Azor Advisory Services
Azor Advisory Services is a Florida-based commercial real estate advisory and training firm founded by Beth Azor that sells courses, coaching, books, and enterprise workshops to commercial leasing agents, shopping center owners, and aspiring retail property investors.
- Company typePrivate
- Founded2004
- HeadquartersWeston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Azor Advisory Services does
Azor Advisory Services, Inc. is a privately held Florida-based commercial real estate advisory, training, and investment firm founded in 2004 by Beth Azor, a sole practitioner operating with a 1–10 person team from Davie, Florida. The company sells education and coaching products aimed at commercial leasing agents, leasing directors, shopping center owners, and aspiring retail property investors, anchored by the trademarked "Rockstar to Superstar®" curriculum delivered as a $397 self-paced online course and a $4,997 in-person bootcamp that combines classroom instruction with hands-on canvassing.
Revenue is generated through a hybrid model combining one-time digital course sales, recurring memberships (Shopping Center Owner's Club at $499/month, application-based monthly 1-on-1 coaching), paid webinars, ticketed events (ICSC Florida Conference, the annual Women's Real Estate Investment Summit), book sales on Amazon, enterprise field training (HQ Canvassing Workshops), keynote speaking, and acquisition analysis consulting. Distribution is primarily direct via a WordPress/WooCommerce storefront with Stripe payments, supplemented by enterprise inquiries, third-party event partnerships (e.g., the Barry Wolfe co-presented investor webinar), and a substantial content-marketing engine (850+ YouTube videos, 300+ podcast episodes across three series, blog, email newsletter).
The technology stack is standard SaaS tooling — no proprietary platform — consisting of WooCommerce + Stripe for commerce, Constant Contact for email, WordPress-based learning management, and a third-party AdvisorTwin-hosted AI chatbot ("Ask Beth Bot," launched 2025) that delivers five free questions per month to users. Beth Azor personally owns and manages a $79M–$100M+ portfolio of six shopping centers in southeast Florida, which both informs her training content and creates reputational credibility; she separately operates DBA brands including "Azor Academy," "Azor Properties," and "The Canvassing Queen™." The firm has no disclosed external funding, no parent company, and is wholly owned and controlled by its founder.
Azor Advisory Services firmographics
Firmographics- Name
- Azor Advisory Services
- Legal name
- Azor Advisory Services, Inc.
- Website
- https://bethazor.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Azor Advisory Services is a Florida-based commercial real estate advisory and training firm founded by Beth Azor that sells courses, coaching, books, and enterprise workshops to commercial leasing agents, shopping center owners, and aspiring retail property investors.
- Ownership category
- akta.pro rank
Azor Advisory Services industry classification
Industry- Product category
- Commercial Real Estate Advisory & Training
- NAICS
- Professional and Management Development Training (61143), Offices of Real Estate Agents and Brokers (5312), Portfolio Management and Investment Advice (52394), Professional, Scientific, and Technical Services (54)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Management Consulting Services (8742), Investment Advice (6282)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industries
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Azor Advisory Services is headquartered
LocationHeadquarters
- HQ city
- Weston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Azor Advisory Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Online Courses & Digital Programs: One-time purchase courses delivered via learning management system. Lifetime access included. Revenue recognized at point of sale.
- In-Person Training & Bootcamps: High-value in-person workshops combining classroom instruction with hands-on canvassing. Includes materials, meals, and workbook.
- Coaching & Advisory Services: Monthly 1-on-1 accountability coaching calls with Beth Azor. Includes on-demand email/text support between calls.
- Book Sales: Physical books sold via Amazon and direct website. 'The Retail Leasing Playbook' and 'Don't Say No For The Prospect' sold individually or as a bundle.
- Membership Club: Shopping Center Owner's Club offers monthly virtual meetings, email access, and exclusive document templates. Available as monthly subscription or 6-month prepayment.
- Events & Conferences: Ticketed events including ICSC Florida Conference and the annual Women's Real Estate Investment Summit.
- Webinars: Recorded and live webinars on topics including property acquisition, NNN investing, and career development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rockstar to Superstar Online Class - Self-paced digital course |
| One time/ perpetual license | Pay-as-you-go | Rockstar to Superstar Bootcamp - In-person intensive workshop with canvassing |
| One time/ perpetual license | Pay-as-you-go | From Leasing Agent to Property Owner Webinar |
| Subscription | Monthly | Shopping Center Owner's Club - Monthly membership |
| One time/ perpetual license | Pay-as-you-go | Books Bundle - Two books by Beth Azor |
| One time/ perpetual license | Pay-as-you-go | ICSC Florida Conference ticket |
| Subscription | Monthly | Coaching - Monthly 1-on-1 accountability calls |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Azor Advisory Services product offering
Product offeringCore offering
Azor Advisory Services is a commercial real estate advisory firm that sells training, coaching, and consulting services to leasing agents, shopping center owners, and real estate investors. Its flagship is the "Rockstar to Superstar" training program, delivered as a self-paced online course, an in-person bootcamp, and corporate workshops, supported by published books, coaching subscriptions, and the Shopping Center Owner's Club membership. Beth Azor also personally owns and manages a portfolio of shopping centers in Southeast Florida, which underpins the advisory practice.
Product overview
Azor Advisory Services is a commercial real estate advisory and training firm offering a comprehensive portfolio of educational products and professional services. The core offerings center on the Rockstar to Superstar® brand of training programs including an online class ($397) and in-person bootcamp ($4,997), supplemented by one-on-one coaching and consulting services. The company has expanded into content-driven products including two published books (The Retail Leasing Playbook and Don't Say No For The Prospect), multiple podcast series (The Retail Leasing Podcast, Women Investor Wednesdays, I Own A Shopping Center Now What?), a YouTube vlog, monthly book club, and free webinars. A 2025 innovation is the AI-powered Ask Beth Bot for instant Q&A. Additional offerings include acquisition analysis, keynote speaking, and HQ canvassing workshops for corporate clients, plus a Shopping Center Owner's Club membership program. The company serves both individual leasing agents seeking career advancement and corporate clients including Brixmor Properties, Phillips Edison, and Urban Edge Properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Rockstar to Superstar Online Class
- Rockstar to Superstar Bootcamp
- One-on-One Coaching
- HQ Canvassing Workshops
- Business Development Consulting
- Acquisition Analysis
- Keynote Speaking
- Shopping Center Owner's Club
- From Leasing Agent to Property Owner Webinar
- The Retail Leasing Playbook (Book)
- Don't Say No For The Prospect (Book)
- Ask Beth Bot
- 2026 Women's Real Estate Investment Summit
- ICSC Florida Conference
Quantifiable outcome
- One coaching client achieved 59% increase in highest commission month ever within 3 months of coaching.
- +2 more outcomes
Companies that use Azor Advisory Services
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Azor Advisory Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature1 record
Azor Advisory Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Barry WolfecoreBarry Wolfe, a premier NNN investment broker with $1.5 billion in property sales across 41 states, co-presents the 'From Leasing Agent to Property Owner' webinar. He provides NNN investment expertise while Beth contributes acquisition case studies and retail leasing experience. Together they offer complementary perspectives on building a commercial real estate portfolio.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Azor Advisory Services competitors and assessment
Company assessmentDirect peers
- CCIM Institute: CCIM Institute provides commercial real estate designation, education, and training for brokers and investment professionals. Comparable to Azor Advisory as a CRE education and credentialing body, though CCIM is broader and institutional.
- SVN International: SVN is a commercial real estate franchise network offering brokerage, advisory, and CRE training resources to member firms. Comparable to Azor as a CRE services network with training and professional development for agents.
- NAI Global: NAI Global is a commercial real estate services network offering brokerage, property management, and training/mentorship for member firms. Comparable to Azor in serving CRE leasing professionals, though at much larger scale and with a brokerage model.
- Institute of Real Estate Management (IREM): IREM provides certifications, education, and training for property and real estate managers. Comparable to Azor Advisory's training/coaching focus for retail real estate professionals, though IREM targets property managers more than leasing agents.
Broad incumbents
- Colliers International: Colliers is a global commercial real estate services and investment management firm with internal training, acceleration, and coaching programs for its brokers. Comparable to Azor in serving CRE leasing professionals with training and coaching services.
- JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm offering brokerage, investment management, and corporate training. Comparable to Azor as a CRE advisory and training provider, but at vastly greater scale and as part of a much wider service portfolio.
- CBRE Group: CBRE is the world's largest commercial real estate services and investment firm, with internal training academies and CRE professional development programs. Comparable as a CRE services and training provider, but operating at global enterprise scale.
- Cushman & Wakefield: Cushman & Wakefield is a major global commercial real estate services firm offering brokerage, valuation, and advisory training for its professionals. Comparable to Azor in CRE advisory and training, though vastly larger and operating in a broader service portfolio.
- Marcus & Millichap: Marcus & Millichap is a leading CRE investment sales firm with internal training, mentorship, and accelerator programs for agents. Comparable to Azor in providing CRE training and coaching for investment/retail brokers.
Emerging players
- The Knowledge Broker (Benjy Goldberg): Benjy Goldberg operates a CRE coaching, training, and podcast business targeting commercial real estate brokers. Comparable to Azor Advisory as a personal-brand CRE trainer/coach, though at a smaller scale and broader CRE scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Azor Advisory Services social profiles
Digital presenceAzor Advisory Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azor Advisory Services leadership team
Management profileNumber of profiles
Profiles1 record
Azor Advisory Services subsidiaries and ownership
Company hierarchySubsidiaries1 record
Azor Advisory Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azor Advisory Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azor Advisory Services
What does Azor Advisory Services do?
Azor Advisory Services is a commercial real estate advisory firm that sells training, coaching, and consulting services to leasing agents, shopping center owners, and real estate investors. Its flagship is the "Rockstar to Superstar" training program, delivered as a self-paced online course, an in-person bootcamp, and corporate workshops, supported by published books, coaching subscriptions, and the Shopping Center Owner's Club membership. Beth Azor also personally owns and manages a portfolio of shopping centers in Southeast Florida, which underpins the advisory practice.
Is Azor Advisory Services a public or private company?
Azor Advisory Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Azor Advisory Services founded?
Azor Advisory Services was founded in 2004. It employs 1 to 10 people.
Where is Azor Advisory Services based?
Azor Advisory Services is headquartered in Weston, United States, in the North America region.
How does Azor Advisory Services make money?
Seven revenue lines are on record. Online Courses & Digital Programs are the primary driver. The others are in-Person Training & Bootcamps, coaching & Advisory Services, book Sales, membership Club, events & Conferences and webinars.
Who are Azor Advisory Services's main competitors?
Direct peers on record are CCIM Institute, SVN International, NAI Global and Institute of Real Estate Management (IREM). Broad incumbents are Colliers International, JLL (Jones Lang LaSalle), CBRE Group, Cushman & Wakefield and Marcus & Millichap. The Knowledge Broker (Benjy Goldberg) is listed as an emerging player.
Does Azor Advisory Services have an API?
No public API is recorded for Azor Advisory Services.
What industry is Azor Advisory Services in?
Azor Advisory Services's product category is Commercial Real Estate Advisory & Training. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support). Its NAICS code is 61143 and its SIC code is 6531.