ETIKA SPIRULINA

What ETIKA SPIRULINA does

Etika Spirulina is a French artisanal spirulina producer founded in 2021 and headquartered in Villeneuve d'Ascq (Hauts-de-France). The company cultivates, transforms, and packages organic spirulina (certified Agriculture Biologique) in a 200m² greenhouse with an annual capacity of 500+ kg, operating on a non-heated, non-artificially-lit model that runs seasonally from May to November. Output spans nine formats—fresh, frozen, dehydrated powder, flakes, tablets, liquid, phycocyanine extracts (in ampoules and bottles at 5000 mg/L), and blended formulas such as Poudre Pep's Bio and Spirubarre energy bars—plus bundled Duo and Trio wellness cures. Production relies on low-temperature drying (below 42°C) and a proprietary cold extraction process for phycocyanine using freeze/thaw cycles and mechanical ultrafiltration without solvents; the company claims a 12-day shelf life for fresh spirulina, positioned as the world's longest verified via laboratory testing, and a -18°C flash-freeze process for the frozen line with a two-year shelf life. Packaging is handled at the farm and via an ESAT sheltered-workshop partner.

The business model is hybrid direct-to-consumer and B2B2C. The DTC channel is the etikaspirulina.fr e-commerce site (free shipping over €60 in metropolitan France, international shipping available), supported by an Etik Club loyalty program offering recurring -10% discounts and an ambassador program for community-led acquisition. The retail channel routes through a curated network of committed organic and natural food retailers—Naturalia, Biocoop, Satoriz, Biofrais, Comptoirs bio, Label Vie, and Léopold—chosen for value alignment rather than mass coverage. A third experiential layer monetizes the farm itself via paid farm visits and culinary workshops distributed through the Wecandoo platform. Pricing is unit-based across SKUs (e.g., €12.50 for a 15-day tablet cure, €18.90 for 100 ml phycocyanine liquid, €71.90 for 400 g fresh), with volume discounts and promotional codes (e.g., COMPRIMES10) driving conversion.

Customer segments are health-conscious consumers, athletes and sports enthusiasts, vegetarians and vegans, and spirulina newcomers, served primarily via SMB/individual transactions. The company positions itself against the 90% of the French spirulina market that is imported from the USA, China, and India, emphasizing full traceability (COFRAC-certified batch analysis), French organic origin, and a claimed nutritional profile of +60% protein and +20% phycocyanins versus market standard. Recognition includes the 2024 SIAL Innovation Award, the 2024 Salon de l'Agriculture distinction, and the 2024 Food Creativ Award. Ownership is founder-controlled (President Xavier Delannoy with co-founder Shilhi) under a SAS structure with €5,500 declared capital and no disclosed institutional investors. In 2025 the company acquired the digital assets of competitor brand Les Spiruvores.

Name

ETIKA SPIRULINA

Legal name

Etika Spirulina

Website

https://etikaspirulina.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Etika Spirulina is a French urban farm cultivating and distributing organic spirulina in nine formats—fresh, frozen, tablets, powder, flakes, liquid, and phycocyanine extracts. Founded in 2021 in Villeneuve d'Ascq, it serves health-conscious consumers, athletes, and vegetarians via DTC e-commerce and organic retailer networks across metropolitan France.

Ownership category

akta.pro rank

Product category

Organic Spirulina Products

NAICS

Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Organic spirulina cultivation
• Spirulina dietary supplements
• Phycocyanine extracts
• French spirulina farming
• Spirulina product distribution

Headquarters

HQ city

Villeneuve

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Primary revenue stream through e-commerce sales of spirulina products (fresh, frozen, dehydrated forms) and phycocyanine extracts directly to consumers. Volume-based pricing with discounts of 5-15% for multiple items.
2. Retail Distribution (B2B2C): Wholesale distribution through network of organic and natural food retailers (Naturalia, Satoriz, Biocoop, Biofrais, Comptoirs bio, Label Vie, Léopold) generating revenue through bulk product sales.
3. Loyalty Program (Etik Club): Subscription-style repeat purchase model through loyalty program offering -10% discounts and benefits, encouraging recurring revenue from satisfied customers.
4. Farm Visits and Workshops: Revenue from farm tour experiences and culinary workshops (offered through Wecandoo platform) for visitors to discover spirulina cultivation and culinary uses.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Etika Spirulina cultivates, transforms and packages organic spirulina in France in nine formats — fresh, frozen, dehydrated (powder, flakes, tablets), liquid, and phycocyanine extract — together with blended formulas (Poudre Pep's Bio), spirulina energy bars (Spirubarre), and bundled cure packs (Duo and Trio ranges). Sales occur primarily through the company's own e-commerce storefront (etikaspirulina.fr) with free shipping in metropolitan France over €60, complemented by placement in committed French organic retailers and on-site farm experiences.

Product overview

Etika Spirulina is a French bio spirulina producer offering a comprehensive portfolio of spirulina products across multiple formats: fresh, frozen, dehydrated (powder, flakes, tablets), liquid, and phycocyanine extract. The company also offers bundled products combining multiple formats (Duo Détox et Immunité, Duo Tonus & Immunité, Duo Énergie Naturelle, Trio Bien-Être) for targeted wellness cures. Core products include Spiruline en Comprimés Bio (tablets), Phycocyanine pure bio en ampoule/flacon (phycocyanine extract), Spiruline bio liquide, Spiruline Surgelée Bio, Spiruline Fraîche Bio, Spiruline en Poudre Bio, Spiruline en Paillettes Bio, Poudre Pep's Bio (spirulina with super spices), and Spirubarre energy bars. The company positions its offering around 9 different forms of spirulina, all cultivated in France under organic principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Spiruline en Comprimés Bio Dehydrated spirulina pressed into tablets, the company's most popular and convenient format for daily consumption. Dried at low temperature to preserve the nutritional profile, with 67.7g of protein per 100g and over 20% phycocyanine content. Packaged in cure sizes (15-day to 6-month) for individual health-conscious consumers, athletes, vegetarians and vegans.
• Phycocyanine pure bio en ampoule Pure phycocyanine extract in single-dose ampoules, the active molecule from spirulina known for immune support. Cold-extracted below 30°C without solvents from Etika's French bio spirulina, sold as a box of 20 ampoules for individual immune support and energy supplementation.
• Spiruline bio liquide – cure 15 jours Liquid fresh spirulina with natural lemon flavor, a practical format offering the benefits of non-dehydrated spirulina while preserving maximum nutritional qualities. Sold as a 15-day introductory cure for individual consumers.
• Phycocyanine Bio – flacon Liquid phycocyanine extract in a bottle, concentrated at 5000 mg/L and cold-extracted without solvents from fresh bio spirulina cultivated in France. Sold in 10-day and 20-day cure sizes for individual consumers seeking concentrated immune support.
• Spiruline Surgelée Bio Frozen organic spirulina, rapidly frozen at -18°C to preserve nutritional and gustative properties. Can be stored for 2 years after harvest and is sold in 490g units for individual consumers.
• Spiruline Fraîche Bio Fresh organic spirulina, the specialty of Etika Spirulina, with the longest verified conservation in the world at 12 days (per laboratory testing). Sold in 400g units during the May-to-November production season.
• Spiruline en Poudre Bio Dehydrated organic spirulina in powder form, versatile for mixing into smoothies, juices, soups, yogurts or compotes. Sold in multiple pack sizes for individual home use.
• Spiruline en Paillettes Bio Dried spirulina filaments (brindilles/flakes), the most authentic dehydrated format. Can be sprinkled on salads or ground into powder at home for individual consumers.
• Poudre Pep's Bio Spirulina powder blended with super spices (baobab, cinnamon, guarana, ginger) for energy, immunity support and blood sugar maintenance. Sold as a 20-day cure for individual consumers.
• Spirubarre – Boite 4 barres à la spiruline Energy bars made with spirulina, designed as a healthy snack for mornings, afternoons or before exercise. Sold in boxes of 4 for individual consumers.
• Duo Détox et Immunité Combination bundle of spirulina tablets and phycocyanine ampoules for a complete 30-day cure supporting natural defenses and vitality. Targeted at individual consumers seeking combined detox and immune support.
• Duo Tonus & Immunité Bundle pack combining spirulina tablets (90g, 30-day cure) and liquid phycocyanine (200ml, 20-day cure) for energy and immune support. Targeted at individual consumers seeking a combined tonic and immunity regimen.
• Duo Énergie Naturelle Synergy bundle combining fresh liquid spirulina (250ml, 20-day cure) and phycocyanine in a bottle (100ml, 10-day cure) for a complete 30-day energy program. Targeted at individual consumers seeking natural daily vitality.
• Trio Bien-être Complete wellness bundle combining spirulina tablets, Poudre Pep's super-spices powder and liquid phycocyanine 200ml for comprehensive vitality and immunity support. Targeted at individual consumers seeking a full-spectrum spirulina cure.

Quantifiable outcome

• 12-day shelf life for fresh spirulina (world's longest verified)
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NaturaliacoreChannel Partner/ Reseller/ DistributorMajor French organic supermarket chain specializing in organic and natural products. Carries Etika Spirulina products in stores, making products accessible to Naturalia's health-conscious customer base across France.
• BiocoopcoreChannel Partner/ Reseller/ DistributorLeading French cooperative network of organic stores. Partners with Etika Spirulina based on shared values of organic, French-sourced, and ethically engaged products.
• SatorizcoreChannel Partner/ Reseller/ DistributorSpecialized organic retailer in France. Carries Etika Spirulina products as part of their commitment to offering quality organic supplements to customers.
• BiofraisminorChannel Partner/ Reseller/ DistributorOrganic product distribution network. Includes Etika Spirulina in their product range for health-conscious consumers.
• Comptoirs biominorChannel Partner/ Reseller/ DistributorOrganic pharmacy/drugstore chain. Partners with Etika Spirulina to offer spirulina products to customers seeking natural health supplements.
• Label VieminorChannel Partner/ Reseller/ DistributorOrganic supermarket network in southern France. Carries Etika Spirulina products in their stores.
• LéopoldminorChannel Partner/ Reseller/ DistributorOrganic retailer featured in testimonial about product range quality and customer appeal.
• Moulins d'Ascq (Brasserie Bio)minorStrategic or Co-development PartnerNearby organic brewery in Villeneuve d'Ascq that offers facility tours, creating a complementary visitor experience alongside Etika Spirulina farm visits.
• WecandoominorStrategic or Co-development PartnerExperience platform hosting Etika Spirulina's harvest workshops and culinary workshops, enabling customer bookings and participation in farm-based experiences.
• ESAT Villeneuve d'AscqminorStrategic or Co-development PartnerÉtablissement et Service d'Accompagnement par le Travail (sheltered workshop) partner handling product packaging operations, demonstrating social commitment in the local community.
• Réseau InitiativeminorStrategic or Co-development PartnerBusiness support network that supports entrepreneurship and virtuous companies. Featured Etika Spirulina as an example of sustainable innovation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cyanotech Corporation: Hawaii-based publicly-traded producer of spirulina and Haematococcus (astaxanthin). A direct large-scale comparator in microalgae cultivation, operating at industrial scale (tons/year) versus Etika's 500 kg/year urban farm — illustrates the production-scale gap Etika cannot match.
• Solgar: Long-established international vitamin, mineral and herbal supplement brand with strong pharmacy and natural-channel presence. Comparable on supplement category and channel overlap, though much larger and broader in scope than Etika's spirulina-focused range.
• NOW Foods: Large US-headquartered natural products family-owned company offering a wide range of supplements including spirulina. Comparable on multi-format spirulina offering and natural-channel distribution, though vastly larger scale and broader portfolio than Etika.
• DIC Corporation (Lifetec/Spirulina division): Japanese chemical and life-sciences conglomerate that owns Earthrise and operates one of the world's largest spirulina production platforms. Highly comparable on product (spirulina and phycocyanine) though vastly larger scale and broader life-sciences portfolio than Etika.
• PiLeJe Laboratoire: Leading French natural-health laboratory selling probiotics, phytonutrition and dietary supplements through pharmacies and practitioners. Comparable as a French premium supplement brand targeting similar health-conscious and wellness personas, but with a much broader portfolio and stronger medical-channel reach than Etika.
• Earthrise Nutritional: California-based spirulina producer now owned by DIC; one of the longest-established Western spirulina brands. Highly comparable product line (spirulina powders and tablets) at industrial scale, sold primarily through supplement and natural-food channels in the US.
• Nutrisens: French specialty-nutrition company offering clinical nutrition, sports nutrition and food supplements. Overlaps with Etika on sports-nutrition and natural-supplement positioning; broader portfolio and B2B distribution (hospitals, pharmacies) make it a useful scale-and-channel reference.

Direct peers

• Be-Life: Belgian organic/biological supplements brand with a similar 'natural, traceable, European' brand proposition and multi-format range. Most comparable on organic supplement positioning in the Benelux/France cross-border natural-channel landscape.
• Nutravya: French natural supplement and superfoods brand (spirulina, turmeric, magnesium) selling through e-commerce and natural/pharmacy channels. Direct competitor on French organic supplement positioning, similar size and pricing strategy.

Emerging players

• Algama: French food-tech startup developing microalgae-based food and beverage ingredients (spirulina, chlorella). Most directly comparable on the French microalgae innovation axis, though Algama pursues B2B ingredient commercialization rather than Etika's consumer-brand D2C model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/etikaspirulina
• LinkedInlinkedin.com/company/etika-spirulina
• Instagraminstagram.com/etika_spirulina
• Xx.com/EtikaSpirulina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETIKA SPIRULINA