Rentopia
Rentopia is a Brooklyn-based rental marketplace and property management firm serving individual renters and building owners across NYC boroughs, managing 2,500+ units via its online platform, dedicated rental agents, and sub-products including Rooms & Mates.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Rentopia does
Rentopia Group, LLC is a Brooklyn-headquartered real estate firm operating an online rental marketplace and property management service across multiple New York City boroughs, including Brooklyn, Manhattan, Queens, and the Bronx. The company serves two primary customer segments: individual renters searching for apartments and building owners seeking tenant acquisition and ongoing management services. With self-reported inventory of 2,500+ units citywide and over a decade of operating history, Rentopia positions itself as an "ownership-driven" management firm that maintains a virtual office presence for each building under management rather than staffing onsite.
The company runs a WordPress-based web platform supporting listing discovery, filtering by neighborhood, bedroom count, and price band, online applications, and digital deposit payments. Its core product, the Rentopia Online Platform, is complemented by two sub-products: Rooms & Mates, a roommate matching service, and Rentopia: Neighborhood Guide, a mobile lifestyle app providing human-curated information about Brooklyn neighborhoods to help new residents integrate. Distribution combines a self-service website with a sales-led approach in which dedicated rental agents (referenced in customer testimonials as Lee, Jonathan, and Joseph) guide prospects through search, viewing, and application steps.
Rentopia generates revenue through three primary streams: tenant placement and brokerage fees (including a $20 per-applicant application fee), property management fees under landlord agreements, and payment processing fees on rental transactions (3.6% on credit card payments, $10 flat on ACH bank transfers). The company is privately held, operates from a single headquarters at 88 North 1st Street in Brooklyn, NY, and is led by CEO and founder Sam Schwartz. No institutional funding rounds, revenue figures, or M&A activity are disclosed in available sources.
Rentopia firmographics
Firmographics- Name
- Rentopia
- Legal name
- Rentopia Group, LLC
- Website
- https://rentopiagroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rentopia is a Brooklyn-based rental marketplace and property management firm serving individual renters and building owners across NYC boroughs, managing 2,500+ units via its online platform, dedicated rental agents, and sub-products including Rooms & Mates.
- Ownership category
- akta.pro rank
Rentopia industry classification
Industry- Product category
- Residential Real Estate Rentals
- NAICS
- Rental and Leasing Services (532), Lessors of Real Estate (5311)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- Vacation & Short-Term Rental Management (BPAJAFAI)
Keywords
Where Rentopia is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rentopia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tenant Brokerage/Placement Fees: Fees charged to tenants for apartment placement services, including application processing and matching services. Tenants pay application fees ($20 per applicant) and potentially broker fees.
- Landlord/Owner Management Fees: Property management services provided to building owners under owner agreements. The company earns revenue by managing rental properties on behalf of landlords who trust them with tenanting processes.
- Payment Processing Fees: Convenience fees collected on rental payments and deposits. Credit card payments incur 3.6% fee, ACH bank transfers incur $10 flat fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Apartment Rentals - Variable pricing by unit |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Rentopia product offering
Product offeringCore offering
Rentopia operates an online apartment rental platform offering an exclusive inventory of more than 2,500 units across Brooklyn and greater NYC, supported by a self-service listing and application website. It also provides property management and tenant placement services to building owners under direct owner agreements, a roommate matching service (Rooms & Mates), and a Neighborhood Guide lifestyle app to help new residents integrate into their communities.
Product overview
Rentopia operates as a single unified platform for apartment rentals in NYC, primarily serving Brooklyn and surrounding boroughs. The core offering is an online rental marketplace with over 2,500 units, complemented by two supporting services: Rooms & Mates for roommate matching and a Neighborhood Guide lifestyle app. The company positions itself as an ownership-driven property management service rather than a traditional real estate brokerage.
Differentiator
Problem solved
Functional benefit
Brands
- Rooms & Mates: A roommate matching service provided by Rentopia for renters in need of a roommate.
- Rentopiagroup: Neighborhood Guide
Products and services
- Rentopia Online Rental Platform Online apartment rental discovery and application platform offering an exclusive inventory of over 2,500 units citywide, primarily in Brooklyn and surrounding NYC boroughs, with neighborhood- and price-based search, online applications, and electronic deposit payments. Designed for individual renters and families seeking apartments in NYC.
- Property Management Services Full-service property management and tenant placement service for building owners and landlords in NYC, executed through a "virtual office for each building" ownership-driven approach. Targets multi-unit buildings, including those with 100+ units, and covers tenanting, lease management, and ongoing occupancy support.
- Rooms & Mates Roommate matching service that helps renters in Brooklyn and NYC find compatible roommates to share apartments and split rent. Designed for individuals who need a co-tenant to qualify for or afford a rental unit.
- Rentopia: Neighborhood Guide Mobile lifestyle app with human-curated neighborhood information designed to help new residents discover and integrate into Brooklyn neighborhoods. Aimed at renters who are new to NYC or relocating between neighborhoods.
Quantifiable outcome
- 68% of tenants become returning renters
- +1 more outcomes
Companies that use Rentopia
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Rentopia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rentopia partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Rentopia competitors and assessment
Company assessmentDirect peers
- Hill West Agency: Brooklyn-based boutique real estate brokerage serving the same neighborhoods (Williamsburg, DUMBO, etc.) as Rentopia. Comparable because it offers apartment rentals, sales, and management services to overlapping customers with similar boutique positioning.
- Bond New York: NYC-focused residential real estate firm offering sales, rentals, and property management across Manhattan, Brooklyn, and Queens. Comparable because it operates the same renter-and-landlord model in overlapping NYC neighborhoods with similar boutique service positioning.
- MNS Realty Group: Brooklyn- and NYC-focused real estate firm offering apartment rentals, sales, and management. Comparable because it directly competes for the same Brooklyn renter and landlord base with overlapping inventory and similar service-oriented positioning.
- The Brokertage: NYC real estate brokerage focused on rentals and sales across Brooklyn, Manhattan, and Queens. Comparable because it directly competes for the same renter segment with a similar agent-led, locally specialized model.
Emerging players
- Apartment List: National online rental platform with NYC coverage, focusing on renter matching and incentives. Comparable as a digital-first alternative competing for the same renter acquisition funnel with greater marketing scale.
- Zumper: Online rental listing platform serving major US metros including NYC. Comparable because it competes for the same renter audience and landlord listings through a digital-first, no-agent model that pressures Rentopia's hybrid agent-plus-tech positioning.
Broad incumbents
- StreetEasy: The dominant NYC apartment search platform, owned by Zillow Group. Comparable because it serves the same renter audience and brokers the same listings in Brooklyn and broader NYC, but operates at vastly greater scale and as part of a national real estate platform.
- Compass: Major US real estate brokerage with a strong NYC presence, including the legacy Citi Habitats rental operation. Comparable because it competes for both renters and landlord relationships in the same NYC market, but at a national scale with substantially more capital and technology investment.
- Apartments.com: Major national apartment search platform owned by CoStar Group with deep NYC listings. Comparable as a broader incumbent in rental listing discovery that competes for organic renter traffic and landlord marketing spend.
- Zillow: National online real estate marketplace with rental listings across the US, including NYC. Comparable as the parent of StreetEasy and as a broader incumbent in the renter discovery funnel that Rentopia relies on for organic traffic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rentopia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentopia leadership team
Management profileNumber of profiles
Profiles1 record
Rentopia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentopia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentopia
What does Rentopia do?
Rentopia operates an online apartment rental platform offering an exclusive inventory of more than 2,500 units across Brooklyn and greater NYC, supported by a self-service listing and application website. It also provides property management and tenant placement services to building owners under direct owner agreements, a roommate matching service (Rooms & Mates), and a Neighborhood Guide lifestyle app to help new residents integrate into their communities.
Is Rentopia a public or private company?
Rentopia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rentopia founded?
Rentopia was founded in 2014. It employs 11 to 50 people.
Where is Rentopia based?
Rentopia is headquartered in Brooklyn, United States, in the North America region.
How does Rentopia make money?
Three revenue lines are on record. Tenant Brokerage/Placement Fees are the primary driver. The others are landlord/Owner Management Fees and payment Processing Fees.
Who are Rentopia's main competitors?
Direct peers on record are Hill West Agency, Bond New York, MNS Realty Group and The Brokertage. Emerging players are Apartment List and Zumper. Broad incumbents are StreetEasy, Compass, Apartments.com and Zillow.
Does Rentopia have an API?
No public API is recorded for Rentopia.
What industry is Rentopia in?
Rentopia's product category is Residential Real Estate Rentals. Its primary akta.pro industry code is BPAJAFAI, Vacation & Short-Term Rental Management. Its NAICS code is 532 and its SIC code is 6513.