What Anderson Tuftex does

Anderson Tuftex is a U.S.-based flooring brand that designs, manufactures, and distributes premium hardwood flooring and carpet products for the residential market. Operated from Dalton, Georgia as a brand of Shaw Industries Group Inc. (a Berkshire Hathaway subsidiary), the company offers engineered and solid hardwood across species such as white oak, hickory, walnut, and pecan, alongside broadloom carpet, area rugs, and stair runners made with ANSO High Performance nylon, ANSO High Performance PET, and 100% wool fibers. Differentiating technical features include LifeGuard spill-proof backing, SoftBac backing, UV-cured aluminum oxide finishes, and UV oil finishes, with multiple products carrying third-party sustainability certifications (Cradle to Cradle, CRI Green Label Plus, GreenGuard Gold).

The company sells across two primary channels. Direct-to-consumer activity runs through the company website and dealer locator, supported by room visualization tools, $4.99 sample ordering, complimentary design consultations, and consumer financing. A separate trade channel targets interior designers and architects through the Design Trade Program (launched November 2025), which offers cash rewards, exclusive events, and product samples as incentives to specify Anderson Tuftex products on client projects. Dealer retail storefronts serve as the physical sales and installation fulfillment layer.

Pricing is positioned at the premium tier of consumer flooring: carpets list at roughly $5.59 to $11.19 per square foot and hardwood at $15.09 to $18.99 per square foot, supported by tiered limited warranties ranging from 5 to 25 years. Revenue is generated through one-time product sales (hardwood and carpet), professional design services, and trade-program transaction economics. The brand operates primarily in the United States with an extended footprint into Canada.

Name

Anderson Tuftex

Legal name

Anderson Tuftex (brand of Shaw Industries Group Inc.)

Website

https://andersontuftex.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Anderson Tuftex is a U.S.-based premium flooring brand (hardwood and carpet) operated by Shaw Industries Group Inc. under Berkshire Hathaway, serving residential homeowners and interior designers through dealer retail, direct e-commerce, and a Design Trade Program.

Ownership category

akta.pro rank

Product category

Residential Flooring

NAICS

Carpet and Rug Mills (314110), Floor Covering Retailers (449121)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tufted Floor Coverings Manufacturing (IMAOAJAE)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Broadloom Carpet Manufacturing (IMAOAJAA), Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Hardwood flooring products
• Carpet and rugs
• Residential flooring
• Engineered wood flooring
• Flooring design services

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Hardwood Flooring Sales: Sale of hardwood flooring products including engineered hardwood with various wood species (oak, walnut, pecan) and finishes
2. Carpet and Rug Sales: Sale of broadloom carpet, area rugs, and stair runners in various fibers including nylon and PET
3. Design Services: Complimentary design consultation services to support flooring purchases
4. Trade Program: Cash rewards, exclusive events, and product samples for interior design professionals who recommend Anderson Tuftex products

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Anderson Tuftex designs and manufactures premium residential flooring products, including hardwood flooring (engineered and solid, in species such as oak, walnut, pecan, ash, and hickory) and carpet (broadloom and area rugs) using proprietary ANSO High Performance Nylon, ANSO High Performance PET, and 100% wool fibers. It also offers custom rugs, stair runners, and complementary services including complimentary design consultations, financing, and product warranties, with distribution through a U.S. dealer network, its own website, and a Design Trade Program for interior designers.

Product overview

Anderson Tuftex is a flooring company offering a unified portfolio of hardwood flooring and carpet products. The core product lines include Hardwood Flooring (featuring collections like Imperial Pecan, Grand Estate, Coast to Coast, Transcendence, Revival Walnut, Heritage Oak, Chateau Oak, and European Ash in various species including white oak, hickory, walnut, and pecan), Carpet (with ANSO High Performance Nylon, ANSO High Performance PET, and 100% wool options in styles like Arden Park, Tangent, Discover, Diego, Evoke, In Rhythm, Radiance, and San Lucas), Rugs (custom and collection rugs as finishing touches), and Stairs (stair runners and custom carpet solutions). The company also offers the Heirloom Collection, a premium wool line. Supporting services include Design Services (complimentary consultations), Trade Program (benefits for interior designers), Room Visualizer (digital visualization tool), Financing, and Warranty support. Anderson Tuftex is a subsidiary of Shaw Industries Group Inc., a Berkshire Hathaway company.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Premium hardwood flooring products including solid and engineered options in various wood species such as white oak, hickory, walnut, and pecan, available in multiple finishes (UV Aluminum Oxide, UV Oil) and surface textures, priced approximately $15.09-$18.99 per square foot, for residential homeowners and design professionals.
• Carpet Broadloom and area carpets available in various fibers including ANSO High Performance Nylon, ANSO High Performance PET, and 100% wool, featuring multiple constructions such as textured loop, cut and loop, and pattern styles, priced approximately $5.59-$11.19 per square foot, with features including LifeGuard spill-proof backing and stain resistance for residential and commercial use.
• Rugs Custom rug offerings and rug collections available in multiple styles, colors, and constructions to serve as finishing touches for residential spaces.
• Stair Runners Stair runner products and custom staircase carpet solutions designed to complement hardwood flooring and provide elegant transitions throughout homes.
• Heirloom Collection (Wool Carpet) Premium wool carpet collection featuring 100% wool fibers designed to bring luxury and lasting durability to residential spaces, available in multiple patterns and color tones.
• Design Services Complimentary design consultation services offering virtual appointments with flooring design experts to assist with product selection and interior design guidance for residential consumers and design professionals.
• Financing Financing options available to help customers purchase Anderson Tuftex flooring products, including hardwood and carpet.
• Product Warranty Product warranty coverage including 25-year, 20-year, 10-year, and 5-year limited warranties for carpet and hardwood products, with light commercial warranty options available.

Quantifiable outcome

• Every hardwood purchase plants a tree on the buyer's behalf

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Shaw Industries Group Inc.coreOthersAnderson Tuftex is a brand owned and operated by Shaw Industries Group Inc., a Berkshire Hathaway company. This parent company relationship provides significant financial backing, manufacturing scale, and distribution network access.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mannington Mills: Family-owned US manufacturer of residential and commercial hardwood, vinyl, laminate, and carpet. Comparable as a privately held, US-based premium flooring manufacturer selling through specialty retailers and design trade channels.
• Karastan (Mohawk brand): Mohawk-owned premium carpet and rug brand targeting design-conscious residential consumers through specialty retail. Closely comparable to Anderson Tuftex in premium positioning, broadloom manufacturing heritage, and trade program emphasis.
• COREtec Floors: Sister brand under Shaw Industries specializing in LVT/rigid core waterproof flooring. Comparable as a Shaw portfolio premium flooring brand, though differentiated by category (resilient vs hardwood/carpet); important for understanding internal portfolio dynamics.
• DuChâteau Floors: Premium hardwood flooring brand with European-influenced design and strong designer/specifier channel. Comparable on premium pricing, designer trade relationships, and focus on signature wood species and finishes.
• Provenza Floors: US-based premium hardwood and LVP manufacturer focused on designer-driven collections. Comparable to Anderson Tuftex in premium hardwood positioning, designer trade channel, and species-driven product story.
• Hallmark Floors: Premium hardwood and waterproof flooring manufacturer targeting designers and specialty dealers. Comparable on premium pricing ($15+/sq ft tier), wood species variety (oak, walnut, hickory), and trade program emphasis.
• Fabrica Fine Flooring: Premium residential carpet and rug manufacturer with strong design trade program. Comparable on premium positioning, broadloom manufacturing, and emphasis on design-driven collections targeted at designers and luxury homeowners.
• Stanton Carpet: US-based premium broadloom and rug manufacturer with strong designer trade relationships and pattern-driven collections. Directly comparable to Anderson Tuftex in target customer (interior designers), broadloom construction expertise, and premium pricing tier.
• Shaw Floors: Sister brand under Shaw Industries offering residential hardwood, carpet, and resilient flooring across mass-market price points. Highly comparable as a direct competitor selling through overlapping dealer networks to the same homeowner segment, though positioned more broadly rather than as a premium specialist.

Broad incumbents

• Mohawk Industries: One of the world's largest flooring manufacturers (Mohawk, Karastan, Pergo, IVC brands) competing across hardwood, carpet, and tile. Highly relevant incumbent benchmark for scale, distribution, and premium brand portfolio strategy in residential flooring.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

• Xx.com/AndersonTuftex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anderson Tuftex