affiliated with Hanjin Group, provides domestic 3PL, trucking, and warehousing. Hanjin Express is also Poomgo's overnight delivery partner for Naver N Delivery, making it both a partner and competitor in fulfillment capacity.
• Coupang Logistics (Coupang Eats / Rocket Delivery): Operates Coupang Wing, Korea's largest integrated e-commerce fulfillment and Rocket Delivery network. Poomgo explicitly integrates with Coupang Wing, making it both a partner (delivery) and the dominant competitive threat in merchant fulfillment.
• Shopify Fulfillment Network: Shopify's owned and partner-operated fulfillment network for merchants. Comparable as a software-plus-fulfillment model (Shopify = e-commerce platform; Poomgo Now = WMS) targeting SMB sellers needing multi-channel orchestration.

Direct peers

• Kurly (Kurly Inc.): Korean e-commerce fulfillment and logistics operator (Market Kurly) with proprietary warehousing and dawn delivery. Comparable to Poomgo in operating fulfillment infrastructure and integrating with 150+ sales channels including Naver, Gmarket, and Coupang.
• Barogo: Korean on-demand delivery and last-mile logistics platform that has expanded into fulfillment-adjacent services for e-commerce sellers. Comparable target customers (Korean e-commerce merchants) and overlap in same-day/next-day urban delivery.

Regional players

• Yamato Transport: Japan's leading parcel delivery and logistics provider with TA-Q-BIN network. Comparable to Poomgo's Japan cross-border ambitions and 3-day delivery service into Japan via FedEx/Qoo10 Kan-dash.
• Sagawa Express: Major Japanese logistics and parcel delivery company with strong B2B and e-commerce fulfillment capabilities. Comparable as Poomgo's expansion runway into Japan and a likely competitive reference point for cross-border sellers.

Emerging players

• ShipBob: US-based tech-enabled fulfillment provider with distributed warehouses and multi-channel integrations. Comparable on multi-channel integration, WMS platform, and SMB e-commerce seller GTM, though geographic footprint differs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poomgo