Wcax Tv News Montpelier News Bureau

What Wcax Tv News Montpelier News Bureau does

WCAX-TV (Channel 3) is a regional local television station serving the Burlington-Platsburgh designated market area, which spans Vermont, New Hampshire's North Country, and northern New York. Founded in 1954 and headquartered at 30 Joy Drive in South Burlington, Vermont, the station operates as part of Gray Television's (NYSE: GTN) portfolio of local media properties under the Gray Local Media division. WCAX maintains a Montpelier news bureau covering state government, and operates a companion sub-channel, WYCI, for additional sports programming. The station produces daily local news, weather under the "First Alert Weather" brand, sports, and community programming, and is described as the long-standing market leader in its DMA.

The station's product portfolio spans over-the-air broadcast on Channel 3, a livestream and on-demand video service, the First Alert Weather mobile application on iOS and Android, an investigative journalism unit branded Investigative TV, the 802 News Podcast, and NextGen TV (ATSC 3.0) broadcast capability. Underlying technical features include a Power Outage Tracker covering Vermont, New York, and New Hampshire, severe weather alert notifications, radar and weather-camera infrastructure, and an RSS feed for content syndication. Distribution extends across broadcast television, a web property at wcax.com, mobile applications, social media (Facebook, X/Twitter, Instagram, YouTube), email newsletters, and partner channels within Gray Television's network. Sub-brands include WYCI, First Alert Weather, and WCAXtra.

WCAX-TV generates revenue through advertising and sponsorships, with content provided free to consumers. The business operates with 51–100 employees under a horizontal segmentation model serving a general Vermont/Northern New England audience for news, weather, sports, and community information, and a secondary segment of regional businesses purchasing local advertising reach. GTM motions include direct advertiser sales, self-serve digital consumption for viewers, and channel/reseller reach through the Gray Television network. The firm is privately held at the station level but its parent Gray Television is publicly traded on the NYSE under ticker GTN.

Name

Wcax Tv News Montpelier News Bureau

Legal name

WCAX-TV

Website

https://wcax.com

Company type

Public

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

WCAX-TV (Channel 3) is a regional local television station serving Vermont, northern New Hampshire, and northern New York with broadcast news, First Alert Weather coverage, sports, and community programming, owned and operated by Gray Television (NYSE: GTN).

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Rolling News & Breaking News Channels (MPABAIAH), News Magazine & Investigative Journalism Channels (MPABAIAG)

Keywords

• Local broadcast television
• Local news coverage
• Weather alerting services
• Investigative journalism
• Regional sports broadcasting

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

WCAX-TV (Channel 3) is a local television news station that produces and broadcasts daily local news, weather, sports, and community programming for viewers in Vermont, New Hampshire's North Country, and northern New York. Its core offerings include over-the-air broadcast (Channel 3), the First Alert Weather mobile app, livestream and on-demand video via wcax.com, the 802 News Podcast, Investigative TV reporting, and NextGen TV broadcasting.

Product overview

WCAX-TV (Channel 3) operates as a local television news station serving the Burlington-Plattsburgh television market, covering Vermont, New Hampshire's North Country, and northern New York. The station delivers news through its broadcast television product (Channel 3) and digital platforms including the WCAX First Alert Weather App, Livestream services, and the 802 News Podcast. The portfolio includes investigative journalism via Investigative TV, community-focused content through special report series (Made in Vermont, Vermont's Own, We The People, Wildlife Watch), and emerging broadcast technology via NextGen TV. The First Alert Weather system represents a core differentiator, providing severe weather notifications to the viewing area.

Differentiator

Problem solved

Functional benefit

Brands

• WYCI: A companion station/sub-channel operated by WCAX for additional programming including sports content such as Lake Monsters, Vermont Green FC, and MLB coverage.
• First Alert Weather
• WCAXtra

Products and services

• WCAX-TV Broadcast (Channel 3) Local television news broadcast (Channel 3) delivering local news, weather, sports, and community programming to viewers across Vermont, New Hampshire's North Country, and northern New York.
• WCAX First Alert Weather App

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Vermont Federal Credit Union (VFCU)coreGTM or Marketing Partner · 20 February 2026Third annual Great Vermont Coat Drive partnership. VFCU, a $1 billion-plus full-service credit union serving over 59,000 members, partnered with WCAX to collect and distribute coats to Vermont nonprofits. This community initiative demonstrates local media-business collaboration for social impact.
• Gadue's Dry CleaningminorStrategic or Co-development PartnerCommunity partner in the Great Vermont Coat Drive that professionally cleaned all donated coats before distribution to nonprofit organizations across Vermont.
• Gray TelevisioncoreChannel Partner/ Reseller/ DistributorWCAX is owned and operated by Gray Television, a major broadcast television company. This provides content syndication, advertising networks, and operational support across Gray's national footprint.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• WVNY (ABC22): ABC affiliate in the same Burlington-Plattsburgh DMA, directly competing for the same local news, weather, and advertising audience that WCAX serves on Channel 3.
• WPTZ (NBC5): NBC affiliate covering the same Vermont/northern New York region as WCAX, with overlapping newsroom, weather, and digital distribution products.
• WFFF (Fox44): Fox-affiliated broadcaster in the Burlington-Plattsburgh market competing head-to-head with WCAX for local news viewers and regional ad dollars.

Broad incumbents

• TEGNA: Multi-station broadcaster with a portfolio of network-affiliated local news stations; comparable in operating model, audience monetization, and digital extension strategy.
• Sinclair Broadcast Group: Major US local broadcast group with overlapping mid-market affiliate stations; comparable in business model (local news + national network content + centralized corporate resources).
• MyNBC5 / Hearst Television: Hearst Television operates WPTZ and is a large multi-station group; comparable as a portfolio operator of network-affiliated local news stations with similar broadcast-plus-digital distribution models.
• Nexstar Media Group: Largest US TV station operator; comparable as a peer broadcast group with similar local-news-and-weather-driven ad-supported monetization.

Emerging players

• VTDigger: Vermont-focused digital news nonprofit competing for the same local news audience and, increasingly, philanthropic and digital advertising dollars that historically supported WCAX.
• Seven Days: Vermont alternative weekly with strong digital news and events coverage; competes with WCAX for community-news audience attention and regional advertiser share.

Others

• Local News Live (Gray Television): Gray Television-owned national digital news network; comparable as a sibling distribution channel that competes for digital news audience share and demonstrates Gray's broader digital strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WCAX
• YouTubeyoutube.com/@WCAXTV
• Facebookfacebook.com/WYCITV
• Instagraminstagram.com/wcax
• LinkedInlinkedin.com/company/wcax-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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