My NBC5

Local Broadcast Televisionmynbc5.com

My NBC5 (WPTZ-TV) is the NBC-affiliated local television station serving Burlington, Vermont and Plattsburgh, New York, delivering news, weather, sports, and lifestyle content via broadcast, mobile apps, website, and Very Local streaming under Hearst Television ownership.

Company typePrivate
Founded-
HeadquartersSouth Burlington, United States
Headcount51–100
GTM typeB2C
OfferingServices

What My NBC5 does

My NBC5 (legal name WPTZ-TV) is a local television station licensed to South Burlington, Vermont, operating as the NBC network affiliate for the Burlington-Plattsburgh designated market area, with extended coverage into adjacent New Hampshire markets. The station is wholly owned and operated by Hearst Television, a subsidiary of Hearst Communications, and runs a secondary CW-affiliated subchannel, WNNE (The Valley CW). Core editorial operations revolve around local news, NBC5 First Warning Weather forecasting, sports coverage, politics, and lifestyle content, with a documented five-person on-air meteorology team and recognized as having the most accurate certified forecast in the region.

The station's product portfolio centers on the linear NBC5 News broadcast (including NBC5 News at 6PM and NowCast streaming), the MyNBC5 News mobile app on iOS and Android, the mynbc5.com website, and the Very Local free streaming platform, supplemented by the NBC5 First Warning Weather service, the WPTZ Video Archive and footage licensing offering (tens of thousands of digitized stories spanning decades), and the nationally syndicated Matter of Fact public affairs magazine. Distribution spans over-the-air broadcast, mobile apps, verylocal.com, Roku, Amazon Fire TV, smart TVs, and active Facebook, X, Instagram, and YouTube social channels.

My NBC5 generates revenue almost exclusively through advertising — TV commercials, digital display and sponsored content on mynbc5.com, and emerging monetization through Very Local and video archive licensing. Content is provided free to viewers. The station has 51–100 employees and operates as a privately held subsidiary of Hearst Communications, with no public ticker or independent investor base disclosed. It has earned ten consecutive Cronkite Awards for Excellence in TV Political Journalism, reflecting sustained editorial credibility in its market.

My NBC5 firmographics

Firmographics

Name: My NBC5
Legal name: WPTZ-TV
Website: https://mynbc5.com
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: My NBC5 (WPTZ-TV) is the NBC-affiliated local television station serving Burlington, Vermont and Plattsburgh, New York, delivering news, weather, sports, and lifestyle content via broadcast, mobile apps, website, and Very Local streaming under Hearst Television ownership.
Ownership category
akta.pro rank

My NBC5 industry classification

Industry

Product category: Local Broadcast Television
NAICS: Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
akta.pro secondary industry: Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

Local television broadcast
News programming
Weather forecasting
Digital streaming
Video archive licensing

Where My NBC5 is headquartered

Location

Headquarters

HQ city: South Burlington
HQ country: United States
HQ region: North America

Offices1 record

Markets served

My NBC5 business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Advertising Revenue: The station generates revenue through advertising sales, including TV commercials, digital advertising on mynbc5.com, and sponsored content opportunities. The site features affiliate marketing programs.

Distribution channels4 records

Marketing channels7 records

My NBC5 product offering

Product offering

Core offering

My NBC5 (WPTZ-TV) operates as an NBC-affiliated local television station delivering breaking news, certified weather forecasts, sports coverage, and entertainment programming to viewers in Burlington, VT and Plattsburgh, NY. The station distributes content via over-the-air broadcast, a dedicated website, iOS and Android mobile apps, and the Very Local streaming platform, with revenue generated through advertising sales across these channels.

Product overview

My NBC5 (WPTZ-TV) operates as a local television news station serving Burlington, VT and Plattsburgh, NY markets under Hearst Television. The product portfolio centers on the core NBC5 News broadcast and app, supplemented by the Very Local streaming sub-brand offering free on-demand regional content. Weather forecasting is provided through NBC5 First Warning Weather with certified accuracy. Additional offerings include video footage licensing services, the Matter of Fact public affairs magazine, and secondary station The Valley CW (WNNE). Content is distributed across broadcast TV, mobile apps (iOS/Android), streaming platforms (Roku, Amazon Fire, smart TVs), and social media channels.

Differentiator

Problem solved

Functional benefit

Brands

NBC5 First Warning Weather: Weather forecasting brand and team for the station, providing severe weather alerts and local forecasts.

Products and services

NBC5 News Broadcast Television news broadcast service providing local news, weather, sports, politics, and entertainment coverage for the Burlington, VT and Plattsburgh, NY markets, including daily newscasts such as NBC5 News at 6PM and streaming via NowCast.
MyNBC5 News App Official mobile application for MyNBC5 News providing real-time access to breaking news, weather alerts, and local content from the Burlington, VT and Plattsburgh, NY coverage area. Available for iOS and Android devices.
Very Local Streaming Free streaming channel and app offering on-demand local content including news from MyNBC5, original documentary series, local weather, and regional programming. Available on iOS, Android, Roku, Amazon Fire TV, and smart-TV platforms.
NBC5 First Warning Weather Weather forecasting service with certified most accurate forecasts for Vermont and northern New York, including hourly and daily forecasts, radar, weather cameras, and severe weather alerts.
WPTZ Video Archive & Footage Licensing Video archive licensing service offering historical and current event footage from Burlington and Plattsburgh, with tens of thousands of digitized news stories spanning decades available for documentary and production licensing through a request form.
The Valley CW (WNNE) Secondary television station (WNNE) operated alongside WPTZ, broadcasting The Valley CW programming for northeastern New York State.
Matter of Fact Nationally syndicated public affairs news magazine featuring investigative reporting on policy impacts, immigration, healthcare, and social issues with correspondent-led segments and documentary-style storytelling.

Quantifiable outcome

10th consecutive Cronkite Award for political journalism

Companies that use My NBC5

Customer profile

Segments1 record

Ideal customer profiles3 records

My NBC5 technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

My NBC5 partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and major.

Hearst TelevisioncoreOthersMy NBC5 (WPTZ-TV) is owned and operated by Hearst Television, a major broadcast company with multiple television stations across the United States. Hearst Television provides national news resources, advertising support, and operational infrastructure.
NBC NetworkcoreOthersMy NBC5 operates as an NBC affiliate, carrying NBC network programming and accessing NBC news resources, brand identity, and national content.
Very LocalmajorTechnology or IntegrationVery Local is a streaming platform that brings local content to viewers on-demand. My NBC5 content is available through Very Local, which offers a library of local news, original series, and documentaries for free streaming.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

My NBC5 competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

My NBC5 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

My NBC5 leadership team

Management profile

Number of profiles

Profiles13 records

My NBC5 subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

My NBC5 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

My NBC5 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My NBC5

What does My NBC5 do?

Is My NBC5 a public or private company?

My NBC5 is a private company. It is classified as corporate owned and is currently operating.

When was My NBC5 founded?

My NBC5 was founded in -1. It employs 51 to 100 people.

Where is My NBC5 based?

My NBC5 is headquartered in South Burlington, United States, in the North America region.

How does My NBC5 make money?

One revenue line is on record: advertising Revenue.

Does My NBC5 have an API?

No public API is recorded for My NBC5.

What industry is My NBC5 in?

My NBC5's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.