CRAFT Artisan Wood Floors

What CRAFT Artisan Wood Floors does

CRAFT Artisan Wood Floors is a Canadian manufacturer of premium engineered hardwood flooring founded in 2002 and headquartered in Burnaby, British Columbia. The company designs and produces wide-plank engineered flooring across eleven collections spanning Hickory, White Oak, Black Walnut, Select Northern Oak, and Reclaimed Heart Pine, with proprietary DuRa Finish™ Ultra Matte and Commercial finishes, an exclusive LongCRAFT 10-foot plank program, hand-applied VintageCRAFT texturing, and DACS III multi-ply construction (3mm solid sawn lamella on a multi-ply core). All products carry third-party sustainability credentials including PEFC, GREENGUARD Gold, Declare Red List Free, TRUE Zero Waste, ISO 9001/14001, CARB2 compliance, and a Type III Environmental Product Declaration.

The company sells exclusively through an authorized dealer network across North America, supported by a regional sales representative team that engages dealers, interior designers, architects, and builders. Products are made-to-order with quote-based pricing through dealers; consumer-facing pricing is not publicly disclosed. Revenue is generated through one-time purchases of flooring, matching accessories (stair nosings, vents, T-moulds, reducers), Ceiling & Wall Cladding (currently Canada-only), and Herringbone/Chevron pattern variants available across all collections. The company is privately held with no disclosed funding events, acquisitions, or M&A activity, and reports no institutional ownership or leadership-team composition in the available data.

Customer segments span residential homeowners, interior designers and architects, builders and installers, and commercial/hospitality end users such as the Fairmont Empress Hotel. Marketing is multi-channel, combining organic social (Instagram, Facebook, Pinterest, LinkedIn, Houzz, YouTube), content marketing through the "Spaces + Stories" home tour library, trade show participation (DOMOTEX asia/CHINAFLOOR 2026 in Shanghai, DesignEX, IDS), a complimentary sample program (up to four free samples), and a CRAFT Box sample kit for industry professionals. Notable warranty terms include a 30-Year Finish Warranty and Limited Lifetime Structural Warranty.

Name

CRAFT Artisan Wood Floors

Legal name

Craft Floors

Website

https://craftfloor.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

CRAFT Artisan Wood Floors is a Canadian manufacturer of premium engineered hardwood flooring serving residential, commercial, and design clients across North America through an authorized dealer network, with proprietary finishes, hand-crafting techniques, and stacked sustainability certifications.

Ownership category

akta.pro rank

Product category

Engineered Hardwood Flooring

NAICS

Engineered Wood Member Manufacturing (321215), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)

akta.pro secondary industry

Engineered Wood Siding, Trim & Mouldings (IMAMACAI)

Keywords

• Engineered hardwood flooring
• Wide plank wood floors
• Artisan wood flooring
• Sustainable hardwood products
• Wood cladding products

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardwood Flooring Products: One-time purchase of engineered hardwood flooring sold through dealer network. Products sold as made-to-order with standard and LongCRAFT length options. Includes collections across Hickory, White Oak, Black Walnut, and Reclaimed Heart Pine species.
2. Flooring Accessories: Matching stair nosings, vents, T-moulds, and reducers crafted from same wood species and finish as flooring. Stocking program items and custom orders available. Provides design unity and cohesive finished appearance.
3. Ceiling & Wall Cladding: Made-to-order wall and ceiling wood cladding. Currently available in Canada with U.S. expansion planned. Lead time of 10-14 weeks for standard specification.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

CRAFT Artisan Wood Floors manufactures and distributes premium, sustainably sourced engineered hardwood flooring across multiple species (Hickory, White Oak, Black Walnut, Select Northern Oak, and Reclaimed Heart Pine) offered through 11 distinct collections with proprietary DuRa Finish™ systems, hand-crafted textures, and customizable length options. The company sells through an authorized dealer network and direct sales representatives to design professionals and builders across North America, with complimentary sample programs for homeowners.

Product overview

CRAFT Artisan Wood Floors is a manufacturer of premium hardwood flooring products organized into distinct collections differentiated by wood species, aesthetic style, and texture. The core portfolio includes eleven flooring collections: Zen, Urbana, Castillo Plank, and Lakeside Plank (Hickory); Contempa, Modena, StyleWood, and Vineyard Plank (White Oak); Luxe and Legacy Plank (Black Walnut); and Reclaimed Heart Pine. Design elements include Herringbone and Chevron pattern options available across all collections. Supporting offerings include DuRa Finish Ultra Matte (residential) and DuRa Finish Commercial (high-traffic) proprietary finishes, LongCRAFT ten-foot plank lengths, VintageCRAFT hand-texturing, Ceiling & Wall cladding, and matching accessories. The company positions itself as a sustainable flooring brand with all products third-party certified from responsibly managed forests.

Differentiator

Problem solved

Functional benefit

Brands

• UrbanWood: A related hardwood flooring brand mentioned alongside CRAFT products, including products like UrbanWood Harmony Yorkville 6.5" referenced in customer testimonials.

Products and services

• Zen Collection Organic, light and natural wide-plank Hickory flooring made from CRAFT Elite Grade Hickory, distinguished by lighter hues and organic patterns. Crafted from certified sustainably sourced North American Hickory.
• Urbana Collection Urban and sophisticated contemporary wide-plank Hickory flooring featuring expert-curated grey tones and rich hues, designed for high-end residential homes, urban lofts, and designer spaces.
• Castillo Plank Collection Historical, textured wide-plank Hickory flooring combining rustic organic characteristics with a modern aesthetic, featuring VintageCRAFT texture suitable for busy families and active households.
• Lakeside Plank Collection Rustic, wide, and long Hickory flooring featuring robust hand-texturing with natural wood pattern variation—the most rustic of all CRAFT collections, ideal for active lifestyles.
• Contempa Collection Modern, urban-natural wide-plank White Oak flooring created for design-conscious individuals, featuring American White Oak artfully selected for refined character and distinctive beauty.
• Modena Collection Modern, urban-natural Select Northern Oak flooring inspired by Northern Italy, featuring a proprietary CRAFT grade selected for refined grain and a cleaner, tailored appearance with warm organic tones.
• StyleWood Collection Stylish and versatile wide-plank Oak and Hickory flooring offering a wide selection of colors and wood patterns for discerning homeowners, available in both Hickory and White Oak species.
• Vineyard Plank Collection Naturally organic, wide-plank White Oak flooring ideal for designers and homeowners seeking historical charm and a distinctive vintage oak floor appearance, crafted exclusively from American White Oak.
• Luxe Collection Exotic, contemporary wide-plank Black Walnut flooring with a modern aesthetic designed for urban living, featuring uncommonly wide 8-inch planks showcasing dramatic grain patterns.
• Legacy Plank Collection Timeless, textured wide-plank Black Walnut flooring featuring hand-worked VintageCRAFT techniques that create stunning time-worn textures, with wide 8-inch planks showcasing dramatically expressive grain patterns.
• Reclaimed Heart Pine Collection 100-year-old genuine reclaimed wide-plank Pine flooring crafted from century-old beams and decking salvaged from historic buildings across rural America, featuring authentic nail holes, wood plugs, patches, and rich patina.
• Herringbone Collection Herringbone pattern flooring available in three specifications: Architectural (7" x 42"), Transitional (5" x 30"), and Classic (3" x 18"). Every CRAFT floor color is available in all herringbone specifications.
• Chevron Collection Chevron pattern flooring available in Architectural (7" x 40.2") and Transitional (5" x 30.5") specifications. Every color in the CRAFT palette is available in both Chevron specifications for seamless design continuity.
• Ceiling & Wall Cladding Made-to-order wood cladding for ceiling and wall applications designed to coordinate seamlessly with CRAFT flooring collections, featuring DuRa Finish Ultra Matte and GREENGUARD Gold certification. Constructed with European Oak veneers on certified sustainable eucalyptus plywood core and available in full 10-foot lengths with customization options.
• DuRa Finish™ Ultra Matte Proprietary residential wood flooring finish combining Durability and Radiance. Uses water-based coatings with UV cured polyurethanes and macro-molecule cross-linking technology with silicon dioxide and acylated PU resin. Target gloss level of 6-8% mimics natural oil finish appearance while delivering durable UV-cured urethane performance.
• DuRa Finish™ Commercial Commercial-grade wood flooring finish built on the Ultra Matte platform with increased grammage in abrasion-resistant layers. Offers superior abrasion, scratch, and impact resistance for light to moderate commercial foot traffic applications while maintaining the same aesthetic characteristics as the residential finish.
• CRAFT Flooring Accessories Matching wood stair nosings, vents, T-moulds, and reducers made from the same wood species, grade, and texture as corresponding flooring collections, providing design unity and a cohesive finished appearance. Features 30-Year Finish Warranty and Limited Lifetime Structural Warranty.

Quantifiable outcome

• CRAFT floors are 100% third-party certified to be from responsibly managed, sustainable forests
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Provenza Floors: California-based manufacturer of premium, designer-curated hardwood flooring with artist collaboration collections and wide-plank offerings. Directly comparable to CRAFT on premium artisan hardwood positioning, species breadth, and US/Canada dealer-led distribution.
• DuChateau Floors: Premium hardwood flooring brand specializing in hand-crafted wide-plank European Oak and Walnut floors with artisan texturing and aging techniques. Highly comparable to CRAFT's hand-finishing, VintageCRAFT texturing, and premium Walnut/Oak species focus.
• Mirage Floors (Boa-Franc): Canadian engineered and solid hardwood flooring manufacturer (Quebec-based) known for premium quality, wide-plank offerings, and dealer networks across North America. Directly competes with CRAFT in Canadian manufacturing of premium hardwood flooring with similar species and finish technologies.
• Hallmark Floors: US-based manufacturer of premium engineered hardwood flooring with True American-inspired collections and emphasis on long, wide planks with hand textures. Comparable to CRAFT in product mix (engineered construction, long boards, hand-texturing) and dealer-led premium distribution.
• Monarch Plank: Premium wide-plank engineered hardwood flooring manufacturer with proprietary wood grades, hand-finishing, and design-forward collections. Direct peer to CRAFT in the artisan engineered hardwood niche targeting designers and luxury residential.
• Wickham Hardwood Flooring: Quebec-based Canadian manufacturer of premium engineered and solid hardwood flooring with extensive species options and domestic dealer distribution. Direct competitor to CRAFT in Canadian-made premium hardwood with parallel manufacturing and dealer-channel model.

Broad incumbents

• Anderson Tuftex: Premium hardwood and carpet brand owned by Shaw Industries, targeting high-end residential designers and homeowners. Comparable premium positioning to CRAFT but with the backing of a multi-billion-dollar parent, broader portfolio, and national US distribution scale.
• Mannington Mills: Major US flooring manufacturer with premium hardwood lines (e.g., Jamestown Collection) targeting designers and residential customers. Overlaps with CRAFT in premium hardwood category, but operates at far larger scale across multiple flooring categories.
• Kahrs (Kährs Group): Swedish multi-generational flooring company credited with inventing engineered wood flooring, offering premium hardwood across European and North American markets. Comparable to CRAFT in engineered hardwood manufacturing expertise with much broader international footprint.
• Mohawk Industries: Largest US flooring conglomerate owning multiple hardwood brands (Mohawk, Karastan). Represents the competitive ceiling CRAFT must navigate against, with premium hardwood lines reaching similar designers and dealers but with vastly greater scale and resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwOMzOidkGp42cD3pqT1rcA
• Facebookfacebook.com/CRAFTFloors
• LinkedInlinkedin.com/company/craft-artisan-floors
• Instagraminstagram.com/craftfloor
• Pinterestpinterest.ca/CRAFTFloors

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRAFT Artisan Wood Floors